Tag: Viva

  • Culture Machine launches Blush.me, extension of media brand Blush

    Culture Machine launches Blush.me, extension of media brand Blush

    MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

    With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.

    The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.

    “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.

    Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.

  • Culture Machine launches Blush.me, extension of media brand Blush

    Culture Machine launches Blush.me, extension of media brand Blush

    MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.

    With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.

    The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.

    “With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.

    Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.

  • Viva appoints Ashley before global OTT rollout

    Viva appoints Ashley before global OTT rollout

    MUMBAI: Viva Entertainment Group, Inc., a developer of OTT systems through which television services are delivered using the Internet, has announced the appointment of FlixFling founder and CEO, Thomas Ashley, to its board of directors.

    Ashley will serve as an independent director of the company. Viva’s Board now comprises four, with Johnny Falcones, Viva’s CEO, serving as the chairman of the board. Ashley is an industry veteran and brings a new dimension to its seasoned board. This wealth of knowledge makes the perfect team as the company embarks on a global rollout of its cutting edge OTT platform.

    Viva’s CEO, Johnny Falcones expressed, “Ashley’s experience in content rights and global distribution makes him nothing short of an industry guru. Ashley will play a major part in our decision-making when it comes to his fields of expertise. He continues to be a top notch CEO having advanced FlixFling to one of the top streaming music and movie services in North America. The addition of his expertise to Viva’s Board is part of our complete package, rounding out insight into all arenas related to OTT, as we ready our products for global distribution. We could not be more thrilled to have his guidance as we advance Viva’s mission in the market place.”

    Viva founder chairman and CEO Johnny Falcones is an industry veteran with the strategic vision, drive, and connections to advance Viva’s platform in the TV industry. His extensive experience in the entertainment world drove him to start his quest with Viva.

    From day one at a young age he helped develop the careers of Marc Anthony (India) and not long ago Soleil J. This champion then continued his career with Icons such as Celia Cruz and Tito Puente. He also developed a successful record label with Universal Music and Video Distribution, turning it in to a multi-million dollar label.

    Two decades ago, Falcones was just a Puerto Rican born, cool kid from Brooklyn, who moonlighted as a DJ while attending LaGuardia College in New York .2 turntables & a keen ear, Falcones quickly became the music authority of NY’s Latin House music scene of 90s. It was one faithful night at Palladium nightclub, where he had a chance encounter with legendary music impresario Ralph Mercado, who recruited him to RMM Records. Together they globalized the Latin record industry, converting starry-eyed local vocalist Marc Anthony & India from buzz act, to icons.

    Within months, the young up and coming Falcones was globe-trotting with Superstars, Celia Cruz & Tito Puente. Under Falcones’ management, these stars collected a bevy of international awards & were immortalized via ‘Hollywood Walk of Fame’ slots. Falcones co-exec. produced the White House’s 24th Annual Hispanic Heritage Awards in Sep. 2010, which featured a luminaries such Juan Luis Guerra & Don Francisco. He also produced the Last Tito Puente concert Viva La Musica which was release on Showtime pay-per view and the was release on CD and DVD.

    Ashley is an unprecedented CEO who brings two decades of experience in the film industry. As founder and CEO of FlixFling, Ashley has created the largest privately held streaming movie service in North America. FlixFling is the only service to offer both streaming music and movies for one low monthly fee. Through its partnership with Music Choice, FlixFling is also the only streaming service to offer streaming music videos across 25 channels. Flixfling boasts over 10,000 titles, with Ashley negotiating all content deals for the company with partners including Warner Brothers, Sony, Paramount, Universal, Starz Digital Media, Magnolia Pictures, Image Entertainment and VuBiquity among others.

    A veteran in the Advertising Industry Ashley’s experience is paramount in marketing to mainstream audiences. As CEO of Invincible Pictures, Ashley has created a major independent entertainment group pioneering digital film and television distribution. In November of 2008 Ashley opened Philadelphia Sound Stages a 70,000 Square feet facility including Sound Stages, Production Offices and warehousing for Invincible’s pick, pack and ship operations. In May of 2014 Ashley closed his 2nd film acquisitions fund Invincible Entertainment Partners. A follow up to his highly successful 2008 fund IP Film Partners, both with the mission of acquiring, producing and licensing motion picture properties for distribution on a global platform.

    As part of the fund Invincible co-produced Kevin Smith’s newest $5.5MM film “Yoga Hosers” Starring, Smith and his Daughter Harley Quinn, as well as Johnny Depp, and his daughter Lilly-Rose. This is the first time Depp and his daughter shared a screen together. Other notable cast includes Stan Lee, Justin Long, Haley Joel Osment and Genesis Rodriguez. Ashley is a proud member of the board for the Philadelphia Film Society, the non-profit organization behind the Philadelphia Film Festival, A Member of the Entertainment Merchants Association and Volunteer at the Abramson Cancer Center at the Hospital of the University of Pennsylvania, Ashley himself is a cancer survivor and shares a home with his wife and son in the suburbs of Philadelphia.

  • Viva appoints Ashley before global OTT rollout

    Viva appoints Ashley before global OTT rollout

    MUMBAI: Viva Entertainment Group, Inc., a developer of OTT systems through which television services are delivered using the Internet, has announced the appointment of FlixFling founder and CEO, Thomas Ashley, to its board of directors.

    Ashley will serve as an independent director of the company. Viva’s Board now comprises four, with Johnny Falcones, Viva’s CEO, serving as the chairman of the board. Ashley is an industry veteran and brings a new dimension to its seasoned board. This wealth of knowledge makes the perfect team as the company embarks on a global rollout of its cutting edge OTT platform.

    Viva’s CEO, Johnny Falcones expressed, “Ashley’s experience in content rights and global distribution makes him nothing short of an industry guru. Ashley will play a major part in our decision-making when it comes to his fields of expertise. He continues to be a top notch CEO having advanced FlixFling to one of the top streaming music and movie services in North America. The addition of his expertise to Viva’s Board is part of our complete package, rounding out insight into all arenas related to OTT, as we ready our products for global distribution. We could not be more thrilled to have his guidance as we advance Viva’s mission in the market place.”

    Viva founder chairman and CEO Johnny Falcones is an industry veteran with the strategic vision, drive, and connections to advance Viva’s platform in the TV industry. His extensive experience in the entertainment world drove him to start his quest with Viva.

    From day one at a young age he helped develop the careers of Marc Anthony (India) and not long ago Soleil J. This champion then continued his career with Icons such as Celia Cruz and Tito Puente. He also developed a successful record label with Universal Music and Video Distribution, turning it in to a multi-million dollar label.

    Two decades ago, Falcones was just a Puerto Rican born, cool kid from Brooklyn, who moonlighted as a DJ while attending LaGuardia College in New York .2 turntables & a keen ear, Falcones quickly became the music authority of NY’s Latin House music scene of 90s. It was one faithful night at Palladium nightclub, where he had a chance encounter with legendary music impresario Ralph Mercado, who recruited him to RMM Records. Together they globalized the Latin record industry, converting starry-eyed local vocalist Marc Anthony & India from buzz act, to icons.

    Within months, the young up and coming Falcones was globe-trotting with Superstars, Celia Cruz & Tito Puente. Under Falcones’ management, these stars collected a bevy of international awards & were immortalized via ‘Hollywood Walk of Fame’ slots. Falcones co-exec. produced the White House’s 24th Annual Hispanic Heritage Awards in Sep. 2010, which featured a luminaries such Juan Luis Guerra & Don Francisco. He also produced the Last Tito Puente concert Viva La Musica which was release on Showtime pay-per view and the was release on CD and DVD.

    Ashley is an unprecedented CEO who brings two decades of experience in the film industry. As founder and CEO of FlixFling, Ashley has created the largest privately held streaming movie service in North America. FlixFling is the only service to offer both streaming music and movies for one low monthly fee. Through its partnership with Music Choice, FlixFling is also the only streaming service to offer streaming music videos across 25 channels. Flixfling boasts over 10,000 titles, with Ashley negotiating all content deals for the company with partners including Warner Brothers, Sony, Paramount, Universal, Starz Digital Media, Magnolia Pictures, Image Entertainment and VuBiquity among others.

    A veteran in the Advertising Industry Ashley’s experience is paramount in marketing to mainstream audiences. As CEO of Invincible Pictures, Ashley has created a major independent entertainment group pioneering digital film and television distribution. In November of 2008 Ashley opened Philadelphia Sound Stages a 70,000 Square feet facility including Sound Stages, Production Offices and warehousing for Invincible’s pick, pack and ship operations. In May of 2014 Ashley closed his 2nd film acquisitions fund Invincible Entertainment Partners. A follow up to his highly successful 2008 fund IP Film Partners, both with the mission of acquiring, producing and licensing motion picture properties for distribution on a global platform.

    As part of the fund Invincible co-produced Kevin Smith’s newest $5.5MM film “Yoga Hosers” Starring, Smith and his Daughter Harley Quinn, as well as Johnny Depp, and his daughter Lilly-Rose. This is the first time Depp and his daughter shared a screen together. Other notable cast includes Stan Lee, Justin Long, Haley Joel Osment and Genesis Rodriguez. Ashley is a proud member of the board for the Philadelphia Film Society, the non-profit organization behind the Philadelphia Film Festival, A Member of the Entertainment Merchants Association and Volunteer at the Abramson Cancer Center at the Hospital of the University of Pennsylvania, Ashley himself is a cancer survivor and shares a home with his wife and son in the suburbs of Philadelphia.

  • Culture machine acquires Telugu YouTube channel ‘Viva’

    Culture machine acquires Telugu YouTube channel ‘Viva’

    Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.

    Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”

    It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.

  • Culture machine acquires Telugu YouTube channel ‘Viva’

    Culture machine acquires Telugu YouTube channel ‘Viva’

    Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.

    Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”

    It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.

  • Vuclip to offer video-on-demand service to Indonesia

    Vuclip to offer video-on-demand service to Indonesia

    NEW DELHI: The mobile video on demand (VoD) service for emerging markets Vuclip has announced its strategic partnership with Indosat, one of the largest telecommunication networks and service providers in Indonesia with over 54 million subscribers.
     
    Indosat and Vuclip will provide premium mobile VoD service for an attractive market launch price of just 1000 Rupiah per day. This offer is alongside the affordable data plans that Indosat provides in the Indonesian market.
     
    The offering will showcase mobile content from partners such as MNC Group, Viva, Kompas TV, Kapanlagi, Malesbanget.com and Masak TV.
     
    Until recently, premium mobile content, such as music videos, reality television series and quality religious programmes, was only available through the television with limited access on mobile phones. With this new initiative, Vuclip’s Dynamic Adaptive Transcoding Technology will empower Indosat subscribers to watch unbuffered videos, optimized for network variability, across all mobile devices.
     
    “Vuclip’s approach to inspiring consumers to consume mobile video is in line with Indosat’s strategy to lead the market with differentiated quality offerings at affordable prices for subscribers. It’s Vuclip’s combination of a smooth viewing experience and compelling content riding on our best in class network rollouts that is really exciting,” Group head of data & VAS, Indosat Kevin Henry said. “This unique subscription approach is a very attractive one that should delight our customers. They can see that they are getting a fantastic value and this allows them to explore and discover interesting content with no limits imposed.”
     
    “We admire Indosat’s mission to deliver a superior experience to its mobile subscribers. We are happy to partner with Indosat to turn that mission into a reality by providing a high quality premium video on demand service to the consumers in Indonesia,” said Vuclip COO Arun Prakash. “A wide selection of premium local and global content, an amazing unbuffered viewing experience, convenience to watch any video any time at an affordable price point is what makes our service very popular amongst millions of paying subscribers In Southeast Asia. This partnership reiterates our strategic focus and commitment to millions of subscribers in the Indonesian market.”
     
    In addition to Indonesian consumers, Vuclip offers its highly popular premium video on demand services in UAE, Malaysia, India, Thailand and Egypt via partnerships with leading carriers in each of these countries.

     

  • Blackpencil India bags creative & strategy account of Viva

    Blackpencil India bags creative & strategy account of Viva

    MUMBAI: Viva-Your Family Chemist, a brand of Surya Healthcare, has given Blackpencil India (the latest agency from the Leo Burnett group worldwide) to handle its creative and strategy account.


    In a multi-contested pitch, the process saw participation of agencies like McCann Healthcare and others.


    Said Surya Healthcare Ltd, AGM – Marketing and Branding, Sameer Poddar, “With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”


    Since the pharmacy market in India is highly fragmented with over 1,000,000 family-owned, small sized chemists and druggists operating across the country, the company has entered the organised segment and seeks to create a unique brand space for Viva in the consumer mind space.


    Averred Blackpencil India Executive Director Samarjit Choudhry, “”It is great to be associated with Viva Retail and Healthcare. We are looking forward to partnering with them and pioneering great work in this space.”


    Viva – Your Family Chemist, a brand of Surya Healthcare Ltd., is a growing retail pharmacy chain in India, with more than 230 outlets, offering a comprehensive range of genuine medicines, healthcare and preventive products.