ITV

Tag: Vivel

  • ITC Vivel ropes in Kriti Sanon as its new Brand Face

    ITC Vivel ropes in Kriti Sanon as its new Brand Face

    MUMBAI: ITC’s leading personal care brand, Vivel has roped in popular Bollywood actress Kriti Sanon as its brand ambassador. Vivel with its philosophy of ‘Ab Samjhauta Nahin’ encourages women to not compromise with their choices and their dreams. Kriti embodies the brand persona and is a leading role model for young women.

    Vivel announces its association with Kriti Sanon with a campaign for its cooling portfolio of soaps and bodywashes. With ingredients like Mint and Cucumber, Vivel promises a refreshing bathing experience with the onset of summer.

    Kriti as the brand ambassador for Vivel encourages women to make their own choices and live a life of no compromise. She is self-made and continually takes up roles that challenges the status quo and the perception of women in society. This is what makes her an ideal Vivel Woman.

    The film conceptualised by Brand David, opens in a busy traffic jam with Kriti as the Traffic Police officer in the sweltering summer heat. Kriti portrays the progressive and confident woman who refuses to succumb to everyday sexist jibes, voicing a befitting quick comeback, while she continues to keep her cool. The brand message goes beyond beauty to address attitude and behaviour towards women and personifies a nuanced perspective of self-confidence that inspires the protagonist to voice her opinion and handle the situation with wit.

    Kriti Sanon, shared her excitement on being the new face of Vivel, “I am excited and proud to be associated with leading personal care brand ITC Vivel and look forward to joining the brand’s strong purpose-driven journey through its initiative Ab Samjhauta Nahin. The brand’s core narrative of being more than just a beauty discourse makes it extremely fulfilling for me to associate myself with both the product and the philosophy. Vivel’s beauty is real and uncompromising and hence being the Vivel woman comes very naturally to me. As a woman with a voice, I have achieved my dreams through my uncompromising spirit. It indeed is great that I get to be associated with brand that strives to help young women find their voice & inspire them to say ‘Ab Samjhauta Nahin’.”

    Speaking on the occasion, ITC Limited chief executive, personal care products business Sameer Satpathy said, “Kriti is one of the most dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta Nahin seeks to inspire women to question the limits they’ve been conditioned into accepting, challenge status quo and therefore enrich their lives with confidence and fulfilment.”

    The Vivel Cool Mint variant offers a refreshing aroma with a long-lasting fragrance, and offers a minty freshness that hydrating the skin while getting rid of the dirt and grime that settles in, causing build up through the course of the day.

  • Vivel celebrates freedom of choice in new campaign

    Vivel celebrates freedom of choice in new campaign

    MUMBAI: ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

    The new Aloe Vera soap film tells a story of one such choice. A lot of women feel the pressure to behave or dress like men in order to be successful and accepted in workplaces as equals. 

    The 30-second story encourages women to retain their softness and empathy while being assertive. She rather believes that softness is not her weakness but rather her identity and strength.

    The TVC features veteran TV actor Supriya Pilgaonkar and her daughter Shriya Pilgaonkar. The narrative opens with Shriya Pilgaonkar being depicted as the daughter, who is confident of her choices and expresses it in her soft yet assertive way irrespective of circumstances or individuals. She believes in her strengths and is unwilling to dress like men just to fit in.

    The film introduces a fresh and a more meaningful understanding of confidence that is aimed to make a positive and an emotional connection and resonates with the product promise of softness in Vivel Aloe Vera soap. The ad showcases the strength of identity in a woman’s inherent values.

    Brand David executive vice-president Ajay Menon says, “We are thrilled to have partnered with ITC to bring alive a campaign that is creating a platform for the brand to engage with its consumers in a much more authentic and deeper level.”

  • Vivel wants people to #Sayitright at work

    Vivel wants people to #Sayitright at work

    MUMBAI: At the workplace, while accomplishments are celebrated, compliments specifically for women are often rooted in gender and stereotypes. To empower women, Vivel, in line with its philosophy of ‘Ab Samjhauta Nahin’ (no more compromises) has collaborated with renowned satirist Kunal Kamra to present a ‘Say It Right’ video to help change non-compliments to a genuine compliment at work!

    With this campaign, Vivel is trying to create an environment where there are only genuine compliments that infuse confidence, are free of any gender-biased thoughts and appreciate and praise the efforts.

    ITC Limited chief executive of personal care products business Sameer Satpathy says, “Compliments and appreciation are powerful motivators. But we need to ‘Say It Right’. This creates a collaborative environment which fosters gender equality at the workplace. This video from Vivel’s #AbSamjhautaNahin campaign is thought provoking and provides perspective on how women would like to be complimented at work.”

    Writer Kunal Kamra adds, “It was so much fun shooting this, all the women in the video got their individual perspective on the idea. They weren’t asked to follow a script at all I just asked them a question and heard them out. Even if a few people get the nuance of how to compliment a fellow colleague at work it’s a job well done by ITC Vivel”.

  • Vivel unveils inspiring video on #BossWomen

    MUMBAI: Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top. 

    Vivel unveils an inspiring video series which explores their remarkable journey to shatter the glass ceiling in business. Their fearless pursuit of their dreams and the courage to say Ab Samjhauta Nahin brings to bear the indomitable spirit that continuously strives to encourage women to make their own choices.

    Jagran Group president Apurva Purohit underscores how women need to change. It is the woman who has to make the choice to be the protagonist, the victim or the bystander of her own story! Your Story founder and chief editor Shradha Sharma points that women easily love everyone around them but forget to love themselves and in the process ignore their own dreams and desires and settle for a life of compromises. Shradha’s message to all parents – “Love your girls for being girls.”

    ITC Infotech MD & CEO Sushma Rajagopalan urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike.

    Shardul Amarchand Mangaldas managing partner Pallavi Shroff stresses that the most important thing for a woman is to believe in herself that she is capable, competent and can do whatever she wants to do.

    Apollo Hospitals executive vice-chairperson Shobana Kamineni believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone.

    The personal and professional journey of these industry stalwarts is a true inspiration. #BossWomen encourages women to stop compromising on their dreams and ambitions and help in raising a generation that lives and breathes Ab Samjhauta Nahin!

    Vivel Ab Samjhauta Nahin is a women’s campaign to crusade against time worn mind sets that tend to stereotype. It seeks to enable self-belief and self-reliance and thereby empower women to live fuller lives. Vivel not only celebrates a woman’s power, but also actively stands for her right to an equal life.

    https://www.facebook.com/ITCVivel/videos/1359403174081397/

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    ‘Ab Samjhauta Nahin’: Big B tells women in Blush’s new video

    MUMBAI: After scoring gold with Dove’s ‘Change The Rhyme’ video, Culture Machine’s digital channel Blush has roped in Vivel as the sponsor for its latest video titled ‘Ab Samjhauta Nahin’ featuring Amitabh Bachchan. The video inspires women to say no to a life of compromise.

    In a narrative by Bachchan, the UnBlushed video shouts out to all women to challenge time-worn mindsets that stereotype and, at times, impede their lifestyle choices. The video encourages women to stop accepting any biases and empower them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.

    Vivel’s integrated brand campaign ‘Ab Samjhauta Nahin’ is a fresh, nuanced perspective of self-confidence that personifies the woman of today. The brand message goes beyond a beauty discourse to address attitudes and behaviour towards women. The campaign is designed to encourage discussion around age-old gender biases, inspire young women to question the limits that they have been conditioned into accepting and empower them to live fuller lives.

    In the video, Amitabh Bachchan says, “A right can never be silenced.”

    Culture Machine’s digital channel Blush released a statement, “It’s very important to voice your opinion and believe in yourself. This belief is lost somewhere; we aim to revive this trail of thought. Vivel was the best brand to partner with as the concept is a perfect blend with their brand ideology.

    Watch the video on:  https://www.youtube.com/watch?v=pd5PHICXi-8

  • Vijay TV to air second edition of Television Awards

    Vijay TV to air second edition of Television Awards

    BENGALURU: The Star Network’s Tamil GEC Vijay TV will be airing the second edition of its annual Television Awards for Tamil Television over two consecutive Sundays starting 27 September, 2015, at 3 pm.

     

    The event, which has Aachi Masala as the title sponsor, is akin to the Star Parivar Awards. This year also marks the channel’s ‘china’ or twentieth year.

     

    “Twenty years, that’s been the journey of Vijay TV, a long, arduous but a successful one. Our Vijay Television Awards second edition demonstrated the pedigree of the brand and the people who are instrumental for its growth. I feel really proud,” said Vijay TV general manager K Sriram.

     

    The live event was held on 17 September, 2015 when the entire constellation of Vijay TV’s popular stars descended on a single platform to receive awards, perform and entertain a live audience. The award function was hosted by anchors Jegan,Ma.Ka.Pa. Anand, Bhavna, Priya and Kavin. Performances included a classical dance performance by Megna of ‘Deivam Thantha Veedu’ fame as well as a musical medley rendered by Super Singer Juniors.

     

    Besides Aachi Masala, the other sponsors that Vijay TV has roped in include Dazller Eterna as powered by sponsor, Twin Bird Leggings, RRP Housing, Narasus Instant Coffee as co-presenting sponsor. Paragon Office Chappal, Vivel, Relispray, Asian Paints Tractor Emulsion, Faasos Foods, Parachute Advansed Ayurvedic Hair Oil, Adyar Ananda Bhavan Sweets and Snacks, Manna Health Mix, and Galaxy Chocolates are the Associate sponsors, with the Park as the Hospitality Partner.

  • ASCI upheld complaints against 134 out of 147 ads

    ASCI upheld complaints against 134 out of 147 ads

    MUMBAI: In July 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 134 out of 147 advertisements.

    The CCC found the claims in health and personal care product or service ads of 56 advertisers, released in the press to be either misleading or false or not adequately/scientifically substantiated and hence violated ASCI’s code. Some of the health care products or services advertisements also contravened provisions of The Drug & Magic Remedies Act, Chapter 1.1 and III.4 of the ASCI code.

    The complaints were upheld against L’Oreal India’s advertisement claims that Garnier Colour Naturals provides nourishment to hair for eight weeks. ITC’s YouTube advertisement derides colour as a dark skinned girl is shown as not being confident and suffering from an inferiority complex due to her complexion. It shows that only after applying Vivel cream does she appear confident enough to sing in public. Similarly, Marico advertisement, which stars Rahul Bose, claims that Livon Hair Gain helps to stop hair fall within 90 days. The claims on the product pack were not consistent with those in the advertisement.

    The personal and healthcare category was followed by 61 advertisements in the education category.

    International Institute of Hotel Management advertisement claims to be India’s largest hotel school chain and Asia’s 100 fastest growing private educational institutes with 100 per cent global placement record. Prestige Institute of Management advertisement claims that Prestige Institute of Management is ranked among the top 1000 B-schools in the world by Ed-universal official selection, Paris. It further adds that Prestige is rated A++ among Management Institutions by Business India, November 2013 issue and ranked 16th among Management Institutes in India by Higher Education Review, 2014. In addition, the advertisement claims to be truly number 1 B-school in Central India.

    In the automobile category, Hero MotoCorp advertisement for Hero Xtreme shows an everyday activity being performed on the bike in an irresponsible manner. The advertisement contravened Chapter III.3 of the ASCI code (“Ads shall not, without justifiable reason, show or refer to dangerous practice or manifest a disregard for safety or encourage negligence.”). The complaint was upheld. Similarly, TVS Motor Company advertisement for TVS Phoenix 125 shows actor Nazar asking for a lift by standing in the middle of the road. When asked for lift, actor Mahesh stops the bike in the middle of the road. The CCC viewed the TVC and concluded that the visual promotes unsafe practices. The advertisement contravened Chapter III.3 of the ASCI code. The complaint was upheld.

     

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