ITV

Tag: Vivek Mohan Sharma

  • Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Mumbai: Jio Star has appointed Vivek Mohan Sharma as business head of its youth, music, and English cluster, following the departure of Anshul Ailawadi. The announcement was made through an internal communication by the company.

    Sharma, who joined Viacom18 in 2021, brings nearly two decades of experience spanning media, telecom, and banking sectors. He has led cross-functional teams in revenue generation, marketing, and content creation. At Viacom18, he built the network sales branded content team from scratch, delivering notable campaigns such as Cricket Ka Ticket, Royal Stag Boom Box, and Imperial Blue.

    Ailawadi, who spent 11 years with the organisation, played a pivotal role in expanding the youth, music, and English cluster’s digital footprint and spearheading major tentpole properties. He began his journey as strategy and project lead in the group CEO’s office and is stepping down to pursue new opportunities.

    Sharma’s appointment is expected to further strengthen Jio Star’s content strategy and drive innovation across its youth-focused channels.

  • If you get my psycho, then you’ll get my cute: Vaani Kapoor

    If you get my psycho, then you’ll get my cute: Vaani Kapoor

    Mumbai: Tinder, in partnership with Viacom18, is back with the fourth season of Tinder’s Swipe Ride. It’s a show that celebrates uninhibited and meaningful conversations about what Indian women want from their dating lives. The first episode this year features bollywood actress Vaani Kapoor and will premiere on Wednesday, August 14, 2024 on Tinder’s Youtube channel and stream exclusively on Viacom18’s OTT platform JioCinema.

    Popular content creator and actor, Kusha Kapila, takes the driver’s seat once again with a celebrity guest in the back. This time it is Vaani Kapoor who steps into the spotlight, bringing her vibrant energy and honest perspectives on love and relationships. Together they pick up a Tinder user, Panthi Shah, a 23-year-old marketing manager and aspiring model, who is on a quest to find romance. With a Tinder bio that reads “Pasta, puppies, and looking for a potential partner in crime,” Panthi is all set for a pottery date planned by her Tinder match, Yash, a graphic designer who shares her love for adventure. Notably, Tinder’s Year in Swipe report talks about how people are increasingly opting for more experiential dates. While coffee date remains the top activity in India, it is closely followed by concerts and festivals, stand-up, movie night, and arcade.

    On this Swipe Ride drive, the girl trio spills the tea on the magic of spontaneous first dates, setting healthy boundaries, self-expression, and how Shahrukh Khan remains the ultimate dream boy who bridges the gap between Gen Z, millennials and boomers.

    Kapoor shares, “As someone in the spotlight, dating can be challenging. People often approach me because of my fame, which can make it difficult to discern genuine intentions. I’m an idealist in love but a realist in life. Finding true chemistry is rare, and when you do, it’s important to seize it with both hands!”

    Tinder user Panthi shared her own dating adventures, revealing how going on 50 first dates this year has been a journey of self-discovery. Interestingly, Tinder’s Year in Swipe report on dating, reveals that singles are less concerned with where their relationship was heading, and more concerned with creating memorable experiences and opportunities – also known as N.A.T.O Dating (a.k.a. Not Attached To Outcomes). It is simply a way for daters to break free from societal pressures and timelines and enjoy ‘the plot’ of making connections and getting to know people.

    “This season of Swipe Ride is all about celebrating the empowered and authentic voices of today’s young women. From spontaneous adventures to unique date ideas, these young women are breaking the mold and embracing what they truly want in their dating journey. It’s been amazing to witness how they’re normalizing open, honest conversations about their desires and expectations. This season, we’re driving into the heart of what makes modern dating so exciting and real, and it’s been incredible to share these moments with them,” added Kusha Kapila.

    Vivek Mohan Sharma, Head –  Branded Content & MTV Properties Revenue, Viacom18 – “At Viacom18, we are dedicated to pioneering storytelling and forging powerful brand partnerships that create meaningful content. Our collaboration with Tinder exemplifies this commitment. The fourth season of Tinder’s Swipe Ride offers a vibrant exploration of the diverse dating journeys of young Indian women, highlighting their self-assurance and clarity in navigating their relationships. This partnership also underscores how we as Viacom18 add value by effectively engaging with the intended set of audiences.”

    “Swipe Ride entering its 4th fourth season is a significant milestone and a testimony of how this show resonates with our audience. It captures the diverse perspectives of young, GenZ Indian women and their dating journeys in a way that’s both relatable and empowering. Whether it’s owning their relationship goals or confidently putting themselves out there, young women daters are being transparent and open to new experiences, connections and possibilities. This show is a reflection of that IRL,” said Tinder India marketing director Anukool Kumar

    Co-created with film director Debbie Rao along with popular writer Supriya Joshi, Swipe Ride series is a product of the coming together of these women who like to call their own shots whether it’s in their personal life, careers, or their dating lives.

  • JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    Mumbai: JioCinema, India’s leading digital entertainment platform, is thrilled to announce its collaboration with German international broadcaster Deutsche Welle (DW) for the launch of “Megacity Mindset”, an inspiring five-part series showcasing remarkable individuals across India’s vibrant and influential cities.

    Created by documentary filmmakers Naomi Phillips and Akanksha Saxena (DW), “Megacity Mindset” explores the unique stories and mindsets driving success and innovation in Mumbai, Delhi, Chennai, Bengaluru, and Kolkata. Each episode features exceptional individuals who have excelled in their respective fields and made a significant impact on their cities.

    Commenting on the launch, Daniel Schulz and Jaya Oberoi from DW‘s Asia Distribution Team, said, “Megacity Mindset” is a powerful up-close narrative, filled with endearing insights into the lives of extraordinary people who have embraced the city’s attitude – to call their own. The protagonists have allowed us proximity to see facets of their lives, combined with lasting impressions and statements that hopefully leave an imprint on the viewers. We are thrilled to partner with Jiocinema, to distribute this docuseries to reach India’s diverse audience who are interested in both entertainment, as well as informative content. At DW, we remain dedicated to focusing on thought-provoking stories that continue to inspire curious minds.”

    Commenting on the partnership, Viacom18 head – Branded Content Vivek Mohan Sharma said “We are excited to join forces with Deutsche Welle to present ‘Megacity Mindset’ which offers an intimate and compelling look into the lives of remarkable individuals who have adopted and thrived in the spirit of their cities. This collaboration with us at JioCinema allows us to bring a series rich with heartfelt insights and personal stories from India’s most dynamic cities to our audience. At Viacom18, we are dedicated to pushing the boundaries of content with offerings that not only entertain but also enlighten. ‘Megacity Mindset’ showcases the diverse talents and groundbreaking ideas shaping the future of India.”

    In Mumbai, Bollywood star and casting director Abhishek Banerjee shares his journey in the entertainment industry, offering insights into the dedication required to thrive in this competitive metropolis.

    Moving to Delhi, the series highlights pilot and high-flyer Capt. Zoya Agarwal, who is breaking barriers and empowering women in traditionally male-dominated fields.

    In Chennai, Tamil star rapper Arivu represents the ethos of excellence with his boundary-breaking music and powerful lyrics that resonate with audiences worldwide.

    Bengaluru, India’s Silicon Valley, showcases the innovative spirit through virtual human Kyra, who is revolutionizing connectivity both online and in real life.

    Lastly, “Megacity Mindset” takes viewers to Kolkata, where poet-writer Karuna Ezara Parikh and emerging talents redefine the city’s cultural landscape through creativity and passion.

    Each episode of “Megacity Mindset” offers a compelling narrative of resilience, ambition, and creativity, showcasing diverse talents and perspectives that drive these megacities.

    Join us on this captivating journey as we explore the essence of success and the transformative power of mindset in India’s dynamic urban landscapes.

    “Megacity Mindset” is produced by DW and is exclusively available for streaming on JioCinema.

  • COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    Mumbai: This Holi sparked celebrations that are unique and innovative! Viacom18’s flagship Hindi entertainment channel COLORS hit a hatrick, marking their third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for an unforgettable #FansWaliHoli campaign, powered by cutting-edge generative AI technology. This initiative delivers a personalized and interactive Holi experience for the fans, unprecedented in its scope.

    This festive campaign, brought to life by Viacom18’s Network Branded Content in collaboration with Wavemaker India, empowers fans to create personalized Holi posters featuring their favorite celebrities: Karan Kundrra (Actor), Kanika Mann (Actor), Harsh Gujral (Comedian), and Raj Barman (Singer). Through an interactive microsite (www.becausemenwillbemen.com), fans can effortlessly select their preferred artists and generate custom posters with playful messages, encapsulating the essence of the vibrant festival of Holi, all while staying true to the brand ethos. These posters are then conveniently delivered to users’ WhatsApp for easy sharing with loved ones or posting on social media.

    Vivek Mohan Sharma – Head, Branded Content, Viacom18 commented on the campaign, “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favorite COLORS stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Ishwindar Singh, Pernod Ricard India said, “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colors, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker & Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi..

    Shekhar Banerjee, Wavemaker India said, “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

    The campaign kicked off on 22 March and will run till 31 March.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ColorsTV (@colorstv)

     

  • TCH 2022: The art of telling authentic brand stories using content

    TCH 2022: The art of telling authentic brand stories using content

    Mumbai: There’s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on the consumers’ minds with plain vanilla advertising. The mode of brand storytelling has evolved from 30 seconders and one-minute advertisements to creating owned media platforms and content to form an association with the consumer which lasts.

    Brands cannot jump blindly into the content-making exercise. First, one has to identify the brand purpose and where the brand is standing with its content. Content is a powerful way to increase the mind share of the brand but if executed poorly it can also go wrong.

    At the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub Summit 2022 held on Wednesday leading marketers spoke about the role of content in their brand strategy. The session was joined by Dentu international The Story Lab country head Deepak, Godrej Industries and Associate Companies AVP corporate brand and communications Michelle Francis, GroupM India head – branded content and Wavemaker India chief content officer Karthik Nagarajan, Tata Consumer Products head shoppers and customer marketing Sagar Boke, PhonePe director and head of brand marketing Ramesh Srinivasan and OPPO India chief marketing officer Damyant Singh Khanoria. The session was moderated by Viacom18 head branded content Vivek Mohan Sharma.  

    The industry event is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the association partner. Industry partners are Fremantle India, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) is our community partner.  

    “We have a smartphone launch every second week. When you need to make the consumer realise the unique features of each product there’s a lot of content creation that needs to happen,” remarked OPPO’s Damyant Singh Khanoria. “We solved this problem by enabling creation in the larger community of creators and influencers.”

    Another aspect that OPPO realised was to stop looking at its brand ambassadors as celebrities who are endorsing a product but rather as actors to leverage in a storytelling narrative.

    “I think it is important to have a healthy appetite for risk as a brand. We started commissioning projects that break the artificial boundaries of how we advertise,” said Khanoria.

    OPPO had partnered with the infotainment channel National Geographic to create a series called OPPO Superfactories that turned out to be an excellent piece of branded content, he added. “We want content to be natural and authentic to our brand. An ad is no longer about showing a consumer visiting a store, asking about a product in a three-minute film.”

    When Godrej wanted to change its perception to be associated with lifestyle, the challenge, observed Godrej’s Michelle Francis, was that it was perceived as a legacy brand that had been around for many decades. “We thought that we needed to build a community that would advocate for the lifestyle brands of the Godrej group. That’s how we came up with Godrej L’affaire.”

    The platform launched a nine-episode web series with actor and comedian Jamie Lever with a seamless integration of Godrej brands. “The content was so authentic that it did not look at branded content in terms of integration,” said Francis.

    Whether a brand decides to create its own content is not an either, or question, explained Tata Consumer Products Sagar Boke. He believes it depends on the object and life cycle of the brand. There are advantages to branded content which takes a bit more time to build but connects deeply with the audience. “If you want to build a community around your brand, there’s nothing better than building your own content,” he said. “If you use someone else’s content or a celebrity, it is not going to work.”

    Boke further said that if data is part of a brand strategy, then building your own platforms makes a lot of sense to gather first party data on your consumer.  This helps the brand create more targeted and sharper advertising communication.  

    PhonePe’s Ramesh Srinivasan concurred with Boke stating “As a brand we’re trying to cater to India at large. That means we need to be placed where India is in terms of culture. Branded content captures the consumers’ mind space when they want to consume communication. It creates the right context which is key.”

  • Viacom18 ropes in Vivek Mohan Sharma to head branded content

    New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh Shetty.

    In his new role, Sharma will be responsible for leading branded content and solutions at the network level. Individually, he will be responsible for driving branded solutions for Viacom18’s Hindi Mass Entertainment, Regional Entertainment, and Kids TV clusters leveraging its broadcast and social reach. In addition to this, he will also work with existing teams at Youth, Music, and English Entertainment as well as the network’s digital play Voot to bring in synergies and dial-up advertiser-funded content-driven growth.

    Viacom18 Network sales head, Mahesh Shetty said: “We are living in a world full of too many choices which however have increasingly minimal differentiation amongst them. Branded content has the potential to bring forth this differentiation and connect with audiences in a more engaging and emotional capacity. With his versatile experience in leadership roles across industries, Vivek is best poised to bring collaborations across our brand offerings and create unique propositions for our clients that are relevant and result-oriented.”

    On his new role, Sharma said, “Brands today are looking at creating moments and mindshare that stays with the audience for long. Branded content acts as the bridge, bringing in solutions that truly connect the brand with its consumers engagingly and effectively. I look forward to driving value, innovation, and overall growth in my new role at Viacom18.”

    Sharma has close to two decades of experience in Business Management, Revenue, and Marketing across Media, Telecom and Banking sectors, and has held leadership roles at Mirchi, Idea Cellular, Deutsche Bank, and ICICI Bank in the past. Prior to joining Viacom18, he worked as head- Digital Business and worked towards transforming Mirchi into a dominant digital content and solutions brand.