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Tag: Vivek Gupta

  • Sanmarg CMD Vivek Gupta assumes INS presidency for 2025–26

    Sanmarg CMD Vivek Gupta assumes INS presidency for 2025–26

    MUMBAI: Vivek Gupta has turned the page, and this time, it’s for the entire Indian newspaper industry. The managing director and chief group editor of Kolkata-based Hindi daily Sanmarg has been elected president of the Indian Newspaper Society (INS) for 2025–26, taking over from MV Shreyams Kumar of Mathrubhumi.

    The 86th annual general meeting, held on 25 September via video conferencing, also saw Karan Rajendra Darda of Lokmat elected deputy president, Tanmay Maheshwari of Amar Ujala as vice president, and Anant Nath of Grihshobhika as honorary treasurer. Mary Paul continues as the society’s secretary-general.

    INS, the apex body for newspaper, magazine, and periodical publishers in India, has been a barometer of the industry’s pulse for decades. Shreyams Kumar, in his presidential address, praised the resilience of India’s newspaper ecosystem, particularly in a rapidly digitalising world.

    Gupta, a former Rajya Sabha MP and current MLA from Jorasanko, expressed his humility and pride. “It is an honour to be among the few from Bengal in INS’s 86-year history to hold this prestigious position. This recognition belongs to the entire Sanmarg family, my colleagues, and well-wishers. I look forward to strengthening the newspaper industry, fostering innovation, and upholding credible journalism,” he said.

    The INS executive committee for 2025–26 reads like a who’s who of Indian publishing, including industry stalwarts like S Balasubramanian Adityan (Daily Thanthi), Vijay Kumar Chopra (Punjab Kesari), Viveck Goenka (The Indian Express), Mahendra Mohan Gupta (Dainik Jagran), and Mohit Jain (Economic Times).

    With India’s print industry still brimming with potential, Gupta’s leadership comes at a crucial time to balance tradition with modernity. As the sector navigates the hybrid world of print, digital, video, and social media, industry voices like INS will be pivotal in charting the future.

     

  • Licious serves a feast of colours with ‘Gulaal & Gravy’ Holi campaign

    Licious serves a feast of colours with ‘Gulaal & Gravy’ Holi campaign

    MUMBAI: Who says Holi comes just once a year? Licious, India’s leading D2C meat and seafood brand, is bringing the festival of colours to the plate with its latest campaign, Gulaal & Gravy. The visually rich ad film captures the essence of India’s culinary diversity, turning every meal into a celebration of vibrant hues and bold flavours.

    The film opens with an irresistible shot steaming basmati rice being drenched in a rich, hearty mutton curry, setting the stage for a feast painted in shades of laal (red), hara (green), bhoora (brown), and peela (yellow). As the poetic narration proclaims, Kaun kehta hai Holi ka din ek hi baar aata hai? Dekho kaise desh mera isse har din manata hai! (Who says Holi comes only once a year? See how my nation celebrates it every day!).

    What follows is a rollercoaster of meaty indulgence, Tandoori Tikkas, Attukal Paya Soup, Galauti Kebabs, masaledaar chops, Mutton Dhansak, and an array of fragrant biryanis, each dish representing the rich tapestry of Indian cuisine.

    “Holi is about colours, and so is our food,” said Licious founders Abhay Hanjura & Vivek Gupta. “From the fiery reds of Kashmiri Rogan Josh to the golden yellows of Hyderabadi Biryani, the vibrant greens of Karnataka-style mutton chops to Kerala’s creamy coconut-infused Chicken Stew, India’s plates are a never-ending festival of colours. ‘Gulaal & Gravy’ is our ode to this vibrant diversity.”

    The film’s tagline, Kashmir se Kanyakumari, Gujarat se Arunachal, chalta rahe India ka ye swaadbhara rangon ka tyohaar (From Kashmir to Kanyakumari and Gujarat to Arunachal, may India’s delicious festival of colours go on forever!) perfectly encapsulates the thought. Because while Holi comes once a year, India’s love affair with bold flavours never stops!

  • Tapas Gupta conferred with “The Marketing & Advertising Person of the Year” award

    Tapas Gupta conferred with “The Marketing & Advertising Person of the Year” award

    Mumbai: In a glittering Awards Ceremony in Mumbai, Tapas Gupta, CMD, BEI Confluence was conferred the prestigious “The Marketing & Advertising Person of the Year” award at the fifth edition of the “High Flyers 50 Global Icon Awards 2024” by well-known Bollywood celebrity Mandakini for his outstanding contribution in the field of marketing & advertising in his long & unbroken career spanning over 45 years.

    Tapas has been amongst the top advertising and marketing professionals in India who started his career with McCann – Erickson Group companies and worked with the Group for  21 years before founding his own agency BEI Confluence in 1998. Today BEI Confluence is one of the leading fully independent Indian 360 advertising agencies in India and one of the largest and most professionally managed agencies in the North.

    Commenting on his achievement Tapas Gupta said, “I am delighted to receive this very coveted global award for a long journey of 46 years in Advertising & Marketing, which I love and is extremely passionate about. I really feel humbled, and thank numerous colleagues and bosses I have worked with, from whom I have learnt a lot. After over four and half decades of continuous working life, I still feel I have a lot to learn from my younger colleagues, and this hunger to learn new things keeps me going”.

    ‘High Flyers Global 50 Icon Awards’ was conceived five years back to recognise and celebrate exceptional accomplishments of individuals from various professional backgrounds on a global scale in 50 diverse fields ranging from science & technology, IT & computer science, fashion & lifestyle, sustainability, field of medicine, hospitality, financial services, social entrepreneurship, public service, business & commerce, marketing & advertising, to mention a few.

    The global award winners come from various parts of the world including the Indian sub-continent and many of the Awards have gone to NRIs who have excelled in their respective fields and have made our country proud.

    Past winners include former chief economic advisor to govt of India, Kaushik Basu (USA), reputed Bhajan singer Padma Sri Anup Jalota, Dr Mukesh Batra (Dr Batra’s Clinic), Vivek Gupta (Licious India founder), Arun Govil (reputed actor), well-known singer Talat Aziz to name a few.

    Giving away the awards, Bollywood celebrity Mandakini, the chief guest at the ceremony said “I congratulate all the recipients of High Flyers 50 Global Icon Awards 2024. Success is not just about achieving your goals, but also about the journey you undertake to reach them. It’s about resilience, determination, and staying true to yourself despite the challenges you face along the way.”

  • Somany Ceramics styles Mumbai Airport

    Somany Ceramics styles Mumbai Airport

    Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport.

    The campaign was done in association with Times OOH to target niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport.

    Somany chose to place its ad on multiple media units installed at the domestic departure security check-in of the Mumbai Airport to captivate the attention of departing fliers. The units presented the Somany Tiles and Bathware’s brand campaign focusing on the patented hard coat technology VC Shield which is ‘Built to Last’.

    Somany Ceramics marketing head Vivek Gupta says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.  Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”

    “We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers.Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Times OOH Sumit Chadha.

  • Vivek Gupta joins Ipsos as MD

    Vivek Gupta joins Ipsos as MD

    MUMBAI: Ipsos has appointed Vivek Gupta as managing director to steer its Mumbai business. Gupta will report directly to Ipsos India CEO Amit Adarkar.

    In his new role, he will be focusing on managing and growing all Mumbai based client relationships, though he will be closely involved in strategy formulation and implementation for other geographies. 

    Commenting on his appointment Ipsos India CEO Amit Adarkar said, “Donning an archetypical business head’s hat, Gupta will be aggressively going after lucrative, new accounts and servicing existing large accounts with attentiveness and detailing, underscoring Ipsos’ glocal strategy of providing global know-how and backing with local depth of knowledge and sectoral experience.”

    “Business potential is huge and lies under-tapped across our expertise areas of brand health tracking, customer experience, quantitative, shopper behaviour, product testing, market strategy and understanding, public affairs, corporate reputation, qualitative, ethnography, field and tab, among others. Gupta has a huge task cut out for Mumbai market,” he added

    “Ipsos is already a well-entrenched player and growing at a frenetic pace, much faster than the MR industry. I see myself as a mercenary salesman proactively pitching for large accounts and opportunities, to spur growth in Mumbai market, which already accounts for Ipsos’ 40 per cent of revenues,” says Gupta.

    Gupta brings with him more than half a decade of work experience across the entire gamut of market research.

    Prior to this, he was chief sales officer and senior executive director at Kantar IMRB. Gupta started his career as an associate manager at Mudra Communication.

  • Digital & print media ad policy aimed at transparency, accountability: Naidu

    Digital & print media ad policy aimed at transparency, accountability: Naidu

    NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu today said a Digital Media & New Print Media Advertisement policy was framed recently to promote transparency and accountability in issuing of advertisements.

    Addressing the first consultative meeting of members of Parliament attached to his Ministry since he took charge, he apprised the members about the three-member committee constituted by the Ministry to address the issues related to Content Regulation in Government Advertising. (The Committee had been formed after orders by the Supreme Court in a case relating to government advertisements.)

    All India Radio had completed the FMization of all channels of Vividh Bharati all over the country.

    Noting that the focus of the Ministry had been to streamline processes and promote transparency and accountability in its functioning, he said the e-auction of the first batch of has successfully & transparently completed e-auction of first batch of private FM radio channels Phase-III comprising 135 channels in 69 existing cities of Phase-II. He added that Private FM Radio has been permitted to broadcast at no cost AIR News for listeners to get credible information apart from entertainment.

    He said the Ministry had played a critical role in the communication and outreach activities for the Government Flagship schemes and Initiatives such as Swachh Bharat Abhiyan, Make in India, Beti Bachao Beti Padhao, etc. through 360 degree Multimedia campaigns. Minister of State Rajyavardhan Singh Rathore was also present in the meeting.

    Naidu said that in order to harness the India’s soft power in film sector, the Ministry is in the process of setting up of National Centre of Excellence for Animation, Gaming and VFX (NCOE) in Maharashtra. The institute would be a world class institution to provide skilled manpower in this emerging area.

    A Film Facilitation Office to promote and facilitate film shootings by foreign film makers in India. The Ministry has also included “Most Film Friendly State” as a special category award in National Film Awards this year. The Shyam Benegal Committee report for holistic interpretation of the provisions of the Cinematograph Act/ Rules was under consideration of the Ministry.
    Referring to the Publications Division which was the subject of the meeting, Naidu said the Division may approach stakeholders as part of corporate social responsibility to sponsor books for schools and libraries across the country. This would enhance the visibility of the rich collection of Divisions publications and at the same time making these books available to the younger generation in far off and remote villages.

    He said the Ministry would consider the possibility of publishing Employment News in regional languages also. He added that the Division would consider bringing out books regarding the contribution of large number of heroes of India’s struggle struggle from different regions who have not been given the recognition that they so rightly deserved.
    Members of the committee said efforts needed to be taken to enhance the visibility of the rich and diverse collection of books. This could be initiated through appropriate promotional and marketing strategies. Efforts needed to be taken to reach out the younger generation and publish books of their interest. Contemporary publication trends also needed to be a part of the vision and way forward strategy.

    A presentation was made by Joint Secretary Mihir Kumar Singh on behalf of the Ministry giving an overview of the steps and initiatives undertaken so far by the Division as well as the future roadmap for the Publications Division. Members of the committee were specially apprised of the digitization and e-initiatives of the Publications Division including the e-version of 100 volumes of Collected Works of Mahatma Gandhi.

    Parliamentarians Ms V. Sathyabama, Madhusudan Mistry and Vivek Gupta, Dr Sanjay Jaiswal, Ms Dev (Moon Moon Sen) Varma, and Harivansh attended the meeting.

  • Digital & print media ad policy aimed at transparency, accountability: Naidu

    Digital & print media ad policy aimed at transparency, accountability: Naidu

    NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu today said a Digital Media & New Print Media Advertisement policy was framed recently to promote transparency and accountability in issuing of advertisements.

    Addressing the first consultative meeting of members of Parliament attached to his Ministry since he took charge, he apprised the members about the three-member committee constituted by the Ministry to address the issues related to Content Regulation in Government Advertising. (The Committee had been formed after orders by the Supreme Court in a case relating to government advertisements.)

    All India Radio had completed the FMization of all channels of Vividh Bharati all over the country.

    Noting that the focus of the Ministry had been to streamline processes and promote transparency and accountability in its functioning, he said the e-auction of the first batch of has successfully & transparently completed e-auction of first batch of private FM radio channels Phase-III comprising 135 channels in 69 existing cities of Phase-II. He added that Private FM Radio has been permitted to broadcast at no cost AIR News for listeners to get credible information apart from entertainment.

    He said the Ministry had played a critical role in the communication and outreach activities for the Government Flagship schemes and Initiatives such as Swachh Bharat Abhiyan, Make in India, Beti Bachao Beti Padhao, etc. through 360 degree Multimedia campaigns. Minister of State Rajyavardhan Singh Rathore was also present in the meeting.

    Naidu said that in order to harness the India’s soft power in film sector, the Ministry is in the process of setting up of National Centre of Excellence for Animation, Gaming and VFX (NCOE) in Maharashtra. The institute would be a world class institution to provide skilled manpower in this emerging area.

    A Film Facilitation Office to promote and facilitate film shootings by foreign film makers in India. The Ministry has also included “Most Film Friendly State” as a special category award in National Film Awards this year. The Shyam Benegal Committee report for holistic interpretation of the provisions of the Cinematograph Act/ Rules was under consideration of the Ministry.
    Referring to the Publications Division which was the subject of the meeting, Naidu said the Division may approach stakeholders as part of corporate social responsibility to sponsor books for schools and libraries across the country. This would enhance the visibility of the rich collection of Divisions publications and at the same time making these books available to the younger generation in far off and remote villages.

    He said the Ministry would consider the possibility of publishing Employment News in regional languages also. He added that the Division would consider bringing out books regarding the contribution of large number of heroes of India’s struggle struggle from different regions who have not been given the recognition that they so rightly deserved.
    Members of the committee said efforts needed to be taken to enhance the visibility of the rich and diverse collection of books. This could be initiated through appropriate promotional and marketing strategies. Efforts needed to be taken to reach out the younger generation and publish books of their interest. Contemporary publication trends also needed to be a part of the vision and way forward strategy.

    A presentation was made by Joint Secretary Mihir Kumar Singh on behalf of the Ministry giving an overview of the steps and initiatives undertaken so far by the Division as well as the future roadmap for the Publications Division. Members of the committee were specially apprised of the digitization and e-initiatives of the Publications Division including the e-version of 100 volumes of Collected Works of Mahatma Gandhi.

    Parliamentarians Ms V. Sathyabama, Madhusudan Mistry and Vivek Gupta, Dr Sanjay Jaiswal, Ms Dev (Moon Moon Sen) Varma, and Harivansh attended the meeting.