Mumbai: Brand Stand, a boutique PR agency, has once again bagged the prestigious public relations mandate for the 20th Annual Chef Awards presented by the Indian Culinary Forum, marking the fifth consecutive year that Brand Stand has achieved this honour. The captivating ceremony is scheduled to take place on the scintillating evening of 14 October 2023, at The Ashok in New Delhi.
In celebration of its two decades of culinary excellence, the Indian Culinary Forum (ICF) stands as India’s foremost association of professional chefs, dedicated to advancing the culinary arts in India. It serves as a pivotal link, platform, and instrument for the enhancement and overall development of our national community of chefs.
Brand Stand will be tasked with designing and executing a comprehensive media communication strategy for ICF Chef Awards 2023, aimed at strengthening media outreach and relations. The agency will focus on highlighting ICF’s visionary mission and building a coveted brand image.
ICF’s mission is a captivating journey that nurtures emerging talents with the latest culinary skills, fostering growth while sharing the vibrant essence of Indian cuisine worldwide. This transformative endeavour blends expertise and innovation, resonating across borders and cultures.
Indian Culinary Forum general secretary chef Vivek Saggar said, “We are delighted to be taking Brand Stand on board once again for their exceptional PR services in the past. Together, we embark on a culinary odyssey, with a shared commitment to elevate the Chef Awards experience to unprecedented heights. Brand Stand’s innovative approach and unwavering support have been instrumental in making our culinary journey more vibrant and impactful year after year.”
Speaking about the development, Brand Stand founder Chandni Mahajan said, “We are honoured to partner once again with Chef Awards, the biggest and oldest food awards in India. This event has been a cornerstone of culinary excellence for two decades. Our team is excited to bring our strategic communication expertise to Chef Awards, helping them bring their communication goals and objectives to the forefront.”
Brand Stand is a boutique agency that specialises in providing customised public relations solutions across various industries. The core team at Brand Stand boasts nearly two decades of individual experience in public relations, image, and brand management, supported by innovative ideation. The agency firmly believes that every brand has a unique story and is committed to delivering nothing short of perfection by tailoring media strategies to meet each client’s distinct needs. Brand Stand is renowned for its exceptional media relations, original story pitches, and creative ideation.