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Tag: Vishnu Telang

  • Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

    Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

    MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an interesting manner.

    The currently on-going 6-week campaign includes a 10-second ad film and is being carried out in 360 INOX screens pan India and 30 screens of Carnival Cinemas in Kerala and Goa. The ad film shows the newly launched Tissot Seastar Chronograph watch along with a countdown timer leading to the commencement of the national anthem. The last frame of the ad urges the audience to “please stand up for the national anthem’.

    Tissot’s objective was not to showcase just another product ad film but also to keep the essence of being one of the most accurate timekeepers in focus. Khushi Advertising understood this need and came up with this brilliant idea to make an impact. An ad just before the national anthem is hard to miss but the concept of using a timer leading to the national anthem showcases remarkable social cognizance. This way Tissot got the position, timing and overall concept of the ad perfect.

    Opining on the ideation behind the campaign, Khushi Advertising CEO Vishnu Telang said, “As cinema advertising specialists, it is our responsibility to delight our clients. The countdown timer was included to build anticipation in the audience’s minds. When clients like Tissot appreciate our work, it fires up our creativity. Khushi is proud to be recognised as the fastest-growing ambient media agency in India, providing novel ambient advertising solutions across various avenues.”

    INOX chief sales officer Anand Vishal agreed to this while adding, “Everywhere you go, you are hammered by advertisements. In such an environment, your best bet is to be innovative so that the viewers are actually waiting for the story to unfold. If you cannot capture the audience in the first 5 seconds of the advertisement, you’ve already lost their attention. When Tissot added a countdown timer, it kept the audience hooked to their seats wondering what happens once the timer reaches zero. Such are the advertisements that speak directly to their audience.”

  • LIVA outshines in mall space with unique innovation

    LIVA outshines in mall space with unique innovation

    Mumbai:  Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

    This season the innovative campaign stands out in 54 malls across 26 cities. LIVA being the first ever brand to have the largest drop down with a size of 20 feet tall which enhanced outreach and gathered immediate attention in the over-crowded mall space. The main idea for the innovation was to create immediate recall in the last leg of the consumer journey.

    The study across malls showed positive consumer response with 71% consumers noticing the drop down and  68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign. 77% of the consumers surveyed were able to resonate that LIVA was a fluid fabric and 3 out of 5 considered LIVA as a fabric brand.

    Ms. Shardah Uniyal, Head – Branding & Communication, Birla Cellulose expressed, “The response from the innovation done last season was overwhelming, which was one of the many reasons why we re-launched the campaign with more innovative display. Being an ingredient it is imperative for the brand to get noticed and stand out in clutter. This innovation was aimed towards garnering maximum visibility and increasing foot falls for our partner brands in those malls and this campaign has successfully achieved the objective.”

    Mr. Vishnu Telang, CEO – Khushi Advertising, commented “We worked upon the innovative idea given by Liva and further enhanced the look and workability of the innovative dropdown. The most demanding part of the campaign involved creating and putting up suspended 20 feet 3D dropdowns which portrayed the brand ambassador, Kangana Ranaut showcasing the resplendence of the fabric”.

  • Vishnu Telang joins Khushi Advertising with 50% stake

    MUMBAI: Cinema advertising and mall and multiplex branding company Jaguar Services‘ Vishnu Telang is now a 50 per cent equity stake holder in Khushi Advertising.

    In a 17-year career, Telang contributed to building Jaguar Services into the leading player with pan India presence and a team of more than 100 professional. He was one of the first few people to convince marketers and theatre owners and build this market as a relevant media for effective communication.

    Telang said, “The multiplex and mall revolution has just begun with hundreds of new properties and cities to be added in the next few years. In Khushi Advertising I have a like minded dynamic partner – they already have a pan India presence and impressive inventory in multiplexes, malls, shopping centres, clubs and department store, everything a client would want in his ambient media plan.”

    Khushi Advertising founder Pranay Shah said, “In the last five years Khushi has already expanded across 19 cities in India. With Vishnu coming on board with his vast servicing and industry experience, we can look at reaching the next level in business deliveries. For our clients, it will mean a new chapter in service orientation, result-oriented creativity and complete ambient media solution.”