Tag: Vivo IPL

If you have the Game, your Dream can have a Name: Star Sports launches a brand-new docuseries ‘Dream On’ as a lead up to VIVO IPL 2019

MUMBAI: The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports, the official broadcaster of VIVO IPL has launched a brand-new docuseries – Dream On – Game Banayega Name. Youngsters, Khaleel Ahmed, Rinku Singh, Rahul and Deepak Chahar, Kulwant Khejroliya, Shivam Mavi, Aryaman Birla, Manzoor Dar and Shubman Gill feature in this seven-part docuseries, which seeks to turn the spotlight on Vivo IPL as the platform where talent meets opportunity. The series captures the trials tribulations that these youngsters have been through to earn a place on the world’s biggest showcase of talent.

For decades, budding cricketers have had limited opportunities. After all, how many dreams can the India cap accommodate? 11 years ago, VIVO IPL changed all of it. Uncapped talented players got an opportunity to play with or against Indian and International players. In a few years, VIVO IPL became the platform for talented youngsters to leap towards their dream of being a well-known Cricketer. ‘Dream On’ captures 8 such stories of hardship, grit, determination, courage, failure and success. The show highlights the impact VIVO IPL has on these lives and how it has changed lives, communities and the game forever. Making dreams come true and inspiring young minds to dream big, VIVO IPL is perhaps one of the biggest platforms today and this is what this 7-part documentary series aim to capture.

On the lines of the VIVO IPL marketing campaign ‘Game Banayega Name’, Dream On focuses on how VIVO IPL is a platform where the only thing that matters is the game one owns with the talent they have.

Dream On series debuts on the Star Sports network on Star Sports 1 Hindi and Star Sports First on Saturday, March 16, 2019 and will be telecast every Saturday and Sunday. The series will be narrated in a non-linear style and will showcase trepidation, hard work, excitement and various other emotions as the players continue their journey in VIVO IPL 2019 and go beyond.

The 12th edition of VIVO IPL starts on Saturday, March 23rd, 2019 with defending champions Chennai Super Kings taking on Royal Challengers Bangalore on the Star Sports Network and Hotstar.

March 15, 2019
Yeh VIVO IPL hai, Yahaan Game Banayega Name; Star Sports’ new campaign for VIVO IPL 2019 launched

MUMBAI: The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports and BCCI have unveiled the campaign #GameBanayegaName which focuses on VIVO IPL as a platform where one’s ‘Talent’ (Game) precedes one’s name.

The film is conceptualized by Taproot Dentsu. In a historic first, IPL players from across all eight franchises come together in one frame to showcase the spirit of the upcoming league. The TVC features Virat Kohli, MS Dhoni, Rohit Sharma, Dinesh Karthik, R Ashwin, Jaydev Unadkat, Rishabh Pant and Rashid Khan in their respective team jerseys.

The VIVO IPL campaign, ‘Game Banayega Name’ is a great leveler and reflective of young and fearless India in every sphere. This is a powerful philosophy in a country like India where more than 50% people are below the age of 30 years. This insight goes beyond cricket, talking to people who are brimming with confidence, skilled and are fearless in their approach to claim their space in the Sun.

The TVC opens with a split screen battle between young players in a maidan on one side and established VIVO IPL stars on the other to grab screen space. After an entertaining tussle, the film ends with IPL stars acknowledging the maidan players talent and inviting them to show their game. The TVC is a reflection of the core spirit that VIVO IPL resonates, a platform for young talent to showcase their game and an opportunity to make a name. The TVC is set to a catchy song and is written by Puneet Sharma and Pallavi Chakravarti and composed by Sameer Uddin.

Commenting on the campaign Rahul Johri, CEO, BCCI said, “BCCI’s primary objective while launching the IPL in 2008 was to promote domestic talent. In the last 11 years, it has unearthed some extraordinary players who have been serving Indian cricket with distinction. Star Sports’ new campaign for IPL-12—#GameBanayegaName resonates with that spirit and vision of IPL and we are looking forward to a great season.”

Speaking on the campaign, Gautam Thakar, CEO Star Sports said, “Through this campaign we wanted to truly reflect this thought that, given the right opportunity, anyone with skills and talent can make their mark in the world. The VIVO IPL has already shown in the past that it is an ideal platform for aspiring cricketers to showcase their talent. Names such as, Ravindra Jadeja, R. Ashwin, Hardik Pandya, Jasprit Bhumrah, Rishabh Pant among many others are all testament to this. This campaign reflects the spirit of young India and we are excited to bring the biggest ever IPL on our network.”

Speaking on the campaign execution, Agnello Dias, CCO, Taproot Dentsu, said “This campaign is special because it showcases not only the biggest sporting platform this country has ever seen but also the new generation of talent coming through at Taproot Dentsu and in the advertising industry. The IPL has been the single propellant of new talent in the history of world cricket and our ECD, Pallavi Chakravarti nailed with an idea so vivid and engaging, and it simply had to be done.”

The film is being released simultaneously in 7 languages – Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali and Marathi across all platforms, TV, Radio, and Digital.

The 12th edition of VIVO IPL starts on Saturday, March 23rd, 2019 with defending champions Chennai Super Kings taking on Royal Challengers Bangalore.

March 6, 2019
Tata Motors announces the second year of association with VIVO IPL, with its premium SUV, Harrier

MUMBAI: Continuing its relationship with the Board of Control for Cricket in India (BCCI), Tata Motors today announced its premium SUV, Harrier, as the Official Partner for the VIVO IPL 2019. After an extremely successful outing last year, Tata Motors moves to a bigger and better season with the prestigious tournament. The 2019 VIVO IPL begins on March 23.

Commenting on the continued association with the VIVO IPL, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

Speaking on the development, Acting Secretary of BCCI, Mr. Amitabh Choudhary said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”

As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise. The IPL matches will play host to the exciting Harrier Super Striker Awards – the best striker of the match stands a chance to win the beautiful and much-longed Harrier Super Striker Trophy along with a prize of INR 1 lakh. Moreover, the batsman with the highest strike-rate of the tournament, stands a chance to drive home the Tata Harrier. In addition to this, there are other interesting engagement activities lined up for the fans; like the Harrier Fan Catch, where anyone who takes a single-handed catch in a match stands a chance to win INR 1 lakh. The Harrier will also be a part of the IPL Trophy Tour, which is being planned across major Indian cities.

March 4, 2019
Star Sport1 Tamil offers cricket fans chance to to commentate for TNPL 3

MUMBAI: With the success of VIVO IPL’s regional broadcast, Star Sports is now looking to widen the scope and popularity of regional commentary while bringing cricket ever closer to the hearts of the fans across the country.

Star Sports1 Tamil is offering cricket fans abonce in a lifetime opportunity to be a part of the commentary panel of the third edition of Tamil Nadu Premier league (TNPL) with the sensational #MicUpforTNPL contest.

With the third season of TNPL around the corner, fans will now get an opportunity to showcase their talent in Tamil commentary, and win an opportunity to feature as a commentator during a live game along-side Star Sports 1 Tamil experts S Badrinath, Laxman Sivaramakrishnan and Hemang Badani.

A former Indian cricketer and Star Sports1 Tamil commentator, S Badrinath said, “The contest #MicUpforTNPL is an excellent platform for fans to showcase their commentary talent, giving deserving talent the opportunity to actually make a career for themselves in the field. The first twp seasons of TNPL have been a resounding success amongst cricket fans from across the country and Star Sports1 Tamil further extends the experience by introducing #MicUpforTNPL, bringing fans ever closer to the game.”

Aspiring participants need to post interesting videos ranging between 45 seconds to 2 minutes on Twitter, showcasing their ability to commentate in Tamil and convince the distinguished TNPL commentary panel of their potential to bring a world of verbal excitement and fun to cricket fans across the country. Participants need to tweet their videos at the handles @StarSportsIndia and @TNPremierLeague using the #MicUpforTNPL. The contest will close on the 14 July 2018, after which the winners will be announced.

July 12, 2018
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

MUMBAI: Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The results of which is evident from the numbers BARC released last week.

One of the biggest success stories of this year’s VIVO IPL 2018 has been the broadcast in 8 languages (Malayalam and Marathi commentary added for finals). The initiative to invest heavily in a multi-lingual experience including Tamil, Kannada, Telugu and Bengali paid rich dividends as the engagement in these markets saw a massive rise when compared to the 10th season of VIVO IPL.

The plans to telecast the tournament in Tamil, Telugu, Kannada and Bengali resulted in 80%, 36%, 23% and 30% growth in respective markets.

The tournament has registered the highest engagement ever in its 11th year – a testimony to the strength of the tournament and the broadcast presentation scoring with fans.

The decision to broadcast VIVO IPL in 6 languages, backing the tournament with strong LIVE as well as non-LIVE programming since January and the introduction of some of the best cricket voices in the world as IPL commentary debutants for #SelectDugout ensured fan were able to celebrate their favourite tournament in the manner they want. The introduction of dedicated language feeds and the revolutionary #SelectDugout has helped position the league as a serious cricket tournament, eventually bringing back interest from the core cricket fans.

In the run up to introduce these language feeds to the fans and the destinations for the fans to catch all the VIVO IPL action in their favourite language, Star Indian on-boarded Shiva Rajakumar in Karnataka market, NTR in AP & Telangana and Prosenjit in West Bengal market as the official ambassadors of VIVO IPL telecast in Kannada, Telugu and Bangla. A separate promo with MS Dhoni was shot to introduce Star Sports 1 Tamil as the official destination for all the fans to catch all the VIVO IPL action in Tamil helping create greater curiosity amongst the fans.

June 18, 2018
VIVO IPL WEEK 7 – THE WEEK BEFORE FINALE!

MUMBAI: Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens. The data provided below is for the first 59 matches- excluding the finale. Finale viewership will come in next week on Jun 7 (for BARC reporting week no 22)

TV Viewership Trend: A 7-week perspective (not including Finale)

Television viewership shows strong growth as measured across audiences – Urban + Rural at 14% and Urban audiences demonstrating enhanced viewership growth at 25%.

In the elusive, hard to reach affluent urban male audiences, the Tournament to date, excluding finale is delivering a whopping 31% growth v/s year ago.

Total Audience Viewership: First 7 weeks (not including Finale)

Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 7 was 41%* higher than the comparable number of matches last year. Within this, TV urban viewership is 824 million impressions, +25% growth v/s year ago and Digital viewership at 132 million impressions is 3.8X of last year.

May 31, 2018
Star House lights up to promote VIVO IPL 2018

MUMBAI: Changing the way cricket fans experience VIVO IPL, Star India has added one more feather to its cap by re-imagining out-of-home (OOH) display in India. Star India’s spectacular 2D projection experience gracing Urmi Estate at the heart of Mumbai is a first of its kind projection, marking the debut of large-scale OOH projections in India.

With this initiative, Star India has added a fresh perspective to VIVO IPL by giving fans a chance to be a part of a larger than life immersive experience for the tournament. Modern Stage Services planned and executed the campaign for this initiative.

Urmi Estate, which is Star India’s headquarters, is being transformed into a canvas with a spellbinding light show to promote VIVO IPL. Rich and vibrant, red and blue visuals depicting team players were projected onto Urmi Estate with the help of an array of projectors installed in a specially built control cabin situated about 300 feet away from the projected surface. The projectors will be in portrait mode with the visuals measuring 140 feet long and 180 feet high which can be fully enjoyed by thousands of onlookers in the sports capital of Mumbai.

The projection is the first of many adorned by Urmi Estate which will be updated daily. 2D interactive images promoting daily match tune-ins with respective captains displayed, match statistics and exciting trivia related to the tournament will be highlighted.

May 14, 2018
Rivalry week” keeps fans at the edge of their seats

MUMBAI: The riveting action in the VIVO IPL seems to get hotter with every passing week! The Rivalry Week saw explosive growth with nail biting match ups driving sustained interest and growth week on week!

TV Viewership Trend: A 4 weeks perspective

Television Viewership shows strong growth as measured across audiences – Urban + Rural (2+) and Urban (2+)audiences.

Total Audience Viewership: A 4 weeks perspective

Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 4 was 40%* higher than the comparable number of matches last year. Within this TV urban viewership is 492 million impressions +25% growth vs year ago and Digital impressions at 79 million impressions is 2.5x vs year ago.

The tournament has reached 518 million** across screens across India so far. This is the ﬁrst time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a uniﬁed, holistic view.

The 4 weeks trend shows an increasing trend in growth – which augurs well for the tournament as we get to the Race to the Playoffs and the final standings of the teams get decided.

May 10, 2018
THE RACE TO PLAYOFFS HEATS UP WITH STAR SPORTS NEW TVC!

MUMBAI 9th May 2018: The Best vs Best spectacle of VIVO IPL is about to reach its pinnacle with the heated playoffs fast approaching, highlighting how 2 points make all the difference for the teams at the moment. To capture the essence of fan anticipation and dedication for the tournament by accentuating the unpredictability of the points table at the moment, Star Sports has launched a Television Commercial pegged as “RACE TO PLAYOFFS”, establishing how every 2 points matter at this stage.

The national TVC mastered in seven languages namely Marathi, Tamil, Telugu, Malayalam, Bengali, Kannada and Hindi, showcases 2 times tables that the nation is reciting, portrayed on a chalkboard, emphasizing the fact that every 2 points matter in the run up to the playoffs. The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

The ‘Race to playoffs’ TVC is the perfect build up to the playoffs for VIVO IPL 2018, doing well to highlight the unpredictability of the tournament at this stage and the extent of fan anticipation and dedication for cricket and VIVO IPL. VIVO IPL 2018 has been a tight fought season, with nail biting match ups and unforeseeable results at every turn. The next one week will see the emergence of new heroes as teams clash for a chance at a spot in the playoffs for the coveted VIVO IPL trophy. There is much in store for cricketing fans across India.

The national TVC “KAUN BANAYEGA APNI JAGAH PLAYOFFS MEIN? Or Race to Playoffs” has been conceived, conceptualized and directed by the Star Sports in-house Creative Team with music done by Pankaj Awasthi.

The playoffs for VIVO IPL 2018 promises to be an exceptional spectacle where the Best vs Best take on each other. Expect each match to be an action-packed experience with unpredictable results.

To be a part of the nail-biting action as the Race to the playoffs culminates tune in to the Star Sports Network to experience the tournament in your preferred language:

World feed (English) – Star Sports 1 and Star Sports 1 HD
Select Dugout feed (English) – Star Sports Select 1 and Select Sports Select 1 HD
Hindi – Star Sports 1 Hindi and Star Sports 1 Hindi HD
Tamil – Star Sports 1 Tamil
Bangla – Jalsha Movies
Kannada – Suvarna Plus
Telugu – Star Maa Movies
Hotstar – all language options

May 10, 2018
Biggest ever start to IPL, record numbers across screens

The Vivo IPL Season 11 on Star Network has got off to a grand start. With exciting matches and the reintroduction of CSK and RR the tournament is generating massive fan excitement across screens across the country.

This is the ﬁrst time the tournament has gone live across screens, both TV and Digital. This is the ﬁrst time the tournament is being broadcast in 6 languages on 7 dedicated feeds. This Vivo IPL also marks a truly differentiated and immersive engagement on Digital with a global ﬁrst gaming experience, “Watch N Play” and the introduction of a live Virtual Reality feed. The exciting games and content package are seeing a massive affirmation from fans across screens across the country

For the ﬁrst time: a “Total Audience Viewership” view across screens!

We are excited to announce that for the ﬁrst time we will be measuring a “Total Audience Viewership” across screens. This will capture consumption across TV screens in home, out of home and Digital – giving a uniﬁed, holistic view.

Total Reach at 423 million fans* for the ﬁrst two weeks

The Total Reach across Star TV network (in home and out of home) and Hotstar is 423 million fans for the ﬁrst 2 weeks and looks well poised to achieve the 700 million fans targeted across screens for the tournament. The 700 million fans target was an ambitious goal of adding 200 million fans across screens this IPL

IPL Total Audience Viewership grows at an epic 27% on the back of a “Reimagined IPL”

The central idea of the re-imagination of IPL was to put cricket at the core of the entertainment. Powered by an investment in a high amplitude “Best vs Best” marketing campaign, a world class production with ~100 commentators representing the ﬁnest cricketing minds in the world and a specialized super-fan “Dugout” feed – Total Audience Viewership in Urban India across TV (in home and out of home) and Hotstar has increased by 27% at 289 Mn** impressions for the ﬁrst 2 weeks. This is an incredible surge given the scale of the tournament. In fact, viewership on Hotstar has set new global records for live sports peak concurrency touching 7 million in the RCB vs CSK game on April 25th, 2018, beating the previous record at 6 million peak concurrency achieved on the MI vs RCB game on April 17th, 2018.

Localisation powers growth!

The regional language feeds across 4 markets have received a tremendous response with the three southern markets of Tamil Nadu, Karnataka, Andhra Pradesh/ Telangana along with West Bengal witnessing a viewership growth of 39% on Total Viewership across screens. Fans have been vocal in their praise across markets enjoying the action in their own language.

Excitement & Engagement like never before

The thought behind this year’s offering has been to bring the fans closer to the stadium by participating in the Watch N Play game and expressing their emotions. On Hotstar, for the ﬁrst time, fans were able to express their emotions during the match through emojis. Over 1.7 bn emojis have been sent by fans across the country in the tournament so far.

April 26, 2018