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Tag: Vistas Media Capital

  • Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

    Disney+ Hotstar wins the ‘Best OTT Platform of the Year’ at Sixth Critics’ Choice Awards 2024

    Mumbai: Film Critics Guild and Group M Motion Entertainment, in collaboration with Vistas Media Capital, announced the winners of the Critics’ Choice Awards 2024. Disney+ Hotstar emerged as the unparalleled star of the Sixth Critics’ Choice Awards 2024, securing the prestigious Best OTT Platform of the Year title, firmly establishing its status as the powerhouse of entertainment. This recognition underscores the platform’s commitment to delivering high-quality content and pushing the boundaries of entertainment.  

    Adding to the win, Hotstar Specials’ Koffee with Karan Season 8 captured hearts with its unprecedented vulnerability, banter, and memorable moments, earning the title of Best Unscripted Show. Koffee with Karan has been a fan favorite and this win solidifies its place as a standout in the genre.  The cinematic masterpiece, 12th Fail by Vidhu Vinod Chopra shined, securing the esteemed title of Best Feature Film. and it is the most-watched film of 2023 for Disney+ Hotstar.

    Disney+ Hotstar & HSM Entertainment Network, Disney Star head – content, Gaurav Banerjee said, “We take great pride in Disney+ Hotstar’s rich repertoire, and it brings us immense joy to witness the platform consistently delivers compelling shows and engaging stories. The Critics Choice Award Win is a significant achievement, underscoring our commitment to delivering high-quality storytelling.”  

    Karan Johar, on Koffee with Karan Season 8’s win,”Koffee with Karan is more than just a show to me; it’s a deep personal connection, and I’m genuinely thrilled to have found a fantastic partner in Disney+ Hotstar. What makes Koffee with Karan truly unique is its distinctiveness, the genuine and organic charm it exudes, and its originality that sets it apart from everything else. The Critics Choice Awards acknowledging these qualities fills me with immense pride. Moments like these are inspiring me to continue bringing more engaging episodes of Koffee with Karan to our audiences.”  

    Acclaimed director and producer, Vidhu Vinod Chopra said “We are incredibly grateful to witness the immense love our film is receiving from people everywhere, not just in theatres but online on streaming and internationally as well. Within just three days, 12th Fail was the most-watched film on Disney+ Hotstar. As a Writer-Director nothing makes you happier than witnessing your film made with the right intention being so well received and appreciated. I thank the universe for 12th Fail.“  

  • Fantico names Nic Watt as their new CEO

    Fantico names Nic Watt as their new CEO

    Mumbai: Nic Watt has been onboarded as the new CEO of Vistas Media Capital’s Fantico. Fantico is India’s first curated celebrity and fan engagement platform that was the first to feature collectibles of movie stars, artists, performers, cinema, and sports stars among other unique memorabilia. Since then, Fantico has also ventured into custom metaverse experiences and games.

    Nic Watt has spent more than 20 years working in the video game and blockchain industries. He joined Fantico to focus on his top-level vision for the company’s product direction, people, and technology.

    Prior to this, Watt held positions at Immutable as head of product & innovation, at Riot Games as lead user experience designer, and formed Nnooo, a video games startup.

    Co-founder Abhayanand Singh states, “Fantico is the outcome of a collaboration between media and entertainment  and the blockchain sector. With Fantico we aspire to build close relationships between fans, brands, and celebrities to create a flourishing culture in India along with a robust creator economy. With Nic as the new CEO, we hope to elevate the company to newer heights.”

    Co-founder Dhruv Saxena added, “Fantico is focussed on creating a new medium of entertainment and engagement. Nic has great experience with traditional and web3 games, which makes it fun to build towards our common vision.”

    “Since the time I have been working with Fantico, I believe the platform to be focused on building a unique place for audiences globally. We want it to be a place where people can easily transact with each other and gain gamified benefits while playing games. In addition to this, Fantico looks forward to launching virtual reality spaces that are customizable and provide utility right back to the rest of the users. We wish it to be a fun, social place where people can socialise and hang out with each other and interact with brands and IP via games and experiences. This is a very exciting time to be in the NFT space and with a great time around me, we are sure to make it even more exciting for users,” commented Watt.

    Nic continues, “The core of Fantico is the ‘Play to Earn’ phenomenon where unique elements that blockchain provides tie back into people’s daily lives. We plan to build upon the Play to Earn experiments I was running at Immutable. We are very excited to blur the lines between real-world engagement via payment platforms and brands with digital engagement via games, experiences, and social spaces.”

    Nic is known to be instrumental in creating and prototyping Play to Earn systems at Immutable where their first experiment saw people in Brazil and Russia earning more than the countries’ monthly national average. With Fantico, Nic hopes to better comprehend the wants and needs of people in India, the Middle East, and Africa.

  • Planet Marathi OTT unveils new content slate on achieving 500 per cent subscriber growth globally

    Planet Marathi OTT unveils new content slate on achieving 500 per cent subscriber growth globally

    Mumbai: Vistas Media Capital’s Planet Marathi OTT, home to record-breaking original content, is ready to step up its robust performance as it completes its one-year run.

    The platform has seen a phenomenal spike of 500 per cent in its subscriber base, which spans globally across the UK, US, New Zealand, the continent of Africa and other countries. The first platform of its kind, it hosts web series, films, talk shows, music, reality shows, and other forms of entertainment in Marathi.

    Since its inception in August 2021, the platform has seen a whopping 550K+ instals and 24+ million video plays. Various marquee and big league players, including Tata Play and Jio Ads, have collaborated with Planet Marathi OTT on various levels to capitalise on the robust, superlative library being the only exclusively Marathi OTT player. To increase its own reach and cater to a wider audience, the OTT platform has entered into partnerships and will be collaborating with telecom providers.

    Emerging as a name to reckon with in the Marathi entertainment industry, Planet Marathi OTT has established itself as an innovative player given its fresh, experimental, and original approach to the web space. The upcoming impressive slate of titles includes Mrinal Kulkarni’s directorial venture “Sahela Re” starring her, Sumeet Raghavan, and Subodh Bhave; RaanBaazaar director Abhijit Panse’s next political outing Raaji-Naama; new age romantic drama, “Eka Hatacha Antar.” Other names in the content line-up include “Athang,” Soppa Nasta Kahi Season 2, Gemaadpanthi, Compass, Aamcha Aahe, Baby On Board, Chikatgunde Season 2 and Crypto Aajji.

    Speaking about this record breaking milestone, Planet Marathi OTT founder Akshay Bardapurkar commented, “We have been fierce in our vertical and horizontal expansion and as we complete one year, the entire Planet Marathi OTT team is able to look back with pride and satisfaction on the kind of achievements we have had. However, we are far from done. We are excited to announce a large slate of OTT content which will further blur boundaries and catapult us to compete with big league content players. The goal gets bigger every year and we are just beginning to make a mark.”

  • Mrinal Kulkarni joins Planet Marathi’s board of founders

    Mrinal Kulkarni joins Planet Marathi’s board of founders

    Mumbai: Film and television actor-director Mrinal Kulkarni has joined Planet Marathi OTT as part of its board of founders.

    “Kulkarni is aligned with Planet Marathi OTT’s vision as she comes with a mission to take Marathi web and OTT content to new heights,” said the statement.

    Kulkarni has decades of experience in both Hindi and Marathi entertainment and is known for numerous roles in hits like Avantika, “Yellow”, “Farzand”, “Ye Re Ye Re Paisa” to name a few. She has written films like “Rama Madhav”, “Prem Mhanje Prem Mhanje”, “Prem Asta”, and “Ti and Ti”. She is most fondly recalled as Indian TV’s famous character ‘Sonpari’.

    Kulkarni was recently seen on screen in “The Kashmir Files”. She has worked across genres and content formats and is one of the most talented professionals in the Indian entertainment industry.

    “It gives me great pleasure to assume this honourable position. I understand the great responsibility which comes with this role,” said Mrinal Kulkarni. “Web content is a great space to showcase the potential and power since it is a global platform with few barriers. I applaud the Planet Marathi OTT team for setting high benchmarks, not settling for less and creating new avenues for the Marathi web space. With my new role, I am glad I will be able to share my ideas and experience to take forward the platform’s efforts. It brings me great pleasure to say, we are poised for the next level in the OTT space.”

    “We are excited to have an industry veteran and expert like Mrinal Kulkarni onboard,” said Planet Marathi OTT producer and founder Akshay Bardapurkar. “With Mrinal joining us, we have upped the level of great expertise we have in our team. Mrinal embodies a sharp sense of business, innovation and craft, which is much needed in the OTT space. Her experience and vision will add to our mission of taking Marathi content to the world. She staunchly believes in the potential of Marathi content and it is an honour to have a powerhouse like her as a part of the Planet Marathi family.”

    Kulkarni begins her role starting from June along with other board of founders at Planet Marathi OTT.

    Singapore-based Vistas Media Capital is an investor in Planet Marathi OTT.

  • GUEST COLUMN: Film and TV revolution through NFTs and metaverse

    GUEST COLUMN: Film and TV revolution through NFTs and metaverse

    Mumbai: Technology and entertainment have historically gone hand in hand. For every new technology that came about, the world of entertainment has usually been at the forefront and adapted it to its advantage. Take the example of any technology in the past, starting from VCRs to DVDs to Blu Ray and now to 3D cameras, Imax cinemas; the entertainment industry has always made the best use of it.

    Today, as we see newer forms of technologies like NFT’s, blockchain and metaverse emerge, the entertainment space is already eyeing different ways how to make the optimum use of it. Ranging from sports collectibles to music collectibles, in-game purchases in video games and NFT sales rose to more than $17 billion globally in 2021.

    Bollywood and NFTs

    The Indian entertainment sector, too, has started to explore ways in which it can include these new, pathbreaking technologies. Given the connection that Indians share with Bollywood, it is no surprise that we have seen a lot of interest when it comes to collectibles featuring celebrities. Domestic marketplaces are turning over both physical and digital assets, and the collectors who are bidding for these assets are spending big.

    In terms of revolutionising the entertainment space, NFTs have allowed studios to find another avenue of monetisation. Big Budget films that are made for hundreds of crores, now have another way of recovering their costs by selling digital assets. Additionally, studios that have a ton of memorabilia from films that are a part of our social and cultural fabric, now have the option to convert these collectibles into NFTs and add another source of revenue to their existing models. Smaller films too have an additional avenue to recover costs through selling NFTs to fans. With NFTs, even smaller films that have a cult following can reap decent amounts of revenue.

    Bollywood enters metaverse

    There are many questions about the metaverse. Can things be worth anything in a virtual place that does not even exist in reality? While that can be said for social media as well, Bollywood has literally marked its territory in the metaverse. Producer VashuBhagnani’s Pooja Entertainment recently purchased virtual land on metaverse for $5,613. The production house is calling the space Poojaverse and it plans to provide users with a movie theatre-like experience. Another example is singer Daler Mehndi who bought land-titled ‘Balle Balle Land’ for an undisclosed amount. The singer plans to open an NFT store in the space where he plans to sell both digital art and merchandise as both virtual and digital products. Reportedly, the singer will have live concerts in the virtual space and even have interactive games.

    Another exercise of the entertainment industry’s tryst with metaverse is the ALTBalaji’s reality show titled “Lock Upp.” Even though it is using the metaverse as a way of marketing rather than being an actual metaverse based on a blockchain, it does have features where viewers can experience the unique world of the show, complete tasks, and win real money. With viewers always looking for a personal connection with celebrities, connecting with their favorite actors or artists in the metaverse becomes something very special for them.

    While NFTs are faring much better than the metaverse space, as technology evolves, the entertainment sector, like always, will not fail to take advantage of this unique opportunity and cash in on this revolution.

    (About Author: Abhayanand Singh is the Vistas Media Capital and Fantico group CEO and co-founder)

  • Vistas Media Capital acquires majority stake in Paperboat Design Studios

    Vistas Media Capital acquires majority stake in Paperboat Design Studios

    Mumbai: Singapore-based media and entertainment-related investments company Vistas Media Capital (VMC) on Wednesday announced the acquisition of a majority stake in Paperboat Design Studios, an animation and design company based out of India, for an undisclosed amount. The studio, with more than 250 full-time employees across offices in Mumbai and Hyderabad, will help stride VMC’s growing media ecosystem that spans across film and video content, NFT, gaming and metaverse, said the statement.

    The move reflects VMC’s ongoing commitment to expand its value chain of media, entertainment, and related technologies. This deal comes at the heels of a newly announced film project between Golden Ratio Films (GRF) – a wholly-owned subsidiary of VMC and US-based production company Appian Way Productions last month.

    “Paperboat is a team of passionate, talented, and creative people, with a proven track record in animation and VFX. We welcome them to the Vistas eco-system and hope to have a synergistic relationship to grow the business beyond India across content, gaming, and metaverse,” stated Vistas Media Capital group CEO Abhayanand Singh.

    Established over a decade ago, Paperboat Design Studios has created animation and design work and produced the live-action films for a diverse clientele. The studio also offers VFX and CGI services through its majorly owned subsidiary Occult Studios, based out of Mumbai. Some of the major clients of Paperboat and Occult include Disney India, Discovery Kids, McCann, World Bank, Coca Cola, Cadburys, Nestle, Burger King, and Reebok.

    “We are extremely excited about being a part of Vistas Media Capital as it gives us an opportunity to explore exponential growth across genres and markets,” said Paperboat Design Studios CEO and co-founder Soumitra Ranade. “The capital infused will be used to expand the team, create original IPs, and cross synergise other verticals with them. The business and its offerings are at an inflection point of a massive explosion in the post COVID world, across digital and traditional media.”

    Paperboat has worked on several popular television series including “Bandbudh Aur Budbak” and “Fukrey Boyzz.” The studio also worked on the 2D animated feature film “Bombay Rose,” which premiered at the Venice Film Festival in 2019 and was the first Indian animation to open for the Venice Film Critics’ Week.

    Currently, Paperboat is working on two international animation projects – “Bhrigu And The Palace of Mirrors,” based on the book with the same name, and “Kabuliwala,” based on the classic short story by Nobel prize laureate Rabindranath Tagore.

  • Madhuri Dixit launches Planet Marathi OTT platform

    Madhuri Dixit launches Planet Marathi OTT platform

    Mumbai: Vistas Media Capital-powered exclusive Marathi OTT platform Planet Marathi was launched on Tuesday by Bollywood actress Madhuri Dixit. The actress officially became the first subscriber to the app at the launch event.

    Marathi content will no longer have to compete against Hollywood and Hindi content for attention on OTT platforms where Marathi is a secondary language, said the platform in a statement. “This app is truly defining its tagline ‘Ma Maanacha Ma Marathicha’ with the offerings,” it added.

    “Planet Marathi thrives to bring meaningful entertainment for every segment of the Marathi audience. With the launch of this app, our offerings will now reach across the world to every user who loves watching Marathi content,” said Planet Marathi, founder and CMD, Akshay Bardapurkar. “Our Original shows are specifically curated for web series binge-viewers who love fast-paced, meaningful, and thrilling content. We have backed our content with the best filmmakers, talented artists and our easily accessible app. The entertainment experience is going to be exciting because Marathi fans have never witnessed such diversity and engagement in Marathi content before. I am delighted to have Madhuri launch our app as she has been the epitome of Marathi talent in both Hindi and Marathi entertainment industry.”

    Planet Marathi currently has a content library of over 1000 hours including films, web shows, plays, and music. Additionally, the launch was accompanied by the greenlighting of five originals namely, “Sopa Nasata Kaahi” – a romantic comedy, “Hing Pustak Talwar” – a light comedy about a group of friends, “Bap Beep Bap” – an emotional family drama revolving around father-son relationships, “Jobless” – a crime thriller about an accused fraudster struggling to prove his innocence and a fantasy thriller “Parees” that is centred around superstitions and supernatural incidents, the platform shared in a statement.

    “Launching an app exclusively for Marathi entertainment is a great step taken by Akshay and his team. This has taken our industry ahead of the curve,” said Madhuri Dixit. “There is so much potential in Marathi feature films and content that the world is yet to experience. This platform has made it easier for filmmakers to find and connect with their audience. I am amazed at the range that Planet Marathi OTT has to offer the audience.”

    “I am a Marathi entertainment enthusiast who binge-watches Marathi films and web series even from the other side of the world. In my opinion, Planet Marathi OTT is exactly what global citizens of Maharashtrian origin were waiting for,” she added.

    Attending the inaugural event were numerous Marathi stalwarts including Amruta Khanvilkar, Sonalee Kulkarni, Prasad Oak, Siddharth Jadhav, Sanjay Jadhav, Tejaswwini Pandit, among many others.

  • Planet Marathi launches anthem song featuring Marathi film & TV celebs

    Planet Marathi launches anthem song featuring Marathi film & TV celebs

    Mumbai: Planet Marathi, the first-ever Marathi OTT platform for exclusive regional content, has released an anthem saluting the pride of the Marathi language.

    The song features prominent names from the Marathi film and television fraternity, namely, Sharad Kelkar, Amruta Khanvilkar, Sonalee Kulkarni, Tejaswini Pandit among many others.

    Directed by Pushkar Shrotri, the song is penned by lyricist Sameer Samant and composed by Kaushal Inamdar. Mithilesh Patankar and Amit Padhye have arranged the musical treat. Swapnil Bandodkar, Adarsh Shinde, Yogita Godbole, and Vaishali Made have crooned it, with backing from Suzanne D’mello and Leon D’souza.

    Actor Sharad Kelkar shared his thoughts on being a part of this anthem and said, “Today Marathi industry is looked upon as a regional entertainment industry, whereas we are more than the language. We are part of a legacy that is centuries old. The planet Marathi anthem truly honors that legacy and so does this platform.”

    Amruta Khanvilkar commented, “Being a part of Planet Marathi Anthem was like being a part of Marathi history, culture, pride, and its heritage. It was an amazing experience to be sharing the screen with almost every Marathi superstar. Planet Marathi has taken a bold and revolutionary step towards strengthening the industry and binding us together. This song signifies the spirit of togetherness. Also talking about Akshay who comes with a strong vision and I trust with what he steps into.”

    Tejaswani Pandit said, “It is so exciting to be a part of this movement that Planet Marathi OTT has started. The movement of digital transformation in Marathi entertainment is marked by this anthem that speaks about the unified force that the Marathi entertainment industry is. I am so overwhelmed to be a part of this one big family that is steering the industry towards a better future.”

    Planet Marathi head & CMD Akshay Bardapurkar said, “Planet Marathi has always been on an endeavour to raise the bar for Marathi language, entertainment, art and talent. With the launch of our Planet Marathi OTT platform, we have redefined Marathi entertainment for the world. The new wave in Marathi has already begun, it is only right to coronate this landmark moment with an anthem that invokes the same pride in every Maharashtrian heart. I am grateful that every prominent face of the Marathi entertainment industry has proactively joined this movement. This industry has time and again demonstrated that we are one big family that steers the industry towards a glorious future. This anthem will surely inspire the audiences with the same comradery.”

    Planet Marathi OTT, powered by Vistas Media Capital, was launched with the release of first-ever Marathi TVOD film “June” on 30 June.

  • Industry veteran Sudesh Iyer picks up strategic equity stake in Vistas Media Capital

    Industry veteran Sudesh Iyer picks up strategic equity stake in Vistas Media Capital

    MUMBAI: Media tycoon and ex co-founder of Sony Entertainment Television (SET Satellite Singapore) Sudesh Iyer has picked up a strategic equity stake in Vistas Media Capital (VMC) for an undisclosed amount.

     Iyer, based in Singapore, is an industry veteran with stakes in multiple businesses in the media and entertainment space across the region. He ran a successful advertising and an ad-film production company which he started in 1980. In the early 90s during the Gulf War, Iyer along with his friend Sushil Shergill set up a television network called ACE TV and they later entered into a joint venture with Sony Pictures Entertainment to set up Sony Television Network. Being the original founders of Sony Entertainment Television, Iyer ran the content arm of the network, producing more than 10,000 hours of content. A serial entrepreneur, Sudesh Iyer has incubated several start-ups in the health care, information technology, manufacturing and logistics sectors.

    The strategic equity stake in VMC by Sudesh Iyer creates winning synergies across multiple axes for the company, which has big plans to increase its investments into India in the media and entertainment space while it continues to diversify into North America and Middle East. Together, they intend to launch a movie fund which will invest into both receivable financing as well as gap funding of projects. The fund will initially have an India focus and will expand into southeast Asia.

    Vistas Media Capital is headquartered in Singapore and led by Abhayanand Singh – NRI banker turned media entrepreneur and has amongst other media stalwarts, the likes of former Viacom18 CEO Raj Nayak, on its advisory board.

    VMC most recently announced the merger of its NASDAQ listed SPAC Vistas Media Acquisition Company (VMAC) with Abu Dhabi based leading music streaming platform Anghami on Nasdaq in a deal valued at approximately $220 million. Sudesh Iyer was a part of VMAC from the very beginning.

    Spotify competitor Anghami is the largest music streaming platform in the Middle East and North Africa (MENA) region with over 70 million registered users and 57 million songs. Anghami has become the first Arab tech company to list on NASDAQ and VMC is a trailblazer in the red-hot SPAC space in South East Asia.

    VMC through its wholly owned subsidiary Golden Ratio Films currently holds investments and IPs in over 14 films and series in India and Hollywood. VMC’s content pipeline, presently at different stages of production spans across 25+ films and web series IPs cutting across Bollywood, Hollywood, and Indian regional cinema, which will form the company’s slate for the next three years.

    Vistas Media Capital group CEO Abhayanand Singh said, “We are very excited to have Sudesh Iyer as a part of our company as it validates our vision which he has bought into and at the same time he brings in many decades of experience and network in media amongst multiple other winning attributes. His presence on the advisory board and mentorship will surely help the company expedite its growth in this dynamic space.”

    In 2021, VMC will be launching a regional indian language over-the-top (OTT) super app, starting with Marathi language, which will be a one stop platform for films, series, music, live streaming, theatre, literature and podcast. This will be further expanded to other languages such as Gujarati, Bhojpuri, Bengali, and Punjabi in due course.

    VMC co-owns with Motion Content Group (a GroupM company) and Film Critics Guild of India, two prestigious award IPs – Critics’ Choice Film Awards and Critics’ Choice Short & Series Awards.  

    The South Asian Film Market (SAFM) and Singapore’s South Asian International Film Festival (Sg.SAIFF), which is in its fourth edition, are also part of the VMC portfolio.

    Iyer added, “I am very excited to join a group of young entrepreneurs who are trying to bridge the gap between creativity and finance. They have a vision which is very well articulated through their recent developments and they are an agile team which is tracking the evolution of the merger of media and technology.”

  • Planet Marathi & Vistas Media partner for new Marathi OTT

    Planet Marathi & Vistas Media partner for new Marathi OTT

    MUMBAI: Singapore-based Vistas Media Capital (VMC) has partnered with Planet Marathi Seller Services (Planet Marathi) to introduce an OTT platform focusing on Marathi content. The soon-to-be launched streaming service aims to cater to a TG of 100 million globally with a number of genres.

     VMC will be investing up to $5 million into Planet Marathi for a strategic equity in the venture. Planet Marathi plans to deliver rich, contemporary and diversified content through advanced technology for consistent streaming across devices.

    Vistas Media Capital group CEO Abhayanand Singh said, “The Indian OTT space has grown significantly over the last few years but there is still an opportunity to capitalise on in the regional segment. The Marathi audience across the globe is a large one which for many years has patronised good content important for the digital space. We are thrilled to partner with Planet Marathi to launch this platform and fill the need-gap.”

     Planet Marathi head and founder Akshay Bardapurkar said, “Marathi viewers today are devoid of digital entertainment in their native language barring a few shows or movies on television or other platforms. With this insight, introducing an exclusive Marathi OTT shall fill a void that the Marathi entertainment industry has been facing. We also plan to expand our reach globally and VMC is the perfect partner to take the first step with us in this journey. We look forward to this long term association with VMC”.

    While the world overcomes a pandemic, the lockdown has brought about newer ways and genres in which the entertainment sector can maximise its audiences pan India with internet playing a key role. As per KPMG’s India Media and Entertainment Report 2020, “robust growth in digital infrastructure and content supply allowed the digital segment to post a 26 per cent growth in FY20 despite a slowing economy, with digital and OTT advertising growing by 24 per cent.”

    VMC owns and invests in multiple media related businesses, companies and assets in capital markets and private equity. Golden Ratio Films, a subsidiary of VMC has had a strong focus on content creation, marketing and distribution across feature films, web series and short films across budgets in Hindi, Marathi, Tamil and English in India and Hollywood.

     An established brand in Marathi media & entertainment, Planet Marathi has played a pivotal role in initiating and setting trends in the Marathi film industry, be it a tie up with multi social media giants, branding and promotions of Marathi cinemas or even image building for celebrities through Planet Talent.