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Tag: VivaConnect

  • Storytelling goes mobile with over 2 million calls and counting

    Storytelling goes mobile with over 2 million calls and counting

    MUMBAI: We all grew up listening to stories & we surely adore that part of our life since our brains are wired to storytelling. This basic human characteristic created wonders for a Brand – Kinder Joy by Ferrero, when they launched Kinder Joy Story Station.

    While Kinder Joy has continued to thrill children by providing an element of surprise with their exciting toys, Kinder Joy Story Station proved to be a disruptive innovation that changed the way the kids and their parents relate to the Brand. Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE. When the campaign started last year, they played stories of Disney Princesses & Marvel’s The Avengers, while currently they are playing stories from Land of Sweetopia & Speed Tuners. These stories were not only published in English, but also in 6 other regional languages making it more meaningful and engaging for the kids across the country.

    “When we started working on the brief, we were very clear, we wanted to do something which was very unique and never done before. Kids are growing up faster today – and we know their inclination is more on gadgets and technology. With this insight in mind, we created Kinder Joy Story Station. A unique story telling platform which works on voice and is extremely easy to use.” , sums up Mr. Amit Lall, Associate Vice President, Mobile Solutions, Omnicom Media Group.

    Research showed majority of kids heard these stories along with their parents, thereby creating strong bonding moments between them. It also indicated that Kinder Joy Story Station helped in increasing purchase intention for Kinder Joy.

    “We are proud to be associated with Kinder Joy for executing the Kinder Joy Story Station campaign efficiently. Kinder Joy Story Station is running successfully on the foundation of VivaConnect’s Mobile Marketing platform, handling all the needs of the campaign right from execution to analytics so that the Brand can take data driven logical decisions and maximize ROI. We are excited to continue this journey with Kinder Joy, enabling them to create an unforgettable experience for our future generation.”, says Mr. Vikram Raichura, Managing Director, VivaConnect.

    Kinder Joy Story Station campaign has proven to be the first of its kind among the Chocolate and Confectionery category to gain such a momentum in a short span of time. Acknowledgment of this has been received both Nationally & Internationally, at the Festival of Media Asia 2016, Abbys 2016, Mobbys, Maddys, Youth Marketing Forum, Indian Digital Media Awards 2016, Foxglove and Campaign India Digital Crest Awards till date.

    While kids continue to enjoy listening to their favourite stories on Mobile, it won’t be long before Kinder Joy Story Station becomes an inseparable part of their childhood days.

  • Storytelling goes mobile with over 2 million calls and counting

    Storytelling goes mobile with over 2 million calls and counting

    MUMBAI: We all grew up listening to stories & we surely adore that part of our life since our brains are wired to storytelling. This basic human characteristic created wonders for a Brand – Kinder Joy by Ferrero, when they launched Kinder Joy Story Station.

    While Kinder Joy has continued to thrill children by providing an element of surprise with their exciting toys, Kinder Joy Story Station proved to be a disruptive innovation that changed the way the kids and their parents relate to the Brand. Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE. When the campaign started last year, they played stories of Disney Princesses & Marvel’s The Avengers, while currently they are playing stories from Land of Sweetopia & Speed Tuners. These stories were not only published in English, but also in 6 other regional languages making it more meaningful and engaging for the kids across the country.

    “When we started working on the brief, we were very clear, we wanted to do something which was very unique and never done before. Kids are growing up faster today – and we know their inclination is more on gadgets and technology. With this insight in mind, we created Kinder Joy Story Station. A unique story telling platform which works on voice and is extremely easy to use.” , sums up Mr. Amit Lall, Associate Vice President, Mobile Solutions, Omnicom Media Group.

    Research showed majority of kids heard these stories along with their parents, thereby creating strong bonding moments between them. It also indicated that Kinder Joy Story Station helped in increasing purchase intention for Kinder Joy.

    “We are proud to be associated with Kinder Joy for executing the Kinder Joy Story Station campaign efficiently. Kinder Joy Story Station is running successfully on the foundation of VivaConnect’s Mobile Marketing platform, handling all the needs of the campaign right from execution to analytics so that the Brand can take data driven logical decisions and maximize ROI. We are excited to continue this journey with Kinder Joy, enabling them to create an unforgettable experience for our future generation.”, says Mr. Vikram Raichura, Managing Director, VivaConnect.

    Kinder Joy Story Station campaign has proven to be the first of its kind among the Chocolate and Confectionery category to gain such a momentum in a short span of time. Acknowledgment of this has been received both Nationally & Internationally, at the Festival of Media Asia 2016, Abbys 2016, Mobbys, Maddys, Youth Marketing Forum, Indian Digital Media Awards 2016, Foxglove and Campaign India Digital Crest Awards till date.

    While kids continue to enjoy listening to their favourite stories on Mobile, it won’t be long before Kinder Joy Story Station becomes an inseparable part of their childhood days.

  • Razorfish India appoints Bharatesh Salian as VP & head of strategy

    Razorfish India appoints Bharatesh Salian as VP & head of strategy

    MUMBAI: Razorfish India has roped in Bharatesh Salian as its vice president and head of strategy. He will be based out of its Mumbai office. 

     

    “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    He added, “His more than 14 years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

     

    Prior to joining Razorfish, he was with VivaConnect as chief strategy officer where he worked with clients like BJP, GSK, Google and Tata Motors. In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

     

    A recipient of the ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013, Salian said, “Razorfish has always been known to be at the cutting edge of technology blending creativity, media and technology seamlessly. Its philosophy of world changing ideas and business transformation resonates with my own ambition of being at the forefront of India’s digital transformation.”

     

    Razorfish India CEO Charulata Ravi Kumar informed, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

  • Facebook partners with VivaConnect to scale-up its ‘Missed Call’ ad unit business

    Facebook partners with VivaConnect to scale-up its ‘Missed Call’ ad unit business

    MUMBAI: Keeping in tune with trends of emerging markets, Facebook has launched ‘Missed Call’ ad unit business in the feature phone heavy Indian market. To scale-up its reach over mobile devices, Facebook has partnered with VivaConnect for its missed call platform. VivaConnect holds India’s largest infrastructure for voice and missed call services.

     

    The ‘missed call’ advertisement is Facebook’s first foray into mobile service to empower advertisers effectively reach their consumers in developing markets. India, the second most populated country in the world is quickly catching up to the US as Facebook’s biggest market. In last April, Facebook had announced the crossing of 100 million users in India and thus expects higher revenue from this emerging market.

     

    The new missed call ad format comes in action as around 66 per cent Indians access Facebook on mobile devices of feature phone segment and a whopping 95 per cent of India’s mobile subscriber base has a pre-paid connection. A country where it’s a common norm among family and friends to dial a call and hang up after a ring expecting a response in return, the missed call ad format will definitely bolster brands advertising over Facebook, happening on mobile.

     

    “Consumer behavior in high-growth markets is changing very rapidly and we are poised to respond to that as quickly as possible. We see brands delivering useful and entertaining content like sports scores, news, or celebrity messages that people find valuable enough to take the time to listen to and interact with. There is also a good tie-in for direct response advertisers who can use the missed call unit as lead generation, where a person is essentially raising their hand and expressing interest in a good or service,” said Facebook product marketing manager for emerging markets Maxine Schlein.

     

    When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device in the return call, the person will receive valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, all without using airtime or data.

     

    The combination of user’s social data assembled over Facebook and the reach offered by VivaConnect’s missed call platform, together will allow brands to effectively target their consumers with the right kind of advertising. Content will be personalised effectively, matching up the highly diverse Indian user base. Also, mobile access will grant an individual reach for retargeting consumers in brands subsequent activities.

     

    “Facebook has been a hot trend over mobile in India and so have been missed call services. Together they would be a perfect solution for delivering an enhanced brand experience over Mobile. Missed calls offer an instant way to spark the conversations,” said VivaConnect managing director Vikram Raichura.

     

    Facebook’s ‘Missed call’ advertisement is a harbinger of great things to follow leveraging brand-consumer connect over mobile.

     

  • PM’s oath taking ceremony sees a mass mobile connection

    PM’s oath taking ceremony sees a mass mobile connection

    MUMBAI: On the eve of 26 May, while the nation was glued to TV sets as India’s 15th prime minister, Narendra Modi took the oath, people from every corner of the world witnessed this glorious event over television sets, radio and internet.

     

    However that wasn’t the only historic thing of that evening, the event had grandeur response on mobile as well. Over a million callers dialed in to listen live streaming of oath taking ceremony right on their mobile phone.

     

    As the ceremony was held late in the evening of working day, that was a time when millions of Indians were busy working at office, caught up in their daily commute, stranded in traffic jams, etc. which meant missing the live telecast of the ceremony. If given an opportunity to enjoy the live telecast right from wherever they are, none would give a miss to the event.

     

    Bringing this thought to reality, VivaConnect, an innovative mobile marketing company partnered with BJP to broadcast the ceremony live over a phone call. They published a phone number 022 4501 4501 as a means to connect. The service connected over a million callers with the event. The response was massive considering that event lasted only for an hour.

     

    This was the first time ever that a prime ministerial oath taking ceremony was made available live over a phone call. Considering the enormous population of the country that has 529 million mobile users in urban parts and over 364 million mobile users in rural regions, the service established an easy connect for everyone right from the urbanites of metropolis to the people living in media dark regions.

  • Now brands pay back cash to their customers instantly, No gimmicks!

    Now brands pay back cash to their customers instantly, No gimmicks!

    MUMBAI: VivaConnect brings yet another service to elevate brands engagement with its customers over mobile. This time it delivers it through a captivating package – MORE, an acronym for Mobile Recharge. The service is designed especially for brands to offer Instant gratification marketing schemes, by delivering instant mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity. The service empowers instant redemption simply over a missed call and short text messages (SMS).

     

    MORE exhibits absolute simplicity as its developed bearing in mind the characteristics of urban and more importantly rural user base of Indian population. It magnificently overcomes the challenge posed by these diametrically opposite user base. Considering that urban population is always in rush and needs instant services, while the rural population is at ease but not tech savvy.

     

    MORE not only saves time and hassle for customers that they often suffer while claiming rewards but it also gifts them something valuable. This service supports every mobile handset in the market and it works equally great for prepaid as well as postpaid customers. Moreover it works seamlessly for subscribers of every telecom operator in India, which means anyone and everyone can enjoy the rewards without any gimmicky condition. Moreover, integrating MORE in promotional & marketing campaigns would build up brands credibility among its user base and lead to brand loyalty.

     

    ‘More than 90% of the Indian Mobile Users consist of prepaid users with a majority of users falling in the rural geographies. Today a lot of brands want to engage and re-engage with this rural audience to build awareness for their products and what better way than building awareness and brand salience by rewarding these audiences with instant recharges. Mobile Talktime and recharges  has also seen the highest percentage of redemptions in the mobile coupons category. The next phase of MORE would see the implementation of Mobile Internet Data Packs which according to us in the next big gratification service urban audiences are looking at. This is based on a internal research done by Vivaconnect in 6 tier 1 and tier 2 cities.’ imparts Bharatesh Salian, Chief Strategy Officer at VivaConnect.

     

    MORE platform provides detailed analytics and consumer behaviour insights to the brand on an integrated real time dashboard which helps the brand measure the campaign dynamics too.

     

    This service is brought by VivaConnect, a Mobile marketing solutions company that operates from Mumbai & Delhi, holding the largest reach for voice and missed call services in India. Their doors are always open for brands interested in discovering innovative ways for building interaction over mobile with their customers. They offer customised solutions over Voice calls, Missed Calls, Mobile Apps, SMS  & Email services to brands and enterprises.

  • VivaConnect appoints Bharatesh Salian as Chief Strategy Officer

    VivaConnect appoints Bharatesh Salian as Chief Strategy Officer

    MUMBAI:  The voice & missed call company, VivaConnect, has appointed Bharatesh Salian as the chief strategy officer. He will define and execute strategic initiatives for brands, media houses and agencies to deliver a unified-interactive experience across all screens and touchpoints.

     

    Salian comes with a strong technology background and in-depth understanding of brands and consumer behaviour. He brings on board, 14 years of experience in mobile, digital and social media marketing space. Prior to joining VivaConnect, he was with Mogae Media Group as strategic planning & business development director. His former stint as a general manager- digital and mobility services at Omnicom Media Group owned OMD and PHD, had him heading the mobile strategy and project implementation for large FMCG’s like Hindustan Unilever Limited, Johnson & Johnson.

     

    With his strong conviction about mobile offering the highest reach, he executed campaigns for notable brands using Telecom Platform on a 10-digit mobile number (Long Code). Other major projects include introduction of “Web Click to Call” concept in a Brand Campaign for Pepsi in 2009 and Missed Call Activity in a Brand Activation for Tide Plus.

     

    He has been a recipient of ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013.

     

    Speaking on the appointment, managing director Vikram Raichura said, “I am delighted to welcome Bharatesh to the team VivaConnect. With his treasure-box of experience across brands and agencies, I am confident that it will further enable us to deliver greater value to our clients apart from giving them a competitive advantage. I wish him all the luck for his career-journey with VivaConnect.”

     

  • VivaConnect wins Mobbys award for ‘LiveTalk’

    VivaConnect wins Mobbys award for ‘LiveTalk’

    MUMBAI: It’s celebration time for VivaConnect as its innovative product ‘LiveTalk’, wins Mobbys Award 2013 for ‘Best New Service’ in mobile industry. ‘LiveTalk’ was developed to allow live audio streaming of events over mobile through a phone call for individuals who can’t make it to the event. It establishes an on-demand service without charging any cost for the facility.

    Of recent ‘LiveTalk’ connected lakhs of callers to Narendra Modi’s speeches held at different locations across India. The product connects masses with live events such as political campaigns, music concerts, business conferences, conventions, spiritual meets, educational lectures, etc.

    VivaConnect is a creative mobile marketing company from Mumbai which has India’s largest infrastructure for voice and missed call services. They ideate and execute creative mobile marketing campaigns for numerous banks, FMCG, media houses, TV channels, etc.

    Mobbys is an annual award hosted by World Brand Congress, CMO Asia and CMO Council, that celebrates the excellence in Mobile Entertainment and Technology with over hundred participants each year.

  • VivaConnect debuts ‘LiveTalk’ with Modi’s speech

    MUMBAI: While live events and gatherings are rejoiced by those who attend it, others who are left behind due to unavailability of tickets, far off destinations, no invitation, etc. Even though the reasons may be plenty, none is good enough for those who wish to be a part of it. Thus, with an aim to connect individuals to a live event VivaConnect has unveiled a service called LiveTalk.

     

    LiveTalk allows one to do audio streaming of live events over a simple phone call, wherein one has to call in a published phone number and experience it without any internet, smartphone nor a subscription to special or premium add-on services.

     

    The service was launched on 15 September and was deployed for BJP‘s Ex-Serviceman Rally held at Rewari, Haryana. The service was greatly appreciated as it connected over 1,00,000 callers across India with Narendra Modi‘s speech.

     

    BJP partnered with innovative firms like Zipdial and VivaConnect and offered a unique mobile connectivity model between vast mass of mobile users and BJP Leadership. “On the launch day more than 1 lakh callers dialed in 02245014501 to hear Narendra Modi‘s live speech at Ex-Servicemen Rally in Rewari.” says BJP IT Cell head Arvind Gupta.

     

    VivaConnect MD Vikram Raichura said, “We are honored to be associated with BJP and showcase one more possibility on how by leveraging mobility one can extend overall reach and even cater the far flung areas to achieve mass involvement on national & international scale.”

     

    LiveTalk is beneficial for covering political meets, social events, musical concerts, business seminars, award shows, sports events, educational conventions, etc. It can connect over a million callers during a three hour event.