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Tag: Vishnu Induri

  • EssenceMediacom & GroupM ESP renew A23’s partnership with Celebrity Cricket League for season 10

    EssenceMediacom & GroupM ESP renew A23’s partnership with Celebrity Cricket League for season 10

    Mumbai: EssenceMediacom, GroupM’s newest and largest media agency along with GroupM ESP, the entertainment, esports, and sports division of GroupM successfully facilitated the dynamic partnership renewal between A23, India’s leading skill-based gaming platform, and the Celebrity Cricket League (CCL) for its 10th season.

    Marking another exciting chapter in this collaboration, A23 returns as the presenting sponsor, building upon the success of their partnership last year. This strategic alliance leverages the shared passion for entertainment and excitement inherent in both brands,  promising an unparalleled experience for the audience.

    GroupM South Asia head of sports, esports, and live entertainment Vinit Karnik emphasized the strategic importance of the partnership, stating, “Celebrity Cricket League sits at the crossroads on sports and entertainment bringing together the length and breadth of India’s entertainment industry. With a robust distribution plan spanning regional and national sports channels alongside JioCinema; CCL 2024 is poised to break all its previous records. We’re proud to facilitate the dynamic partnership between A23 and CCL  for 2nd year in a row. Building on last seasons’ successes, we’re confident of a rewarding  season of the league for A23 in the coming weeks.”

    Celebrating its 10th year, CCL is the ultimate “sportainment” spectacle, seamlessly blending the worlds of cinema and cricket. As the only sports league in India uniting over 200 actors from eight different languages, it transcends regional boundaries and fosters a sense of national unity. The upcoming season, commencing on February 23rd in Sharjah and continuing with 20 action-packed matches across India, promises electrifying entertainment for a diverse audience.

    A23 VP-marketing, head digital works Gunnidhi Singh Sareen expressed excitement about the renewed collaboration, stating, “We are thrilled to announce our renewed collaboration with Celebrity Cricket League (CCL), a partnership that seamlessly aligns with the essence of A23. CCL, with its massive and diverse fan base spanning across the nation,  breaks all barriers and boundaries, creating an experience that fosters the feeling of  ‘playing together.’”

    Last season, CCL garnered an impressive cumulative TV and digital reach, captivating over  250 million viewers throughout the country. This year’s edition, CCL Season 10, promises to be even grander, bringing together the most beloved film celebrities under one platform for an unmatched entertainment extravaganza.

    Celebrity Cricket League founder Vishnu Induri stated, “We are happy to have A23 as the presenting sponsor for the 10th season of CCL. A23 has been a committed partner for  CCL since the last season sharing our passion towards talent and the spirit of cricket. With their continued support CCL is scaling and we are looking forward to our biggest season this year.  

    As EssenceMediacom and GroupM ESP facilitate this dynamic partnership between A23 and  CCL for the second year in a row, all stakeholders anticipate a rewarding season filled with entertainment, engagement, and unforgettable moments both on and off the field.

  • Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Mumbai: Celebrity Cricket League (CCL), a premier sportainment extravaganza, is set to enthral fans once again as it embarks on its much-anticipated tenth season. Sony Sports Network, a leading sports broadcaster in India, has bagged the live telecast rights for the season, ensuring that fans across the nation can witness the thrilling action unfold.

    The Celebrity Cricket League, now in its tenth season, is set to begin on 23 February. It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head of sports business, Rajesh Kaul:

    “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”

    CCL founder Vishnu Induri:

    “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”

    The upcoming season promises 20 action-packed games, featuring eight teams representing major film industries. CCL, with over 200 film celebrities participating, continues to captivate audiences with its unique blend of sports and entertainment. Don’t miss out on the adrenaline-pumping moments, as CCL’s 10th season unfolds exclusively on Sony Sports Network, delivering unparalleled access to the heart of the action.

  • JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    Mumbai: JioCinema, India’s leading streaming destination has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Season 10. Regarded as the ultimate sportainment spectacle, CCL is the convergence of sports and entertainment and is the only IP of its kind in India.  Spread over four weekends, and with 20 entertaining matches that appeal to a wide audience cohort beyond cricket fans, the adrenaline-pumping tournament will be live-streamed, starting 23 February 2024, exclusively on JioCinema.

    Launched in 2011, Celebrity Cricket League has evolved to become India’s most-watched sport and entertainment event. With an impressive cumulative TV and digital reach, the previous season of Celebrity Cricket League reached out to over 250 million viewers across the country. Comprising 8 teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 most followed and loved film celebrities, under a single platform, making way for unmatched entertainment.

    Among the luminaries associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, Captain of Mumbai Heroes, Sohail Khan, Owner of Mumbai Heroes, Venkatesh, Brand Ambassador of Telugu Warriors, Akhil Akkineni, Captain of Telugu Warriors, Arya, Captain of Chennai Rhinos, Sudeep, Captain of Karnataka Bulldozers, Mohanlal, Co-owner of Kerala Strikers, Indrajith, Captain of Kerala Strikers, Manoj Tiwari, Captain of Bhojpuri Dabbangs, Sonu Sood, Captain of Punjab De Sher, and Boney Kapoor, Owner of Bengal Tigers along with its team’s Captain Jissu Sengupta.

    Speaking about the association, JioCinema business head Ferzad Palia said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

    Sharing his enthusiasm, Celebrity Cricket League (CCL) founder Vishnu Induri said, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”

     

  • CCL 2015: Big Magic Ganga to live broadcast Bhojpuri Dabanggs’ matches

    CCL 2015: Big Magic Ganga to live broadcast Bhojpuri Dabanggs’ matches

    MUMBAI: Big Magic Ganga has entered into an exclusive broadcast partnership with Celebrity Cricket League (CCL) 2015 for team ‘Bhojpuri Dabanggs’. It allows the channel the right to telecast three matches of the team along with the semi finals and finals.

     

    The specials have already started live on the channel between 7 pm from 10 January onwards, opening a window to artists from the Bhojpuri industry in matches.

     

    Team ‘Bhojpuri Dabanggs’ is owned and captained by Bhojpuri actor and politician Manoj Tiwari, with actor Nirahua as the vice captain. The team consists of other celebrities from the Bhojpuri entertainment industry. As official and exclusive broadcast partners, Big Magic Ganga will feature entertainment capsules beyond the field, which will include practice sessions, candid moments, fitness tips, interests of the players and more.

     

    Through this partnership, Big Magic Ganga offers to its audience rich entertainment content and a peek into the lives of the stars. On the other hand, with this platform, CCL will deliver its content to a relevant audience base.

     

    Reliance Broadcast Network Ltd (RBNL) COO Lavneesh Gupta said, “This is the second year of our partnership with CCL. The content has in the past resonated excellently with our audiences, and we are happy to be offering them with yet another opportunity to engage with our channel through this content. This also presents an excellent window for marketers seeking relevant reach in this media dark market.”

     

    CCL founder and MD Vishnu Induri added, “India is a country of immense diversity and tastes. India’s fabric of unity is exemplified by the way its people watch cricket and movies. We have combined the two to give the public an extraordinary dose of entertainment while riding on the regions number one channel. Let’s hope CCL 2015 is a success amongst the viewers.”

     

    Speaking on the association, actor Manoj Tiwari said, “I am happy to know Big Magic Ganga is broadcast partner for Bhojpuri Dabangg team. Ganga brings out the essence of the region and has the right local connect as a leader in the region. Bhojpuri Dabangg team thanks the channel for their support.”