ITV

Tag: Vivek Bhargava

  • Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

    Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its CEO effective this December, as its former CEO Vivek Bhargava is being elevated to a larger role of CEO of DAN Performance Group.

    Bhargava will head all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Rubeena Singh will report into Vivek Bhargava.

    Prior to iProspect India, Rubeena was COO, Moneycontrol.com for over three years, wherein she spearheaded business strategy, marketing, sales, operations and P&L. In her earlier 12-year stint with Network18, she has held various senior positions across its print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India. Before joining Network 18, Rubeena spent four years at Star TV India, where she helped build recognition for Star News in the highly cluttered Hindi news space.

    Bhargava said, “Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

    Singh said, “To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”

    “iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximizing returns on their marketing and media spends,” she added

  • Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

    Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its CEO effective this December, as its former CEO Vivek Bhargava is being elevated to a larger role of CEO of DAN Performance Group.

    Bhargava will head all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Rubeena Singh will report into Vivek Bhargava.

    Prior to iProspect India, Rubeena was COO, Moneycontrol.com for over three years, wherein she spearheaded business strategy, marketing, sales, operations and P&L. In her earlier 12-year stint with Network18, she has held various senior positions across its print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India. Before joining Network 18, Rubeena spent four years at Star TV India, where she helped build recognition for Star News in the highly cluttered Hindi news space.

    Bhargava said, “Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

    Singh said, “To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”

    “iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximizing returns on their marketing and media spends,” she added

  • iProspect India appoints Soham Bhagnari as AVP – Business Development

    iProspect India appoints Soham Bhagnari as AVP – Business Development

    MUMBAI: iProspect India has appointed Soham Bhagnari as the associate vice-president (AVP) – business development. He will drive business expansion across the West region and operate out of Mumbai, reporting into iProspect India operations EVP Brijesh Munyal. He will be supported by AVP for new business Krishna Mothey from Mumbai.

    Prior to iProspect India, Bhagnari has worked with Clique for five years as Director – Digital and Group M’s Mindshare in Mumbai. Before shifting base to Mumbai, he has spent the first four years of his career in Dubai, with stints at Wunderman and the Omnicom Group. He has worked across varied sectors such as banking, education, auto, entertainment, luggage and web publications in the past.

    iProspect India CEO Vivek Bhargava said, “Soham’s poised to play an integral role in our overall business growth plans and his high proficiency is sure to add immense value to the organisation. We’re geared up to scale, especially in terms of the numbers and nature of our clientele – this is the start of exciting times ahead.”

    “We’ve started taking steps in the right direction by building and investing in capabilities like video story-telling, content and creative to complement our existing performance and media buying capabilities. The larger picture is to make it a cornerstone of our growth! Post spending over 10 years in various facets of a continuously evolving medium, I understand the demands of the industry and its penchant for change,” Bhagnari added.

  • iProspect India appoints Soham Bhagnari as AVP – Business Development

    iProspect India appoints Soham Bhagnari as AVP – Business Development

    MUMBAI: iProspect India has appointed Soham Bhagnari as the associate vice-president (AVP) – business development. He will drive business expansion across the West region and operate out of Mumbai, reporting into iProspect India operations EVP Brijesh Munyal. He will be supported by AVP for new business Krishna Mothey from Mumbai.

    Prior to iProspect India, Bhagnari has worked with Clique for five years as Director – Digital and Group M’s Mindshare in Mumbai. Before shifting base to Mumbai, he has spent the first four years of his career in Dubai, with stints at Wunderman and the Omnicom Group. He has worked across varied sectors such as banking, education, auto, entertainment, luggage and web publications in the past.

    iProspect India CEO Vivek Bhargava said, “Soham’s poised to play an integral role in our overall business growth plans and his high proficiency is sure to add immense value to the organisation. We’re geared up to scale, especially in terms of the numbers and nature of our clientele – this is the start of exciting times ahead.”

    “We’ve started taking steps in the right direction by building and investing in capabilities like video story-telling, content and creative to complement our existing performance and media buying capabilities. The larger picture is to make it a cornerstone of our growth! Post spending over 10 years in various facets of a continuously evolving medium, I understand the demands of the industry and its penchant for change,” Bhagnari added.

  • iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    MUMBAI: iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

    The two and a half minute video, captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

    The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches during this time increased by over 11%. Interestingly, the industry average for watching a full 2-minute digital video stands at around 7%, however, this video recorded a whopping 30 per cent plus rate.

    ICICI Lombard executive director Sanjeev Mantri said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies.”

    iProspect India CEO Vivek Bhargava said, “Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

    “Instead of being preachy or informative, we thought of creating a moment of realization instead. When brands spend millions to advertise through a TVC, this tactical approach proved to be more effective and efficient. The fact that ICICI Lombard readily went with our vision for the campaign is much appreciated,” said iProspect India senior strategist Jahan Vandrevala.

  • iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    MUMBAI: iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

    The two and a half minute video, captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

    The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches during this time increased by over 11%. Interestingly, the industry average for watching a full 2-minute digital video stands at around 7%, however, this video recorded a whopping 30 per cent plus rate.

    ICICI Lombard executive director Sanjeev Mantri said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies.”

    iProspect India CEO Vivek Bhargava said, “Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

    “Instead of being preachy or informative, we thought of creating a moment of realization instead. When brands spend millions to advertise through a TVC, this tactical approach proved to be more effective and efficient. The fact that ICICI Lombard readily went with our vision for the campaign is much appreciated,” said iProspect India senior strategist Jahan Vandrevala.

  • Dentsu Aegis Networks launch Data Sciences India; elevates Gautam Mehra

    Dentsu Aegis Networks launch Data Sciences India; elevates Gautam Mehra

    MUMBAI: Dentsu Aegis Network (DAN) has announced the launch of Data Sciences in India to help clients and marketers understand and predict the influences of human behaviour on media and advertising. This unit has been designed to effectively catalyse the decryption and interpretation of the overwhelming amount of data that agencies within the Dentsu Aegis Network explore and exploit every single day to drive efficiencies for its clients.

    Led by DAN chief data officer Gautam Mehra along with iProspect India CEO Vivek Bhargava, the division houses have a capable team of economists, statisticians and computer scientists. Prior to this, Mehra was iProspect vice president social media.

    The team will come up with data driven solutions to solve complex problem of clients, help effective data management within the group and that of the client and will work with all the network companies to bring data, analytics and technology together to provide business intelligence at the click of a button.

    DAN chairman and CEO South Asia, Posterscope chairman and MKTG Asia Pacific Ashish Bhasin said, “In order to take a leadership position in managing the ever-growing Data requirements for our clients, we have invested in a team of experts, led by Gautam, who will use technology to bring Data and Analytics together. We want to invest ahead of the curve as leaders in the Digital Marketing services to ensure that Dentsu Aegis Network clients in India get the best-in-class Data Management solutions, of a world standard. Vivek Bhargava will be the executive sponsor for the team and this will help us further strengthen our position in Digital Marketing services.”

    He added, “With Gautam and the team, we are welcoming the avenues of smarter marketing by not just providing our clients with data, but also giving them tools that can help them make better business decisions.”

    Bhargava added, “Data rests at the centre of all brand marketing in modern times. The new-age marketer keenly studies customer action and envisions disruptive products and campaign communication in accordance. It was a no-brainer therefore that as a network that leads in digital capabilities, we had to own a data division that adds immense value to our client campaigns across categories, in-turn boosting business achievements. This is definitely a sign of exciting times ahead.”

    Mehra said, “Digital plays a critical role in the evolution of marketing. Data is being generated everywhere, that too volumes and volumes of it. The first challenge was to measure and collect it. The second obstacle to store data, which resulted in concepts like the cloud. And the third hurdle was to analyse and fructify it. And that’s where the need for a data team came into place. At Dentsu Aegis Network, we believe that data is a multiplier, not just a layer and needs to be analysed in milliseconds. Our Data labs consist of contemporary propriety tools that will positively provide effective and practical solutions to clients. I’m thrilled to be given this unique opportunity and certain that the data division will see great success.”

  • Dentsu Aegis Networks launch Data Sciences India; elevates Gautam Mehra

    Dentsu Aegis Networks launch Data Sciences India; elevates Gautam Mehra

    MUMBAI: Dentsu Aegis Network (DAN) has announced the launch of Data Sciences in India to help clients and marketers understand and predict the influences of human behaviour on media and advertising. This unit has been designed to effectively catalyse the decryption and interpretation of the overwhelming amount of data that agencies within the Dentsu Aegis Network explore and exploit every single day to drive efficiencies for its clients.

    Led by DAN chief data officer Gautam Mehra along with iProspect India CEO Vivek Bhargava, the division houses have a capable team of economists, statisticians and computer scientists. Prior to this, Mehra was iProspect vice president social media.

    The team will come up with data driven solutions to solve complex problem of clients, help effective data management within the group and that of the client and will work with all the network companies to bring data, analytics and technology together to provide business intelligence at the click of a button.

    DAN chairman and CEO South Asia, Posterscope chairman and MKTG Asia Pacific Ashish Bhasin said, “In order to take a leadership position in managing the ever-growing Data requirements for our clients, we have invested in a team of experts, led by Gautam, who will use technology to bring Data and Analytics together. We want to invest ahead of the curve as leaders in the Digital Marketing services to ensure that Dentsu Aegis Network clients in India get the best-in-class Data Management solutions, of a world standard. Vivek Bhargava will be the executive sponsor for the team and this will help us further strengthen our position in Digital Marketing services.”

    He added, “With Gautam and the team, we are welcoming the avenues of smarter marketing by not just providing our clients with data, but also giving them tools that can help them make better business decisions.”

    Bhargava added, “Data rests at the centre of all brand marketing in modern times. The new-age marketer keenly studies customer action and envisions disruptive products and campaign communication in accordance. It was a no-brainer therefore that as a network that leads in digital capabilities, we had to own a data division that adds immense value to our client campaigns across categories, in-turn boosting business achievements. This is definitely a sign of exciting times ahead.”

    Mehra said, “Digital plays a critical role in the evolution of marketing. Data is being generated everywhere, that too volumes and volumes of it. The first challenge was to measure and collect it. The second obstacle to store data, which resulted in concepts like the cloud. And the third hurdle was to analyse and fructify it. And that’s where the need for a data team came into place. At Dentsu Aegis Network, we believe that data is a multiplier, not just a layer and needs to be analysed in milliseconds. Our Data labs consist of contemporary propriety tools that will positively provide effective and practical solutions to clients. I’m thrilled to be given this unique opportunity and certain that the data division will see great success.”