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Tag: Visit Victoria

  • Ameer Ismail signs off after 28 years at Lintas Live: PR titan to chase new-age dreams

    Ameer Ismail signs off after 28 years at Lintas Live: PR titan to chase new-age dreams

    MUMBAI – After nearly three decades of steering one of India’s most respected PR engines, president of Lintas Live, Ameer Ismail, has officially called time on his storied stint at MullenLowe Lintas group.

    Ismail, a name long synonymous with the rise and reinvention of Lintas Live (formerly LinOpinion), is stepping down to pursue “new opportunities” in the ever-evolving world of communications, hinting at an AI-infused future that has him excited and energised.

    “I’ve had a dream run,” said Ismail. “The future of PR is exhilarating—AI is opening up an entirely new canvas. My next move will build on the deep experience I’ve gathered across disciplines.”

    Joining Lintas in 1996, Ismail became one of India’s longest-serving PR heads. Over the years, he transformed the agency from a traditional public relations outfit into a digital-first, integrated comms powerhouse—fusing media strategy, influencer engagement, crisis comms, and creative storytelling into award-winning campaigns
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    His leadership earned client trust across sectors, with marquee names like Tata Starbucks, Etihad Airways, Hyatt, Budweiser, Sony Pictures Networks India, and Visit Victoria turning to Lintas Live for cutting-edge comms.

    Ismail held multiple senior roles within the group—across dCell, Advent, and Lintertainment—before spearheading the Golin joint venture and joining its global leadership in 2014. By 2018, he was also chief growth officer at PointNine Lintas, all while continuing to captain the PR business.

    With over 500 brands and countless C-suite leaders under his strategic wing, Ismail’s counsel became industry gold. He’s served on advisory boards and juries for Sabre, Abby, and Fulcrum, and was feted by CMO Asia in 2011 for his contribution to corporate comms.

    While he readies for his next act, Lintas Live, backed by a robust client roster and mentored leadership, remains in steady hands. Ismail will stay on in the short term to ensure a smooth transition.

    A committed mentor and academic, he continues to lecture at top comms schools including Symbiosis, XIC, and Scranton University, and serves on the Score advisory council.

    As Ameer Ismail bows out, the Indian PR world salutes a leader who didn’t just follow trends—he wrote the playbook.

  • ‘My Melbourne’ hits home, Indian directors put Aussie city on silver screen

    ‘My Melbourne’ hits home, Indian directors put Aussie city on silver screen

    MUMBAI: Ever felt the urge to pack your bags for Melbourne, but your wallet disagreed violently? Relax, India’s finest filmmakers are bringing the Aussie charm straight to you. Forget about flight costs and pesky visas—My Melbourne is your cinematic passport, presenting a city bursting with diversity, cricket fever, and more multicultural spice than your favourite curry.

    Premiering in Australia and New Zealand on 6 March 2025 and released in India on 14 March, My Melbourne is co-presented by Visit Victoria and is an anthology of four unique stories. Directed by India’s film powerhouses—Kabir Khan, Imtiaz Ali, Onir, and Rima Das—the film explores identity, belonging, and the spirit of multicultural Melbourne through true-to-life narratives.

    Each director puts their signature spin on stories woven around diversity’s four pillars: sexuality, gender, disability, and race. Curious yet? Let’s dive into these captivating tales:

    In Nandini, directed by Onir, Indraneel, a queer Indian man, reunites with his estranged father in Melbourne for a ceremonial ritual. Expect some father-son fireworks, raw emotions, and maybe a box of tissues.

    Jules, directed by Arif Ali under the creative guidance of Imtiaz Ali, follows Sakshi, a newly married woman bonding with Jules, a homeless local. Who knew friendship could bloom amid Melbourne’s streets, coffee shops, and unpredictable weather?

    Rima Das directs Emma, a heartfelt story of a talented deaf dancer overcoming discrimination and self-doubt after an inspiring meeting with another deaf dancer. Talk about dancing to your own rhythm!

    And then there’s Setara, a real-life epic directed by Kabir Khan, about a courageous 15-year-old Afghan girl rebuilding her life in Melbourne after fleeing the Taliban. Cricket and resilience? Move over, Hollywood superheroes.

    “Through this cinematic journey, explore the uniqueness of Melbourne that makes it every bit different. Enjoy Melbourne through this creative lens that showcases art, culture, food, sport, entertainment and hidden laneways. Don’t miss this colourful celebration of unity and diversity!” says the film’s promotional team. A bit dramatic? Maybe. But hey, it’s cinema!

    So, why not grab some popcorn and experience Melbourne’s captivating diversity right from your couch? Beats battling jetlag any day.