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Tag: Vishnu Vardhan Induri

  • Parle renews partnership with Celebrity Cricket League for tenth season

    Parle renews partnership with Celebrity Cricket League for tenth season

    Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with the Celebrity Cricket League (CCL) for its upcoming tenth season. For about seven seasons, Parle and CCL have built a relationship on shared values of passion, talent, and innovation. Together, Parle and CCL have elevated the cricketing experience for fans nationwide, blending the excitement of cricket with the joy of indulging in Parle’s delicious offerings.

    This marks a significant milestone in sports and brand collaboration, showcasing the mutual commitment to excellence and entertainment. As the co-presenting sponsor, Parle, through its brand Parle 20-20 has planned an initiative called Parle 12th Man, where Parle 20-20 customers will get a unique and lifetime opportunity to be a part of their favourite CCL teams across India. To activate this, Parle has printed around 15 crore biscuit packets carrying iconic actor-player images from CCL.

    Commenting on the same, Parle Products vice president Mayank Shah said, “We are thrilled to continue our partnership with the Celebrity Cricket League for its 10th season. Our collaboration brings together the love for cricket and the joy of indulging in Parle products. This edition we are celebrating the passionate supporters of the game with our 12th Man campaign and print around 15 Crore specially branded packs with CCL Player images. We reaffirm our commitment to enhancing the spectator experience for fans worldwide.”

    Speaking on the continued partnership, Celebrity Cricket League founder Vishnu Vardhan Induri said, “We are happy to have Parle as the co-presenting sponsor for the tenth season of CCL. Parle has been a committed partner for CCL  over the seven seasons sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season this year.”

    CCL kicked off the tenth season with a spectacular show in Dubai, on 2 February 2024, right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. It is the only sports league in India that brings 200+ actors from 8 different languages together. The grandiose league starts on February 23 in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels. 

  • Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Mumbai : Celebrity Cricket League kicked off the 10 season with a spectacular show in Dubai on 2 February , right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. Superstars and captains from all 8 teams of CCL, including Kichcha Sudeep (Kannada),  Sohail Khan (Hindi), Arya and Jiiva (Tamil), Thaman & Sudheer Babu (Telugu), Jissu Sengupta (Bengal), Bunnu Dhillon and Sonu Sood (Punjabi), Indrajit Sukumaran and Unni Mukundhan (Malayalam) watched it live in Dubai.

    Celebrity Cricket League is the sportainment spectacle combining cinema and cricket. It is the only sports league in India that brings more than 200 actors from 8 different languages together. It is the convergence of sports and entertainment and is the only IP of its kind in India.  

    The grandiose league starts on 23 February in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels.

    Celebrity Cricket League founder & managing director Vishnu Vardhan Induri says, “CCL is always powerful and entertaining from day one and seeing the league grow every year is a reflection of the passion of all actors playing cricket in CCL on par with their busy schedules. When we say CCL 2024 is bigger than ever, we mean it.”

    Speaking about the promo launch on Burj Khalifa, Kichcha Sudeep said, “I have been on the Burj Khalifa earlier for my films, but seeing myself on the Burj Khalifa as a cricketer is very special and unforgettable. This is a massive statement from CCL that we are bigger than ever. ”

    Sonu Sood also shared his thoughts on the stunning visual on the Burj Khalifa – “Being alongside superstars representing 8 vibrant film industries of our great nation, standing together in front of the world’s tallest iconic structure watching the launch of something the whole India passionately love to is an amazing experience. This happens only at CCL, and my team will make CCL a remarkable edition this year.”

     

  • The journey of Kapil’s Devils to be immortalised on celluloid

    The journey of Kapil’s Devils to be immortalised on celluloid

    NEW DELHI: In June 1983, veteran cricketer Kapil Dev led his men to win the prudential World Cup Cricket by defeating the then two time defending champions West Indies in the finals, widely regarded as one of the greatest upsets in the world of sport.

     

    That picture of Kapil Dev holding the World Cup title at the balcony at the Lords Cricket Ground has become part of cricket folklore and has become etched in collective memory of Indians as one of the greatest sporting achievements.

     

    Kapil while reminiscing about that victory has revealed that a film is being made on the team’s journey during the 1983 World Cup. “I wish all the success to Vishnu (Vishnu Vardhan Induri, founder of Celebrity Cricket League) who is producing the movie and his team,” he said.

     

    He added, “It is heartening to see the trend of movies being made on sports in our country which I am sure will inspire the youth to get motivated and do well for the country.”

     

    “In what seems like a rather bizarre turn of events even three decades after the historic World Cup victory, a cricket crazy country like India has not produced a single feature film that captures the achievement. In many ways that victory was instrumental in turning cricket into a religion it has become in India. I was a school kid then and still remember the euphoria surrounding the victory. The 1983 World Cup is seminal event in the history of sport in India and I believe it’s a story that needs to be told,” says Induri.

     

    Sanjay Puran Singh, who won the National Award for his debut film Lahore is directing the film. “We are in touch with the members of the 1983 World Cup winning team and they have lent their full support to us. The film is in the pre-production stage at the moment and we are hoping to finish the casting and hit the floors in the first quarter of 2015,” says Induri, promising that the film will turn out to be a proper Bollywood feature film on sports that will set a new benchmark.

  • Push wins CCL creative account

    MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.

    The ad spends on the league will be in the range of Rs 100 million.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”

    Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”

    CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.

    About PUSH Integrated Communications Pvt. Ltd.

    PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.

  • Push Integrated to handle creative biz of Celebrity Cricket League

    MUMBAI: Celebrity Cricket League (CCL) has awarded its creative duties to Push Integrated Communications for 2013.

    The mandate includes creative development and execution of the advertising campaign across multiple media platforms.

    This year CCL will be telecast on the Star network. Eight channels of Star in eight languages will take this league to the audience. Starting 19 February, the league will air at 10 March.

    According to the official communiqué, CCL is Rs 3 billion super league and the advertising spends will be in the region of Rs 100 million.

    Push Integrated MD and CEO V.A. Shrikumar said, “CCL is the next generation entertainment. It will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry”.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Blockbuster appeal of the competition. Their creative visualisation and ability to dovetail the communication idea into different media platforms is truly noteworthy”.

    CCL is a 20-20 league cricket property involving stars from the feature film fraternity. It is a competitive league involving teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. Two new teams have been added from the Marathi and Bhojpuri regions.