ITV

Tag: Vivek Modi

  • Vivek Modi takes on brand solutions & impact role at Jiostar

    Vivek Modi takes on brand solutions & impact role at Jiostar

    MUMBAI: Vivek Modi has transitioned from his position as business head and SVP of Viacom18’s Bangla and Odia cluster to JioStar as head of brand solutions and impact.

    Modi, who shepherded Colors Bangla Cinema to the number one spot in just seven months, brings nearly two decades of media and marketing expertise to the fledgling streaming service. His shift  comes after a relatively brief 16-month stint managing the regional television portfolio.

    Before his Viacom18 spell, Modi spent five years as co-founder and director at Fickle Formula whilst simultaneously running YellowBulbs, a marketing venture he co-founded in 2015. His career trajectory includes a four-year run at Radio Mirchi, where he climbed to regional director for north and east India.

    The seasoned executive previously cut his teeth at Vodafone, J. Walter Thompson and ABP Group’s The Telegraph, amassing expertise across telecoms, advertising and print media before finding his groove in broadcasting.

  • Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Mumbai – Viacom18’s premium regional movie channel Colors Bangla Cinema stole the spotlight at the Promax India Regional 2024 Awards held on 25 April 2024. Hosted by Promax Asia, this extravaganza celebrates the crème de la crème of entertainment promotion marketing and design, applauding the visionaries who redefine creativity and storytelling in our industry. Colors Bangla Cinema’s stellar performance marked a hat-trick victory at the awards ceremony, clinching three coveted awards:

    1   Best Brand Image Design – Gold – Colors Bangla Cinema

    2   Best Ident – Gold – Colors Bangla Cinema (Relaunch, Durga Puja, Diwali ident)

    3   Best Animation – Silver – Colors Bangla Cinema (Relaunch Ident)

    The Promax India Regional Awards brought together a diverse array of creative minds, visionaries, and industry leaders, providing a platform to showcase their best work, share insights, and inspire others in the field.

    Commenting on this remarkable achievement, Colors Bangla and Colors Bangla Cinema business head Viviek Modi stated, “We are thrilled and honoured to receive these prestigious awards at Promax India Regional 2024. This recognition underscores our commitment to innovation and creativity, highlighting our relentless pursuit of excellence in crafting captivating brand campaigns and engaging promos. We remain committed to pushing boundaries, innovating, and creating memorable experiences for our viewers.”

  • Colors Bangla Cinema partners with D2H in its aim to reach every household

    Colors Bangla Cinema partners with D2H in its aim to reach every household

    Mumbai: Colors Bangla Cinema, the leading Bengali movie channel renowned for its unparalleled cinematic experience, proudly announces its strategic partnership with D2H, a player in the DTH space. This collaboration marks a significant milestone in enhancing accessibility to quality entertainment for viewers across diverse demographics.

    As one of the top two Bengali movie channels in the market, Colors Bangla Cinema has garnered acclaim for its meticulously curated film selection, captivating audiences of all demographics. Experiencing record-breaking growth in fiscal 2024, the channel’s popularity surged among D2H subscribers, reaffirming its widespread appeal. This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

    Colors Bangla and Colors Bangla Cinema business head Vivek Modi said “We are thrilled to join forces with D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

    DishTV, D2H, and Watcho corporate head of marketing Sukhpreet Singh said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet. Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming.”

    From 20 February, viewers have been enjoying the rich tapestry of films on Colors Bangla Cinema, available on channel no. 1839 on D2H. This collaboration not only celebrates cinema but also underscores the channel’s commitment to delivering quality entertainment to every household across the region.

  • Colors Bangla Cinema presents ‘Durnitir Dofarofa’

    Colors Bangla Cinema presents ‘Durnitir Dofarofa’

    Mumbai: Colors Bangla Cinema is proud to announce the upcoming “Durnitir Dofarofa” movie festival, a compelling cinematic journey that promises to ignite sentiments of eradicating corruption from our society. This special segment will be aired from 26 to 28 January 2024, at 1:00PM as part of the Republic Day celebrations.

    The ethos of Colors Bangla Cinema revolves around addressing societal issues through the power of storytelling. “Durnitir Dofarofa” exemplifies our commitment to not just celebrating national sentiment on Republic Day but actively contributing to the betterment of our society.

    In alignment with the spirit of Republic Day, this festival goes beyond conventional patriotic narratives. It delves into the profound purpose of removing corruption, emphasising that this cause should not be limited to a mere sentiment remembered on one day. Thereby, Colors Bangla Cinema has curated the following movie line-up, to put ideals into action:

    ●    Barood starring Mithun Chakraborty, Shankar Chakraborty and Rajatava Dutta

    ●    Minister Fatakeshto starring Mithun Chakraborty, Koel Mullick and Soumitra Chatterjee

    ●    Josh starring Jeet and Srabanti

    Colors Bangla & Colors Bangla Cinema business head Vivek Modi shared, “Durnitir Dofarofa” is not just a movie festival; it’s a testament to our Channel’s commitment to be one with the community and resonate with the emotions of our viewers. It is reminder that the fight against corruption is an ongoing journey that will always require collective effort.’

  • Tune in to Radio Mirchi 98.3 FM and you may win a FLAT!

    Tune in to Radio Mirchi 98.3 FM and you may win a FLAT!

    New Delhi, July 25, 2013: Radio Mirchi – 98.3 FM, Delhi’s most popular radio station, is once again set to rock your life! This time it brings to you an opportunity to win a FLAT by Investors Clinic through Mirchi’s on-air contest ‘FLAT 983’. Radio Mirchi’s yet another innovative initiative offering larger than life opportunity amazes its listeners with an outstanding gift by just participating in this contest.

    Radio Mirchi Kick started the contest on 21st July 2013. To participate in the contest, all one has to do is, tune-in to Radio Mirchi, answer a simple question and SMS your answer to 58888. Radio Mirchi’s RJs will shortlist 10 semi finalists. These contestants will then proceed to level 2 of the competition where one lucky winner will be selected. The winner will not only get a chance to walk away with keys to a brand new Flat but would also get an opportunity to meet India’s youth icon and one of the most popular cricketer Yuvraj Singh, who will felicitate the winner on 23rd August 2013 in a gala celebration.

    Commenting on the initiative Vivek Modi, Vice-President and Cluster Head for North region says “Radio Mirchi has always been known for its ground-breaking concepts while also providing great value to listeners. Taking a cue from the ever increasing property rates and in an effort to convey the message that we are always by their side, we introduced a new contest with a never before heard gratification – a lifetime opportunity to win a FLAT by Investors Clinic. We would like to thank our listeners for showing active participation in this contest!”
    So Delhi, get your game face on! As Radio Mirchi 98.3 FM is all set to welcome you to your new house!