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Tag: Vivek Bhargava

  • iProspect India gets Divya Ajitkumar as AVP Client Servicing

    iProspect India gets Divya Ajitkumar as AVP Client Servicing

    MUMBAI:iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

    iProspect India CEO Vivek Bhargava said, “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

    Divya started her career in digital media in New York and further utilized her curiosity and zeal to succeed in exploring the vast world of digital media. Working across different geographies and verticals throughout her career, her fortes include campaign management, activation, consulting and strategy. Having experienced different work cultures and ethics across the USA and Europe, Divya understands different market segments and has in-depth knowledge in strategizing and pitching. She has shouldered several roles at the Starcom Mediavest Group and worked closely with several top brands including Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld and RIM.

  • iProspect India gets Divya Ajitkumar as AVP Client Servicing

    iProspect India gets Divya Ajitkumar as AVP Client Servicing

    MUMBAI:iProspect India, the digital performance agency from Dentsu Aegis Network, today announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. Divya, a digital marketing veteran, comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

    iProspect India CEO Vivek Bhargava said, “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

    Divya started her career in digital media in New York and further utilized her curiosity and zeal to succeed in exploring the vast world of digital media. Working across different geographies and verticals throughout her career, her fortes include campaign management, activation, consulting and strategy. Having experienced different work cultures and ethics across the USA and Europe, Divya understands different market segments and has in-depth knowledge in strategizing and pitching. She has shouldered several roles at the Starcom Mediavest Group and worked closely with several top brands including Samsung, Coca-Cola, Walmart, Europcar, Flybe, Aer Lingus, Avon, Honda, CineWorld and RIM.

  • iProspect earns a silver medal at 2016 AMES Awards

    iProspect earns a silver medal at 2016 AMES Awards

    MUMBAI: iProspect has bagged a silver medal at the AMES Awards which were held in Singapore for their iSync campaign, Franklin Templeton Investments. The award was won for the best use of data and analytics in real-time for a search campaign.

    The campaign is aimed at increasing the number of leads through Google text ads.

    Delighted with the win, iProspect CEO Vivek Bhargava said, “iSync has proved to be a boon for syncing real-time data with online ads. This tool was extremely successful for the Franklin Templeton campaign and we plan to innovate it further and use it for other verticals and clients”

    The ads were made dynamic by integrating real-time Nifty Rates in them. Using the tool iSync, the ad text would vary as per the Nifty rates, thereby attracting relevant masses looking for investment options.

    At the 2016 AMES Awards, a total of 125 Medals were given to 71 campaigns from 13 countries. The jury shortlisted 324 entries from a list of 1,231 submissions, and awarded 2 platinum, 16 gold, 49 silver and 58 bronze trophies.

  • iProspect earns a silver medal at 2016 AMES Awards

    iProspect earns a silver medal at 2016 AMES Awards

    MUMBAI: iProspect has bagged a silver medal at the AMES Awards which were held in Singapore for their iSync campaign, Franklin Templeton Investments. The award was won for the best use of data and analytics in real-time for a search campaign.

    The campaign is aimed at increasing the number of leads through Google text ads.

    Delighted with the win, iProspect CEO Vivek Bhargava said, “iSync has proved to be a boon for syncing real-time data with online ads. This tool was extremely successful for the Franklin Templeton campaign and we plan to innovate it further and use it for other verticals and clients”

    The ads were made dynamic by integrating real-time Nifty Rates in them. Using the tool iSync, the ad text would vary as per the Nifty rates, thereby attracting relevant masses looking for investment options.

    At the 2016 AMES Awards, a total of 125 Medals were given to 71 campaigns from 13 countries. The jury shortlisted 324 entries from a list of 1,231 submissions, and awarded 2 platinum, 16 gold, 49 silver and 58 bronze trophies.

  • iProspect India appoints Mihir Mehta as director of Display Media

    iProspect India appoints Mihir Mehta as director of Display Media

    MUMBAI: iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

    Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

    Commenting on the appointment, iProspect CEO Vivek Bhargava said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

  • iProspect India appoints Mihir Mehta as director of Display Media

    iProspect India appoints Mihir Mehta as director of Display Media

    MUMBAI: iProspect India, the end-to-end digital agency from the Dentsu Aegis Network, has beefed up its Display team with the appointment of Mihir Mehta as Director of Display Media.

    Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

    Commenting on the appointment, iProspect CEO Vivek Bhargava said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

  • iProspect India takes 200 member team to Goa for half yearly off-site conference

    iProspect India takes 200 member team to Goa for half yearly off-site conference

    MUMBAI: iProspect, the global digital performance agency of the Dentsu Aegis Network recently held their half yearly conference at GOA bringing together a team of over 200 members from its three branches in India, namely Mumbai, Gurgaon and Bangalore. The three day offsite planned towards the end of August was a complete treat to the proud team of iProspect. Employees from the three cities flew on Friday early morning to Goa with their bags packed for 3 days of fun filled activities and to indulge in a platform designed to bring the team shared among three cities under one common roof.

     

    The offsite visit was titled as “Kal Aaj Aur Kal” meaning Yesterday, Today and Tomorrow.” Day one started with the conference premeditated to be the meeting place for employees to interact among the others who they meet in VC’s and talk over phones and e-mails. The conference also covered the half yearly analysis of the company’s growth and the next quarter plans for the team.

     

    “It is an overwhelming moment for me to announce that we have achieved the total profit we shared each year from 2008 to 2013 in the last month of July 2015. I believe its 1% strategy and 99% execution which would have been impossible without my team. I have always tried to strategize the agency on one of my father’s advises. He used to say that I am the rope that joints the clients and my team. If I want to taste success let my clients and my team taste it first. You will be fulfilled only then. I am truly honoured at this situation that I could live up to that expectation.” said Vivek Bhargava, Managing Director of iProspect India while addressing the team at the conference.

     

    The conference followed a Rewards and recognitions event and also a recreational award ceremony for the employees. The best performers were awarded and recognized at the ceremony. The recreational awards and fun activities that followed added to the team spirit that every member of iProspect family possess.

     

    iProspect has numerous employee welfare programs that also include International conferences which involves a 100 plus employees from the company. They also have International Training Programs like Route 500 and NEXTGEN designed for individuals to identify their calibre and accelerate their career to a higher level. Being self-nominated, the program offers unbiased opportunity to every working professional.

  • iProspect Communicate2 bags 4 metals at India Digital Media Awards 2015

    iProspect Communicate2 bags 4 metals at India Digital Media Awards 2015

    MUMBAI: Dentsu Aegis Network’s iProspect Communicate2 has won four awards across three categories at the India Digital Media Awards 2015.

     

    The honours included two metals in the ‘Best PPC’ category, with the agency picking up Gold and Silver for Kotak Mahindra Bank and HDFC Life campaigns respectively. They also won a Bronze for the ‘Most Effective Use of Digital Analytics’ in social media for the Big Bazaar campaign. The agency also won a Bronze for ‘Best Use of Technology’ for Koovs.

     

    The objective of the Indian Digital Media Awards 2015 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space specifically, internet, mobile, gaming, social media and the blogosphere.

     

    iProspect Communicate 2 CEO Vivek Bhargava said, “It is a privilege to have our work in the digital space recognised by IDMA. As a team of extremely dedicated professionals who work endlessly, to offer our clients the best online solutions, it is wonderful to have our hard work recognised and I would like to thank IDMA for these honours.”

  • iProspect Communicate 2 wins AEGON Religare’s social media account

    iProspect Communicate 2 wins AEGON Religare’s social media account

    MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has won the additional mandate to optimise social media platforms (SMO) for AEGON Religare.

     

    The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company joint venture between AEGON, Religare and Bennett, Coleman & company. 

     

    Speaking on the win, AEGON Religare chief operating officer Yateesh Srivastava said, “As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with Social Media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact.”

     

    iProspect Communicate 2 CEO Vivek Bhargava added, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations.”

     

    iProspect Communicate 2 specialises in result-driven campaigns and comprises an established team of certified digital and social media marketers. With a purely content driven strategy, iProspect Communicate 2 aims to engage and connect with users across various social media platforms. The account will be handled from the Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.

  • iProspect Communicate2 bags four metals at IAMAI Awards 2015

    iProspect Communicate2 bags four metals at IAMAI Awards 2015

    MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has been named the runner-up in the Agency of the Year category for 2014 at the fifth edition of the IAMAI Awards.

     

    The agency has also won one Gold and one Silver for the Dynamic Landing Pages campaign for its client Cleartrip. Additionally, the agency also went on to win one Bronze for the iLive Inventory Checker Campaign for Koovs.

     

    The digital performance company picked up a total of four IAMAI Awards at the event that was held in Delhi. These awards aim to highlight outstanding contributions, in terms of creativity and innovation in the digital world. The organization receives entries from all the top players in the field.

     

    iProspect Communicate 2 was nominated in four categories and has been successful in converting all of them into victories; for their Cleartrip and Koovs campaigns. The digital marketing agency won two out of three in the Search Marketing category.

     

    iProspect Communicate 2 CEO Vivek Bhargava said, “We dominate the search market domain in the country, and winning these awards simply spells our prevalence entrenched in the market. Winning all the awards we were nominated for, which includes Gold, Silver, Bronze and runner-up Digital Agency of the Year is more than a testament to this fact.”