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Tag: Vivek Bhutyani

  • Vivek Bhutyani joins Pocket FM as VP – content marketing

    Vivek Bhutyani joins Pocket FM as VP – content marketing

    Mumbai: Audio series platform Pocket FM has announced the appointment of Vivek Bhutyani as the VP of content marketing. With over 20 years of experience spanning across various industries, including media, telecom, retail, and edtech, Vivek brings a wealth of knowledge and expertise to drive the company’s content marketing strategy and organic growth.

    Prior to Pocket FM, Vivek was as an integral part of the Vedantu leadership team. He was dedicated to driving organic growth for Vedantu, where he used to lead the entire YouTube strategy and growth, leading a diverse team of over 100 educators, master teachers, and content production teams and creators.

    Vivek Bhutyani’s entrepreneurial spirit and strong bias for action are well-evidenced by his impressive track record. He founded Lattukids, where he successfully created a unique and category-leading brand in one of the most challenging segments of the Indian Edtech industry.

    Vivek Bhutyani, in expressing his excitement and vision for his new role at Pocket FM, said, “I am truly exhilarated to join the Pocket FM team and especially excited for the 0 to 1 journey that we are undertaking on organic content marketing. I see immense potential in the serialised audio streaming space, driven by audio series and believe that we can reshape the way audiences consume content in this segment globally. Pocket FM’s commitment towards pioneering a new category with audio series, along with fostering a vibrant creator community and delivering outstanding content, aligns perfectly with my ambition to create a solid foundation for the organic growth funnels via our own content and IPs. Exciting times ahead!”

    His remarkable career journey has been characterised by his ability to build products and teams from the ground up, delivering exceptional results in terms of P&L, sales, go-to-market (GTM) strategies, digital marketing, content marketing, and content creation and distribution at a global scale.

    At Pocket FM, Vivek will work closely with co-founder & CEO Rohan Nayak and VP – International growth Lalit Gangwar to drive the international growth charter.

    Commenting on his appointment, Lalit Gangwar said, “Vivek’s experience and vision are expected to be instrumental in elevating Pocket FM’s position in the audio entertainment space. His passion for results, inclination to challenge the status quo, and proven ability to lead high-performing teams will be driving forces that align perfectly with Pocket FM’s mission to deliver high-quality, engaging audio content to audiences worldwide.”

    His educational foundation has equipped him with a strong understanding of business, marketing, and strategy. Vivek Bhutyani’s educational background includes an MBA  from the Indian Institute of Management Bangalore, with specialisations in Marketing, Strategy, Consumer Behavior, and Corporate Finance. He also holds a Bachelor of Engineering (B.E) in Electronics and Communications from Nirma Institute of Technology.

  • OTTV 2017: Co-existence with traditional TV predicted, scope for OTT kids content

    MUMBAI: “Can OTT TV challenge traditional TV?” was the session on OTTV Summit 2017, as industry experts shared their views with regards to the future of the traditional TV consumption and OTTV consumption. Will traditional TV die soon? Will OTT take over traditional TV?

    Moderated by Dveo Media CEO Deepak Ramsurrun, the session saw Alt Balaji COO Sunil Nair, Sony Pictures Network India head of marketing and analytics digital business Abhishek Joshi, Lattu Media founder and CEO Vivek Bhutyani and News Corp VC Circle’s Shreyas Rao expressing their views..

    The session started by Nair stating that every platform has its audience so the whole assumption that, at any point of time, OTT is going to impact traditional television, is not going to happen. “I think OTT and television will co-exist for a long time. The audience will not go away easily. There might be 100m users of Jio, but still the number is small as compared to this huge animal. So, we should accept this and co-exist with them.”

    Sharing his view, Joshi mentioned, “Fortunately, I am from the organisation which has a strong presence in traditional TV and in OTT space as well. We strongly believe that content is democratic. We treat other platforms as distribution partners to increase the reach of the content on TV and OTT service as well. How do we differentiate the OTT digital content and traditional TV content? I firmly believe that whatever content works on TV will work on OTT. There are 30 OTT platforms in India — the strategy is not how to distribute it but how to monetise it. As a digital platform, we have not been able to crack that code yet. We all are doing Freemium, SVoD, TVoD whereas traditional television have been existing since 30 years.”

    Having a different point of view, Bhutyani who founded Lattu Kids, India’s first kids’ only platform which aims to become the safest destination for kids and parents to view content, compared the consumer on traditional TV and the one on digital, he likened traditional TV to Rajasthani Thali and Gujarati Thali. What he actually meant was that, “in a thali”, the consumer gets so many options but, s/he may not want a few of the items that are offered. In digital, it gives the consumer the power to have that choice. Content is very important. The viewership in kids genre has been on a decline. Globally, in top 10 YouTube channels, there are 2-3 kids channel. Parents informed us that they are not happy with the kind of content broadcasters have been showing.”

  • Vivek Bhutyani quits Star; to start own OTT biz

    Vivek Bhutyani quits Star; to start own OTT biz

    MUMBAI: Close on the heels of Star India business head Nikhil Madhok’s exit, another high-profile resignation has taken place at the channel. Star India vice-president and head – content sales and syndication Vivek Bhutyani has put in his papers.

    Sources confirmed that Bhutyani, also an alumnus of IIMB like Madhok, who was with the channel since April 2014, has called it a day. Bhutyani plans to start his new venture in the over-the-top (OTT) space, sources revealed.

    The person who will stand in for Bhutyani is the AVP Leena Salins, who was earlier with Star Gold programming. Gurjeev Kapoor has taken over global syndication from Sandeep Jain. However, Star is yet to find a replacement for Madhok.

    During his tenure at Star, Bhutyai was instrumental in taking the channel’s international syndication business to new heights. With the success of ‘Saraswati Chandra’, he opened the doors of Turkey and Latin America for Indian content. And, with the successful run of “Is pyar ko kya naam do” in Turkey, all Indian broadcasters are now eyeing a share of the Turkish content market.

    Bhutyani was also responsible for moving Star’s focus from domestic to international syndication and has taken its reach to more than 75 countries and entry into premium markets such as Latin America. He also grew the topline business more than 100 per cent in two years and international business by three times as stated on his Linkedin public profile.

    Under Bhutyani’s leadership, Star signed a fiction formats deal with Eccho Rights, the first time that Indian content will be pitched alongside international content from Hollywood studios and other majors which might mark a new major revenue stream for Star India. No other Indian broadcaster has been successful in selling fiction formats and remakes globally, sources claimed.

    Before joining Star India, Vivek was the B2B head (west) at Nokia from December 2011 to April 2014. Earlier, he was managing global accounts for India and APAC as the senior account director at BT Global Sales.

  • Vivek Bhutyani quits Star; to start own OTT biz

    Vivek Bhutyani quits Star; to start own OTT biz

    MUMBAI: Close on the heels of Star India business head Nikhil Madhok’s exit, another high-profile resignation has taken place at the channel. Star India vice-president and head – content sales and syndication Vivek Bhutyani has put in his papers.

    Sources confirmed that Bhutyani, also an alumnus of IIMB like Madhok, who was with the channel since April 2014, has called it a day. Bhutyani plans to start his new venture in the over-the-top (OTT) space, sources revealed.

    The person who will stand in for Bhutyani is the AVP Leena Salins, who was earlier with Star Gold programming. Gurjeev Kapoor has taken over global syndication from Sandeep Jain. However, Star is yet to find a replacement for Madhok.

    During his tenure at Star, Bhutyai was instrumental in taking the channel’s international syndication business to new heights. With the success of ‘Saraswati Chandra’, he opened the doors of Turkey and Latin America for Indian content. And, with the successful run of “Is pyar ko kya naam do” in Turkey, all Indian broadcasters are now eyeing a share of the Turkish content market.

    Bhutyani was also responsible for moving Star’s focus from domestic to international syndication and has taken its reach to more than 75 countries and entry into premium markets such as Latin America. He also grew the topline business more than 100 per cent in two years and international business by three times as stated on his Linkedin public profile.

    Under Bhutyani’s leadership, Star signed a fiction formats deal with Eccho Rights, the first time that Indian content will be pitched alongside international content from Hollywood studios and other majors which might mark a new major revenue stream for Star India. No other Indian broadcaster has been successful in selling fiction formats and remakes globally, sources claimed.

    Before joining Star India, Vivek was the B2B head (west) at Nokia from December 2011 to April 2014. Earlier, he was managing global accounts for India and APAC as the senior account director at BT Global Sales.