Mumbai: Flipkart Minutes discovered an amusing coincidence in its competitors’ marketing strategies. Many quick commerce giants have been promoting their delivery services with phrases like “Get groceries in minutes” or “Get pet supplies in minutes,” which inadvertently aligns with Flipkart’s new quick commerce app, ‘Minutes.’
Flipkart seized this funny coincidence and turned it into a clever ‘Thank You’ campaign. Starring chess legend Vishwanathan Anand, the ad humorously shows Anand, the grandmaster himself, coming to the realization that every time competitors say “in minutes,” they’re indirectly referencing Flipkart Minutes.
The ad wraps up with a playful tone, as Flipkart warmly thanks its competitors for unintentionally promoting their new app. It’s a tongue-in-cheek campaign that adds humor to the Q-commerce game while positioning Flipkart Minutes in the spotlight.
Mumbai: Chess Grandmaster Vishwanathan Anand recently signed as brand ambassador of Chess.com. According to the Official press release by Chess.com, Anand’s aim is to help broaden the appeal of chess in an effort to strengthen games at home and abroad.
On his new venture, Vishwanathan Anand said, ‘ Chess is exploding in India right now and there are millions of people wanting to play, watch, and improve their game. I am honoured to be able to help by passing on what I have learnt down the years and there is no better platform to do so on than chess.com ‘.
Speaking to the media, chief marketing officer, IM Danny Rensch said, ‘ We are humbled to have Vishy on board for Chess.com. Vishy is not Anand, known as ‘ The Tiger of Madras’ is considered as India’s greatest player ever. His meteoric rise as youngsters with his lightning speed got him recognition on the world stage in a cancer spanning more than four decades he has been a top player winning most of the tournaments.’
Chess.com country director, Avadh Shah commented, Vishwanathan Anand is one of the greatest sports persons our country has ever produced. He is a huge legend and icon in India. We look forward to working with him to grow chesa and make the sport accessible to newer audiences all across the country ‘.
MUMBAI: To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red.
Under the Red bouquet, Vodafone recently introduced postpaid plans offering entertainment with free subscription of Amazon Prime and Vodafone Play, complimentary mobile insurance for smartphones up to two years old and free international calling and roaming.
Additionally, Red Postpaid comes with lowest bill guarantee that ensures customers are assured of never facing bill shocks.
Beginning July, Anand will be seen making some smart moves, endorsing Vodafone Red. A series of three television commercials will show him propagating the benefits of choosing the postpaid plan to popular cricket presenter Gaurav Kapoor.
Vodafone India EVP of marketing Siddharth Banerjee says, “Latest Vodafone Red is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family and tension points such as billing. This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”
Anand adds, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone Red plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature become important as we Indians are evolving in smartphone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”
The 360-degree high-decibel campaign has been conceptualised by Ogilvy & Mather India. Presenting a holistic marketing mix, the four-week long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.
