Tag: Vivek B Singh

  • Franklin Templeton, Bira 91, HelpAge India & Adventures Beyond Barriers Foundation join hands with Tata Mumbai Marathon 2020

    Franklin Templeton, Bira 91, HelpAge India & Adventures Beyond Barriers Foundation join hands with Tata Mumbai Marathon 2020

    MUMBAI: Countdown to the 17th edition of Asia’s prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM) has well and truly begun. First time in Indian distance running history 55,322 runners will stand in unison at the start line of the event and serve as an inspiration to #BeBetter. Credited for many firsts and the pride of the country, TMM has not only put Mumbai, but also India on the global distance running map.

    Running is the fastest growing urban sport and the participation numbers at the 2020 edition of TMM is a testimony to this – 19% increase in total participation. 9,660 runners in the full marathon, 15,260 runners in Half Marathon, 19,707 runners in the Dream Run, 8,032 runners in 10K, 1,022 runners in Senior Citizen Run and 1,596 runners in Champion with Disability. Women participation has surged to 35%, while the outstation participation and full marathon participation saw a growth of 22% and 15% respectively.

    Harish Bhat, Brand Custodian, Tata Sons, said, “Tata Mumbai Marathon is one of the largest and most exciting sporting events worldwide, with the run finding pride of place on the running calendar of elite global marathoners. This run is a beautiful symphony of humanity that celebrates the spirit of unity in diversity, inspiring both young and old alike while shaping a healthy world. This platform has helped the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. He further added, “It feels fantastic to experience the enthusiasm of the participants, consistently pushing the boundaries, and inspiring the human spirit. Looking at the response of the audience, we expect this year’s edition to be larger and better.”

    CHAMPIONS AT THE START LINE: The USD$420,000 event will see in action defending champions Cosmas Lagat of Kenya and Worknesh Alemu of Ethiopia headline the international elite athletes’ line-up. Their winning timing of 2:09:15 and 2:25:45 is the second fastest timings in Mumbai Marathon history.

    Leading the Indian elite men full marathon line-up is Army’s Srinu Bugatha, who won the Airtel Delhi Half Marathon and the Tata Steel Kolkata 25K 2019 editions, finishing the races in 1:04:33 and 1:18:31, respectively in last two months. Challenging him will be Rashpal Singh, Silver Medalist in Kathmandu South Asian Games 2019 along with Rahul Pal, winner of the Pune International Marathon 2019.

    The Women’s full marathon line-up has Olympian and Arjuna Awardee, Sudha Singh, eyeing to add to her 3 TMM titles and firmly set on a hat-trick this year. Sudha won her first title in 2016 and after a year’s gap, she was champion in 2018 and 2019. Sudha will be challenged by Jyoti Gawte who won the Mumbai Marathon in 2017.

    In the men’s half marathon category, Avinash Sable, 3,000 steeplechase national record holder, who shattered his own national record at World Championship at Doha in October & qualified for Tokyo 2020 Olympics will lead the field along with Shankar Man Thapa, who was the runner-up in 2019. Likewise, in the women’s half marathon, veteran athlete Swati Gadhave will face stiff opposition from 2019 runner-up & winner of 2018 edition, Monica Athare.

    Vivek B Singh, Joint Managing Director, Procam International said: “More than 9000 runners doing the full marathon and crossing the 50,000 mark for total number of participants – both are humbling milestones for us.  To see India, embrace running is a dream come true for us. We are thankful to the Government of Maharashtra, Mumbai Police, MCGM, our sponsors and our runners who have given their rock-solid support in the incredible journey of the Tata Mumbai Marathon. We wish all the participants a successful and enjoyable race day!”  

    2020 HIGHLIGHTS 

    TIME PERFORMANCE BONUS FOR INDIAN ATHLETES: TMM has always been a springboard for Indian athletes and the platform has managed to get the best out of them.  With the same aim, this year, a Time Performance Bonus has been introduced for the Indian Elites.

     

    At km mark

    Time cut-off

    Bonus

    Indian Elite men

    10K

    Under 00:32:00s

     40,000

     

    20K

    Under 01:03:30s

     40,000

     

    30K

    Under 01:35:00s

     40,000

    Indian Elite women

    10K

    Under 00:37:10s

     40,000

     

    20K

    Under 01:15:00s

     40,000

     

    30K

    Under 01:51:00s

     40,000

    NEW BRANDS FOR 2020: The culture of road-running in India has grown tremendously. This has opened an avenue for new brands and innovative associations. This year, Procam takes pride to announce four such new beginnings. Franklin Templeton, one of India’s largest* fund houses as Investment Partner (*Source: AMFI Website (based on AAUM as on September 30, 2019); Bira 91,  one of India’s fastest-growing craft beer brands, as the official Companion; HelpAge India, an NGO that extensively works for the cause and care of Silvers, as the event’s Institution Partner for Senior Citizens category and Adventures Beyond Barriers Foundation, an NGO that works extensively towards inclusion via sports for persons with and without disability as its Inclusion Ally, to encourage Persons with Disability in the Open 10K category.

    The Tata Mumbai Marathon is also proud to have continued support from Sports Goods Partner ASICS; Channel Partner Star Sports; Hydration Partner Bisleri; Recovery Partner Volini Maxx; Domains and Online Presence Partner GoDaddy; Timing Partner Seiko; Energy Drink Partner Fast&UP; Hospitality Partner Trident Hotels; Print Partner The Times of India; Driven by ALTROZ from Tata Motors; Music Entertainment Partner 98.3 Radio Mirchi; Medical Partner Asian Heart Institute; Philanthropy Partner United Way Mumbai; CWD Facilitator ADAPT and Performance Eyewear Partner Oakley.

    RUN YOUR WAY: This year at the Tata Mumbai Marathon create magic on race day by running your way. Individuals and groups across all race categories can express themselves in their own unique way. More than just running in costume, you can also express yourself via your favourite song, poetry on the pride for the city, showcase your favourite dance moves, a rap you’ve written, even your beliefs or a cause close to your heart or just about any other form of expression and talent that you would like to showcase on race day. 

    All you have to do is capture your expression via photograph or video on race day anywhere along the official holding area, race route or post finish area. Upload your expression with a short description before 6:00 pm on 19th January 2020 and stand a chance to win attractive cash prizes. For more details log on to: tatamumbaimarathon.procam.in/runners-information/run-your-way

    MIRCHI GET ACTIVE EXPO: A one-stop destination for runners, the Expo will be organized at GTX Block Ground, Opp Citi Bank Bldg., Off Bharat Petrol Pump, Bandra (East), Bandra Kurla Complex from 15th to 18th January 2020. The Expo will be on between 10.30 a.m. and 7.00 p.m. on 15th to 17th January 2020, and on 18th January 2020 between 10.00 a.m. and 5.00 p.m. The Expo is also the venue for all confirmed participants from Mumbai and Outstation registered runners to come and collect their running bibs, study in detail race day instructions, familiarize themselves with all the timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures and other provisions that will come into force on Race Day.

    TATA IN SPORTS

    Tata Group is a global enterprise with combined revenues of US $110.7 billion (2017-18), along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.

    Sport has always been an integral part of the Tata group for over 75 years. Tatas association with multiple sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across the country.

    TCS is the sponsor of many premier global marathons across the world like, the TCS New York City Marathon, the TCS Amsterdam Marathon, and the TCS Lidingloppet (the world’s largest cross-country run), and the technology partner of marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over. 

  • Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

    Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

    Mumbai: Thriving towards attaining excellence in sports management, Procam International, India’s leading sports promoter, won the ‘The 'Best Asian Innovation' honor at the Mass Participation World Industry Awards 2019 in Singapore yesterday.

    The honor was bestowed on Asia’s most prestigious Tata Mumbai Marathon for launching the world’s first ‘Inspirational Medal’ at the 2018 edition.

    The company’s pioneering efforts towards creating a running revolution in India and constantly striving to innovate and enhance runner experience has led to this accomplishment.

    With humble beginnings back in 2004, today the Tata Mumbai Marathon has helped put India on the global map of distance running, with many of its star athletes winning laurels for the country on international platforms. The journey of this event for the past 16 years has been transformational. From starting a health & fitness revolution in the country to bringing the community together without discrimination on one common platform, to creating an equal chance for amateurs and elite runners alike to vie for glory, to becoming the single-largest fund-raising platform of Indian sport.

    Globally, Tata Mumbai Marathon is among the world’s top ten races.

    A world’s first, The Inspiration Medal is a creative outcome of the collaboration between Procam International and Chlorophyll Innovation Lab. The idea behind the Inspiration Medal was based on an essential finding of large-scale research conducted with runners – the most important role in a runner’s life is played by their families, friends, their peers that continue to encourage them to push their boundaries. The preparations for a marathon require 8-10 months of dedication and perseverance and the ‘Inspiration Medal’ is a symbol of recognition for both, runners and their inspiration.

    The unique medal comes with the special feature which lets one medal be forced apart into two different medals, one that says ‘Finisher’ and the other that says ‘Inspiration’. This path-breaking concept created immense buzz when it was launched two years ago, and resulted in manifold increase in inquiries for the full marathon from running enthusiasts, in addition to generating earned media of over 2 million USD for the event.

    On the occasion Vivek B Singh, Joint MD, Procam International said, “We are thrilled with the honor bestowed by MPW Awards on the Tata Mumbai Marathon. For an event as young as the Mumbai Marathon to be competing with the best out there, is definitely something for all of us to be proud of. The Inspiration Medal was truly unique when it was launched two years ago, and continues to be most sought after amongst runners. This recognition and honor will motivate our team to continue their untiring efforts in making the Tata Mumbai Marathon India’s pride and Asia’s most prestigious marathon. With the 17th edition less than a month away, this is a big boost to the entire team that works to make this event the success that it is!”

    Chitresh Sinha, CEO, chlorophyll innovation lab said, “As a brand and innovation partner to the Tata Mumbai Marathon, the process of turning a symbol of victory into an innovative symbol of inspiration was extremely exciting for us. At chlorophyll innovation lab, our focus is on using innovation to bring alive a brand’s philosophy in an impactful manner that is extremely engaging and totally different from traditional advertising. We believe the ‘Inspiration Medal’ communicates the spirit of the Mumbai Marathon perfectly! We’ve been partners to Procam for a decade now and it is exciting to see how an event like The Tata Mumbai Marathon has become a showcase of people pushing physical boundaries but boundaries of the human spirit.”

    The Mass Participation World (MPW) Awards programme is a peer-reviewed initiative to recognize the best events and mass participation initiatives in the industry in Asia. The finalists for the nine award categories were selected based on data collected by self and industry award nomination; anonymous industry expert nomination; and information taken from the inaugural MPW participant and industry survey. MPW fosters year-round collaboration & best practice within the Mass Participation Industry. Engagement is across all verticals including running, cycling, triathlon, obstacle racing & swimming with all members of the industry from Governments and cities to federations, brands, rights holders, suppliers and not-for profit organizations.

  • Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign

    Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign

    MUMBAI: Tata Mumbai Marathon recently launched its “Inspire to be Better” integrated campaign ahead of its 2019 event. The campaign is designed to value the inspiring stories of people from all walks of life and to recognise those who inspired them to be better.

    The campaign that will be featuring real people with their inspiring stories has been kickstarted by event ambassador for Tata Mumbai Marathon 2019, MC Mary Kom, who wrote a letter to her husband, Onler Karong, thanking him for the inspiration he has been to her. The other two stories are of Meera Mehta, one of the young fund-raisers and one of the first ones to raise funds at TMM; and Krishna Prakash IPS, super cop, an avid runner, and the first Indian civil servant to complete the gruelling Ultraman World Championships.

    As a closure to the print campaign, the event is also running a contest and requesting individuals to share their inspirational stories and one meaningful story will be featured in The Times of India Front Page Ad.

    Procam International joint managing director Vivek B Singh said, “We are proud to launch the innovative 'Inspire to be Better' campaign leading up to the 16th edition of the prestigious Tata Mumbai Marathon. While a record number of runners participate on race day to gain glory, there are millions more who are part of the event in various avatars. This campaign will evoke a sense of pride amongst all those who have in their own unique way inspired to be better.”

    In addition to the campaign, the #BeBetter gratitude ground activation will also be conducted simultaneously in various offices, city spots, running community and the event expo.