Tag: VIVO IPL 2019

Aamir Khan announced as PhonePe brand ambassador

MUMBAI: PhonePe, India’s fastest growing payments platform, today announced Bollywood superstar Aamir Khan as the face of its brand. PhonePe is also an official co-presenting sponsor for the television broadcast of VIVO IPL 2019 and will be launching a series of new TV ads featuring Aamir Khan during this season. Khan's presence in the TV ads and his mass appeal as a national icon will help PhonePe create awareness about the benefits of digital payments for users across India.

Commenting on the announcement PhonePe CEO and founder Sameer Nigam said, “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work, and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security, and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”

“We are also very excited to be part of VIVO IPL 2019. Cricket is the most popular sport in the country and VIVO IPL is the biggest sporting event of the year. Thus, we feel it is a great platform for us to launch our new brand campaign with Aamir and create awareness about the PhonePe platform,” he added.

“PhonePe stands for innovation and trust and has been instrumental in simplifying digital payments for millions of Indians in a very short span of time. I have closely been following PhonePe’s amazing journey and am delighted to be a part of their phenomenal growth trajectory,” said Khan.

March 22, 2019
IPL 2019: YuppTV bags digital broadcast rights for Australia, continental Europe, south east Asia

MUMBAI: YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. With this development, cricket fans across the globe can catch all the action of Season 12 of the world’s biggest T20 tournament, right as it unfolds.

YuppTV is bringing the highly engaging action to all of its existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South & Central America and Central & Southeast Asia.

Commenting on the announcement, Mr. Uday Reddy, Founder & CEO, YuppTV, said, “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favorite sporting action, through a wide gamut of internet-enabled devices.”

As one of the biggest and most-awaited cricketing extravaganzas, Season 12 of Indian Premier League will finally hit the stands on March 23. Promising an enthralling season, the 8 teams will be headed against each other in a total of 60 matches. The season will open with the defending champions, Chennai Super Kings taking on Royal Challenger Bangalore.

Cricket fans in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South & Central America and Central & Southeast Asia can catch all the action from IPL 2019 on YuppTV. The may log on to http://www.yupptv.com/cricketor access the same via the YuppTV app on smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones, and tablets.

March 22, 2019
Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

MUMBAI: Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

The film features a stereotypical Indian family whose twins are accidentally jinxed to ‘magnetically repulse’ each other. The family makes several failed attempts to bring the twins together. The VIVO IPL 2019 season adds to their woes when the twins lament the fact that cricket is more fun when watched together, something they sadly can’t. Until Hotstar comes to their rescue with its first-ever social cricket-watching experience, allowing the twins to watch the live matches together on a single platform.

The ad film has been rolled out in three languages, Hindi, Tamil and Telegu, and is also available across Hotstar’s digital platforms. Since its release, the film has garnered over 134,276 views on YouTube alone.

Commenting on the ad campaign, Hotstar spokesperson said, “The joy of watching cricket is multiplied manifold in the company of friends and family, something that’s becoming increasingly difficult to do today. We wanted to introduce something special to protect that ethos, and added the interactive, social layer to enhance the cricket watching experience. The TVC showcases this essence beautifully. We hope it will help our viewers connect to the idea and make them explore all the interesting features we’ve added to Hotstar this year for VIVO IPL 2019.”

Talking about the TVC, DDB Mudra executive creative director Shagun Seda said, “The general belief is that screens divide and disconnect us from our loved ones. That’s not true if you’re watching IPL. It is best enjoyed with family and friends. But there are many things that could keep you away from watching the game along with your loved ones – work, responsibilities, travel, and in this film’s case, magnetic repulsion. It’s always a challenge to create work that stands out in the noise of IPL advertising. True to the brand’s tone of voice, this year’s Hotstar IPL campaign needed to be quirky, irreverent and entertaining. We wanted to create something that’s clutter-breaking. So we decided to start by breaking the laws of physics.”

March 18, 2019
Hotstar launches ‘Koi Yaar Nahi Far’ this VIVO IPL 2019

MUMBAI: Hotstar is poised to elevate the experience for the upcoming VIVO IPL 2019, India’s largest sporting extravaganza. With the motto of ‘Koi Yaar Nahi Far’, the streaming giant is rolling out a first-ever social cricket-watching experience for the new season which kicks off on 23 March 2019.

This year, with ‘Koi Yaar Nahi Far’, Hotstar will bring people together irrespective of their location. Viewers will get the opportunity to invite their friends and family to Hotstar, enabling them to watch the matches and participate in the Watch N’Play game together. Fans will be able to compete and see where they stand against their friends and family through the new social leader board.

They will also be able to make their voices heard by chatting about the match or their Watch N’Play experience, not only with their friends and family, but also with experts and celebrities. In interesting product integration, winners of the Watch N’Play games will be able to redeem their points, courtesy the exclusive partnership with Amazon Pay. The campaign TVC showcasing these features rolls out on 8 March 2019.

As a global first, Hotstar is offering ad targeting for live sports at a scale like never before, making the 12th edition of VIVO IPL an exciting affair for all involved. Advertisers will be able to target 24 different cohorts during the live streaming. Additionally, through contextual branded cards showcasing offers, mini-games, and polls, brands have been provided with a unique opportunity to engage viewers at scale during a live game and be a part of their moments of joy for the entire tournament.

The streaming platform has also partnered with Swiggy to ensure that users don’t miss a single moment of the cricketing action this season. Favourites from the Swiggy Pop menu can be ordered directly from within the Hotstar app, making it extremely convenient for cricket fans across the country.

“In India, cricket is a very intrinsic part of our fabric and IPL over the years has become one of the largest sporting events globally. Last season alone, an astounding 202 mn viewers watched VIVO IPL on Hotstar, and we expect this number to grow tremendously this year,” said Hotstar chief product officer Varun Narang. “The joy of watching cricket is multiplied manifold in the company of friends and family, something that’s becoming increasingly difficult to do today. We wanted to introduce something special to protect that ethos, and added the interactive, social layer to enhance the cricket watching experience. With a strong technology backbone, and an engaging experience for the viewers coupled with disruptive marketing solutions for brands, we are extremely excited to bring VIVO IPL on Hotstar like never before.”

Furthermore, with the intent to take this experience deeper and wider into India, the matches will be streamed across 8 languages, targeting an unprecedented reach of 300 million viewers.

March 8, 2019
Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction
Mumbai: The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country.

VIVO IPL 2019 Player Auction will be held in Jaipur on Tuesday, December 18, 2018. The live coverage of the auction will be preceded by a 60-minute special pre-show starting 2.30 pm onwards.

The broadcast of the 12^th edition of the VIVO IPL Player Auction on Star Sports will include live expert reactions, analysis and a special spotlight on all the leading developments throughout the day featuring some of the best cricket experts such as Gautam Gambhir, David Hussey, Dean Jones, Kiran More, etc.

Besides the robust programming, Star Sports launched the second edition of the hugely popular VIVO IPL Election Se Selection as a lead up to the VIVO IPL 2019 Player Auction. VIVO IPL Election Se Selection offers fans an opportunity to vote for their favourite player they wish see playing in their favourite VIVO IPL team. The largely popular campaign has received massive response so far with more than 3.1 million fans voting on the official portal vivoiplelection.hotstar.com.

Fans can vote for their player till midnight December 17, 2018 team in three easy steps by logging on to vivoiplelection.hotstar.com
- Select your favourite team
- Choose your player
- Complete the voting process
Yuvraj Singh and Brendon McCullum are the most voted players overall so far:

Whereas, Chennai Super Kings, Delhi Capitals and Kings XI Punjab fans have voted the most:

VIVO IPL 2019 Player Auction received an overwhelming response from fans and was viewed by a 46.5 million people across the Star Sports network.

List of experts:

Hindi: Gautam Gambhir Kiran More and RP Singh

Select Dugout (English): Dean Jones, Anil Kumble and David Hussey

Tamil: Hemang Badani, S Badrinath, L Siva, Muthuraman R and RK

Telugu: C Venkatesh, Kalyan Krishna, Vindhya Vishaka and Venugopal Rao

Anchors: Mayanti Langer, Jatin Sapru and Arjun Pandit
December 17, 2018