ITV

Tag: Vivek Mohan

  • Abbott’s new campaign in Indiashowcases the power of life-changing technologies to overcome health challenges

    Abbott’s new campaign in Indiashowcases the power of life-changing technologies to overcome health challenges

    MUMBAI, August 13, 2019:Abbott, a global healthcare leader, unveils its latest campaign in India focusing on the role of innovation and technology in healthcare.Abbott builds on the success of its “Real Heroes campaign,” which was shortlisted for a Cannes Lion award, with new advertisements that demonstrate how our life-changing technology can enable people to move beyond their health challengesand pursue all that inspires them.

    The campaign articulates the thought, ‘the most personal technology is the technology with the power to change your life.’ While health conditions maybe seen to limit a person’s capabilities and begin to define them, innovative new medical technologies from Abbott can help empower people with the data and knowledge they need to live longer and better.

    Commenting on the campaign, Vivek Mohan, divisional vice president, corporate global marketing, Abbott said, “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives."

    The campaign is now live on major digital platforms and broadcast channels. The television commercial (TVC) portrays how one such technology, the insertable cardiac monitor, enables people to stay directly connected to their doctor no matter where they are or what they’re doing e.g.biking, swimming, and even piloting a plane.This product is a paperclip-sized implantable device that combines smartphone connectivity and continuous, remote monitoring to track unpredictable heart rhythm problems for fast and accurate diagnosis. It helps physicians make quicker decisions on their patients’ health in ways that fit into their lives.

    This is a contrast to the old way of diagnosing cardiac arrhythmias, in which detecting cardiac conditions required intermittent visits to the clinic or hospital to have wires and monitors connected to examine their hearts. The TVC will be followed by a series of video and editorial content that speaks to other such technologies and how they have impacted people.
     

  • Abbott helps to simplify diabetes in new campaign

    Abbott helps to simplify diabetes in new campaign

    MUMBAI: Global healthcare company, Abbott, has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

    This year’s campaign titled ‘Be Brave. Be Bold.’ is in continuation to the last year’s ‘Real Film. Real Heroes’ theme and focuses on how with the help of Abbott’s breakthroughs, modern healthcare has helped people push past possible and have a life full of rich experiences and fulfilling moments.

    Abbott divisional VP of corporate global marketing Vivek Mohan says, “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”

    With India currently representing 49 percent of the world’s diabetes burden, an estimated 72 million cases in 2017 (Indian Council for Medical Research report), Abbott’s film and campaign intends to help people better manage diabetes through inspirational stories and educational content.

    The film created for social media, uses real profile pictures of 100+ people with diabetes, leading, happy, healthy lives. 

    The film was released on major digital platforms and has already received an overwhelming response from across the country, with over 4 million views.

    Along with this, Abbott will also be reaching out to its consumers through a web series that will inspire and educate people through the journey of others who are living with diabetes. The company will be releasing digital snack-able content in association with three food bloggers, who explain how they were able to manage their respective conditions despite the fact that their profession is all about food, which is challenging because they are surrounded by edible things at all times.

  • NDTV to telecast DD-supported documentaries

    NEW DELHI: Many channels owe their origins or at least their talent to Doordarshan. Prannoy Roy began his television innings in a weekly programme on Doordarshan. Now, NDTV headed by him is to become the first privately-owned channel to screen films made by the Prasar Bharati-supported Public Service Broadcasting Trust.

    The Trust (SSBT) and New Delhi Television (NDTV) have entered into a significant partnership for the promotion of documentary and reality films. PSBT’s films are already being telecast on Doordarshan every week and at numerous national and international fora. They will now be telecast each month on NDTV’s flagship channel NDTV 24×7 as part of the NDTV series ‘Documentary 24×7’, every Thursday at 21:30 hrs and repeated on Sundays at 0130 hrs. 

    According to a PSBT spokesperson, the partnership provides an ideal platform for the exploration of myriad issues that these documentaries deal with and for enhancing the viewership of powerful and insightful content. The effort will go a long way in creating and encouraging a public culture of documentary appreciation and engagement. 

    Renowned filmmaker and PSBT Chairperson Adoor Gopalakrishnan said: “We welcome exposure for the excellent films produced by PSBT on a private commercial channel. With the terrible decline in the standards of commercial television, this is a very praiseworthy effort by NDTV. Our films are produced by independent filmmakers, most of them young, partially funded by Doordarshan. The future for public broadcasting lies in efforts such as these that demonstrate the potential of public-private partnerships”.

    Two PSBT films have been telecast on NDTV over the last month: Spot the Difference by Vivek Mohan, which documents the everyday lived similarities of a Chinese and Tibetan family despite underlying political differences, and Sharira by Ein Lall which explores the life of Chandralekha, an extraordinary and celebrated dancer and the interconnections between body, movement, sexuality, sensuality and spirituality.

    PSBT is a non-profit trust that represents the confluence of energies to foster a shared public culture of broadcasting that is exciting and cutting edge. PSBT’s pioneering work revolves around the creation of independent films that are socially responsive and representative of democratic values. It seeks to situate a new vocabulary and activism at the very heart of broadcasting in India and this endeavour will open up new spaces for engagement with the form and content of documentary films in the mainstream public media.