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Tag: Vivek Krishnani

  • Movieverse and Jojo Studios roll out their first Gujarati family film

    Movieverse and Jojo Studios roll out their first Gujarati family film

    MUMBAI: Gujarati cinema is about to get a double dose of firsts this Navratri. Movieverse Studios and Jojo Studios are joining forces to launch their debut Gujarati film: a wholesome family entertainer designed to tickle funny bones and tug heartstrings alike.

    The collaboration is a milestone for both: Movieverse Studios, the mainstream content arm of IN10 Media Network, is stepping into Gujarati cinema for the first time, while Jojo Studios, the newly minted film arm of the country’s fastest-growing Gujarati OTT platform, is making its cinematic debut.

    The film stars Raunaq Kamdar, Mitra Gadhvi and Shraddha Dangar, and is directed by Kilol Parmar. Promising a mix of humour, emotion and cultural relatability, it taps into the recipe that has driven Gujarati films to growing box office success, not just in Gujarat, but in neighbouring states as well.

    IN10 Media Network, managing director,  Aditya Pittie said, “Regional cinema is the growth frontier for Indian entertainment. Gujarati films are leading that wave with stories that resonate far beyond state borders. Our collaboration with JOJO Studios reflects both the market’s potential and our commitment to rooted yet widely appealing storytelling.”

    Jojo Studios, founder, Dhruvin Shah added, “We are thrilled to partner with Movieverse Studios for our film debut. Gujarati cinema has evolved into a commercially robust and creatively exciting space, making this the right time to step into films.”

    Movieverse Studios, ceo, Vivek Krishnani summed it up and said, “This project balances creative strength with audience demand. With Jojo app already a leading platform in Gujarat, we are confident this is the first of many films audiences will wholeheartedly enjoy.”

    With regional cinema booming and family-driven narratives in demand, this Navratri release looks set to bring Gujarati culture, comedy and heart to screens nationwide.

     

  • MovieVerse Studios and Beacon Media forge new alliance

    MovieVerse Studios and Beacon Media forge new alliance

    MUMBAI: MovieVerse Studios, the mainstream content arm of IN10 Media Network, has partnered with Beacon Media to launch a first-of-its-kind global content alliance aimed at amplifying narratives from the Global South. Targeting over 3 billion viewers, this collaboration is designed to connect emerging cultural powerhouses—spanning Hollywood, India, the Middle East, Africa, and Latin America—through borderless storytelling.

    IN10 Media Network managing director, Aditya Pittie said, “In today’s connected world, the future of storytelling depends on meaningful collaborations that bring together creativity, technology, and reach. This partnership encourages the industry to work more closely, fostering a diverse and inclusive content ecosystem that resonates with global audiences,”.

    “We are entering an era where collaboration, not competition, is the key to success,” said Beacon Media chairman Manoj Narender Madnani. “This alliance is not just about creating content—it’s about reshaping the global entertainment landscape, ensuring that diverse stories reach audiences across all formats and are made accessible worldwide. It’s 1+1=11 in action—where strategic partnerships, such as this one with IN10 Media, backed by visionary entrepreneurs like Aditya Pittie and Anand Mahindra, multiply impact.”

    The partnership will develop feature films, premium series, and bite-sized micro-series for platforms such as Instagram Reels, TikTok, and YouTube Shorts. The alliance’s first slate includes a Malayalam-language feature film for global release, adaptations of Dr Deepak Chopra’s bestselling fiction, and a range of digital-first projects built for next-generation audiences.

    MovieVerse Studios CEO Vivek Krishnani said, ‘’The Global South is home to some of the most dynamic and culturally rich stories waiting to be told. With this partnership, we are ensuring these culturally rooted narratives reach the global stage in the most impactful way possible. We are excited to develop content that resonates across geographies and platforms, whether it is through compelling cinematic storytelling or strategic digital-first initiatives.”

    With Saudi Arabia and the UAE emerging as major investors in India’s entertainment and technology sectors, the partnership aims to deepen economic and creative collaboration between the regions.

    To lead its ambitious slate, Beacon Media has named author and screenwriter Manini Priyan as head of content. The company also has a production alliance with Fadi Ismail, former director of drama at MBC Group, to create Arabic-language digital content at scale.

  • Ad Guru Turns Reel Hero with Mythical Thriller for the Masses

    Ad Guru Turns Reel Hero with Mythical Thriller for the Masses

    MUMBAI: From 30-second ad epics to full-length cinematic spectacle Prasoon Pandey is finally making the leap, and it’s nothing short of mythic. Prasoon Pandey, one of the most celebrated names in Indian advertising, is stepping behind the camera for his feature film debut, a massy, contemporary mythological thriller backed by Movieverse Studios and Ellipsis Entertainment. Known globally for his award-winning commercials, Pandey now swaps storyboards for the silver screen, bringing with him decades of visual flair and narrative punch.

    Written by Vaibhav Vishal, the yet-untitled film blends cultural depth with modern storytelling, and promises to push genre boundaries with its unique tone and scale.

    “This isn’t just a directorial debut, it’s a long-overdue cinematic event,” said Movieverse owner IN10 Media Network MD Aditya Pittie. “We’ve waited for a story that matched Prasoon’s legendary vision. This one had him hooked and us too.”

    Pandey, who has 17 Cannes Lions, Clio, and D&AD awards to his credit, is the first Asian to feature on Campaign Magazine’s 100 most influential advertising filmmakers list. “I wasn’t going to do a film just for the sake of it. This script hit differently,” he said. “It stayed with me, long after I’d read it. That’s when I knew this is the one.”

    Movieverse Studios CEO Vivek Krishnani echoed the excitement: “We’re committed to cinematic storytelling that stirs the soul and stuns the eye. With Prasoon and Ellipsis on board, this film promises both.”

    The film also marks another milestone for Ellipsis Entertainment, whose partners Tanuj Garg and Atul Kasbekar have a knack for scouting offbeat-yet-relatable stories. “Prasoon’s been a friend and a creative icon. It took us years and many scripts but we’re thrilled this is the one that finally got a yes,” said Kasbekar.

    Comparisons with ad-filmmaker-turned-directors like Ram Madhvani and Suresh Triveni are inevitable, but Pandey’s visual grammar and storytelling signature remain in a league of their own.

    Casting is currently underway, and the makers promise a stellar ensemble to match the story’s ambitious canvas.

    For now, one thing is certain: when an ad legend like Prasoon Pandey steps into the world of cinema, the lines between art, mass appeal, and mythology are about to blur in the best possible way.

  • Lady Nayanthara’s ‘Rakkayie’ teaser unveiled on her birthday

    Lady Nayanthara’s ‘Rakkayie’ teaser unveiled on her birthday

    Mumbai: In a grand celebration of the ‘Lady Superstar’ Nayanthara’s birthday, MovieVerse Studios (an IN10 Media Network company) and Drumsticks Productions, unveiled the captivating title teaser for their highly anticipated period-action drama, Rakkayie. This film marks a major milestone for both companies.

    Launched digitally, the teaser offers a glimpse into what to expect from this major feature and promises to showcase Nayanthara in an unprecedented action-packed role.

    Directed by debutant filmmaker Senthil Nallasamy, it offers a fresh and thrilling take on the period-action genre. The film’s title teaser that dropped today, has already caught the attention of fans and critics alike, generating tremendous excitement.

    “We are incredibly excited to see Rakkayie come to life and couldn’t be happier to be associated with the supremely talented Nayanthara on our maiden Tamil production. She has an exceptional ability to bring depth to every role she takes on and can’t wait to share her new avatar with her fans. For us, this is more than just a film; it is the start of a new chapter for our team and we look forward to collaborating with talented artists and storytellers to bring more such impactful narratives to life that are agnostic of language and geography. ” said IN10 Media Network managing director Aditya Pittie.

    The screenplay, blending intense drama with high-stakes action, is set to keep audiences on the edge of their seats. The film’s music will be composed by the well-respected and award winning composer Govind Vasantha, with cinematography by Gautham Rajendran who is set to bring the film’s period visuals to life, while Praveen Antony serves as editor to ensure a fast-paced, thrilling viewing experience.

    MovieVerse Studio CEO Vivek Krishnani added, “Rakkayie is a film that has been carefully crafted to push boundaries. We are proud to be producing this film, bringing together the powerhouse talent of Nayanthara and a wonderfully crafted story that is steeped in cultural ethos and will connect with the masses. We are happy to have partnered with Drumsticks Productions who have a successful legacy of creating compelling cinema and with our focus on promoting new talent we are excited to back the vision of talented debutant director Senthil Nallasamy who promised to deliver something completely unique and never seen before.”

    Drumsticks Productions CEO S. Vijayan shared his enthusiasm, saying, “Rakkayie is not just our 10th production; it also marks a wonderful start of our exciting journey with MovieVerse Studios. We are looking forward to it, and can’t wait to bring it to audiences soon. Nayanthara’s dedication to her craft and her body of work is unparalleled, and we believe this will be one of her most memorable roles.”

    With filming set to commence, further announcements regarding the full cast and additional details about the film will be made in the coming weeks.

  • IN10 Media Network appoints Anup Chandrasekharan as COO of regional content

    IN10 Media Network appoints Anup Chandrasekharan as COO of regional content

    Mumbai: Anup Chandrasekharan has been appointed chief operating officer of regional content at IN10 Media Network to lead its expansion in the southern markets.

    He will report to Aditya Pittie and work closely with the network’s film division CEO Vivek Krishnani, and Juggernaut Productions (OTT) CEO Samar Khan.

    On this appointment, Chandrasekharan said, “I have always been fortunate to wear many hats in my career and manage unique multi-situational assignments. At IN10 Media Network, I look forward to expanding the network’s regional footprint.”

    He added, “Having made a significant positive impression along the journey, I am delighted to start a new challenge at IN10 Media Network and look forward to contributing to its growth story.”

    IN10 Media Network MD Aditya Pittie said, “Today, regional content is cutting across barriers and as content becomes platform agnostic, I believe it is the right time to enter the competitive market with great stories. With his experience in scaling businesses and creating disruption in the southern markets, I believe Anup will play a vital role in our growth plans by identifying new opportunities and strengthening our content studio portfolio.”

    Chandrasekharan has over three decades of experience in leadership positions across the media and entertainment industry verticals. At IN10 Media Network, he will oversee the development and supervision of projects for feature films and web series in Southern languages.

    Before joining the IN10 Media Network, Chandrasekharan was senior vice president & business head at Colors Tamil. In the past, he has worked in leadership positions in organisations like Star Suvarna, Zee Kannada, DNA Networks, and CNBC. He also launched Derana TV, a free-to-air Sinhalese entertainment channel, in Sri Lanka.

  • IN10 Media Network appoints Vivek Krishnani as CEO of its film division

    IN10 Media Network appoints Vivek Krishnani as CEO of its film division

    Mumbai: IN10 Media Network has announced the appointment of Vivek Krishnani as the chief executive officer of its soon-to-be-launched film division.

    Krishnani is a senior media and entertainment leader with over 25 years of experience in building companies and teams across films, television, radio, and advertising. With a strong understanding of changing content landscape and consumer behaviour, he will be in charge of building the motion pictures business by creating movies for theatrical and streaming platforms.

    “Vivek is a valuable and phenomenal addition to the IN10 Media Network family. His experience in the industry makes him an ideal team leader to boost our content creation studios,” said IN10 Media Network MD Aditya Pittie.

    He added, “The entertainment industry has undergone a rapid consumption change and is witnessing tremendous growth in larger-than-life cinema. Hence, we believe it is the right time to start the ball rolling.”

    “IN10 Media Network is at a new growth phase and I am happy to play an active role in the growth story,” said Vivek Krishnani. “I am excited to help lead and build a sustainable and scalable film business for the group and to create compelling content for audiences in India and across the globe. We will curate stories that are rooted in the cultural fabric and also bring scale to the visual experience to meet the growing content needs of the audiences.”

    Before joining IN10 Media Network, Krishnani served as managing director of Sony Pictures Films India and successfully steered the studio towards building the local films slate for production, acquisition, and distribution in India apart from overseeing revenue maximization of the Hollywood releases. Under his leadership, the studio delivered several successful movies like “Pad Man”, “102 Not Out”, Malayalam film “Nine”, “Loop Lapeta”, “Dial 100” and many more along with the recent successful release of “Spider-Man: No Way Home”.

    Before this Vivek was a team member of MSM Motion Pictures (part of Sony Pictures Networks, India) where he led the marketing and distribution for the breakout hit “Piku”.

    His earlier stints include working in leadership positions in organizations like Fox Star Studios, Turner Entertainment Networks, Radio City, Star Plus, and Lowe Lintas.

    “With this new senior executive appointment, the network will expand its expertise into the world of cinema,” said the statement.

    The network also has a production house, Juggernaut Productions, helmed by Samar Khan for creating web series content for OTT. Both Krishnani and Khan will work independently and report to Aditya Pittie.

  • ZEE5 to premiere ‘Helmet’ on 3 September

    ZEE5 to premiere ‘Helmet’ on 3 September

    Mumbai: ZEE5 has announced the premiere of a social comedy “Helmet” on 3 September.

    Produced by Sony Pictures Networks Productions and Dino Morea’s DM Movies, “Helmet” stars Pranutan Bahl, Aparshakti Khurana, Abhishek Banerjee, and Ashish Verma. The film is directed by Satramm Ramani with screenplay and dialogues by Rohan Shankar.

    “Helmet” is a quirky depiction of the entrenched taboos and diffidence surrounding the simple act of buying condoms in the nation’s heartland, said the streaming platform in a statement.

    “We, at ZEE5, are proud to present a film like ‘Helmet’ which is not only entertaining, but also has a strong message attached to it,” said ZEE5, chief business officer, Manish Kalra. “Through the journey of the protagonists, it highlights the problem our country is currently facing and tries to give a solution in a unique & interesting manner. We are sure the audience will have a great laugh, but also take notice of the overall objective that we aim to achieve with this film.”

    “I’m thrilled that the world premiere of our film ‘Helmet’ will unfold to audiences world over on ZEE5. ‘Helmet’ is a light-hearted take on a subject that has been wrapped up in so much ignominy. The film wonderfully demonstrates that hilarity is sometimes found in the most unexpected places,” added Sony Pictures Films India, managing director, Vivek Krishnani.

    “This is a film which has been made with a sense of humour with a sweet message,” said producer Dino Morea. “I am also excited about the wonderfully talented ensemble cast, the refreshing storytelling by Satram, my director and the way both entertainment and a certain intelligent sensibility blend together.”

  • Sony Pictures Entertainment India elevates Lada Guruden Singh as director, creative development

    Sony Pictures Entertainment India elevates Lada Guruden Singh as director, creative development

    MUMBAI: Leading production and distribution studio, Sony Pictures Entertainment, India has elevated Lada Guruden Singh to Director, Creative Development, effective immediately. 

    In his new role, Lada will be responsible for leading and mounting the studio’s local language productions as it seeks to aggressively ramp up its operations in Hindi and regional languages. Lada will continue to report to Vivek Krishnani, MD, Sony Pictures Entertainment, India. 

    Vivek Krishnani says, “Lada has literally risen through the ranks and as we continue to expand our footprint in India – his passion and drive, keen eye for clutter-breaking content, and his ability to leverage his relationships with key talent across industries in an increasingly competitive environment are a huge value addition as we aggressively create our production portfolio.”

    “Lada continues to demonstrate impeccable taste and very fantastic creative instincts,” says Laine Kline, Head of Sony Pictures International Productions. “We all think he’s ready for this next step.”

    Lada Singh says, “We are passing through the most dynamic phase of content creation that’s rewritten rules of the game. At Sony Pictures, our focus will be on becoming director and writer led studio that gives primacy to creating our original IP and localizing our existing IP. I am grateful to Sony’s leadership team for the opportunity given to me as we set out to become a content led Studio in India.”

    With over 16 years of experience across films, television and print – Lada has been with Sony Pictures Entertainment India since 2016. Prior to that he worked at Sony Pictures Networks, India, Disney India, Fox Star Studios and the India Today Group. 

  • Sony Pictures promotes Resident Evil final with VR experience

    Sony Pictures promotes Resident Evil final with VR experience

    MUMBAI: Sony Pictures Entertainment recently set up a Virtual Reality (VR) immersive gaming experience ahead of the 3 February release of “Resident Evil: The Final Chapter”. Japanese engineers were flown to establish it in Mumbai.

    The gaming experience is supported by haptic techonology — giving a tangible and realistic feel to virtual objects. The technology and will enable experiencing of the character Alice’s biggest fight against the un-dead as she approaches to save the humanity from complete oblivion.

    Flagged off in Japan for a global tour, the immersive gaming experience is a result of cooperation between the video production company Sony PCL, Sony Pictures Entertainment (SPE) and the parent company Sony Corp.

    public://Milla-Jovovich-in-Resident-Evil-The-Final-Chapter.jpg

    Termed as ‘The Road to Raccoon City’, the new experience will feature content from the movie, complete with voiceover from Alice, the character that has been essayed by actress Milla Jovovich. It features the aforementioned technology to simulate a zombie attack, as users wear VR glasses and a vest that provides vibration and audio feedback while they shoot at zombies projected on-screen with a gun.

    Sony Pictures Entertainment (SPE) India managing director Vivek Krishnani has had a first-hand experience with the game. He exclaimed that since it was the last installment of the ‘Resident Evil’ series and culmination of Alice’s incredible journey, they wanted to make it extraordinary for fans of the game and the franchise.

    In 2016, VR headsets had just started to come into the market thanks to the likes of the Samsung Gear VR. While it was lower-cost solution, it was limited regarding the experience they could provide. In 2017 all of this will change, however. These early devices were the tip of the iceberg, a means of testing people’s interest in the idea of VR as a concept.

    Also Read :

    ’17 to be year of survival for VR market

    How VOKE is helping Hotstar to bring 3D VR to Kabaddi

  • Sony Pictures promotes Resident Evil final with VR experience

    Sony Pictures promotes Resident Evil final with VR experience

    MUMBAI: Sony Pictures Entertainment recently set up a Virtual Reality (VR) immersive gaming experience ahead of the 3 February release of “Resident Evil: The Final Chapter”. Japanese engineers were flown to establish it in Mumbai.

    The gaming experience is supported by haptic techonology — giving a tangible and realistic feel to virtual objects. The technology and will enable experiencing of the character Alice’s biggest fight against the un-dead as she approaches to save the humanity from complete oblivion.

    Flagged off in Japan for a global tour, the immersive gaming experience is a result of cooperation between the video production company Sony PCL, Sony Pictures Entertainment (SPE) and the parent company Sony Corp.

    public://Milla-Jovovich-in-Resident-Evil-The-Final-Chapter.jpg

    Termed as ‘The Road to Raccoon City’, the new experience will feature content from the movie, complete with voiceover from Alice, the character that has been essayed by actress Milla Jovovich. It features the aforementioned technology to simulate a zombie attack, as users wear VR glasses and a vest that provides vibration and audio feedback while they shoot at zombies projected on-screen with a gun.

    Sony Pictures Entertainment (SPE) India managing director Vivek Krishnani has had a first-hand experience with the game. He exclaimed that since it was the last installment of the ‘Resident Evil’ series and culmination of Alice’s incredible journey, they wanted to make it extraordinary for fans of the game and the franchise.

    In 2016, VR headsets had just started to come into the market thanks to the likes of the Samsung Gear VR. While it was lower-cost solution, it was limited regarding the experience they could provide. In 2017 all of this will change, however. These early devices were the tip of the iceberg, a means of testing people’s interest in the idea of VR as a concept.

    Also Read :

    ’17 to be year of survival for VR market

    How VOKE is helping Hotstar to bring 3D VR to Kabaddi