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Tag: Vivo Electronic Corp

  • Vh1 partners with Vivo brings the 2017 Billboard awards to India

    MUMBAI: Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

    With its ongoing partnership with the leading global smartphones brand Vivo Electronic Corp for eight of their international awards, the 2017 Billboard Music Awards will be the second award show in the partnership. The 2017 Billboard Music Awards on Vh1 presented by Vivo Camera & Music was telecast this morning at 6:.30am but will have a prime time repeat at 9.00 pm.

    Lauded as the most coveted honour awarded by Billboard for music, the 2017 Billboard Music Awards has announced Cher, legendary pop star, as the recipient of the ‘Icon Award’. This appearance will also mark her first ever award show performance in over 15 years.

    The Awards night includes star-studded performances by some of the most prolific musicians from the industry such as Ed Sheeran, Imagine Dragons, Bruno Mars and John Legend amongst others.

    On the 20th anniversary of the film ‘Titanic’, the bestselling Canadian songstress Celine Dion will be taking a trip down memory lane with her classic hit My Heart will go on, which she will be performing live at the awards.

    The 2017 Billboard Music Awards presented by Vivo Camera & Music will be aired exclusively on Vh1, one hour post the live show from the T-Mobile Arena in Las Vegas

    To promote the awards, Vh1 has launched a robust, 360-degree promotional plan that connects with audiences across all platforms through innovative radio integrations, a robust network of 200 colleges, a partnership network of 1000+ hotspots across India and distinct trade innovations.

    Viacom18 English entertainment cluster VP and programming head Hashim D’souza said, “After a successful partnership on the MTV Movie and TV Awards, we are sure that the partnership with Vivo is further going to strengthen as we get ready for 2017 Billboard Music Awards. Vivo has always created a seamless connect with the Indian audience, and our partnership has seen an overwhelming response from our fans. With the upcoming Billboard Music Awards, we are sure the excitement will only increase manifold.”

    The partnership with Vivo ranges across the illustrious list of awards airing on Vh1, such as the MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards, besides Golden Globes and GRAMMYs. The partnership between Vivo and Vh1 reiterates the channel’s position as India’s go-to destination for International Music, entertainment and pop culture.

  • Vivo partners Vh1 for eight international award shows

    MUMBAI: Vh1 India once again raises the bar by partnering with leading global smartphone brand Vivo Electronic Corp, for eight of their international awards. 

    The association will have Vivo on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and Grammy Awards. This association starts with the first of the eight International Awards – MTV Movie and TV Awards.

    Touted to be one of Hollywood’s Wildest Nights, the 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards, which promise to be the biggest party of the year will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of the Indian audience on 8 May, 2017 at 6:30am with a prime time repeat on the same day at 9 PM only on Vh1.

    Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customised fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships. 

    Amongst the on-ground partnerships, Vh1 will also be hosting Vivo Award Nights and Vivo Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprises a strong college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, Vivo Morning Alarm Parties, Vivo India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Fun activities like Vivo perfect selfie contests will also be done across multiple college festivals, along with the Vivo  red carpet walk. Going a step further, a few lucky fans will get a once-in-a-lifetime opportunity as Vivo & Vh1 will make it possible for them to attend the international award ceremonies live, at bucket-list destinations like Los Angeles and Las Vegas!

    Vivo India CMO Vivek Zhang said, “We constantly strive to come up with delightful associations to strike a chord with our target audience, that is youth. Vh1 is one of the most popular music channels. Vh1 is also taking special initiative to promote the awards on a wide scale including on-ground activation.”

    Viacom18 head – English and youth entertainment Ferzad Palia said, “We at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with.”

    The partnership would range across the illustrious list of awards airing on the channel, such as MTV Movie and TV Awards, Billboard Music Awards, MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards, besides Golden Globes and Grammys. The partnership between Vivo and Vh1 reiterates the channel’s position as India’s go-to destination for International Music, entertainment and pop culture.

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