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Tag: Vivek Prabhakar

  • Bhima Jewellers celebrates this Valentine’s with a heartfelt digital film

    Bhima Jewellers celebrates this Valentine’s with a heartfelt digital film

    Mumbai: As Valentine’s Day approaches; Bhima Jewellers captured the essence of love and craftsmanship in their latest digital film – Love Jewels from Bhima. The film, a poignant portrayal of devotion and artistry, follows the journey of a skilled artisan crafting a beautiful heart-shaped ring, a quintessential symbol of love from the Virtue Valentine collection by the brand. Set against a backdrop of soft light and subtle music, the film begins with glimpses of the artist’s creative process. With each frame, the film captured the dedication and precision of the artisan, whose hands move with the finesse of gentle care. Every curve and contour of the ring is shaped with reverence, mirroring the beauty of the beloved’s gaze and the purity of their heart.

    As the ring takes form, it becomes a tangible expression of love, pure to the core and crafted with unwavering devotion. The film culminated in a breathtaking reveal of the finished piece, shimmering with the promise of eternal love and adorned with the Bhīma hallmark. The digital film is a testament to Bhīma’s commitment to excellence and their dedication to creating meaningful connections through timeless jewellery. It invites viewers to celebrate the beauty of love and craftsmanship and to discover the perfect expression of affection for their loved ones this Valentine’s Day.

    Sharing his thoughts on the digital film, Bhima Jewellers managing director  Vishnusharan Bhatt said,” The film not only showcases the meticulous craftsmanship behind our Virtue Valentine collection but also celebrates the spirit of innovation and dedication that defines our brand. It is a testament to our commitment to creating jewellery that not only embodies timeless elegance but also resonates with the modern sensibilities of today’s women. With this digital film, we wanted to convey the depth of emotion and dedication that goes into creating each piece, making our new collection the perfect gift for Valentine’s Day.”

    T1D Communications creative Vivek Prabhakar said, “This film is inspired by pure love. Just as true love takes time to evolve with readiness to go through the grind, care for little details and ultimately that desire to make it pristine – each piece of Bhima ‘love jewel’ sparkles with the same commitment to craft. The film conveys this connection in a simple and beautiful way and shows how Bhima’s Valentine collection is ‘crafted with love’.”

    From intricate designs to innovative techniques that push the boundaries of traditional jewellery-making, the film highlights the brand’s dedication to creating pieces that are not only stunning but also truly unique. With the Virtue Valentine Collection, Bhima Gold offers more than just jewellery; it presents an opportunity to express love and affection in the most exquisite and meaningful way possible.

  • Chumbak unveils ‘A Life of Joy’ campaign

    Chumbak unveils ‘A Life of Joy’ campaign

    Mumbai: Chumbak, India’s leading home and lifestyle retail major, has unveiled the ‘A Life of Joy’ campaign on the occasion of celebrating the New Year. This strategic development highlights Chumbak’s commitment to uplifting the overall consumer experience and strengthening its position in the competitive retail sector.

    ‘A Life of Joy’ serves as the brand’s manifesto, presenting its core values that have consistently defined Chumbak for its consumers and internal team. Focused on celebrating the small joys in life, the campaign looks forward to establishing Chumbak more than a retail destination but a companion of joy in everyday living.

    Speaking about the announcement, Chumbak co-founder and director, of product & design Shubhra Chadda mentioned, “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

    Adding to that, Chumbak co-founder and director of the brand Vivek Prabhakar said,  “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

    As Chumbak continues its trajectory, the ‘A Life of Joy’ campaign aligns with the brand’s strategic objectives to strengthen consumer loyalty, enhance brand recognition, and create a positive impact on the bottom line.

  • Chumbak launches first brand campaign with Ogilvy

    Chumbak launches first brand campaign with Ogilvy

    MUMBAI:  Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

    The brand campaign comprises a digital film and outdoor campaign and it has been conceptualised by Ogilvy Bangalore.

    Ogilvy south chief creative officer Mahesh Gharat said, “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.

    "Chumbak is all about a little splash of colour or a pop of quirk that it adds to your home or ensemble. Here, we’re telling the stories of many women, who might seem ordinary at first glance but carry with them a little, unique quirk. Chumbak’s brand philosophy and product offering complements and completes this special quirk."

    Chumbak CEO Vivek Prabhakar said, “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”