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Tag: Vivek Law

  • UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar

    UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar

    MUMBAI: Ugro Capital, the DataTech NBFC with MSMEs in its DNA, has launched a rallying cry for India’s small business backbone — and it’s asking the entire country to stand up and be counted. With #BharosaMSMEpar, Ugro is transforming last year’s popular ‘MSME Accha Hai!’ sentiment into a full-blown national movement.

    At the heart of the campaign is a stirring AI-generated manifesto film that opens with: ‘Har gali, har sheher mein… ek sapna pal raha hai.’ This isn’t just a campaign — it’s a pledge of confidence, a digital pat on the back for India’s 6.3 crore micro, small, and medium enterprises.

    In true Ugro style, the entire campaign — from the poetic script to its immersive soundscape — is crafted using generative AI. Viewers are invited to a slick microsite to sign a pledge, download a personalised e-certificate, and post it proudly across LinkedIn, Instagram, and Facebook. Meanwhile, a companion series of ‘Main MSME Hoon’ films gives voice to factories, kirana stores and workshops, highlighting their grit and drive.

    The movement was unveiled on ‘The Simple Hai Show’ by Ugro Capital’s founder and managing director, Shachindra Nath, alongside Vivek Law, financial literacy evangelist and editor-in-chief at Simple Hai!, who also lent his voice to the AI-powered film.

    To push the message into every mohalla and mandi, branded booths and screenings are travelling across India. On MSME Day, over 1,000 chartered accountants at the ICAI Varanasi MSME Mahotsav will add their names to the growing pledge list — part of UGRO’s plan to reach over a million Indians this month.

    UGRO Capital head – marketing & corporate communications, Ankit Chothani said, “With #BharosaMSMEpar, we are turning belief into behaviour. ‘MSME Accha Hai’ gave India the emotion, today we invite every citizen to act on it. When you pledge, you stand with your neighbourhood shopkeeper, your local manufacturer, your community’s dreamer. You are not just clicking a button; you are supporting the vision of Atmanirbhar Bharat.”

    With MSME Day as its launchpad and year-long activations planned, this campaign is more than just a moment. It’s a movement.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by UGRO Capital (@ugrocapital)

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  • OneNative Studio ropes in Saregama exec Neha Malhotra to spearhead growth strategy

    OneNative Studio ropes in Saregama exec Neha Malhotra to spearhead growth strategy

    MUMBAI: Mumbai-based content marketing solutions agency OneNative Studio has appointed industry veteran Neha Malhotra as partner and business head in a move set to supercharge the content and media solutions company’s ambitious expansion plans.

    With an impressive 15-year track record of turning digital content into gold, Malhotra will be based at the company’s Mumbai headquarters while orchestrating operations across Bangalore and Delhi offices. Her remit includes driving business growth, crafting strategic marketing initiatives, and leading revenue expansion—essentially becoming the money magnet the studio needs.

    Before jumping ship to OneNative, Malhotra flexed her media muscles as assistant general manager of national music marketing & audio monetisation at music giant Saregama India, where she dramatically boosted streaming numbers and enhanced artist branding. Her CV also boasts stints at EpicTelevision Networks, Dishum Broadcasting and Tata Sky, giving her a 360-degree view of the media landscape.

    Operating for five years, OneNative Studio has carved out a reputation for turning creative concepts into compelling campaigns. The studio’s portfolio includes The Simple Hai! Show, a knowledge-driven podcast hosted by veteran journalist Vivek Law, alongside several high-impact IPs commissioned by leading BFSI brands.

    The studio has recently expanded into premium TVC production for both Indian and global brands and launched The Reelstars, a digital platform celebrating India’s booming creator economy.

    “I am thrilled to be joining OneNative Studio at such an exciting time in the industry,” Malhotra exclaimed. “With the evolving landscape of digital content and media, I look forward to leveraging my experience to drive impactful strategies and expand our reach.”

    Co-founder & chief editor Aparna Joshi  offered a glowing endorsement: “Neha’s deep understanding of the media universe and her expertise in driving revenue growth makes her the perfect addition to OneNative Studio. With her strategic mindset and industry experience, she will play a pivotal role in shaping the studio’s growth and expanding its impact in the media landscape.”
     

  • Go by Law, click MoneyMile en route to wise investment

    MUMBAI: In a pioneering move towards increasing financial literacy across the country, award-winning veteran business journalist Vivek Law, leading financial journalist Mitali Mukherjee and well known certified financial planner Surya Bhatia are co-creating The MoneyMile – India’s first multi-platform personal finance offering.

    In this strategic pairing of journalistic acumen and investing prowess, they are joined by one of television’s most seasoned production experts, Sumit Sabharwal (founder of MASS Entertainment) as the fourth co-founder of the MoneyMile.

    “We will reach out to our audiences through digital content along with on-ground events and TV. The need of the hour is to educate and empower Indian citizens on matters related to their money through multiple platforms, predominantly mobile – that is fast becoming the screen of choice for millions of Indians,” said The MoneyMile co-founder, CEO and editor-in-chief Law.

    Law is the former editor of Bloomberg TV India and is the author of The Money Book. He has anchored multiple personal finance shows across various channels including CNBC TV18, CNBC Awaaz, Aaj Tak and India Today Television.

    Set to launch digitally first via social media platforms, The MoneyMile will beam across mediums to provide easy to use and thought provoking content – in the effort to help multiply the savings and investments of each and every viewer.

    The MoneyMile co-founder and MD Bhatia, who has worked for two decades in financial planning, says, “Investment is not an option. It is the need. The trouble is lack of knowledge. I am confident we will provide the best financial solutions to each and every investor or potential investor.”

    “Our intent is to decode each and every event and development that could impact our viewers and their money. In fact, a key focus area will be women and how important investing is to give women greater assertion over themselves and their choices,” says The MoneyMile. co-founder and editor Mukherjee.

    She is the former Markets & News Editor of CNBC TV18 where she anchored the flagship show Bazaar. She has also worked with the TVToday Group, Doordarshan & BBC World.

    Sumit Sabharwal who takes on the role of the chief product officer of The MoneyMile has built multiple news channels and documentary features for internationally acclaimed channels. He says it’s time for informative content on personal finance and investment. “Content is the king. Provided it reaches people in formats they find engaging.”

    Sabharwal is the founder of MASS Entertainment and Turban Studioz which has conceptualized and produced several Prime time shows for leading networks in India like National Geographic, Discovery, A+E Networks, Fox Life, TLC, CNN, Bloomberg to name a few.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly ‘investonomix’ markets SBI MF content

    Sooperfly ‘investonomix’ markets SBI MF content

    MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to help medical and defence professionals make sound financial investments.

    Sooperfly will air a brand new series on its online personal finance content platform, investonomix. With a focus on assisting doctors and army personnel with their personal finances, the new series will offer investment advice on mutual funds and equity markets.

    The content has been devised keeping in mind the limited time that these professionals within the fields are able to devote to managing their money. investonomix will feature bite-sized animated listicles and engaging videos that will ease investment decisions.

    Investonomix editor in chief Vivek Law will also feature in the videos, discussing various investment problems with a certified financial planner on immediate as well as long-term goals. The series will feature interviews with doctors and investment queries from defence personnel.

  • Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    MUMBAI: New media company Sooperfly has joined hands with veteran finance journalist and former India Today Group editor – business television Vivek Law to launch a multi-platform, multi-format brand in the personal finance genre. The new brand will target online Indians across multiple social and digital platforms, who are seeking financial advice and insights.

    With an aim to redefine the genre and garner new audiences through friendlier programming, the video-first brand will have a mix of Hindi and English content featuring primarily bite-sized content.

    The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.

    Talking about the digital debut, Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”

    “Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly,” added Sooperfly and The 120 Media Collective founder and CEO Roopak Saluja.

  • Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    Sooperfly & Vivek Law ink JV for digital content brand in personal finance

    MUMBAI: New media company Sooperfly has joined hands with veteran finance journalist and former India Today Group editor – business television Vivek Law to launch a multi-platform, multi-format brand in the personal finance genre. The new brand will target online Indians across multiple social and digital platforms, who are seeking financial advice and insights.

    With an aim to redefine the genre and garner new audiences through friendlier programming, the video-first brand will have a mix of Hindi and English content featuring primarily bite-sized content.

    The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.

    Talking about the digital debut, Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”

    “Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly,” added Sooperfly and The 120 Media Collective founder and CEO Roopak Saluja.

  • Vivek Law quits, Siddharth Zarabi takes charge at Bloomberg TV India

    Vivek Law quits, Siddharth Zarabi takes charge at Bloomberg TV India

    MUMBAI: Bloomberg TV India today announced the appointment of Siddharth Zarabi as executive editor. Zarabi has an overall experience of 17 years in print and TV business journalism, and he will assume responsibilities from Vivek Law effective from 1 November 2014.

     

    Zarabi in his prior assignment was national news editor of CNBC-TV18, with the responsibility of driving reporting teams nationally, apart from leading special news programming initiatives on the channel. He was earlier the economic policy editor and Delhi bureau chief for CNBC-TV18. Prior to his employment with CNBC TV18, he has worked with Business Standard, Hindustan Times and The Indian Express.

     

    Commenting on his transition, Law said, “It is exactly four years (yes time flies!), since I came to this organisation with the mandate to head the editorial operations. I am extremely grateful to the shareholders for having reposed the faith in me to lead this fabulous team. These have been the four most amazing years of my 21 year journalistic career. We have together created an outstanding business channel. I have no doubt in my mind that this great product will only grow and grow in the coming months and years.”

     

    Assuming charge of his new responsibilities, Zarabi said, “I am extremely excited to take on this new role as executive editor of Bloomberg TV India. I am confident that with the credible platform already created by Vivek and the entire editorial team, and with the strong support of Bloomberg, the world’s most influential news organisation, the channel and its related products will further strengthen their leadership position in India, and deliver increasing value to their target Influencer audience.”

     

    Zarabi will be responsible to lead the editorial function across all verticals, and he will work closely with the entire team to further enhance Bloomberg TV India’s strong and influential platform for coverage of all aspects of the Indian economy, banking and finance, trade and industry, capital and FX markets, etc.

     

    Law has decided to pursue his personal interests. 

  • Bloomberg TV India asks ‘Will The Government Walk the Talk’

    Bloomberg TV India asks ‘Will The Government Walk the Talk’

    MUMBAI: The year 2014 saw a landmark in the Indian political system with Bharatiya Janata Party (BJP) coming to power with a landslide majority.

     

    Since then, all eyes have been on the new government’s moves and with the budget just a couple of weeks away, news channels especially the ones which cover business have once again gone into a tizzy. It is time for them to decipher the next phase.

     

    A channel that prides itself in being a part of the biggest financial network in the world is setting a benchmark for the upcoming budget. ‘Will They Walk the Talk’, essentially Prime Minister Narendra Modi and finance minister Arun Jaitley, is the question that Bloomberg TV India will seek answers to through its three week long special budget programming. 

     

    Bloomberg TV India editor Vivek Law points out that the new BJP government is riding on high expectations from both Indian as well as global investors. “The budget is the first detailed statement that will be very closely watched. We have heard the government’s campaign and manifesto that clearly said that once in power, they will resurrect the economy. Stock market is all about the foreign institutional investors (FII) and this market is only standing on the legs of the money that FIIs are bringing in. It is very important how they perceive the performance of the government and what this budget will give them,” he says.

     

    Keeping this in mind, the channel has decided to begin its budget programming from 30 June, dedicating 60 to 70 per cent of time addressing the global audience.  In the run up to the budget which is fixed for 10 July, the various programmes will focus on India Inc, global view, youth and personal finance wherein discussion will be on what should be the government’s agenda and post the budget it will analyse what Jaitley has put forth for year 2014-15. “For the last few years, Indian investors have not been participating in the equity market much.  They are now keen to know if it is time to get back in the overall growth. Once the budget is announced we will discuss whether they have really managed to bring back the retail investor into the market,” adds Law.

     

    Shows will focus primarily on the global investor with Vivek Law, Harsha Subramaniam, Anupriya Nair and Priyank Lakhia leading the pack. Panel discussions both in and out of studio have been arranged in Mumbai/Delhi, youth discussions in campuses and market and corporate shows in public locations. On 10 July, Bloomberg TV India says it will have global investors and experts from Hong Kong, Dubai, Sydney, London, Tokyo, Singapore and the US on board stating whether the budget sticks to its word or not.

     

    The channel will also be leveraging its Bloomberg Terminal that has close to 350,000 subscribers world over and allows them to watch the channel live. “Given the fact that we are a JV, we have access to the entire network & content and that’s a huge advantage. If you are outside India and you want cutting edge live information, you can only get it from our terminal,” says Law.

     

    Even though focus is on global investors, sponsors will not be very different with the primary sponsors from BFSI, automobiles and the consumer durables sector who are being approached. A 360 degree marketing campaign created by Triton Communications has been designed including outdoor, TV, print, online, social media, radio, ground activations and PR to promote the budget programming with spends close to Rs 80 lakhs to Rs 90 lakhs, the channel says.

     

    Since 2012 the broadcaster has aimed at positioning the channel as an extension of its parent channel Bloomberg. Law is certain that it is not a day trader channel. “You will not get tips or any buy/sell calls on our channel. We reach out to the aspirational and influential audience, who are not necessarily rich. It could be the judiciary, political establishment, bureaucracy, top corporate professionals or global investors. This is in sync with the way our channel is world over,” he says. To add to this, changes have also been incorporated in the channel’s design and more are to be expected, soon.

  • Prime time content on news channels needs to evolve

    Prime time content on news channels needs to evolve

    NEW DELHI: What would one expect when editorial heads from some of the premiere News Television channels in the country participate in a panel discussion? Riveting stuff is what comes to mind.

     

    And that’s what unfolded when Barkha Dutt, Karan Thapar, Vivek Law, Rahul Kanwal, Sanjeev Srivastava, Deepak Chaurasia, Ashutosh, all joined in to discuss the issue of, “Differentiating Prime Time News TV Shows/ Content” at the 6th Indian News Television Summit 2013.

     

    Session moderator BBC Global News COO India Preet Dhupar kick-started the session with a question to the panellists on prime time content and its impact on the ultimate stakeholders.
        

    CNN-IBN’s Karan Thapar said, “Content during prime time is in a confused mess. It is all about multiplicity of screeching heads. Anchors instigate people to quarrel on their shows and the ultimate product is unsatisfactory. When news is governed by ratings, it becomes an issue. What is really needed is a structure based discussion; focus on current affairs based debate and bifurcation between news and entertainment.”

     

    Doordarshan’s Sanjeev Srivastava while agreeing with Thapar, added that prime time content has become similar to edit pages of newspapers wherein the thoughts of the editor or the anchor are often reflected. But he also called for a ‘balance between forming opinions and proper dissemination of news.’

     

    Also agreeing with Thapar, Bloomberg TV India Editor Vivek Law said that the concept of talking heads of channels was not new and it was possible that organisations were revolving business model around it.

     

    NDTV Group Editor Barkha Dutt struck a cynical note by saying, “TV channels are stuck in a sluggish cycle. There is nothing interesting happening as channels have failed to tap appealing people who can talk sense. I don’t share too much optimism about prime time space.”

     

    Headlines Today Managing Editor Rahul Kanwal, had a diverse opinion. “Well, I am very proud of what I do and I must state that TV channels have played a stellar role in making politicians accountable and voicing the fact that no one is untouchable.”

     

    He also talked about the audiences’ demand for masala (adding juiciness) to news packaging.

     

    The debate between Hindi and English News channels was sparked by IBN 7 Managing Editor Ashutosh who said that English channels were elitist in their approach and embarked on intellectualism whereas Hindi channels had larger and “many layered” audiences to cater to.

     

    India News Editor-in-Chief Deepak Chaurasia observed, “News channels must understand that people have changed over the years. The environment and approach have also changed. One has to understand this to realise the confused state of affairs during the prime time slot.”

     

    Chaurasia also stressed on the fact that renowned faces were reluctant to come for interviews and discussions on Hindi channels as compared to English ones. Disagreeing with Chaurasia, Kanwal said that he had interviewed many politicians on his Hindi show.

     

    Other subjects that were touched upon in brief were budgetary cuts that production teams faced, the need for more reportage by anchors, whose reputations drew eyeballs to the show.

     

    All the panellists agreed that prime time content should focus more on news which would educate the masses.