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Tag: Vivek Bhargava

  • Myntra signs up with iProspect Communicate 2 for GAP

    Myntra signs up with iProspect Communicate 2 for GAP

    MUMBAI: Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP).

     

    For years, Google Analytics has been a digital marketer’s best friend, providing them with data driven insights into the target audience, allowing them to narrow in on the customer path and tailor the campaigns, according to the user. Google Analytics Premium offers all these features plus those additional aids that marketers have been dreaming of.

     

    GAP is more powerful, provides deeper insights and ensures complete support to brands. iProspect Communicate 2 has a team of trained and certified experts who are dedicated to offer complete GAP support in terms of implementation guides, training and audits. This will be exceptionally beneficial to a huge e-commerce site like Myntra.com with a registered base of 10 million and growing.

     

    iProspect Communicate 2 MD Vivek Bhargava said, “We were the first Google Analytics Certified partners in India six years ago. Quite naturally, Google thought we would be the best company to be their first Analytics Premium partner, as well. Companies like Myntra that garner a huge amount of traffic, need an enterprise version of Google Analytics. Our data led approach to digital marketing has always delivered superior ROI to our clients and I believe this development will continue and grow with Myntra as well.”

     

    The same enthusiastic approach was shared by Myntra chief revenue officer Prasad Kompalli. He was quoted as saying “Over the past few years, the number of users choosing to shop online has shot through the roof. This being said, the sheer volume of data that is generated is unimaginable. We need to segment our traffic in greater detail and this is where Google Analytics Premium will help us. We have multiple marketing channels like Adwords, Doubleclick, GSP, TV etc. With real-time data updates and easy ways to analyse multiple channels of data, Google Analytics Premium will help us to come up with innovative data insights. We feel we can offset the higher price of the tool with the savings we will be generating.”

  • iProspect Communicate2 partners with Google

    iProspect Communicate2 partners with Google

    MUMBAI: iProspect Communicate2, from the Dentsu Aegis Network, is entering into a strategic agreement with Google to become a Google Analytics Premium certified partner. Google Analytics Premium (GAP) offers deeper data insights and quick data processing, allowing brands to optimise their online marketing strategies.

     

    GAP is an analytics solution made with large enterprises in mind. It offers all the features of Google analytics as well as additional benefits like quick processing of higher volumes of data, increase in monthly limits, guaranteed uptime and additional custom variables. It is developed to provide extra processing power, in-depth analysis and 24×7 support. 

     

    In order to ensure that brands get a superior and well-rounded experience, iProspect Communicate2 has developed a team of certified marketers who are dedicated to offer complete GAP support in terms of implementation guides, training and audits.

     

    As a part of a global network, iProspect Communicate2 has adapted the latest trends that are being used in the world of digital marketing. These technologies coupled with the power of GAP will help brands reach and supersede targets.

     

    iProspect Communicate2 CEO Vivek Bhargava said, “Lots of companies need an enterprise version of Google analytics and have been waiting for GA premium to be launched in India.  Our data led approach to digital marketing has always delivered superior RoI to our clients and I believe this development will further grow our competitive edge in the market.”

  • Today, digital is about hyper specialisation: Ashish Bhasin

    Today, digital is about hyper specialisation: Ashish Bhasin

    MUMBAI: When large network companies are looking at acquiring smaller speciailsed digital agencies, the Dentsu Aegis Network, which was formulated last year, has taken a different step.

     

    The network has formed a digital council with CEOs of its three digital specialist companies – iProspectCommunicate2, Isobar and Webchutney. The council will be led by iProspectCommunicate 2 MD Vivek Bhargava, Isobar India MD Shamsuddin Jasani and Webchutney CEO & co-founder, Sidharth Rao.

     

    Dentsu Aegis Network Chairman & CEO South Asia Ashish Bhasin speaks at length on the newly-formed digital council, the agency’s plan for its digital businesses and much more…

     

    The Denstu Aegis Network already has rich talent pool. How has acquiring digital boutique agencies helped you?

     

    In early days when we were Aegis media, I was very clear that digital will play an extremely important role in marketing in the days to come. That is the very reason why we invested on the first digital agency of the network – isobar. The organic start up picked up really well, the agency that had just two people on board then has over 100 professionals today. At present, isobar is a full service agency with creative at its heart.

     

    We also started observing that search will soon be an integral part of our lives. This thought turned into a fact as mobile and internet penetration is today exploding in the country. Keeping this in mind, we partnered with our global digital agency iProspect. We could have gone ahead to set up a search agency but that would have taken a longer period of time. It was soon after that we acquired Communicate 2 which is one of the leading agencies in the search space which then was renamed to iProspect Communicate 2.

     

    After the Denstu Aegis merger, we further got lucky to get on board WebChutney. Today, digital is all about hyper specialisation and I think with such rich talent in house, it has only taken our businesses to the next level.

     

    What will be the role of the digital council?

     

    The objective is very clear, while we have specialised talent on board, we wanted to bring them together. While each of them operating independently we thought why not create a body that can influence the industry as a whole. Digital as a segment needs to be understood by certain clients and is becoming very important for many of them. With the council, there will be ways and means by which all the three agencies can be an influencer to a client. 

     

    How do you think will the council help in the overall functioning of the network?

     

    With 500 digital specialists and the three leading digital specialist companies in India as part of our group, we will look forward to add best talent to our network. The vision is basically to make sure that we remain consistent in our work and be at par with the global standards. To create a consolidated vision together this will help us scale up the business.

     

    How much does digital account for the network’s revenue?

     

    All I can tell you is that 40 per cent of our talent is working on digital. This is a marketing leading proportion. Also, both in India and globally, we get a relevant proportion of our revenue from digital.

     

    With digital been an integral part of a brand’s media plan today, how has marketers’ briefs and demands changed?

     

    There are various kinds of marketers; some who are very digital savvy with a good understanding of the medium while there are some who know that digital is no longer a medium to experiment with but need it to build the communication plans. These are the multinationals and global players. The other set of clients are the smaller ones which are just stepping up to leverage the medium.

     

    We are going to invest heavily on technology. All the three digital agencies are now expected to have a common tech platform so that we are able to give solutions on these grounds. Social media is also another area where clients are demanding to integrate in the overall digital communication strategy. 

     

    It is not about media plan any more, it is about bringing in digital as an integral part of the communication strategy.

     

    What are the other plans lined up for the digital side of the business?

     

    One aspect that we will be investing time on is to bring best global practices in India. We believe it is time to bring across world class campaigns and move beyond the basic hygiene work.  

  • iProspectCommunicate2 dominates DMAi Echo Awards

    iProspectCommunicate2 dominates DMAi Echo Awards

    MUMBAI: iProspectCommunicate2 dominated the DMAi Echo Awards, winning a total of five awards in every category they were nominated in. This includes three Gold and two Bronze awards across various digital marketing categories.

     

    The DMAi Awards in alliance with DMA International ECHO Awards honours stand out innovation, originality and marketing impact in the field of marketing and advertising.

     

    iProspectCommunicate2 and Cleartrip won Gold in the Travel & Hospitality category for API Wizardry. iProspectCommunicate2 along with Remit2India won the Gold in the Financial Products and Services category for Dynamic Exchange Rates. The agency with Standard Chartered Bank bagged Gold for their social media campaign for the Mumbai Marathon 2013.

     

    iProspectCommunicate2 also won a Bronze in Best Creative Use of Search with Remit2India for Dynamic Exchange Rates and a Bronze for Best Insurance Services for ICICI Lombard’s Hyper-Contextual Targeting Engine.

     

    iProspectCommunicate2 received five nominations at the DMAi Echo Awards and have won a medal for each nomination at the recently held award ceremony at Blue Frog, Mumbai.

     

    iProspect Communicate2 managing director Vivek Bhargava said, “These awards demonstrate our innovation in performance marketing; our data analytics led approach has allowed us to constantly build technology solutions to solve our client challenges and increase the ROI received by them. It is interesting to note that most the clients that we have won awards today have been our clients for more than five years.”

  • iProspectCommunicate2 picks Sayan Banerjee as VP – biz development

    Mumbai: iProspectCommunicate 2, a search and digital consulting agency, has appointed Sayan Banerjee as VP – business development, key client relationships, digital consulting for BFSI and other core verticals.

    Banerjee will also drive client engagement, planning and revenues for iProspectCommunicate 2.

    iProspectCommunicate2 managing director Vivek Bhargava said, “We intend to drive our leadership in digital consulting with this appointment. Sayan comes in with rich client end experience and as such is best suited to understand marketing rationale from a client perspective and provide digital solutions to such marketing opportunities.”

    Banerjee added, “I am looking forward to this opportunity, as it will help me drive digital success stories across a diverse set of clients and target audiences.”

    Banerjee comes in with over 11 years of work experience spanning across Digital Marketing, Strategic Planning and Product Management in Banking, Media and IT. Prior to joining iProspectCommunicate2, he has also worked with HSBC India, BCCL and Newscorp India.

  • Aegis Media swallows India’s Communicate 2

    MUMBAI: Aegis Group has made its second acquistion in India. The UK-based agency snapped up Communicate 2, a performance marketing and search agency in India, to strengthen its digital presence in India.

    Communicate 2‘s gross assets till March-end stood at Rs 129.9 million.

    Pursuing targeted acquisitions, Aegis Media had acquired a majority stake in Doosra Brand Communications to add creative capability to its India outfit.

    In the recent deal, Aegis has decided to merge Communicate 2 with iProspect India‘s existing operations as it seeks to strengthen its network in key cities across India and provide additional service capabilities for its clients. The agency will now be known as iProspectCommunicate 2.

    “The combined employee strength will be about 150 people,” said Aegis Media chairman India and CEO South East Asia Ashish Bhasin.

    Communicate 2 is a specialist performance marketing agency which focuses on search marketing, digital strategy consulting, social media and digital content production.

    Vivek Bhargava will continue to lead this merged entity as CEO. “We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India‘s pioneering Search and Performance marketing agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area,” said Bhasin.

    Vivek will also join the Aegis Media India executive council. “We look forward to seeing iProspectCommunicate 2 going from strength to strength,” Bhasin added.

    The acquisition, which has just been completed, is in line with the Aegis‘ strategy of increasing its digital profile and capability in faster growing regions.

    Aegis Media also runs Isobar in the digital space. The interests of Isobar and iProspect, however, are very different. While Isobar is a global digital marketing network that is into web development, app development, media buying and planning for digital medium, iProspect is a global digital performance agency. iProspect helps brands maximise their online marketing RoI through paid search, social media strategy, search engine optimisation, display, mobile marketing, comparison shopping engines, conversion optimisation, attribution modelling and management, and other related services.

    The Indian digital ad industry is sized at around Rs 24 billion and has a huge growth opportunity. Currently, Aegis generates close to 12 per cent of its India revenues from digital. “In the Indian digital ad pie, Aegis‘ digital agencies Isobar and iProspect constitute around 3.25 per cent. This works out to Rs 780 million,” a source said.

    Originally established in 1997, Communicate 2 handles clients like Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank. It has offices in Mumbai, Delhi and Pune and employs over 130 employees.

    In July this year, Japanese media conglomerate Dentsu agreed to buy out UK-based Aegis Media Group for a whopping $4.9 billion.

    Also read:
    Dentsu to acquire Aegis for $4.9 bn