NEW DELHI: NDTV has brought back seasoned sales leader Vivek Makker as national revenue head for NDTV India, NDTV Madhya Pradesh–Chhattisgarh and NDTV Rajasthan, entrusting him with the task of supercharging advertising revenues across its flagship Hindi news network.
Makker knows the terrain well. From 2012 to 2022 he climbed the NDTV ladder to become national head of NDTV India, shaping strategy and client relationships in the intensely competitive Hindi news segment. He now returns after a three-year stint at News Nation, where as executive vice-president he steered national sales, digital marketing and customer experience.
His earlier career spans nearly every corner of India’s broadcast and out-of-home market. At Star India he managed northern-region sales, while at JSL Media he headed the outdoor revenue function. At Times Innovative Media he was part of the core team that launched airport advertising in Delhi and Mumbai in 2007, taking monthly billings from zero to Rs 10 crore within a few years. He recruited and retained a high-performing team and built direct relationships with top developers such as DLF, Emaar and Unitech, as well as brands from Volkswagen to GM and BMW.
Makker started out in media marketing at Hindustan Times in 1999, later moving to Star TV to handle marquee real-estate and IPO clients. Across these roles he earned a reputation for meticulous client servicing, sharp sales strategy and the ability to build lasting partnerships in a sector known for churn.
The NDTV executive say his mandate is clear: grow advertising share in Hindi heartland markets while deepening ties with national advertisers and agencies. With more than two decades of experience and a track record of turning fledgling revenue streams into major profit centres, Makker is expected to give NDTV’s Hindi channels fresh commercial momentum as the network readies for the next phase of expansion.