Mumbai: Business conglomerate Tata Group is all set to replace Vivo as the title sponsor for the Indian Premier League (IPL) next year, said the league chairman Brijesh Patel on Tuesday. The decision was announced post the governing council meeting.
“Yes. Tata Group will replace Vivo as title sponsor,” Patel told PTI. The Chinese manufacturer still has two years left in its sponsorship deal with the league, and consequently, Tata will remain the main sponsor during this period.
Meanwhile, the two new teams including Sanjiv Goenka’s RPSG group for the Lucknow Franchise and CVC Capital’s Ahmedabad team also received formal clearance from the Board of Cricket Control in India (BCCI).
Vivo had a Rs 2200 crore deal for title sponsorship rights from 2018 to 2022 but the brand had to take a year-long break in between due to the ongoing tension between India and China. Dream11 had joined the league during the period. However, the Chinese giant returned as the title sponsor in 2021.
MUMBAI: It’s that time of the year when advertisers spend the major portion of their annual ad spends in going all out to woo the Indian consumer. With the Festival of Lights upon us, marketers and brands are doing everything they can to unlock the year’s biggest festive blitzkrieg by ensuring their campaign stands out this Diwali.
With families separated by the pandemic for long, it’s time to come home, sit together, and catch up. After all, festivals are all about celebrating togetherness, and what better way to celebrate than to be home with one’s loved ones? With this understanding, brands across categories have released ad films centred around family reunions and bonding sessions. After all, ‘it’s all about loving one’s parents/ family’.
Backed by a heart-warming narrative, Vivo released a Diwali special digital film communicating the “Joy of Homecoming”. Starring actor Kanwaljit Singh, the ad film conceptualised by Dentsu Impact encapsulates the role of the smartphone in rekindling the joy of connection.
Another ad from Anand Sweets also highlights the simple joys of attending the rituals and traditions with family members. The ad takes a nostalgic trip down memory lane showcasing the fun activities that defined festivity during one’s childhood. The script drafted by Norm creative strategic agency brings out the emotions, love, and lore of Diwali.
With their new Diwali campaign video ‘Kissa Kaaju Katli Ka’, online poker platform, PokerBaazi gave a sweet twist to enjoying a game with family, where members apply their Poker skills to understand and read their opponent while trying to win a pot of sweets.
In a message which would resonate with today’s generation, telecom operator Vodafone Idea’s Diwali campaign #LookUp says mere physical presence is not enough if one is not mindfully present in the moment. Vi has launched a digital video highlighting the importance of virtual platforms, yet encouraging real conversations during special occasions. The campaign throws light on how one can miss out on the special times despite being there and gives out a call: ‘it’s time to shut our screens’ and truly be there to celebrate with our loved ones.
Taking a dig at all the other so-called ‘cliched’ Diwali ads, tech brand DIZO realme’s released a new ad – “Not-So-Clichéd Diwali Ad”. The ad executed by White Rivers Media is a light-hearted take on the most commonly used format of storytelling in Diwali campaigns while going on to do just that even as it cleverly integrates the tech brand’s product into the narrative.
Taking a step further is surfacing solutions brand, Greenlam Industries which has rolled out a digital campaign that humorously underlines the importance of taking time out to ‘celebrate at home and celebrate home’, this Diwali. The short film conceptualised by Mirum India showcases an American boss delegating work to his team in India over a video call on Diwali while stressing that the timeline is crucial and needs to go out immediately. The team manages to get out of the sticky situation by pulling a fast one over the boss unitedly. Watch how they do it:
Mumbai: The Vivo Indian Premier League (IPL) 2021 resumes on 19 September with the five-time champions and current title holders Mumbai Indians taking on three-time IPL champions Chennai Super Kings at the Dubai International Cricket Stadium.
The spectators will be allowed back to the stadiums after a brief hiatus owing to Covid-19, the league announced on Wednesday. Fans can buy tickets starting 16 September for the remainder of the tournament on the IPL website and PlatinumList.net.
The IPL, which was suspended in early May, will now be played at three venues in the UAE: Dubai, Abu Dhabi, and Sharjah with limited seating available keeping in mind the Covid-19 protocols and UAE government regulations.
This is the second edition of the IPL to be played during the pandemic. In 2020, too, the BCCI had shifted the IPL to the UAE where the entire tournament was played behind closed doors.
This year’s IPL which started in India on 9 April, also behind closed doors, was suspended indefinitely on 3 May after several members from four different franchises at two different venues tested positive for Covid-19. Twenty-nine matches were played in the first phase before IPL 2021 went into a Covid-forced postponement.
Mumbai: Mashal Sports plans to commence the eighth season of vivo Pro Kabaddi League in December 2021.
The company has announced that the player auction for the latest season will take place between 29 and 31 August. The three-day auction process in Mumbai will be telecast on the Star Sports Network.
This player auction will see domestic, overseas, and new young players (NYPs) divided into four Categories: Category A, B, C and D. Within each category, the players will be further subdivided as ‘All-Rounders’, ‘Defenders’ and ‘Raiders’. Base prices for each of the categories are Category A – Rs 30 Lakh, Category B – Rs 20 Lakh, Category C –Rs 10 lakh, Category D – Rs 6 lakh.
The total salary purse applicable to each franchisee for its squad for season eight is Rs 4.4 crore. The player pool has been expanded to 500+ athletes including all squad players from PKL season six and seven, as well as all players who have represented the top eight ranked teams of the Amateur Kabaddi Federation of India’s (AKFI) senior men’s national Kabaddi championships of 2020 and 2021 amongst others.
Before going into the auction, the PKL teams are also expected to exercise their choice of retention of PKL season seven squads as per the league policies. For each PKL season, teams are allowed to retain up to six players under the elite retained players category and up to six NYPs under stipulated conditions. Of the 500+ players from the player pool, players who are not retained by the franchisees will go under the hammer which will be broadcast live.
“PKL season eight, will be conducted as per strict government rules and safety protocols with the support and cooperation of all our stakeholders and associates in the national kabaddi ecosystem under the AKFI”, said Mashaal Sports, chief executive officer and PKL, league commissioner, Anupam Goswami.
Mumbai: It’s been a long time coming and it’s finally here! The Vivo Euro 2020 is happening at last, after more than a year’s fervent wait. And the official partner for EURO 2020 – Vivo has a message for its fans. The smartphone maker wants them to put down their phones and enjoy the moment. This is rather unusual coming from a smartphone brand, but the sentiment behind it deserves applause.
Vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. The brand is channelling its sponsorship platform to help enrich the joys of the game, whether they take place on or off the phone. In its ‘To beautiful Moments’ campaign launched on Wednesday, Vivo encourages people to be in the moment, whether it relates to connecting virtually with friends, family, and fellow fans or giving their full attention to the beautiful game of football, even if it means putting the phone down.
“We strive not only to help people capture and share life’s magical moments but to make every moment in life more magical,” said Vivo senior vice president and chief senior vice president and CMO Spark Ni.
The advertising campaign went live with the message “Give your phone a break and be there for life’s beautiful moments”. It will air on TV in Europe, the Middle East, Southeast Asia, and China, as well as globally on Facebook, Instagram and YouTube.
Vivo is the presenting partner for the opening and closing ceremonies, which will take place on 11 June and 11 July, respectively with limited attendance. Vivo and UEFA have created the #vivoSuperTime campaign, which will allow fans to applaud and cheer their favourite teams on social media. The company looks at this as an opportunity to connect with its growing user base of over 400 million users globally and to reach new fans.
MUMBAI: The world’s most valued cricket league – the Vivo Indian Premier League (IPL) is set to make a comeback (and continue from where it left off early May) in September-October 2021 in the United Arab Emirates. This was announced by The Board of Control for Cricket in India (BCCI) secretary Jay Shah through a press release a short while ago.
The decision was taken, Shah revealed, because “the monsoon season in India (is still in place) in the months of September-October this year.”
It may be recalled that the Vivo IPL 2021 had to be aborted following three cricketers getting infected by the novel coronavirus, despite strict bio bubbles being in place. At that time, India had just started reporting global world-record-setting Covid-19 infections as the pandemic’s second wave gathered pace.
The decision was taken at the special general meeting (SGM) held virtually, where members unanimously agreed to resume the IPL. India is all set to play a five-match test series against England, and it is speculated that the T20 series will commence immediately after the tour ends.
The BCCI SGM on Saturday further authorised its office bearers to seek an extension of time from the ICC to take an appropriate call on the hosting of ICC T20 World Cup 2021.
IPL’s comeback is a welcome one for the broadcaster Disney Star India, advertisers, and agencies who were left twiddling their thumbs when a decision was taken to pull down the curtains on the tournament because of the negative Covid-19 sentiments and burgeoning deaths due to the pandemic in India.
Advertisers – who had signed for the IPL which was to end this month – were given the first right of refusal to their deals with Disney Star India when the tournament’s recommencement dates would be announced.
KOLKATA: 2020 was a tough year for broadcasters as major live sports events were cancelled. Cricket fever resumed in India with the Indian Premier League (IPL) returning in September after a six month hiatus, which helped rights-holder Star India garner Rs 3,000 crore in advertising revenues, including the digital segment.
According to a Moneycontrol report, the broadcaster saw 100 new advertisers despite the economic slowdown. Hence, it is expected that advertisers will be upbeat about IPL 2021 as well.
While last year Rs 12.6- 12.7 lakh was charged for a 10 second ad spot on TV, Star India is charging Rs 14 lakh for a slot of the same duration this year. The network has already sold out most of the ad inventory this year. Experts project that Star India's TV segment will likely see a 15 per cent jump in ad revenues from IPL 14.
On the other hand, Disney+Hotstar is charging a 20-25 per cent premium for ad rates. CPMs (cost per mille) are in the range of Rs 200-350 depending on the type of advertisements. The streaming service has priced a 10-second spot at Rs 180. BFSI, telecom, d2c platforms, e-commerce platforms and FMCG brands are interested in the slots this year too. Last year, the streamer earned around Rs 400 crore from ad revenues, up from around Rs 250 crore in 2019.
Disney+Hotstar has already signed 10 sponsors for this year's tournament. Dream11 is the co-presenting sponsor, Upstox and Vimal Pan Masala are the co-powered by sponsors. Phone Pe, Association of Mutual Funds in India (AMFI), Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have come on board as associate sponsors.
The network is already raking in the moolah in terms of TV advertisers. Dream11, Byju’s, Phone Pe and Just Dial have signed as co-presenting partners of the league, while Chinese handset manufacturer Vivo has returned as the title sponsor this year.
MUMBAI: So the pandemic did leave its mark – rather a financial dent – on Brand IPL, similar to that on other businesses and the overall economy. The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crore post-2020 season, according to a brand valuation report by Duff & Phelps. In 2019, the IPL commanded a brand value of Rs 47,500 crore, which had grown seven per cent over the previous year.
The fall in brand value was largely due to Vivo pulling out of the title sponsorship deal, additional costs involved to create a secure bio-bubble environment etc. IPL 2020 matches were played behind closed doors, effectively impacting the in-stadia revenues, including gate receipts and food and beverages, the report said.The individual franchisees have also witnessed a reduction in their brand values over the last year, Duff & Phelps said on Wednesday releasing the seventh edition of its valuation report on IPL. This was largely attributed to reduced franchisee-related sponsorship revenue, loss of gate receipts, reduced food and beverage (F&B) revenue, and certain teams’ on-field performances and off-the-field issues.
Though one of the key franchises, the Reliance Group-owned Mumbai Indians has retained the top spot in the brand rankings for the fifth consecutive year, at a brand value of Rs 761.0 crore, it is nevertheless down 5.9 per cent from 2019. Chennai Super Kings saw its brand value fall the most, by 16.5 per cent year-on-year, to Rs 611 crore in 2020, while that of Delhi Capitals’ dropped the least, by one per cent to Rs 370 crore, the report said.
“The standalone franchisee brands have seen their brand values decrease as the pre-Covid-19 sponsorship deals were reduced by 15-20 per cent before the start of the tournament, predominantly because there were no ‘meet and greet’ events with players; and there were no free tickets in stadiums,” Duff & Phelps India external advisor Santosh N was quoted as saying in the report.
However, with people forced to spend time at home, there was an increase in IPL television viewership making the 2020 edition a huge success for broadcasters as it broke viewership and advertising revenue records. "Television ratings skyrocketed and advertisers tapped into this opportunity to scale up their brand image. Despite the challenging year, this momentum is indicative of how strong the IPL brand has become," observed Santosh.
With the economy opening and virus infections decreasing, sponsorship deals are expected to be back to the pre-pandemic levels. Also, an increase in the number of teams in 2022 and the renewal of media rights in 2023 will enhance the IPL ecosystem value in the future, he added.
Furthermore, with Vivo back as the title sponsor of the T20 league this year, things are already beginning to look up. In 2020, IPL 13 had seen lower sponsorship revenue compared to 2019 as the IPL had signed up Dream 11 as title sponsor for Rs 222 crore for one season, as against the Rs 440 crore per year they had been getting from Vivo.
The list of sponsors who want to be associated with the Indian Premier League is only growing season after season, and the fourteenth season of the tournament promises to be no different.
NEW DELHI: Mobile manufacturer Vivo has shared the findings of the second edition of ‘Smartphones and their impact on human relationships 2020’, a study that showcases the impact of mobile devices on consumers in this year of social distancing.
As the smartphone becomes the centre of universe in our lives, its impact on society, on behaviours and every day human connections is significant. The study evaluates and sheds light on the various dimensions of increasing smartphone usage – extent of usage, impact of lockdown on usage patterns, impact on personal health and social relationships.
The study revealed that 66 per cent Indians believe that their smartphone improves their quality of life. Still, a shocking 70 per cent feel that if their smartphone usage continues increasing, it is likely to impact their mental/physical health. Additionally, 74 per cent of respondents said that periodically switching off their mobile phone can help them spend more time with family. However, only 18 per cent of users have actually switched off their phone on their own.
Vivo India director – brand strategy Nipun Marya said, “The year 2020 was unusual – a year that nobody had imagined. Amidst the socially distant lives that the pandemic pushed us to lead, the smartphone emerged as the central nervous system for everything – be it working or learning from home or staying connected with friends and family. However, while smartphones have given much-needed flexibility to people, its excessive use has led to addiction among users, and that in turn is impacting human relationships and behaviour.”
Here are the key takeaways from the report on smartphone usage and the impact of Covid2019 on it:
• 25 per cent increase in average daily time spent on smartphone has increased in the post-Covid era
• Indians are spending more time on smartphone since lockdown (April 2020) – OTT (59 per cent), social media (55 per cent) and gaming (45 per cent)
• The smartphone is the central nervous system for everything that consumers do.
o 79 per cent users agree that a smartphone helps them stay connected with their loved ones
o 66 per cent users agree that smartphones improve overall quality of life
Addiction – While smartphone emerged as a necessity and had given much-needed flexibility to people, its excessive usage has triggered addiction:
• 88 per cent users said that people point them out for using the phone when they are with them
• 46 per cent people pick up the phone at least five times in an hour-long conversation
• 70 per cent users feel excessive use of smartphones is impacting their mental and physical health
• 84 per cent users check their phones within 15 minutes of waking up
Relationships – The smartphone addiction resulting from excessive usage of smartphone is impacting human behaviour and relationships:
• 89 per cent respondents agree that excessive use of smartphone is having an impact on the quality of time spent with their loved ones
• 74 per cent said that it is important to have a life separate from your smartphones
• 70 per cent users feel that mindless usage of smartphones is adversely impacting their relationships
Empathy – Let’s #SwitchOff for a while for a healthy mind and a healthier life
• 73 per cent would be happier if they spent less time on smartphones
• 74 per cent of respondents feel that periodically switching off their mobile phone can actually help one spend more time with family
The study was commissioned by Vivo and executed by CyberMedia Research (CMR), conducted across top eight cities in India – Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Hyderabad, Ahmedabad and Pune. The report cuts across age-groups and demographics: youth, working professionals and housewives spanning the age groups of 15 to 45. The total number of respondents were 2,000 out of which 30 per cent were females and 70 per cent were males.
NEW DELHI- Diwali – the biggest festival that’s celebrated across India. At this time, celebrations are in full swing with everyone decorating their homes, exchanging gifts, indulging in delicacies and sweets, and spreading love and happiness.
However, the festive season is different this year, due to the Covid2019 pandemic. Though peoples’ spirits remain undampened, the celebrations will be a bit muted. To brighten up the festive mood, brands across categories like FMCGs, consumer durables, smartphones, automobiles, and others have launched ad campaigns, with the message of empathy and spreading joy front and centre.
We at Indiantelevision.com have created a list of such campaigns:
Lifestyle
Lifestyle India has launched #DilSeDiwali festive campaign inspired by the joyful feelings that the festival of light ushers in. The campaign takes a leap from 2019, to capture the heart of the celebrations in the context of recent times where everyone is looking forward to dressing up and dispel the gloom by celebrating Diwali in their own unique way.
This year, there will be many kinds of Diwali celebrations. There will be the ones who will keep the celebrations small and ones who will build on the festive occasion as an opportunity to reach out to their near and dear ones and share the spirit of the festival. Lifestyle’s new campaign considers all these different individual ways of celebrations, encouraging people to spread the brightness and joy in their own way. The campaign consists of two digital films with two-part storytelling, with two different Diwali Celebrations, accentuated by a memorable song. Young, vibrant and engaging, the film delivers the message of “celebrating the way your heart wishes” in a fresh new way.
Grofers
To support local artisans whose livelihoods have been severely impacted by the Covid2019 pandemic, Grofers has enabled local potters to sell their diyas on Grofers. The initiative called Ek Diye Se Do Ghar Roshan (One lamp lights up two homes) encourages consumers to shop for diyas made from local potters during this festive season, which can help lighten up Diwali for more than 200 potters and their families across Delhi, Gurgaon, Noida, Bangalore, Mumbai and Kolkata. The company will absorb the cost of delivery of the products and also ensure that 100 per cent of the contributions go directly to the potters.
Mankind Pharma
This Diwali, Mankind Pharma has come up with a campaign that emphasises on #SpreadingKindness and narrates the message of how kindness resides in all of us, we just have to find it for others.
The campaign is built on the importance of kindness and helping others in need and aims to encourage people to spread brightness and joy in others’ lives.
The video campaign reflects the story of a restaurant owner who has always always extended a helping hand to those in need. It then leads to the current situation where his wife is extremely unwell and how it has drained him of all his resources and it pushes him to sell his restaurant to make ends meet and pay for the medical bills. The video ends by showing a young guy who comes to his rescue by buying his restaurant and surprises him by gifting it back to him.
Tata Motors
Tata Motors rolled out the ‘Silent Diwali Film’, encouraging viewers to celebrate a silent, safe and pollution-free festival of lights with their loved ones. The video encourages people to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India. Highlighting one of the important features of an electric car i.e. curbing noise pollution, this film draws attention to the underlying message – ‘the loudest statement will be the quietest one’.
The video begins with a young girl giggling at the excitement of lighting a firework. On the contrary, the second scene cuts to the chakras of nature spinning while pots of flowers are exploding into thin air, emphasizing the fact that nature suffers the consequences when human actions such as bursting firecrackers pollute the environment around us. Amidst all the noise showcased in the video, the final scene shows footage of India’s best-selling electric car, the Nexon EV, as it drives quietly with only a soft hum without contributing to any noise to its surroundings. An important point to note in this video is that the sound of the bursting crackers is replaced by the sounds of nature.
Paytm
Paytm launched an emotional digital ad film around Diwali celebrations. The film is receiving an overwhelming response due to its real slice-of-life depiction, at a time when many Indians are unable to meet their families or travel this festive season due to the pandemic.
This film captures the Indian sentiment around Diwali and how one can share happiness using Paytm with their loved ones, even from a distance. It is an extension of the company’s ongoing TV campaign highlighting the seamlessness of instant bank to bank transfers through the Paytm app. The TV ads had depicted various scenarios, ranging from a wedding ceremony to an everyday situation of a landlord and tenant, striking a chord with millions of Indians.
Haier
In its new digital film #LightUpAHeart, Haier celebrates the life of office people who work closely together but have drifted apart due to remote office and work from home setups. The ad seeks to play a vital role in nurturing office relationships and rekindle Diwali festivities with colleagues who despite efforts are not able to meet and celebrate the festival of lights together this year.
Through the campaign, the brand highlights how offices become a second home for office goers and how bonds transcend professional ties to become personal.
Vivo
Vivo India released a heart-warming campaign #SmileWalaDiya to celebrate the festival of Diwali. Based on Vivo India’s brand proposition of ‘Delight Every Moment’, the ad captures the nuances of the prevailing situation; the difficulty and stress that our dear ones have been facing in one of the toughest years of history. Through the #SmileWalaDiya campaign, the brand reminds us that one thing we can easily do amidst adversities is spreading smile and delight.
Through a thought-provoking video film, Vivo depicts the excitement of Diwali, the expectations a child has juxtaposed against the pressures faced by his father in the current backdrop of struggling businesses and tightened purse strings. Then, his other friends come together, surprise him, and cheer him up by undertaking cute, innocent acts like only children can. The film is a beautiful reflection of how, by just going the extra mile, we can all spread joy and delight every moment of our friends and family.
The individual franchisees have also witnessed a reduction in their brand values over the last year, Duff & Phelps said on Wednesday releasing the seventh edition of its valuation report on IPL. This was largely attributed to reduced franchisee-related sponsorship revenue, loss of gate receipts, reduced food and beverage (F&B) revenue, and certain teams’ on-field performances and off-the-field issues.
Chennai Super Kings saw its brand value fall the most, by 16.5 per cent year-on-year, to Rs 611 crore in 2020, while that of Delhi Capitals’ dropped the least, by one per cent to Rs 370 crore, the report said.
