Mumbai: Spykar, a fashion brand, was thrilled to announce the launch of its latest campaign, “PocketFullOfLove.” With a mission to infuse positivity into communities and spread warmth and joy, the campaign sought to remind everyone that amidst life’s challenges, love stood above all. The campaign was held on 10 and 11 February 2024, at Phoenix Palladium Mall in Mumbai.
The campaign centred on spreading ‘Pockets full of love’ at the mall, featuring heartfelt compliments on small cards. These messages brought smiles and positivity to recipients, with Spykar representatives also hosting fun activities like the ‘Spin the Wheel’ game at the store, creating moments of joy and connection.
Participants also had the option to collect blank cards, allowing them to personalize compliments and spread kindness to others in their surroundings. Spykar aimed to encourage this chain reaction of kindness, creating a lasting impact and fostering a culture of positivity.
Spykar marketing head Vivek Shah expressed, “In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The ‘PocketFullOfLove’ campaign was Spykar’s way of spreading this message and fostering meaningful connections within the audience. As a brand, Spykar is committed to delivering more than just fashion. We strive to create experiences that resonate with our audience. With the Valentine’s Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them.”
The #PocketFullOfLove campaign not only served as a reminder of the enduring power of love and kindness but also underscored Spykar’s commitment to making a positive impact in the community.
