ITV

Tag: Vivo Indian Premier League

  • 93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

    93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

    MUMBAI: 93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019). This is the seventh consecutive year of the radio channel’s association with the Hyderabad team.

    Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad through its digital assests. Also, this year the fans can lend their ears and be a part of an entertaining campaign around cricket called ‘Kaan Cricket’. It will test the listeners’ cricket knowledge and will give them a chance to win exciting prizes by the end of each week.

    Commenting on RED FM’s association with SunRisers Hyderabad, RED FM COO Nisha Narayanan said, “We are really excited to be extending our association with Sunrisers Hyderabad for 7th year in a row. Over the years, both the brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.”

    Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have RED FM as our principal sponsor for seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.”

  • India set to roar in unision with the launch of the VIVO IPL 11 #BESTvsBEST Anthem

    India set to roar in unision with the launch of the VIVO IPL 11 #BESTvsBEST Anthem

    MUMBAI: Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star India have collaborated to co-create the campaign this year. It puts the spotlight on ‘Best vs Best’, that is, the best in global cricketing prowess competing against each other. An enthralling anthem which brings alive the unifying spirit of VIVO IPL 2018 herald the start of a thrilling face-off of best vs best.

    Conceptualized by Ogilvy and Mather the anthem titled Best vs Best, focuses on VIVO IPL as the embodiment of the best of cricketing action with the best of global talent showcasing their prowess as match winners. The premier cricketing tournament stirs up a mix of emotions for Indian fans– pride, excitement, and euphoria. While IPL has grown each year since its inception, 2018 promises to be an inflection point in its history, as Star India re.imagines the VIVO IPL 2018 making it deeply local with technology at the heart of the experience.

    The anthem, is being released simultaneously in 5 languages – Hindi, Tamil, Bengali, Kannada and Telugu across all platforms, TV, Radio, and Digital. Building great synergies, Star India, BCCI and O&M have collaborated with a talented team, comprising of South African film maker, Dan Mace, music director, Raajeev V Bhalla and vocalist Siddhart Basrur, who sung the anthem in 5 different languages.

    Sanjay Gupta, Managing Director Star India said “The very essence of VIVO IPL is a thrilling, action-packed celebration of cricket where the best of talent take on each other in one of the most gruelling cricket tournaments in the world. It is a fantastic celebration of both the game and its millions of fans across the world. The Best vs Best campaign endeavours to showcase the pinnacle of cricket that this tournament is associated with.”

    Rahul Johri, Chief Executive Officer, Board of Control for Cricket in India “That cricket has been a religion in India and that the BCCI’s – Indian Premier League is perhaps the best manifestation of that is beyond doubt. For us at the BCCI, the focus has always been on increasing the fan base for the sport by engaging not only the hard-core cricket fans but also those who do not follow the sport on a regular basis namely women and children. Given that we are now ready to embark on the next chapter for the Indian Premier League with the start of the 11th edition, the BCCI, in collaboration with Star India has worked on co-creating a large multi-media campaign focussing on the ‘Best vs Best’. We hope this campaign spurs the non – cricket viewing public to engage more deeply with the VIVO IPL 2018 like never before.”

    Piyush Pandey – Executive Chairman and Creative Director South Asia “IPL is the legendary cricket tournament in the world where every team is equally balanced and has an equal chance to win. It’s truly the best v/s the best. The campaign not only reflects the energy but also captures the fact that this is the best platform for young cricketers. We had fun putting it together!” 

    The 11th edition of VIVO IPL starts on Saturday, April 07, 2018 with defending champions Mumbai Indians taking on Chennai Super Kings.

  • Hotstar aiming 100 million viewers mark

    Hotstar aiming 100 million viewers mark

    Mumbai: With more than 80 million viewers for the Vivo Indian Premier League 2016 to date, Hotstar, India’s largest premium streaming platform, is on course to cross the 100 million mark in this year’s edition. The tournament’s reach on Hotstar has doubled in comparison to last year at the same stage and the total watch time is up 275 per cent from 2014, with 95 per cent of all consumption coming from the top 10 cities. 

    Hotstar CEO Ajit Mohan says, “We are delighted at the growth we have seen on the IPL viewership on Hotstar over the last two tournaments. Hotstar has become the primary screen for IPL for the urban affluent and the young cricket fans. With more than double the reach of last year, we are well set to exceed the 100 million targets. we had set for ourselves for this year.”

    Ever since its launch, Hotstar has become the preferred destination and a habit amongst the millennial in large cities where users have access to broadband data; in fact, when cricket is on, it has become the primary screen for the urban young.

    Hotstar has invested heavily in creating a world-class streaming experience. Users on Hotstar have access to live scores and match data integrated into the experience. The persistent efforts to reinvent consistently and stay fresh to maintain engagement levels among the 18 to 24 year has been the driving force behind the ever-rising popularity of the platform. 

    Hotstar made the Vivo IPL 2016 an even more enjoyable experience for its viewers, with a complete content package including pre and post show programming with the best anchors and commentators in the country. Two wrap around shows – Cricket Live and One Tip One Hand, along with The Boundary Riders (a Video Blog) have been popular programming additions, along with Hotstar’s presence at the IPL Fan Park.  

    Cricket Live

    Cricket Live is a one-hour exclusive show hosted by Jatin Sapru featuring the expert panel of David Hussey, Bret Lee, Mohd. Kaif, Aakash Chopra, Deep Das Gupta and Shoaib Akthar. The show is a detailed analysis on the games played in the Vivo IPL 2016 and focused purely on the cricket part of the game and not entertainment. It also brings alive all the inside scoops for all the franchises, covering their strategy, behind-the-scenes action and what’s happening in the camp, including player secrets and more. 

    One Tip One Hand

    One Tip One Hand hosted by Cyrus Sahukar and Varun Thakur, is a weekly analysis of the Vivo IPL 2016 games, and features on Hotstar every Saturday. The show analyses the game with a bit of banter and humour along with a star-studded line-up of experts.

    The Boundary Riders

    Three Vloggers scour the length and breadth of the nation in search of stories that introduce fans to the unseen world around the Vivo IPL 2016 calendar and match cities. This video log (Vlog) serves as a platform for the Vloggers to share their stories. As a collective of stories, this blog demonstrates how the Vivo IPL 2016 touches and affects the lives of millions of Indians every year in a positive and uplifting way. The Vloggers also engage the players in fun activities together with pop quiz where the cricketer questions the Vlogger, and sometimes also lets the Vlogger experience a batting or bowling with the player and much more.

  • Hotstar aiming 100 million viewers mark

    Hotstar aiming 100 million viewers mark

    Mumbai: With more than 80 million viewers for the Vivo Indian Premier League 2016 to date, Hotstar, India’s largest premium streaming platform, is on course to cross the 100 million mark in this year’s edition. The tournament’s reach on Hotstar has doubled in comparison to last year at the same stage and the total watch time is up 275 per cent from 2014, with 95 per cent of all consumption coming from the top 10 cities. 

    Hotstar CEO Ajit Mohan says, “We are delighted at the growth we have seen on the IPL viewership on Hotstar over the last two tournaments. Hotstar has become the primary screen for IPL for the urban affluent and the young cricket fans. With more than double the reach of last year, we are well set to exceed the 100 million targets. we had set for ourselves for this year.”

    Ever since its launch, Hotstar has become the preferred destination and a habit amongst the millennial in large cities where users have access to broadband data; in fact, when cricket is on, it has become the primary screen for the urban young.

    Hotstar has invested heavily in creating a world-class streaming experience. Users on Hotstar have access to live scores and match data integrated into the experience. The persistent efforts to reinvent consistently and stay fresh to maintain engagement levels among the 18 to 24 year has been the driving force behind the ever-rising popularity of the platform. 

    Hotstar made the Vivo IPL 2016 an even more enjoyable experience for its viewers, with a complete content package including pre and post show programming with the best anchors and commentators in the country. Two wrap around shows – Cricket Live and One Tip One Hand, along with The Boundary Riders (a Video Blog) have been popular programming additions, along with Hotstar’s presence at the IPL Fan Park.  

    Cricket Live

    Cricket Live is a one-hour exclusive show hosted by Jatin Sapru featuring the expert panel of David Hussey, Bret Lee, Mohd. Kaif, Aakash Chopra, Deep Das Gupta and Shoaib Akthar. The show is a detailed analysis on the games played in the Vivo IPL 2016 and focused purely on the cricket part of the game and not entertainment. It also brings alive all the inside scoops for all the franchises, covering their strategy, behind-the-scenes action and what’s happening in the camp, including player secrets and more. 

    One Tip One Hand

    One Tip One Hand hosted by Cyrus Sahukar and Varun Thakur, is a weekly analysis of the Vivo IPL 2016 games, and features on Hotstar every Saturday. The show analyses the game with a bit of banter and humour along with a star-studded line-up of experts.

    The Boundary Riders

    Three Vloggers scour the length and breadth of the nation in search of stories that introduce fans to the unseen world around the Vivo IPL 2016 calendar and match cities. This video log (Vlog) serves as a platform for the Vloggers to share their stories. As a collective of stories, this blog demonstrates how the Vivo IPL 2016 touches and affects the lives of millions of Indians every year in a positive and uplifting way. The Vloggers also engage the players in fun activities together with pop quiz where the cricketer questions the Vlogger, and sometimes also lets the Vlogger experience a batting or bowling with the player and much more.

  • Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

    With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

    On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

    “We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

    Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

    The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

  • Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

    With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

    On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

    “We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

    Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

    The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.