ITV

Tag: Vishnu Sharma

  • Team Satyug advocates for stringent perjury law

    Team Satyug advocates for stringent perjury law

    Mumbai: Team Satyug, a volunteer-driven organisation dedicated to eliminating the backlog of court cases in India and promoting justice within the judicial system, hosted a press conference titled “Justice for All, Justice Within a Year” which was themed around the need for stringent perjury law. The press conference took place at the Press Club of India, New Delhi, on 3 August 2024 at 11:30 am. The event was addressed by renowned Supreme Court advocate Ashwini Upadhyay and Delhi Bar Council co-chairman Vishnu Sharma.

    Perjury, the act of lying under oath, is a grave offense that undermines the integrity of the judicial system. Despite repeated concerns raised by the High Courts and the Supreme Court, the issue of perjury has remained inadequately addressed and not given the seriousness it warrants. Team Satyug believes that addressing perjury is not a matter of technological limitation but one of political will. Team Satyug is committed to fostering a just society through collective volunteer efforts and innovative solutions.

    The press conference garnered significant attention from the media and the public, bringing the urgent need for a stringent perjury law to the forefront of national discourse. The event successfully highlighted the critical issues within the judicial system and the necessity for political will to address perjury effectively. As a result, there was an increase in volunteer sign-ups, with many individuals committing their time to support Team Satyug’s mission. Furthermore, the conference sparked discussions among policymakers, leading to the consideration of legislative changes to strengthen laws against perjury.

    Commenting on the same belief, Supreme Court lawyer Ashwini Upadhyay addressed the attendees stating, “Perjury is a significant threat to the sanctity of our judicial system. By not addressing it with the seriousness it deserves, we allow the integrity of our courts to be compromised. Team Satyug’s initiative to create a stringent perjury law is a crucial step towards ensuring justice for all. Our goal is to see justice delivered within a year, and with the collective efforts of our volunteers, we can make this vision a reality.”

    Delhi Bar Council co-chairman Vishnu Sharma added, “Implementing a stringent perjury law is essential to restore the credibility of our judicial system. It is not just about punishment but about creating an environment where truth prevails. By tackling perjury head-on, we can ensure faster and fairer justice for everyone.”

    Team Satyug’s initiative encourages individuals to come forward and rectify false testimonies without fear of punishment, thereby streamlining judicial processes. Team Satyug’s philosophy of “Absolute Satvik Karm” emphasized selfless actions performed for the greater good, without seeking personal or reputational gain.

    “Our mission is to empower citizens to contribute to a fair and just society. The one-time amnesty program is a groundbreaking approach to dealing with perjury, which not only helps in reducing the backlog of cases but also restores faith in our legal system.” Team Satyug founding member Vishal Gupta stated. “We urge everyone to join us in this noble cause, dedicating just an hour a day to bring about a substantial change.”

    The press conference hosted by Team Satyug on the need for a stringent perjury law marked a crucial step in addressing the integrity of India’s judicial system. With insights from Ashwini Upadhyay and Vishnu Sharma, the event emphasised the urgency of implementing the need for stringent laws, gaining widespread support for the cause.

  • Google to roll out Tracking Protection feature

    Google to roll out Tracking Protection feature

    Mumbai: On 4 January, Google announced on their blog post that it will begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default, allowing marketers time to adapt before their complete removal by the end of the year.

    They will roll out this feature to one per cent of Chrome users globally, a key milestone according to them in the Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024, subject to addressing any remaining competition concerns from the UK’s Competition and Markets Authority.

    Third-party cookies have been a fundamental part of the web for nearly three decades. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping viewers log in or showing relevant ads.

    With this move, advertisers are likely to face challenges, especially in terms of conversions, as many third-party programmatic platforms heavily depend on cookies for data. Furthermore, programmatic platforms may seek to mitigate the impact by considering price hikes for their services. These shifts underscore the evolving landscape of digital advertising, posing challenges for advertisers and reshaping industry dynamics.

    Lets see what the industry experts have to say whether this move is beneficial to the marketeers, digital players and how it will impact them…

    Edited excerpts

    TheSmallBigIdea lead- performance marketing Sharath Madhavan

    Google’s Tracking Protection benefits users by enhancing privacy through limiting cross-site tracking. The main advantages include improved online security, reduced personalized ad targeting, and a potential decrease in intrusive online experiences.

    Advertisers may face challenges with conversions due to the restriction on third-party cookies. This hampers the data flow crucial for personalized targeting, potentially impacting ad relevance. Advertisers may need to adapt strategies, focusing on first-party data and alternative targeting methods to mitigate the impact on programmatic platforms heavily reliant on cookies.

    Efficacy Worldwide founder & CEO Vishnu Sharma

    Google’s tracking protection is introduced to safeguard consumers online privacy while ensuring that they still receive personalized experiences. It involves various measures and technologies to limit the tracking of the online activities by third-party websites and advertisers. By implementing features like cookie controls, privacy settings, and restrictions on data sharing, Google aims to give users more control over their personal information. This way, consumers can browse the web with peace of mind, knowing that their privacy is being respected.

    Content creator Akshat Tongia

    Adapting to Google’s Tracking Protection marks an effective transition for digital influencers, presenting both challenges and benefits. Indeed, it could create hurdles in terms of conversions, particularly for those heavily reliant on cookie data. However, there’s a positive side – it encourages a more authentic connection with our audience.

    Adjusting to this shift requires rethinking our approach. Instead of solely relying on data from third-party cookies, we now have an opportunity to prioritize creating high-quality content and fostering genuine connections.

    The positive aspect is that this move guides us towards a more transparent and ethical digital space. It prompts us to tap into our creativity and storytelling skills, showcasing that we offer more than just data-driven content.

    While the journey ahead might encounter some obstacles, consider it a chance to stand out. By delivering content that resonates authentically, we can build trust with our audience and thrive in this evolving digital landscape.

    So, even though the initial adjustment might seem puzzling, the long-term benefits include a more resilient and trustworthy digital space. This shift is a chance for us to welcome change, innovate our strategies, and ultimately grow stronger as influencers. Let’s see it as a step towards progress and an opportunity to redefine the standards of digital influence in a more considerate era.

  • ASCI’s draft guidelines ensure honest environmental ads

    ASCI’s draft guidelines ensure honest environmental ads

    Mumbai: The Advertising Standards Council of India (ASCI), has proposed draft guidelines for environmental claims in advertising. The draft guidelines are open for public feedback until 31 December 2023, post which they will be finalised. Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices. The draft guidelines establish a clear framework for advertisers to present truthful and evidence-based environmental claims.

    Environmental claims include claims that suggest or create an impression that a product or a service has a neutral or positive impact on the environment, is less damaging to the environment than a previous version of the same product or service or a competitive product, or has specific environmental benefits.

    Environmental/Green claims can be explicit or implicit. They can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers.

    The draft guidelines target greenwashing – the deceptive practice of making misleading environmental claims. ASCI emphasizes the paramount importance of substantiated, comparable, and verifiable claims to combat misinformation. In its ad-surveillance ASCI has found that several terms are loosely used to communicate environmental benefits, giving an impression that the product is greener than it actually is.

    Notable Industry experts have given their opinion regarding these guidelines.

    Edited excerpts

    Leads Brand Connect managing director Richa Khandelwal

    ASCI guidelines on the environment are a powerful tool in promoting sustainable advertising practices. By adhering to these guidelines, brands can demonstrate their commitment to protecting our planet and inspire positive change. It’s all about creating advertisements that are not only impactful but also mindful of their environmental footprint. We embrace ASCI drafted guidelines to foster more responsible advertising where thoughtful creativity and sustainability go hand in hand. 

  • Efficacy Worldwide goes on an expansion spree

    Efficacy Worldwide goes on an expansion spree

    Mumbai: Efficacy Worldwide, the dynamic and visionary advertising and marketing agency, is proud to announce its strategic expansion into multiple markets across India and opens its first international office in Singapore. This move marks a significant milestone in Efficacy’s journey towards becoming a global leader in the industry.

    Efficacy Worldwide, which was established in 2021, has extended its footprint beyond its Gurugram headquarters to key cities, including Mumbai, Bangalore, Kolkata, and Lucknow and in the international market. This expansion allows the agency to better serve clients across the nation and tap into diverse regional markets.

    Breaking new ground, the agency has opened its maiden international office in Singapore. This strategic move not only signifies the agency’s commitment to international growth but also lays the foundation for future operations in South Asian markets and the Middle East.

    To support the expansion, Efficacy has expanded the roles of the founding team and bolstered its leadership team, welcoming several accomplished professionals to ensure continued success and innovation:

    The founding team, Vishnu Sharma and Sapna Sharma assumed additional responsibilities, more diverse functions, and larger portfolios.

    Nazda Khan continuing to lead business development as chief growth officer.

    Saumya Agarwal joins as the head of the West and South business, bringing extensive industry expertise to drive growth in these regions. He has joined Efficacy from Nykaa where he was working as associate vice president, marketing & communication.

    Apoorva Snehil Katyayen shoulders the role of business head, responsible for leading U.P. and tier II cities and strengthening the agency’s presence in emerging markets.

    Ravindra Singh, who has been with Efficacy for more than two years, has expanded his role to head the North and East markets, in addition to leading national delivery efforts.

    Arijit Ray takes the helm of the Kolkata office, reporting to Ravindra Singh, to spearhead strategic initiatives in the East.

    Karishma Sharma, who has been instrumental in driving business development, will continue to do so along with spearheading the growth in the influencer marketing vertical as well as guiding the agency’s e-gaming initiatives.

    Shubham Sharma will oversee the digital vertical for the agency across India, hand in hand with the key leadership team, and will fuel new tech initiatives. Shubham has been with Efficacy since the inception days.

    Tushar Sharma remains focused on building the communication vertical, securing creative wins, and driving innovation. He has been associated with the agency for close to two years.

    Efficacy Worldwide founder & CEO Vishnu Sharma shares, “This expansion marks the first step in realising our vision to become the first and largest Indian agency to go global and sign on Indian-origin international businesses. It reflects our unwavering commitment to providing exceptional services and success for clients on a global scale. We are excited to broaden our horizons and find clients in new markets. Limitless possibilities lie ahead, and we’re going to make the most of them to continue trailblazing in the advertising and marketing industry.”