ITV

Tag: Vivek Zhang

  • Vivo partners Vh1 for eight international award shows

    MUMBAI: Vh1 India once again raises the bar by partnering with leading global smartphone brand Vivo Electronic Corp, for eight of their international awards. 

    The association will have Vivo on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and Grammy Awards. This association starts with the first of the eight International Awards – MTV Movie and TV Awards.

    Touted to be one of Hollywood’s Wildest Nights, the 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards, which promise to be the biggest party of the year will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of the Indian audience on 8 May, 2017 at 6:30am with a prime time repeat on the same day at 9 PM only on Vh1.

    Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customised fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships. 

    Amongst the on-ground partnerships, Vh1 will also be hosting Vivo Award Nights and Vivo Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprises a strong college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, Vivo Morning Alarm Parties, Vivo India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Fun activities like Vivo perfect selfie contests will also be done across multiple college festivals, along with the Vivo  red carpet walk. Going a step further, a few lucky fans will get a once-in-a-lifetime opportunity as Vivo & Vh1 will make it possible for them to attend the international award ceremonies live, at bucket-list destinations like Los Angeles and Las Vegas!

    Vivo India CMO Vivek Zhang said, “We constantly strive to come up with delightful associations to strike a chord with our target audience, that is youth. Vh1 is one of the most popular music channels. Vh1 is also taking special initiative to promote the awards on a wide scale including on-ground activation.”

    Viacom18 head – English and youth entertainment Ferzad Palia said, “We at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with.”

    The partnership would range across the illustrious list of awards airing on the channel, such as MTV Movie and TV Awards, Billboard Music Awards, MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards, besides Golden Globes and Grammys. The partnership between Vivo and Vh1 reiterates the channel’s position as India’s go-to destination for International Music, entertainment and pop culture.

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    Vivo is Republic TV prime time presenting sponsor 

  • Vivo is Republic TV prime time presenting sponsor

    MUMBAI: Global smartphone brand, Vivo has come on board as the presenting sponsor for the 9pm prime time show on Republic TV.

    The strategic partnership is aimed at targeting the millennials- a focus point for both Vivo and Republic TV.

    Republic TV CEO Vikas Khanchandani mentioned, “We are happy to announce Vivo as our presenting sponsor for the 9.p.m. prime-time show along with the other evening news bulletin. With a network like ours, which caters to Vivo’s core TG of youth, we make for an ideal partner to provide complete brand solutions to them.”

    Vivo chief marketing officer Vivek Zhang added, “This year has been really exciting for us as we recently launched our latest offering V5s in the market and now we are delighted to associate with Republic TV. It is one of the most awaited news channel of our times which promises a revolution and the emergence of a new generation of content creators. Vivo is associating with its prime-time show and we look forward to be a part of the revolution that is about to change the Indian media.”

    The association between Vivo and Republic TV will be effective on all broadcast and digital platform.

  • Vivo supports #BeBoldForChange

    MUMBAI: Vivo, a premium global smartphone brand, aims at inspiring women to #BeBoldForChange with a tribute video starring popular celebrity Bani J which lends support to the International Women’s Day 2017 campaign. The video focuses on breaking stereotypes and symbolizes a woman’s individuality and her bold side. It highlights how every woman has her own story and she should be bold enough to stand for what she believes.

    Vivo India encourages women to be proud of their individualistic identity even in a mere selfie. A #PerfectSelfie is not about how the world wants to see you but it’s about who you are, so let your picture speak your identity.

    Vivo India CMO Vivek Zhang said, #BeBoldForChange is the campaign that not just breaks the stereotypes that have been prevailing in the society, but also celebrates womanhood and encourages them to take pride in their distinctive identity and embrace their bold side. Bani J is a popular celebrity who has broken the stereotype surrounding women. Her flamboyance, well-built muscular body and popularity among the youth made her an ideal choice for this campaign.”

    Bani J shared her excitement for the campaign and said, “This has been one of the most kickass campaign that I could be a part of and the tagline #BeBoldForChange truly stands for it. I had an absolute blast shooting for this campaign and it stands for everything that I had believed in which is to not really care about other people and how they want you to behave because they judge you no matter what. All women in general when they watch this will feel empowered and do what they wish to do and whatever makes them happy. And at last, I would wish all the women out there a very happy Women’s Day.”

    The campaign further resonates the brand’s belief towards a woman’s individuality and her potential that must be acknowledged and deeply cherished in every society.

  • Vivo partners India Art as mobility partner

    Vivo partners India Art as mobility partner

    MUMBAI: Creating a unique blend of Technology and Art, Vivo mobiles and India Art Fair 2017 has come together to showcase the magnum opus of art during the premier art fair starting from February 2nd in the capital, New Delhi. Vivo, the premium global smartphone has collaborated with India Art Fair 2017 as the mobility partner to showcase art collection through its lens. The four-day art fair scheduled from 2–5 Feb, 2017, will showcase pictures clicked by Vivo’s all new V5Plus featuring the first ever 20MP dual front camera with ‘moonlight glow’.

    This partnership, will bring out a unique collection of vivid images and showcase art clicked through a lens of a smartphone, opening new avenues. India Art Fair is South Asia’s leading platform for modern and contemporary art and portal to the region’s cultural landscape. Founded in 2008, India Art Fair has become the bedrock of a now booming cultural community with connections to every level of the market.

    Sharing his views on Vivo’s association, Vivo India CMO Vivek Zhang said, “We are extremely delighted to partner with India Art Fair 2017 as it displays an array of rich culture under one roof. As a brand our efforts have always been towards constant innovation and now with this partnership our smartphone technology will be used in bringing out the art in a unique manner for India Art Fair.”

    “Selfie lovers would indulge in and enjoy the whole new experience of art displayed at the India Art Fair clicked by Vivo V5Plus, which is loaded with megapixels and comes with interesting features like bokeh, anti-shake & face beauty.” – Idris Ahmed, Photographer

    Speaking on the association India Art Fair Founding Director Neha Kirpal said, “We are excited to have Vivo India join us as our Mobile Partner for the first time for the 2017 edition of India Art Fair. Technology and arts are becoming increasingly integrated and reliant on each other, not just as a means to promote arts and culture but also as an integral part of the artworks themselves through new media and digital art. As such, it is great to see a mobile brand like Vivo India developing this association. As a supporter of the Make in India campaign, it’s encouraging to see Vivo India’s continued commitment to art and design in India through their relationship with the fair and I look forward to seeing our partnership develop.”

  • Vivo partners India Art as mobility partner

    Vivo partners India Art as mobility partner

    MUMBAI: Creating a unique blend of Technology and Art, Vivo mobiles and India Art Fair 2017 has come together to showcase the magnum opus of art during the premier art fair starting from February 2nd in the capital, New Delhi. Vivo, the premium global smartphone has collaborated with India Art Fair 2017 as the mobility partner to showcase art collection through its lens. The four-day art fair scheduled from 2–5 Feb, 2017, will showcase pictures clicked by Vivo’s all new V5Plus featuring the first ever 20MP dual front camera with ‘moonlight glow’.

    This partnership, will bring out a unique collection of vivid images and showcase art clicked through a lens of a smartphone, opening new avenues. India Art Fair is South Asia’s leading platform for modern and contemporary art and portal to the region’s cultural landscape. Founded in 2008, India Art Fair has become the bedrock of a now booming cultural community with connections to every level of the market.

    Sharing his views on Vivo’s association, Vivo India CMO Vivek Zhang said, “We are extremely delighted to partner with India Art Fair 2017 as it displays an array of rich culture under one roof. As a brand our efforts have always been towards constant innovation and now with this partnership our smartphone technology will be used in bringing out the art in a unique manner for India Art Fair.”

    “Selfie lovers would indulge in and enjoy the whole new experience of art displayed at the India Art Fair clicked by Vivo V5Plus, which is loaded with megapixels and comes with interesting features like bokeh, anti-shake & face beauty.” – Idris Ahmed, Photographer

    Speaking on the association India Art Fair Founding Director Neha Kirpal said, “We are excited to have Vivo India join us as our Mobile Partner for the first time for the 2017 edition of India Art Fair. Technology and arts are becoming increasingly integrated and reliant on each other, not just as a means to promote arts and culture but also as an integral part of the artworks themselves through new media and digital art. As such, it is great to see a mobile brand like Vivo India developing this association. As a supporter of the Make in India campaign, it’s encouraging to see Vivo India’s continued commitment to art and design in India through their relationship with the fair and I look forward to seeing our partnership develop.”

  • Vivo: Two is better than One!

    Vivo: Two is better than One!

    MUMBAI: Whenever an innovative and technologically advanced smartphone brand like VIVO launches a product, be sure to expect a unique top of the line experience. On the heels of launching the hugely successful VIVO V5 smartphone with a beautiful romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the coolest camera features to capture the #perfectselfie moment.

    The 20 MP VIVO V5 Plus smartphone has been launched with a romantic sequel conceptualized by Lowe Lintas Delhi and produced by LinProductions. Ranveer Singh’s love story picks up from where it left off in the VIVO V5 film. In the sequel, Ranveer travels across the world to meet his lover in her city and has a beautiful surprise in store for her. The VIVO V5 Plus camera phone and its features are seamlessly strung together to showcase the most unique selfie phone to be launched ever!

    Launching the new TVC Vivo India CMO Vivek Zhang said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.

    Lowe Lintas Regional President – North & East Janmenjoy Mohanty adds, “The phone itself has such a unique product promise with the 20 MP dual front camera along with high tech features like background bokeh, shot re-focus and of course the moonlight glow, to click the #perfectselfie. We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

  • Vivo: Two is better than One!

    Vivo: Two is better than One!

    MUMBAI: Whenever an innovative and technologically advanced smartphone brand like VIVO launches a product, be sure to expect a unique top of the line experience. On the heels of launching the hugely successful VIVO V5 smartphone with a beautiful romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the coolest camera features to capture the #perfectselfie moment.

    The 20 MP VIVO V5 Plus smartphone has been launched with a romantic sequel conceptualized by Lowe Lintas Delhi and produced by LinProductions. Ranveer Singh’s love story picks up from where it left off in the VIVO V5 film. In the sequel, Ranveer travels across the world to meet his lover in her city and has a beautiful surprise in store for her. The VIVO V5 Plus camera phone and its features are seamlessly strung together to showcase the most unique selfie phone to be launched ever!

    Launching the new TVC Vivo India CMO Vivek Zhang said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.

    Lowe Lintas Regional President – North & East Janmenjoy Mohanty adds, “The phone itself has such a unique product promise with the 20 MP dual front camera along with high tech features like background bokeh, shot re-focus and of course the moonlight glow, to click the #perfectselfie. We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

  • Movies Now brings back 100 Mania and it’s #NotforLosers

    Movies Now brings back 100 Mania and it’s #NotforLosers

    MUMBAI: Movies Now, India’s favourite English movie channel, brings back its most-awaited mega property ‘100 Mania’, starting 15 December at 9pm. From cars, bikes, smartphones, digital cameras, laptops, fitbits and lots more, 100 Mania Season 4 offers viewers the opportunity to watch and win a 100 prizes by watching 100 blockbusters over 100 days!

    In this unique consumer engagement activity, viewers need to watch the 9pm blockbuster movie, give a missed call and answer simple questions. Movie buffs will find themselves glued to their screens as this property will feature the biggest action blockbusters and franchises that Hollywood has to offer.

    Times Network Vivek Srivastava senior vice president & head, English entertainment cluster, & Zoom Vivek Srivastava said, “100 Mania is an iconic property for Movies Now and we are proud to bring it back in a bigger bolder avatar for its fourth season. Conducting a daily contest over 100 days with 100 mega-prizes on offer is a mammoth task and it is unparalleled in the English movie genre. The property has aided the channel in strengthening its leadership position and this year we are offering a new proposition of #NotForLosers, which will definitely resonate with the youth. Over the years, 100 Mania has created a huge buzz and a loyal audience for the channel while attracting multiple advertisers. I am sure that we will continue to rule audience minds with 100 Mania Season 4.”

    Smartphone brand Vivo has come on board 100 Mania Season 4 as the presenting sponsor while the co-presenting sponsor is Kurlon and Ocean’s is the Associate sponsor.

    Vivo CMO Vivek Zhang said “We are happy to partner with ‘100 Mania’ which is an iconic property for Movies Now. The show has extensive viewer engagement and keeping in mind the vibrancy of the youth, we believe that a partnership with this classic property presents a splendid opportunity to connect with the right audience in a refreshing way. We are constantly making efforts to consolidate our position in the Indian market through thoughtful brand associations and innovative marketing initiatives. We wish ‘100 Mania’, all the very best.”

  • Movies Now brings back 100 Mania and it’s #NotforLosers

    Movies Now brings back 100 Mania and it’s #NotforLosers

    MUMBAI: Movies Now, India’s favourite English movie channel, brings back its most-awaited mega property ‘100 Mania’, starting 15 December at 9pm. From cars, bikes, smartphones, digital cameras, laptops, fitbits and lots more, 100 Mania Season 4 offers viewers the opportunity to watch and win a 100 prizes by watching 100 blockbusters over 100 days!

    In this unique consumer engagement activity, viewers need to watch the 9pm blockbuster movie, give a missed call and answer simple questions. Movie buffs will find themselves glued to their screens as this property will feature the biggest action blockbusters and franchises that Hollywood has to offer.

    Times Network Vivek Srivastava senior vice president & head, English entertainment cluster, & Zoom Vivek Srivastava said, “100 Mania is an iconic property for Movies Now and we are proud to bring it back in a bigger bolder avatar for its fourth season. Conducting a daily contest over 100 days with 100 mega-prizes on offer is a mammoth task and it is unparalleled in the English movie genre. The property has aided the channel in strengthening its leadership position and this year we are offering a new proposition of #NotForLosers, which will definitely resonate with the youth. Over the years, 100 Mania has created a huge buzz and a loyal audience for the channel while attracting multiple advertisers. I am sure that we will continue to rule audience minds with 100 Mania Season 4.”

    Smartphone brand Vivo has come on board 100 Mania Season 4 as the presenting sponsor while the co-presenting sponsor is Kurlon and Ocean’s is the Associate sponsor.

    Vivo CMO Vivek Zhang said “We are happy to partner with ‘100 Mania’ which is an iconic property for Movies Now. The show has extensive viewer engagement and keeping in mind the vibrancy of the youth, we believe that a partnership with this classic property presents a splendid opportunity to connect with the right audience in a refreshing way. We are constantly making efforts to consolidate our position in the Indian market through thoughtful brand associations and innovative marketing initiatives. We wish ‘100 Mania’, all the very best.”