ITV

Tag: Vivek Gaur

  • News Tak hits 1 crore YouTube subscribers

    News Tak hits 1 crore YouTube subscribers

    Mumbai: India Today Group’s digital-first channel, News Tak, has crossed  the milestone of 1 crore (10M) YouTube subscribers. To add on to  this success, the channel has further expanded its online presence  with a newly launched website: www.newstak.in

    News Tak has been at the forefront in covering the national news and has captivated a vast audience. This achievement of reaching 1 crore subscribers accentuates the channel’s focus on providing top-notch news coverage spanning politics and trending topics.  

    “We live in an era where information travels at the speed of light, and in this digital age,  knowledge is the currency of our time. For News Tak, our mobile first news channel, to hit  this milestone is really special. There has been an internal competition on who would among  all our 23 Tak channels hit the 10 million mark first. I am happy it’s News Tak because it was  the first Tak channel we launched. The competition amongst the others now intensifies.  Watch this space,” remarked India Today Group vice chairperson Kallie Purie.

    With a clear editorial focus to cover Indian politics from across the country, the website will report news around national politics in a focused and unbiased manner. In the past one year Tak group of channels have successfully moved to native-platforms in various  geographies like Mumbai, Uttar Pradesh, MP, Rajasthan, Gujarat and Chhattisgarh.

    India Today Group CEO (Tak channels & The Lallantop) Vivek Gaur said, “We had more  than 348 million page views & 3.27 billion video views on YouTube in the last quarter alone. With the launch of the website, www.newstak.in, we will further strengthen our portfolio.” He added, “Our aim is to keep our viewers and readers informed about the latest happenings in  the country. The launch of the New Tak website is a part of our effort to reinforce the trust of  the viewers who have supported us on this journey.”

     

  • Chitra Tripathi and Gaurav Verma join India Today Group for second stint

    Chitra Tripathi and Gaurav Verma join India Today Group for second stint

    Mumbai: It’s all cheer for Chitra Tripathi and Gaurav Verma as they return to the India Today Group. Verma is chief operating officer of The Lallan Top and Tripathi has assumed the role of editor of special projects at Aaj Tak.

    This is Verma’s second stint with the TV Today Network – previously, he quit the group in August 2020. In his new role, he will report to TV Today Network chief operating officer Vivek Gaur. He will also be responsible for overseeing revenue for digital streaming of Live TV and will be reporting to Salil Kumar on the same.

    Verma recently quit as the revenue head of Times Network’s Hindi news channel, Times Now Navbharat. In his career, he has also worked with Zee, Network 18 and Business Standard. A commerce graduate from Delhi University, he holds a postgraduate diploma from the National Institute of Sales, and has also done an Executive Excellence programme from ISB.

    In her new role, Tripathi will continue to report to Aaj Tak and India Today managing editor Supriya Prasad. She joined ABP News last month and had a stint of less than a month before returning to Aaj Tak.

    Both Tripathi and Verma will be based in Noida.

  • TV Today Network expands digital offering with news app ‘TAK’

    TV Today Network expands digital offering with news app ‘TAK’

    Mumbai: Expanding its presence in the digital video space, TV Today Network has launched the TAK news app on the Google Play Store on Android and App Store on iOS.

    The app will feature content in Hindi, Marathi, Gujarati. and Punjabi, and offer personalised content to users across 18 brand channels under categories such as news, crime, as well as regional. According to the network, a separate content studio will create exclusively digital video content for the TAK news app.

    The app also has a short video feature called ‘Phatak’ to showcase shareable 30-second video bytes of the latest news stories. The feature is unique to the TAK app and will not be accessible on their YouTube channels. The network currently has a cumulative subscriber base of 45 million on its YouTube channels that garner nine billion video views annually. Users can access the content on the app without logging in as it tracks the device ID to create a profile of the user. The more content the user watches on the platform, the more customised his/her feed will become over time.

    “Through this effort, we are trying to bring digital audiences to our own destination,” said TV Today Network chief operating officer (Tak channels) Vivek Gaur. “We believe there has to be a clear differentiation on what we do on our social platforms versus our presence on the TAK app. A differentiated content and engagement strategy is what will drive people to our platform.”

    The ‘TAK’ app logo which used to look similar to Hindi news channel Aaj Tak was relaunched under the new umbrella to come across a unique digital offering. There is a lot of effort going into our content to make it relevant and give it longer shelf life,” said TV Today Network managing editor – Tak channels Milind Khandekar. This means we’re not just reporting the news but also explaining it. Our big differentiator is the ‘Phatak’ which is news in 30 seconds. These are well shot and well-produced videos which are not available on social media.”

    Creativeland Asia’s design division CLA Design Lab created the master brand design and overall design architecture for the brand. “It is always exciting to build a brand from the ground up,” said Creativeland Asia founder and chairman Sajan Raj Kurup. “I personally worked closely with Vivek and his wonderful team on the conceptualisation and direction of this brand. After months of extensive collaborations between our design, strategy, communications and production team, I am excited to see the brand out there ready to take off.”

    The recommendations under the ‘Phatak’ short video feature will be decided on the basis of recency and cohort-based recommendation much like other players in the short video space. When a user visits the website, he or she will only see new stories populating the page as content that has already been watched is deprioritised to keep the user experience on the app fresh.

    TV Today Network has decided to go outside the Google Ad network and monetise the users on the TAK news app through bespoke advertising solutions to clients. Gaur noted, “If you show ads in a mundane and intrusive manner then people will think you’re like everyone else. Our advantage to advertisers is that we can offer them sharper audience segmentation based on audience cohorts like region, language. and preferences. That will allow us to scale and achieve profitability.”

    According to a report by KPMG, digital video ad spend is expected to grow at 39 per cent CAGR between 2019-24. It accounts for a 30 per cent share of the total digital advertising spends and is expected to increase its share to 50 per cent by 2024.

  • Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

    MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

    Yepme is a fast fashion Indian brand in the value segment with a vast range for Men and Women Apparels, footwear and accessories including casual, formal, active and party wear. Through this association, the “Unreasonably Fashionable” brand Yepme will transcend geographical boundaries and take its offerings overseas to delight Middle East customers. Yepme has more than 2000 products live for sale of Souq.com and is likely to reach 3000 products by the end of the month. All Yepme products are on “Fulfilled by Souq” model that ensures timely delivery to the customers.

    Yepme has a great talent pool in product design, technology and brand building and its presence on Souq.com will help Yepme reach out fashion conscious customers in the Middle East markets.

    “Yepme’s presence on Souq.com is another big step in increasing Yepme’s global footprint. Such association with leading marketplaces in the region can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value fast Fashion Space” said Vivek Gaur, CEO, Yepme.

    As per Sandeep Sharma, COO & Co-founder Yepme, expansion into Middle East was a logical step after achieving profitability in India and launch in UK, Europe & US. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in Middle East Fashion Market.

  • Online fashion brand Yepme expands into Europe

    MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

    More than 2000 products have gone live. The Campaigns have been shot in the fashion capitals of world namely London, Paris and Los Angeles. The fashion showcased is European fashion. The core proposition is about being “Unreasonably Fashionable.” The core proposition is driven by fast fashion supply chain of brand Yepme that delivers Mind to Market cycle of 30 days.

    Europe offers a huge opportunity for brand Yepme as countries like UK have online sales as percentage to Retail market of close to 17%. This is even higher than US, where online market contribution to total retail market is around 14%. As pe remarketer.com, in 2016, UK online market size was $ 110 Billion. This is way bigger than Indian online market size of $ 24 Billion in 2016. The Yepme European expansion Plan is led by its 100% subsidiary in the UK.

    Yepme will build on its core strengths of in house technology to deliver single view of the customer and resources, low cost fast fashion supply chain, experience of building high brand salience in Social media (6 Million plus fans on Facebook). The brand Yepme uses variety of online tools to get insight into latest trends on Fashion across Europe. The teams in India and UK will work closely to deliver on the core proposition of being “Unreasonably Fashionable” at value pricing.

    Co-Founders Vivek Gaur and Sandeep Sharma have personally worked out nitty gritty of the launch. Vivek Gaur, while speaking on the subject, echoed that it’s a great leap for an Indian brand to make an entry into highly competitive fashion market in Europe.

    As per Sandeep Sharma, expansion into Europe was a logical next step after achieving profitability in India. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in a very competitive European Fashion Market.

  • Simplification of wallets key to digital payment’s success

    Simplification of wallets key to digital payment’s success

    MUMBAI: In a world fast moving towards all things digital, simplification of wallets will be the key to digital payment’s success.

    Addressing the session ‘Paving the way for Digital Money in India’ at IAMAI’s Digital Money 2015 Summit, Nykaa.com chief strategy officer Nihir Parikh said, “To go truly digital, there needs to be a process of paying through wallet that is less cumbersome. It should be a one click check-out like cash-on-delivery option. The time has arrived for integrated payment gateway, unless this is in place, it will be difficult to evolved digital payments.”

    Panelists at the session concurred that while women shoppers shopping online has increased phenomenally, 80 per cent of them still use cash –on-delivery as mode of payment. The last couple of years have seen a rise in internet banking, use of debit card for online transactions and usage of mobile wallets.

    The panelists were of the view that unless there is consolidation in the wallets segment, user base will not grow. Since by 2018, almost 50 per cent of internet users will be from rural India, the digital payment platform needs to embrace simpler and consumer friendly forms of transaction.

    A holistic approach towards payments ecosystem is inadvertent and digital platforms have provided a great opportunity for financial inclusion, in every aspect.

    The panel included Amazon India payments head of strategy and products Srikanth Rajagopalan, Yepme CEO Vivek Gaur; PayU Money business head Virender Gupta; Nykaa.com chief strategy officer Nihir Parikh, E-Billing Solutions  director Bhavin Mody and ItzCash Card general manager & business head Bhavik Vasa. The session was moderated by Billdesk co-founder and director Srinivasu M.N.

  • Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    MUMBAI: E-commerce platform Yepme.com has associated itself with Shah Rukh Khan’s upcoming movie Fan. Directed by Maneesh Sharma and produced by Yash Raj Films, the movie is scheduled to release on 15 April, 2016. 

     

    The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans, who will get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

     

    The campaign kick-started with the launch of the TVC that has Khan talking about the #iamfan contest. The TVC captures the mood of SRK’s most popular movies, which along with clippings from the Fan movie teaser, shows lakhs of fans expressing their love for SRK. 

     

    The winners will also get a chance to be part of videos and promotions for the movie, while some lucky winners will get the opportunity to meet Khan in person. 

     

    Yepme founder and CEO Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. The man unarguably has one of the greatest fan following globally and it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”

     

    YRF’s Youth Films | Brand Partnerships | Talent Management business and creative vice president Ashish Patil added, “Fan is going to be one of the most exciting projects to come out of YRF and among SRK’s most path-breaking performances till date. We have always believed that it’s the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest. Keep watching this space for details, the fun has only just begun!”

  • Yepme.com launches music video with brand ambassador Farhan Akhtar

    Yepme.com launches music video with brand ambassador Farhan Akhtar

    NEW DELHI: E-commerce has surely taken off well in the country and to woo shoppers, online retailers are finding new ways to reach out to them.

    Yepme.com, an online fashion brand, has launched its very own music video featuring as brand ambassador, the actor and director, Farhan Akhtar. The music video titled ‘Tension Kyun Lete Ho Yaar.’ aims to capture the essence of the lifestyle of Yepme’s target audience – style conscious men and women between the ages of 20 to 29 years.

    Yepme.com CEO Vivek Gaur said, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth, and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”

    Gaur added, “The brand’s mission is to democratise fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points.’’ The company has built its business around the Fast Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.

    The music video has been directed by Sujaat Saudagar and showcases Akhtar going through a regular day, dealing with even difficult moments in a positive and upbeat way. Akhtar wears several Yepme outfits in the course of the video, showcasing the wide range of the brand – the clothes from the video are launched as an exclusive limited-edition Farhan Akhtar range on Yepme.com.

    Akhtar said, ‘It’s a very optimistic song and this is something that ties in with the philosophy of the brand (Yepme) which wants you to feel better about yourself. The online world and access to ordering things online has made things simpler – and there are times you want to just celebrate by buying yourself something, so it ties in well.’’

    The full can be viewed on Yepme’s website, YouTube and with the DTH service providers like Tata Sky, Airtel, Dish TV, etc.  Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.

    Click here to watch the video

  • Tyroo Direct to handle Yepme.com’s performance marketing

    MUMBAI: Fashion portal Yepme.com has partnered with performance marketplace Tyroo Direct for its performance marketing campaign.

    Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com.

    Tyroo Direct business head Siddharth Puri said, “We are extremely pleased to be the affiliate partners for Yepme.com. Tyroo Direct is fuelling the growth of e-commerce companies in India through its extensive network of publishers across the globe. We work with almost all the e-commerce companies and deliver close to 4000 transactions daily for our clients. We are certain that with our expertise in the e-commerce space we will be able to offer value, relevant traffic and scale to Yepme.com.”

    Tyroo Direct will work closely with Yepme.com to drive transactions and cater to Yepme‘s customers across Metropolitan, Tier II and Tier III towns.

    Yepme.com CEO Vivek Gaur said, “The opportunity in the online apparel market is immense. The Indian apparel industry was estimated to be worth Rs. 1,876 billion in FY11; expected to grow at a CAGR of 8.7 per cent till FY16. Over the next 3-5 years, 15-20 per cent of the apparel market is expected to shift to the online space. Yepme is targeting a turnover of $25 million this year scaling up to over $500 million in the next 3-4 years. To achieve this growth and scale it‘s imperative for us to be associated with trusted partners and Tyroo Direct being the leader in online performance marketing space was an apparent choice.”

    Tyroo Direct works with publishers to deliver a variety of campaigns in categories such as e-commerce, Travel, Banking and Finance, Automobiles, Jobs and Matrimony.