Tag: Vita Dani

IndianOil Ultimate Table Tennis launches ‘Time To Turn The Tables Around’ OOH campaign

Mumbai: IndianOil Ultimate Table Tennis (UTT) has teamed up with the official outdoor partner Mera Hoardings for the innovative ‘Time To Turn The Tables Around’ outdoor campaign as it gears up for the upcoming fifth season, to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from 22 August to 7 September.

As part of the campaign, striking inverted hoardings, featuring table tennis stars Achanta Sharath Kamal, Manika Batra, Harmeet Desai, Sathiyan Gnanasekaran and Manav Thakkar, are spread across Chennai from today, captivating both locals and visitors. These eye-catching displays showcase the Indian table tennis icons upside-down against the city skyline, delivering a compelling message: It’s time to ‘turn the tables’ and shift the perception of India from being a cricket-centric nation to one that celebrates a vibrant and diverse sporting ecosystem.

“Our players are making their mark at the Paris Olympics, garnering much-deserved spotlight for the sport with Manika Batra and Sreeja raising their game. To complement their efforts, our OOH campaign aims to package the sport innovatively at the right time to reach a larger audience,” said UTT promoters Vita Dani and Niraj Bajaj.

This inventive ‘inverted’ OOH campaign not only amplifies the game’s visibility but also highlights UTT’s transformative impact over the past five years. As table tennis has grown from a niche sport to a significant discipline within India’s sporting landscape, the league has been one of its most passionate advocates and prominent contributors.

Extending their commitment to promoting Indian table tennis, UTT recently caught the attention of the global audience with the help of Mera Hoardings when the league’s promotion was featured on the iconic Times Square billboard in New York.

The IndianOil UTT 2024 is the biggest edition of the league as, for the first time since its inception in 2017, eight teams will fight for the crown, with Ahmedabad SG Pipers and Jaipur Patriots joining PBG Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, U Mumba TT, and Puneri Paltan Table Tennis. The league is promoted by Niraj Bajaj and Vita Dani under the aegis of the Table Tennis Federation of India.

The league’s last season garnered an astounding 55.2 million views and achieved a reach of 62.1 million across digital platforms. The engagement was equally remarkable, with 1.2 million fan interactions throughout the event. The total media sponsorship value soared to 55.8 crore (6.7 million), underscoring the sport’s growing prominence. Viewership was robust with 195 million minutes watched in just 18 days. The live broadcasts attracted six million viewers, while an additional nine million tuned in through non-live content, reflecting the widespread and enduring interest in table tennis.

This dynamic and innovative month-long campaign will coincide with the much-anticipated fifth edition of the league which is set to witness high-voltage action with the participation of star Indian paddlers, including Manika Batra, Sharath Kamal, Sreeja Akula, and Sathiyan, alongside some of the world’s top players such as world number 13 Bernadette Szocs and Nigerian legend Quadri Aruna.

August 8, 2024
Chennaiyin FC announces Ramraj Cotton as presenting sponsor

Mumbai: Chennaiyin FC has entered into a strategic partnership with Ramraj Cotton, an Indian traditional and ethnic wear brand as the club’s presenting sponsor.

Under this partnership, Ramraj Cotton’s logo will be prominently displayed on the back of Chennaiyin FC’s playing kits. Additionally, the branding will also feature around the Jawaharlal Nehru Stadium in Chennai through pitch-side LED boards, static perimeter boards, 3D CamCarpets, award presentations, and more.

Commenting on the association, Chennaiyin FC’s co-owner Vita Dani stated, “We are thrilled to welcome Ramraj Cotton, a renowned national brand, as our presenting sponsor. Our organisation shares a common ethos and draw inspiration from the rich cultural heritage of this proud state. Together, we aim to achieve our shared goals and make the people of Tamil Nadu proud in the years to come.”

This collaboration aims to blend Ramraj Cotton’s fundamental values with Chennaiyin FC’s unbridled, never-say-die spirit and enhance brand visibility and engagement for both entities.

“This association marks a significant milestone for Ramraj Cotton, allowing us to celebrate and promote the cultural richness of our home state, Tamil Nadu. Partnering with Chennaiyin Football Club, a team that resonates with our values of quality, tradition, and innovation, aligns perfectly with our brand’s journey from a local textile brand to a global icon. Just as Ramraj Cotton has woven tradition with modernity, Chennaiyin FC has skillfully blended local talent with international flair, creating a formidable presence on the football field.

We believe this collaboration is not just about supporting a successful club but also about celebrating our shared cultural heritage and passion for excellence. Together, we aim to create a lasting impact in the world of sports and fashion, enriching the lives of our community and fans. We look forward to a fruitful partnership that will set new standards in sportsmanship and community engagement,” commented Ramraj Cotton Group founder chairman K R Nagarajan.

Chennaiyin FC have kickstarted their 2024-25 season with the 133rd edition of the Durand Cup. They have been drawn in group D alongside Jamshedpur FC, Indian Army, and Assam Rifles, and will play all of their group matches at Jamshedpur’s JRD Tata Sports Complex Stadium.

August 5, 2024
Ultimate Table Tennis and Viacom18 extend broadcast deal to boost table tennis revolution

Mumbai: Ultimate Table Tennis has partnered with Viacom18 to bring world-class table tennis action from the upcoming season of the league. UTT 2024 is scheduled to be held in Chennai from August 22 to September 7 and will be streamed on JioCinema for free and broadcasted on the Sports18 Network.

This deal earmarks the second year of partnership between UTT and Viacom18 following a successful collaboration last season. The franchise-based league, which is in its fifth season, will witness 17 days of high-voltage and entertaining action as JioCinema and the Sports18 Network will bring high-octane matches in English and Hindi for table tennis and sports enthusiasts.

Launched in 2017 and promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India, UTT has rapidly become one of the most sought-after global sports properties in table tennis. The league has played a significant role in the growth of Indian table tennis, contributing to India’s historic qualification for the Paris 2024 Olympics.

Talking about the association, UTT co-promoters Niraj Bajaj and Vita Dani, expressed:
“Our partnership with Viacom18 highlights our mutual dedication to expanding table tennis in India. With their mandate for the Paris 2024, Viacom18 will showcase our top Indian paddlers as they compete on the biggest stage. The transition to UTT 2024 following the Olympics will be seamless. Viacom18’s extensive reach and commitment to sports streaming and broadcasting will ensure that the excitement of UTT 2024 is felt in every corner of the country.”

The league garnered a combined viewership of more than 33 million over 18 days on JioCinema and the Sports18 Network last season. This year expanding its footprint, UTT will feature eight teams for the first time with the addition of Ahmedabad SG Pipers and Jaipur Patriots. The other six teams participating in this edition are: PBG Bengaluru Smashers, Dabang Delhi TTC, U Mumba TT, Goa Challengers, Puneri Paltan Table Tennis and Chennai Lions.

UTT adds on to the already diverse sporting portfolio of Viacom18, which is home to world-class sporting events, including the upcoming Olympic Games Paris 2024, Diamond League, select BWF events, BCCI Cricket, TATA IPL, TATA WPL, SA20, Major League Cricket (MLC) and the NBA among others.

“We are thrilled to continue our partnership with Ultimate Table Tennis. The league has captivated the audience by putting high-quality competition and fine performances by Indian and international star paddlers on the centre stage,” said Viacom18 Sports head of strategy, acquisitions, & partnerships Hursh Shrivastava. “We are particularly delighted to present the best Indian paddlers such as Sharath Kamal, Harmeet Desai, Manav Thakkar, Manika Batra and Sreeja Akula who will be returning from their Olympic rendezvous as they throw their hat in the ring for UTT 2024.”

A total of 48 premier paddlers, including top Indian players like Achanta Sharath Kamal, Manika Batra, Sathiyan Gnanasekaran and Sreeja Akula alongside 16 global stars such as World No. 9 Bernadette Szocs, World No. 16 Nina Mittelham and Nigeria’s ace player Quadri Aruna, are set to compete in the UTT 2024.

The player draft will take place in Mumbai on July 10.

July 9, 2024
Ultimate Table Tennis welcomes SG Sports as Ahmedabad franchise owner

Mumbai: Ultimate Table Tennis (UTT) has added an eighth franchise to the league’s roster with the announcement of the SG Sports and Entertainment (SGSE) Pvt. Ltd. -owned unit that will represent the vibrant city of Ahmedabad.

The franchise-based league, promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India (TTFI), continues to grow as SGSE– a strategic arm of the APL Apollo Group, comes on board after a successful fourth edition in July last year. The team will be known as Ahmedabad SG Pipers.

“We are delighted to welcome SGSE and the APL Apollo Group to the UTT family. The success of Indian table tennis stars on the international circuit and the popularity of UTT among players and fans has only made the league stronger over the years. UTT is committed to promoting the game of table tennis and this expansion marks an exciting chapter in the league’s growth as it will help us spread the game to a new region,” UTT co-promoters Niraj Bajaj and Vita Dani said in a joint comment.

With multiple Grand Slam champion Mahesh Bhupathi as their CEO, SG Sports and Entertainment Pvt. Ltd focuses on supporting and nurturing sporting talent in the country. The company has already been part of the chess and tennis league, and will now look to contribute to the growth of Indian table tennis with their association with UTT.

“Ultimate Table Tennis is the premier table tennis competition in the nation and they are able to showcase both homegrown and international talent at the elite level. We at SGSE are excited that we have the opportunity to participate in the growth of the sport. I am sure the presence of our team – Ahmedabad will make the upcoming edition of the league more competitive and entertaining,” said CEO, SGSE Mahesh Bhupathi.

Ahmedabad SG Pipers will join Jaipur Patriots, who entered the UTT fray in August 2023. The two franchises will make their debuts when the league gets underway for its fifth season later this year. Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, Puneri Paltan Table Tennis and U Mumba TT are the other six teams in the league.

Launched in 2017 with an aim to revolutionise table tennis in India, UTT brings the world’s top paddlers to India and offers an unparalleled experience not just for the players but also for the fans. The league has witnessed Indian players registering some of the most significant victories of their careers and carrying their confidence onto the international circuit. The Indian team’s historic qualification at the 2024 Paris Olympic Games is a testament to the growth of the sport in the country. India’s men’s and women’s teams recently qualified for the Olympic Games through the world team rankings for the first time since the event was included at the 2008 Olympics.

March 15, 2024
Ultimate Table Tennis welcomes SG Sports and Entertainment Pvt Ltd as owner of eighth franchise from Ahmedabad

Mumbai: Ultimate Table Tennis (UTT) has added an eighth franchise to the league’s roster with the announcement of the SG Sports and Entertainment (SGSE) Pvt. Ltd. -owned unit that will represent the vibrant city of Ahmedabad.

The franchise-based league, promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation of India (TTFI), continues to grow as SGSE– a strategic arm of the APL Apollo Group, comes on board after a successful fourth edition in July last year. The team will be known as Ahmedabad SG Pipers.

“We are delighted to welcome SGSE and the APL Apollo Group to the UTT family. The success of Indian table tennis stars on the international circuit and the popularity of UTT among players and fans has only made the league stronger over the years. UTT is committed to promoting the game of table tennis and this expansion marks an exciting chapter in the league’s growth as it will help us spread the game to a new region,” UTT co-promoters Niraj Bajaj and Vita Dani said in a joint comment.

With multiple Grand Slam champion Mahesh Bhupathi as their CEO, SG Sports and Entertainment Pvt. Ltd, focuses on supporting and nurturing sporting talent in the country. The company has already been part of the chess and tennis league, and will now look to contribute to the growth of Indian table tennis with their association with UTT.

“Ultimate Table Tennis is the premier table tennis competition in the nation and they are able to showcase both homegrown and international talent at the elite level. We at SGSE are excited that we have the opportunity to participate in the growth of the sport. I am sure the presence of our team – Ahmedabad will make the upcoming edition of the league more competitive and entertaining,” said Bhupathi.

Ahmedabad SG Pipers will join Jaipur Patriots, who entered the UTT fray in August 2023. The two franchises will make their debuts when the league gets underway for its fifth season later this year. Bengaluru Smashers, Chennai Lions, Dabang Delhi TTC, Goa Challengers, Puneri Paltan Table Tennis and U Mumba TT are the other six teams in the league.

March 15, 2024
Stupa Sports and Ultimate Table Tennis collaborate for WTT Star Contender in Goa

Mumbai: Stupa Sports Analytics and Ultimate Table Tennis (UTT) are proud to announce a strategic collaboration for the upcoming WTT Star Contender, slated to take place in Goa from 23 to 28 January 2024.

The Star Contender was first brought to India by Stupa Sports Analytics, a leading homegrown global sports analytics firm. As one of the most prestigious events in the international table tennis calendar, WTT Star Contender Goa took place earlier this year and had some of the world’s biggest stars on the show, including the World No. 1 Fan Zhendong, Japanese prodigy Tomokazu Harimoto, World No. 4 Wang Yidi, and World No. 5 Hina Hayata, descending to Goa for the inaugural edition. Besides that, the tournament also saw participation of 40 Indian players which was the highest for a WTT event.

The partnership with Stupa Sports Analytics marks a significant milestone in UTT’s journey, promising to elevate the WTT Star Contender to new heights and solidify its status as a sporting landmark in India. This collaborative effort is set to transcend geographical boundaries, bringing together players from around the world for a week-long celebration of table tennis excellence.

“The first edition of WTT Star Contender Goa was a great success. Table tennis is still at a nascent stage in India and tournaments like this not only show the sport’s potential commercially but also encourage its overall growth,” Megha Gambhir Analytics CEO and co-founder of Stupa Sports commented.

As for UTT, it has consistently aimed at establishing a world-class league and providing a dynamic platform that unites players and fans, both in India and globally. With a vision to create unprecedented milestones for the sport, UTT has been instrumental in fostering a vibrant community around table tennis.

“This collaboration signifies a commitment to fostering international camaraderie in table tennis and encouraging the passionate community of players and fans to unite in India like never before. The WTT Star Contender Goa is poised to be a global showcase of talent, skill, and competition,” UTT co-promoter Vita Dani said.

The high-profile tournament is part of the six-star Contender series events where only the top 30 players are eligible to participate, with six players from the top 20 in the world rankings. The tournament boasts a massive prize pool of $250,000 and allows players to win ranking points and qualify for the WTT Cup Finals and WTT Champions Series.

The tournament will be co-hosted by Stupa Sports Analytics and Ultimate Table Tennis under the guidance of the Table Tennis Federation of India (TTFI).

“Playing against world-class players or watching them from a close quarter always inspires the younger generation. This tournament is a great opportunity for our Indian players. We, at TTFI, extend full support to Stupa Sports Analytics and Ultimate Table Tennis to make the second edition a grand success,” TTFI secretary general Kamlesh Mehta stated.

World Table Tennis (WTT), conceptualised by the International Table Tennis Federation in 2019, serves as the epicentre for professional men’s and women’s table tennis events globally. The series encompasses a multitude of events throughout the year, with the four Grand Smashes standing out as the highest-ranked tournaments.

China’s Liang Jingkun and Yidi had won men’s and women’s singles titles respectively in the inaugural edition of the tournament.

December 7, 2023
Chennaiyin FC introduces official ‘club membership’ on BookMyShow

Mumbai: After two years, fans will return to the Marina Arena to support Chennaiyin FC in the Indian Super League (ISL). In a bid to celebrate the occasion and welcome their fans, Chennaiyin have introduced a club membership ahead of the 2022/23 Indian football season. This enables the fans to engage with the club better. The membership will be available across two categories: Gold and Silver. The official membership will be available exclusively on BookMyShow till 17 September, 2023.

The membership card of both packages can be utilised as a match ticket that provides members with access to all ten Hero Indian Super League phase games at the Marina Arena at the cost of eight. Both packages also include a personalised membership card that reflects the member’s respective tier in addition to their name.

The Gold Membership card offers the fans additional luxuries which include:

    A personalised 2022/23 CFC Home Jersey with the member’s name and number printed.

    Access to one senior team training session followed by meet & greet with CFC players.

    20 per cent discount on official CFC fan wear by Suditi and a 25 per cent discount on official CFC merchandise by fully filmy.

    CFC soccer schools voucher.

    Vouchers from CFC sponsors and partners.

Chennaiyin FC co-owner Vita Dani said, “Through this initiative, the two-time ISL champions aim to build bridges between the club and its fans and help them become more than just spectators.”

Chennaiyin FC will kick off their campaign for the new season against ATK Mohun Bagan in Kolkata on 10 October, followed by the much awaited clash against Bengaluru FC at the Marina Arena on 14 October.

September 6, 2022
Chennaiyin FC onboards GenX as associate sponsor for the upcoming season

Mumbai: Two-time hero of the Indian Super League (ISL), Chennaiyin Football Club (CFC) announced men’s innerwear and athleisure brand GenX as the club’s associate sponsor for the 2022-23 Indian football season.

This partnership will see GenX utilise various marketing rights in order to engage with the passionate fan base of the club. The brand’s logo will feature on the front of all match and training kits of the Marina Machans below the neck throughout the season.

GenX, an affiliate of Lux Industries, is a range of men’s athleisure and innerwear manufactured by J.M. Hosiery and Company. This is their first association with a major football club.

Chennaiyin FC co-owner Vita Dani said, “GenX is a youth-centric addition to the Lux Industries’ JM Hosiery Group and is a homegrown brand from Tirupur. We at Chennaiyin FC welcome them on board in what is going to be a special season back home at the Marina Arena. We have always enjoyed working with Tamil Nadu-based brands, and look forward to a fruitful association with GenX.”

“We are thrilled to join the Chennaiyan FC family as a sponsor and collaborate with a club that has a legacy of winning the ISL and inspiring individuals,” said Lux Industries director Navin Kumar Todi.

He added, “As GenX is a youth brand catering to men, we believe that this opportunity is ideal to engage with our target audience. GenX, the brand that deals with innerwear, casual wear, and athleisure wear, has been expanding rapidly, and we are optimistic that this association will enable us to expand our consumer base and accelerate growth. Together, we are confident in our ability to excite the Chennaiyin FC fans this season. We look forward to a great season for the club and wish them the best of luck!”

Chennaiyin FC will kick off their campaign for the new season against ATK Mohun Bagan on 10 October, followed by a clash against Bengaluru FC at the Marina Arena on 14 October.

September 5, 2022
Ceat UTT gets Kellogg’s as powered by sponsor

MUMBAI: Ultimate Table Tennis (UTT) season 2 is just around the corner as the dates are clashing with the FIFA World Cup 2018, on 14 June 2018. The 18 day-long tournament will be held in Pune, Delhi and Kolkata. This season, breakfast and cereal brand Kellogg’s has come on board as a sponsor in the ‘powered by’ category. With this new association, the league will be called CEAT UTT Powered by Kellogg’s.

The six-franchise tournament has lined up India’s top stars, including Manika Batra and Sharath Kamal, to play alongside and against some of the finest players in the world. Opening matches will be played in Pune and New Delhi, with the grand finale in Kolkata.

Kellogg’s India chief marketing officer Sumit Mathur said, “It is an honour to be associated with UTT, and we wish that all the athletes reach their full potential and achieve their dreams in the upcoming season.”

“We are delighted to welcome Kellogg’s onboard. Their involvement is a testament to the widening reach and growing popularity of UTT. It will give a huge fillip to the league as well as to the sport of table tennis in the country. We look forward to a fruitful association with Kellogg’s,” said UTT co-owner Vita Dani.

Six franchises will battle it out for the coveted trophy, with Falcons TTC coming in as the defending champions. With the continued support of various stakeholders, the Table Tennis Federation of India & the official league broadcaster, the Star Network, CEAT Ultimate Table Tennis Powered By Kellogg’s Season 2 promises to take the sport to greater heights and newer audiences.

May 28, 2018
UTT season 2: Sharath Kamal sold for Rs 3 crore to Yodhas

MUMBAI: Three-time Commonwealth Games (CWG) gold medallist Sharath Kamal Achanta is set for a new challenge in the second season of the Rs 3 crore CEAT Ultimate Table Tennis League (UTT), with the Yodhas swooping on him in the player draft.

The Yodhas clinched the eight-time national champion, a strong contender for gold in the upcoming CWG in Gold Coast, in round three, after first picking their foreign male and female players. They opted for Chuang Chih-Yuan (Chinese Taipei; World No 18) and Sofia Polcanova (Austria; World No 21) to return with a solid team.

Interestingly, the foreign women players were very much in demand, with the first seven choices out of 10, coming from that category.

Table Tennis Federation of India (TTFI) senior VP Rajeev Bodas credited the CEAT UTT for the rise in the rankings of Indian players over the past year. “We have seen players’ rankings rise by 15-16 spots. For the first time in the history of Indian table tennis, we even had a player who went on to become World No 1 (Manav Thakkar in under-18 category; picked by the Challengers). Now, the TTFI and our players are viewed with a lot more respect on the world stage,” he said.

“The CEAT UTT is the only league of this kind in the world and the TTFI is fully behind them, providing all assistance for the conduct of the league in a professional manner,” he added.

The six franchises had to pick four foreign and four Indians each from six different categories (Indian male seniors, Indian male youth, Indian female seniors, Indian female youth, foreign male and foreign female) to ensure an exciting set of matches in each tie. The CEAT UTT commences in Pune from 14 June.

The teams had the option of retaining one Indian player before the draft pick, and Falcons TTC and Dabang Smashers chose to hold on to Sanil Shetty and Gnanasekaran Sathiyan respectively. In all, 50 were in the pool for the franchises to pick their eight-member squads.

The highest ranked foreign players Frenchman Simon Gauzy (World No 8) and Hong Kong’s Doo Hoi Kem (World No 11) were picked by Challengers and RP-SG Mavericks respectively. The youngest Olympian in the fray, Adriana Diaz of Puerto Rico, went to Dabang Smashers.

11Sports chairperson Vita Dani expressed her delight at the turnout of players for the second season. “Almost 50 per cent who took part in the inaugural season are back for the second season,” she pointed out. “This season will feature 25 Olympians, players of 19 different nationalities, 19 national champions and 17 No 1 ranked players. We are really proud that exciting talent from around the world is taking part this season,” she added.

India’s top players Manika Batra (World No 66), Mouma Das (No 71) and Harmeet Desai (No 66) went to Dabang Smashers, RP-SG Mavericks, RP-SG Mavericks and Maharashtra United respectively.

The league takes place at Pune’s Balewadi Indoor Stadium from 14-19 June 2018 before heading to Delhi’s Thyagaraj stadium from 20-25 June 2018. The final leg of the tournament will be played at Kolkata’s Netaji Indoor Stadium from 26 June to 1 July 2018.

CEAT-UTT SEASON 2 SQUADS

Challengers: Men: Simon Gauzy (France), Manav Thakkar, Tiago Apolonia (Portugal), Arjun Ghosh. Women: Lee Ho Ching (Hong Kong), Georgina Pota (Hungary), Divya Deshpande, Prapti Sen.

Dabang Smashers T.T.C: Men: Gnanasekaran Sathiyan, Yoshida Masaki (Japan), Sanish Ambekar, Cedric Nuytinck (Belgium). Women: Sakura Mori (Japan), Manika Batra, Adriana Diaz (Puerto Rico), Archana Kamath.

Falcons TTC: Men: Sanil Shetty, Liam Pitchford (Eng), Alvaro Robles (ESP), Ronit Bhanja. Women: Bernadette Szocs (Romania), Matilda Ekholm (Sweden), Sutirtha Mukherjee, Priyadarshini Das.

Maharashtra United: Men: Kristian Karlsson (Sweden), Amalraj Anthony, Joao Monteiro (Portugal), Utkarsh Gupta. Women: Elizabeta Samara (Romania), Madhurika Patkar, Lily Zhang (USA), Selena Selvakumar.

RP-SG Mavericks: Men: Mattias Karlsson (Sweden), Harmeet Desai, Kou Lei (Ukraine), Siddhesh Pande. Women: Doo Hoi Kem (Hong Kong), Ayhika Mukherjee, Mouma Das, Sabine Winter (Germany).

Yodhas: Men: Chuang Chih-Yuan(Chinese Taipei), Achanta Sharath Kamal, Aruna Quadri (Nigeria), Ravindra Kotiyan. Women: Sofia Polcanova (Austria), Hana Matelova (Czech Republic), Pooja Sahasrabuddhe, Sreeja Akula

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