ITV

Tag: Vishkanya

  • Bollywood actress Minissha Lamba enters Tenali Rama as Vishkanya

    Bollywood actress Minissha Lamba enters Tenali Rama as Vishkanya

    MUMBAI: A new twist awaits the fans of Tenali Rama. An assassin is hired by the enemy kingdom of Vijayanagar to harm King Krishna Dev Raya.

    Beautiful Bollywood actress Minissha Lamba will play the character of the Assassin Chandrakala, a Vishkanya, who has poisonous blood. Chandrakala is a beautiful woman and can entice her enemy with her beauty. From a very young age, she has been raised on a carefully crafted diet of poison and antidote, and so has become immune to poison. Over the years, her body has become venomous.

    Chandrakala will be entering Vijaynagar and plot her way to get close to the King. She will be using Tathacharya (Pankaj Berry) as a gateway into the palace and slowly gain the trust and friendship of Queen Tirumalamba to murder The King! A master in disguise, Chandrakala will be seen in various different attires who is ready to go to any height to complete her mission.

    Will Chandrakala gets succeeded in her evil plans? Will Tenali come to know about her ulterior motive and save the king?

    Speaking on the track, actor Minissha Lamba playing Chandrakala said, “I have always been excited playing fun characters and taking up work. In Tenali Rama my character is sultry and mysterious. I am playing the role of antagonist Chandrakala which is very interesting to watch .”

  • ‘Vishkanya’ spawns two new tales on &TV & Colors, period drama on Star Plus in making

    MUMBAI: New content, different styles of story-telling, mythology-based programmes and old wine in new bottle — have all done reasonably well on the Indian television from time to time. Now, Peninsula Pictures, the makers of Vishkanya, is bringing ‘Shree Krishna’, albeit with a twist in the original tale, and Dev Anand, a detective series.

    Peninsula co-founders Nissar Parvez and Alind Srivastava told Indiantelevision.com that their year-long ‘Paramavtar Shree Krishna’, a mythological show, will be aired on &TV from 19 June, and the 26-episodic ‘Dev Anand’ will be aired on Colors in July. “We are working on another show with Star Plus (reportedly a period drama of a king and its three daughters), shooting for which will start soon,” Parvez and Srivastava said.

    “We have treated the legendary character of Kans with a fresh perspective. Kans has always been portrayed as a ‘cruel character’ from the maternal side of Lord Krishna, but we are presenting him as an entertaining character,” Parvez and Srivastava said.

    “Dev Anand is an interesting show — the past story of his life will be revealed as we go ahead episode after episode. In every episode, he handles a new case. There is also an inbuilt story there which reveals as to how he became a detective — so, there are a lot of twists and turns in the show,” Parvez and Srivastava informed.

    The Peninsula Pictures’ duo said: “Shree Krishna’s story revolves around the life of Krishna. It focuses on Radha differently. But, we are primarily focusing on the journey of Krishna — the reason behind his birth, what was going on the earth that warranted a new avatar to come, and how this incarnation is different from other avatars.”

    Whether mythology and fantasy concepts work in India, the duo replied in the affirmative. “They work in India, especially since we have improveed a lot in terms of VFX and other technology. The visuals now are real and believable. So, it works and also excites the youth.”

    Parvez, who once worked with Four Lions Productions and Gul Khan, later founded Peninsula with Srivastava, to explore things on his own. Vishkanya, Peninsula’s first show to hit the screens, that had different kind of graphics and visual effects, was a story of a female protagonist who was drawn into revenge in the midst of a blossoming love story. The show, which was launched on Zee TV on 28 March in 6.30pm band from Monday-Friday, failed to garner positive ratings. According to BARC data, in week 18, the show garnered 2029 Impressions’ 000s whereas, in week 19, the channel witnessed a slight hike, but, in week 20 and 21, ratings nosedived with 1648 Impressions ‘000s and 1347 Impressions ‘000s, respectively.

    “It was an experiment — It didn’t work. Although it ran for five to six months, we think the time slot was too early for this kind of a story. If it would have been telecast in prime time, probably there could have been a different outcome. Some things work, some don’t, but it’s always good to learn and not repeat.”

  • Hindi GECs set sights on ad revenues

    Hindi GECs set sights on ad revenues

    MUMBAI: Change is the only constant is an oft-repeated cliché. And we have seen Hindi general entertainment channels brining in their changing streaks of programming every year. Known for setting trends and bold moves, Star India’s Hindi GEC Star Plus was the first broadcaster to open a new slot by extending its early fringe primetime from 5.30 pm onwards on 15 June, 2015 with Mere Angne Mein (MAM). The show failed to generate positive ratings, and hence later the channel changed the time slot and made it a half hour show and started airing it at 6pm.

    On May 9 Star Plus had reopened the slot with Beyond Dreams’ Jana Na Dil Se Door but later it changed the show’s timings and started airing it at the 10.30 pm time band. On the other hand, Zee TV extended its early primetime to the 6.30 slot with Vishkanya. Colors’ early primetime starts at the 6 pm time band whereas Sony Entertainment channel’s primetime starts from 8pm. Zee Network’s new entrant &TV has recently forayed into 7pm time band with its new show Waaris.

    The channels are not only experimenting with the content but also experimenting by expanding their primetime slot to increase ad revenue. Speaking about the extended primetime to Indiantelevision.com, Sunshine Productions founder Sudhir Sharma said, “It’s a good thing for producers and for the viewers as well. Instead of producing four hours of content they are now going to produce five to six hours of it. That also means that the business and the industry is improving and advertising revenue is coming up that is the reason why I think all the broadcasters have started increasing their primetime. There is the availability of clients/advertisers hence they are increasing their primetime slots.”

    Early time slots budgets are different and advertising fee for the ten second slot is different as compared to regular primetime. “This is a business decision that they are doing shows at 6pm or 630 pm. Now on every channel you will see there are the shows on early primetime. It will always be a fight to get ratings on early the primetime slot but that is what the challenge is about. There is a requirement and there are advertisers available. They will not pay the broadcaster as much as the 9 – 10 pm time slot, but that is business strategy,” Sharma further added.

    BBC Worldwide India SVP and GM Myleeta Aga added, “Extending primetime is a welcome thing. Different day parts will have different kinds of audiences. Of course the early fringe and primetime part will be more family co-viewing and maybe during the late part one can try some edgier content, but it’s not a huge change. It’s been there, everybody is trying things one project at a time to see what works.”

    It’s clear that the broadcasters’ decision to extend their primetime slot is not to garner more eyeballs but to attract additional advertising revenue. “Channels claim that 7 pm -12pm is their primetime while earlier it was 7pm – 11pm and even before that it was 8-10pm. It has changed with time and it has changed because of revenue pressure and not because of garnering more eyeballs. The audiences have not particularly increased during those time slots. If you look at the consumer class, it is larger in the metros. They have more money to spend in the larger towns than the smaller towns,” explained a media planner.

    On an average, the 10 second slot ad rate could be between Rs 7000 to Rs 10,000 for 5pm-6pm time band and Rs 15000 Rs 17000 for 6pm and 6.30 pm time slot. But the media planning fraternity believes that the placement of a show majorly depends on its content. “Star Plus has done a lot as a first mover and if the show is good you will find the audience. There is a sizable audience at 500 or 5.30pm, though it’s not as big as the primetime audience, but I think the slot offers a lot more potential. If the show is good then I am sure it will find the audience as well,” the media planner added.

    Undoubtedly, content is the king. The whole money game largely depends on what kind of content the channel is feeding to its consumer. Sharma further explained, “The latest release on Star Plus or Colors, Life OK, Zee or &TV for that matter — Humari Bahu Rajnikant or may be Ishqbaaz, which is launching today, there is a definite change in terms of storytelling, they are not only about a small town girl, how she survives or how she is in Sasural. Various topics are being taped which is a fantastic sign. There is a definite demand and need for different kind of programming.”

    “The main current trend in the industry that we are seeing about the kind of content is supernatural. That is certainly one trend. I think there continue to be attempts to have slightly different ways of storytelling. For example a new show on Life OK has a male lead as also on Star Plus’s Ishqbaaz. There is an appetite to try different things, but it’s not a huge change, it’s very small and subtle moves that broadcasters are making. The more bolder stuff is not necessaril resonating with the audience,” Aga opined.

    Weekend programming is another new trend that is affecting the Hindi GEC waves. Sunshine Productions is among the few production houses which tried to experiment with Gulmohar Grand.

    Sharma said, “We are one of the few production companies that have done many weekend shows. In India we haven’t tried fully and effectively weekend programming. Either the shows have not been marketed properly or they are too expensive to begin with. It’s a question of the viability for the producers and broadcasters versus popularity, there is no perfect match is what we have found.”

    “Weekend programming is still not a part of our viewing habits and it will take some time. We need some more consistent programming on weekends. We do it for a while and change and come back to nonfiction and back again to the daily shows on Saturday and Sunday. Unless you are doing it long enough for habits to form, it will be difficult to get good audiences on weekends for the episodic dramas,” Aga explained.

    Will this new trend of coining new slots as primetime work for the broadcasters? Is it sustainable? Will it work this time around? And though Content is King, the Advertiser is Emperor for the broadcaster and the Viewer is God for all these players. So will the King maker be able to convince the emperor and god/s on a sustainable repeatable basis? Only God can tell, or maybe even she/he/it can’t? Only time will, that is for sure! In the meantime hats off to the industry for making story telling so innovative, older stories more interesting, from another perspective, looking at a Ramayana from Sita’s angle or a Mahabharata from Karna’s point of view are cases in point, for creating additional jobs, for helping in the circulation of money, for …. The benefits go a long way across the value chain.

    Also read

    http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-reopens-530pm-primetime-band-with-jana-na-dil-se-door-160509

    http://www.indiantelevision.com/television/tv-shows/fiction/zee-tv-joins-weekend-ratings-battle-with-amma-at-1030pm-time-slot-160616

  • Hindi GECs set sights on ad revenues

    Hindi GECs set sights on ad revenues

    MUMBAI: Change is the only constant is an oft-repeated cliché. And we have seen Hindi general entertainment channels brining in their changing streaks of programming every year. Known for setting trends and bold moves, Star India’s Hindi GEC Star Plus was the first broadcaster to open a new slot by extending its early fringe primetime from 5.30 pm onwards on 15 June, 2015 with Mere Angne Mein (MAM). The show failed to generate positive ratings, and hence later the channel changed the time slot and made it a half hour show and started airing it at 6pm.

    On May 9 Star Plus had reopened the slot with Beyond Dreams’ Jana Na Dil Se Door but later it changed the show’s timings and started airing it at the 10.30 pm time band. On the other hand, Zee TV extended its early primetime to the 6.30 slot with Vishkanya. Colors’ early primetime starts at the 6 pm time band whereas Sony Entertainment channel’s primetime starts from 8pm. Zee Network’s new entrant &TV has recently forayed into 7pm time band with its new show Waaris.

    The channels are not only experimenting with the content but also experimenting by expanding their primetime slot to increase ad revenue. Speaking about the extended primetime to Indiantelevision.com, Sunshine Productions founder Sudhir Sharma said, “It’s a good thing for producers and for the viewers as well. Instead of producing four hours of content they are now going to produce five to six hours of it. That also means that the business and the industry is improving and advertising revenue is coming up that is the reason why I think all the broadcasters have started increasing their primetime. There is the availability of clients/advertisers hence they are increasing their primetime slots.”

    Early time slots budgets are different and advertising fee for the ten second slot is different as compared to regular primetime. “This is a business decision that they are doing shows at 6pm or 630 pm. Now on every channel you will see there are the shows on early primetime. It will always be a fight to get ratings on early the primetime slot but that is what the challenge is about. There is a requirement and there are advertisers available. They will not pay the broadcaster as much as the 9 – 10 pm time slot, but that is business strategy,” Sharma further added.

    BBC Worldwide India SVP and GM Myleeta Aga added, “Extending primetime is a welcome thing. Different day parts will have different kinds of audiences. Of course the early fringe and primetime part will be more family co-viewing and maybe during the late part one can try some edgier content, but it’s not a huge change. It’s been there, everybody is trying things one project at a time to see what works.”

    It’s clear that the broadcasters’ decision to extend their primetime slot is not to garner more eyeballs but to attract additional advertising revenue. “Channels claim that 7 pm -12pm is their primetime while earlier it was 7pm – 11pm and even before that it was 8-10pm. It has changed with time and it has changed because of revenue pressure and not because of garnering more eyeballs. The audiences have not particularly increased during those time slots. If you look at the consumer class, it is larger in the metros. They have more money to spend in the larger towns than the smaller towns,” explained a media planner.

    On an average, the 10 second slot ad rate could be between Rs 7000 to Rs 10,000 for 5pm-6pm time band and Rs 15000 Rs 17000 for 6pm and 6.30 pm time slot. But the media planning fraternity believes that the placement of a show majorly depends on its content. “Star Plus has done a lot as a first mover and if the show is good you will find the audience. There is a sizable audience at 500 or 5.30pm, though it’s not as big as the primetime audience, but I think the slot offers a lot more potential. If the show is good then I am sure it will find the audience as well,” the media planner added.

    Undoubtedly, content is the king. The whole money game largely depends on what kind of content the channel is feeding to its consumer. Sharma further explained, “The latest release on Star Plus or Colors, Life OK, Zee or &TV for that matter — Humari Bahu Rajnikant or may be Ishqbaaz, which is launching today, there is a definite change in terms of storytelling, they are not only about a small town girl, how she survives or how she is in Sasural. Various topics are being taped which is a fantastic sign. There is a definite demand and need for different kind of programming.”

    “The main current trend in the industry that we are seeing about the kind of content is supernatural. That is certainly one trend. I think there continue to be attempts to have slightly different ways of storytelling. For example a new show on Life OK has a male lead as also on Star Plus’s Ishqbaaz. There is an appetite to try different things, but it’s not a huge change, it’s very small and subtle moves that broadcasters are making. The more bolder stuff is not necessaril resonating with the audience,” Aga opined.

    Weekend programming is another new trend that is affecting the Hindi GEC waves. Sunshine Productions is among the few production houses which tried to experiment with Gulmohar Grand.

    Sharma said, “We are one of the few production companies that have done many weekend shows. In India we haven’t tried fully and effectively weekend programming. Either the shows have not been marketed properly or they are too expensive to begin with. It’s a question of the viability for the producers and broadcasters versus popularity, there is no perfect match is what we have found.”

    “Weekend programming is still not a part of our viewing habits and it will take some time. We need some more consistent programming on weekends. We do it for a while and change and come back to nonfiction and back again to the daily shows on Saturday and Sunday. Unless you are doing it long enough for habits to form, it will be difficult to get good audiences on weekends for the episodic dramas,” Aga explained.

    Will this new trend of coining new slots as primetime work for the broadcasters? Is it sustainable? Will it work this time around? And though Content is King, the Advertiser is Emperor for the broadcaster and the Viewer is God for all these players. So will the King maker be able to convince the emperor and god/s on a sustainable repeatable basis? Only God can tell, or maybe even she/he/it can’t? Only time will, that is for sure! In the meantime hats off to the industry for making story telling so innovative, older stories more interesting, from another perspective, looking at a Ramayana from Sita’s angle or a Mahabharata from Karna’s point of view are cases in point, for creating additional jobs, for helping in the circulation of money, for …. The benefits go a long way across the value chain.

    Also read

    http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-reopens-530pm-primetime-band-with-jana-na-dil-se-door-160509

    http://www.indiantelevision.com/television/tv-shows/fiction/zee-tv-joins-weekend-ratings-battle-with-amma-at-1030pm-time-slot-160616

  • Is supernatural a winning formula for Colors?

    Is supernatural a winning formula for Colors?

    MUMBAI: Remember shows like Aahat aired on Sony Entertainment Television, Woh and The Zee Horror Show on Zee TV? Recall those scary faces, the revolting dead bodies, flying furniture and conjured up fires from nowhere with special effects, because that was what was usually ‘patent’ for a horror show? Well, decades after such ‘horror’ shows almost vanished from prime time, supernatural is making a big time comeback on Indian television.

    The 90s of the previous century saw a few broadcasters and production houses going gaga over supernatural or horror fiction series, but after a certain period of time the genre was almost wiped off. Now, from Daayans to a shape shifting wolf to Naaginsto Makhi, Hindi GEC has recently witnessed number of aspects of the supernatural element. But only Colors seems to have cracked the supernatural code. It started with Naagin and the trend of supernatural characters after that has become unstoppable.

    In the first week of its launch, the weekend fiction show Naagin overtook the top five programmes on Hindi GECs. After breaking records with Naagin, its production house Balaji Telefilm’s is all set to launch a new show Kawach… Kaali Shaktiyon Se also on Colors, yet another supernatural show based on exorcism.

    An industry source close to the people involved with Naagin revealed to Indiantelevision.com that the show cost is between Rs 20 – 25 lakh per episode. On the ad rates front, Naagin commands about Rs 1.5 lakh for a 10 second slot. A sources close to the channel informed that the production cost of Balaji’s Kawach has been estimated at between Rs 15-20 lakhs per episode.

    Speaking on the success of Naagin Colors programming head Manisha Sharma said, “Series like Naagin are edgy, they move faster and you can experiment with them. They don’t follow the grammar of soaps. We had this 8pm slot vacant and luckily we were the first one to encash it.”

    “We are truly a variety entertainment channel. We give audiences soaps like Naagin, comedy shows, reality such as India’s Got Talent and Fear Factor. Our strategy is ‘Let’s put up the variety and be ahead of the game’. We were first ones to do Naagin and we will be first ones to do Kawach. There is a huge bunch of people that watch such shows and we are just trying to open up that market in India,” explained Sharma.

    Speaking about the trend, a senior creative director said, “The Makhi element was used in Sasural Simar Ka to increase TRPs’ that eventually didn’t happen. If we talk about Naagin, it is just a revenge story, but it is packed with good content and strong casting. Naagin undoubtedly is a well-crafted story. “

    “Supernatural characters have been used by many in their shows, but for some they didn’t work out well. Shows like Vishkanyaand Adhuri Kahani Humari failed to generate positive ratings even after using power packed VFX. Ideas can be supernatural but they need to be well crafted,” said another creative head.

    From the ratings it’s clear the Vishkanya launched by Zee TV on 28 March at 6.30 pm time band from Monday- Friday failed to garner positive ratings for the channel. According to the BARC data, in week 18 the show garnered 2029 Impressions ‘000s while in week 19 the channel witnessed a slight hike in ratings with 2107 Impressions ‘000s but in week 20 and week 21 ratings just nosedived with 1648 Impressions ‘000s and 1347 Impressions ‘000s respectively.

    On the other hand, another Balaji show on &TV, Yeh Kahan Aa Gaye Hum launched on 26 October at the 9.30 time slot fromMonday- Friday had to include the track of a cursed tiger with supernatural elements to pep up its ratings. In week 18, the show recorded, 1142 Impressions ‘000s while in week 19 and 20 ratings were slightly increased from 1255 Impressions ’000s and 1298 Impressions ‘000s. But again in week 21, the show saw a dip in ratings and recorded 1297 Impressions ‘000s.

    Adhuri Kahani Hamari on &TV was about reincarnation also revolved around a snake went off air on 13 May. The show failed to garner positive ratings for the channel. In week 18, the show recorded 726 Impressions ‘000s, while in week 19, the show closed at 1025 Impressions ‘000s.

    While speaking with Indiantelevision in an earlier interview, RBNL CEO Tarun Katial had said, “One horror show starts many starts, one crime show starts many others to make them, it’s a trend. People do enough of the genre and then they move to the next one.”

    Katial further added, “I think that content is getting more innovative and more lateral. People are thinking of different ways of storytelling. We have to put imagination around this. You know if we were to call Naagin regressive then we should also callVampire Diaries regressive but we watch Vampire Diaries and we don’t call it regressive. All the sci-fi or supernatural that goes around on American television, we don’t call it regressive because it comes from Hollywood.”

    “These all are disruptive trends In fact as far as regular story telling goes, every show needs to outshout others so either there is a high point or there is some action or outdoor that happened because when you do something like horror fiction or supernatural you draw lot of attention and if your story telling is strong you retain that attention which then converts into ratings. I think from time to time makers keep doing this to get that spike. But this can be a trap if you are doing things, those things should not damage the credibility of the show,” opined a senior producer.

    Whether it is the broadcaster and production house that are producing such creative content just to create the buzz and for high ratings, it has definitely managed to engross audiences. Balaji Telefilms which is famous for all the typical Saas – Bahu dramas and reincarnation love stories is slowly moving ahead with the supernatural mantra.

    Colors has already announced that it will come back with Naagin season 2 soon and now it’s Kawach that is all set to scare small screens viewers. These are interesting times and it will be interesting to see that how Colors and Balaji encash their new offerings.

  • Is supernatural a winning formula for Colors?

    Is supernatural a winning formula for Colors?

    MUMBAI: Remember shows like Aahat aired on Sony Entertainment Television, Woh and The Zee Horror Show on Zee TV? Recall those scary faces, the revolting dead bodies, flying furniture and conjured up fires from nowhere with special effects, because that was what was usually ‘patent’ for a horror show? Well, decades after such ‘horror’ shows almost vanished from prime time, supernatural is making a big time comeback on Indian television.

    The 90s of the previous century saw a few broadcasters and production houses going gaga over supernatural or horror fiction series, but after a certain period of time the genre was almost wiped off. Now, from Daayans to a shape shifting wolf to Naaginsto Makhi, Hindi GEC has recently witnessed number of aspects of the supernatural element. But only Colors seems to have cracked the supernatural code. It started with Naagin and the trend of supernatural characters after that has become unstoppable.

    In the first week of its launch, the weekend fiction show Naagin overtook the top five programmes on Hindi GECs. After breaking records with Naagin, its production house Balaji Telefilm’s is all set to launch a new show Kawach… Kaali Shaktiyon Se also on Colors, yet another supernatural show based on exorcism.

    An industry source close to the people involved with Naagin revealed to Indiantelevision.com that the show cost is between Rs 20 – 25 lakh per episode. On the ad rates front, Naagin commands about Rs 1.5 lakh for a 10 second slot. A sources close to the channel informed that the production cost of Balaji’s Kawach has been estimated at between Rs 15-20 lakhs per episode.

    Speaking on the success of Naagin Colors programming head Manisha Sharma said, “Series like Naagin are edgy, they move faster and you can experiment with them. They don’t follow the grammar of soaps. We had this 8pm slot vacant and luckily we were the first one to encash it.”

    “We are truly a variety entertainment channel. We give audiences soaps like Naagin, comedy shows, reality such as India’s Got Talent and Fear Factor. Our strategy is ‘Let’s put up the variety and be ahead of the game’. We were first ones to do Naagin and we will be first ones to do Kawach. There is a huge bunch of people that watch such shows and we are just trying to open up that market in India,” explained Sharma.

    Speaking about the trend, a senior creative director said, “The Makhi element was used in Sasural Simar Ka to increase TRPs’ that eventually didn’t happen. If we talk about Naagin, it is just a revenge story, but it is packed with good content and strong casting. Naagin undoubtedly is a well-crafted story. “

    “Supernatural characters have been used by many in their shows, but for some they didn’t work out well. Shows like Vishkanyaand Adhuri Kahani Humari failed to generate positive ratings even after using power packed VFX. Ideas can be supernatural but they need to be well crafted,” said another creative head.

    From the ratings it’s clear the Vishkanya launched by Zee TV on 28 March at 6.30 pm time band from Monday- Friday failed to garner positive ratings for the channel. According to the BARC data, in week 18 the show garnered 2029 Impressions ‘000s while in week 19 the channel witnessed a slight hike in ratings with 2107 Impressions ‘000s but in week 20 and week 21 ratings just nosedived with 1648 Impressions ‘000s and 1347 Impressions ‘000s respectively.

    On the other hand, another Balaji show on &TV, Yeh Kahan Aa Gaye Hum launched on 26 October at the 9.30 time slot fromMonday- Friday had to include the track of a cursed tiger with supernatural elements to pep up its ratings. In week 18, the show recorded, 1142 Impressions ‘000s while in week 19 and 20 ratings were slightly increased from 1255 Impressions ’000s and 1298 Impressions ‘000s. But again in week 21, the show saw a dip in ratings and recorded 1297 Impressions ‘000s.

    Adhuri Kahani Hamari on &TV was about reincarnation also revolved around a snake went off air on 13 May. The show failed to garner positive ratings for the channel. In week 18, the show recorded 726 Impressions ‘000s, while in week 19, the show closed at 1025 Impressions ‘000s.

    While speaking with Indiantelevision in an earlier interview, RBNL CEO Tarun Katial had said, “One horror show starts many starts, one crime show starts many others to make them, it’s a trend. People do enough of the genre and then they move to the next one.”

    Katial further added, “I think that content is getting more innovative and more lateral. People are thinking of different ways of storytelling. We have to put imagination around this. You know if we were to call Naagin regressive then we should also callVampire Diaries regressive but we watch Vampire Diaries and we don’t call it regressive. All the sci-fi or supernatural that goes around on American television, we don’t call it regressive because it comes from Hollywood.”

    “These all are disruptive trends In fact as far as regular story telling goes, every show needs to outshout others so either there is a high point or there is some action or outdoor that happened because when you do something like horror fiction or supernatural you draw lot of attention and if your story telling is strong you retain that attention which then converts into ratings. I think from time to time makers keep doing this to get that spike. But this can be a trap if you are doing things, those things should not damage the credibility of the show,” opined a senior producer.

    Whether it is the broadcaster and production house that are producing such creative content just to create the buzz and for high ratings, it has definitely managed to engross audiences. Balaji Telefilms which is famous for all the typical Saas – Bahu dramas and reincarnation love stories is slowly moving ahead with the supernatural mantra.

    Colors has already announced that it will come back with Naagin season 2 soon and now it’s Kawach that is all set to scare small screens viewers. These are interesting times and it will be interesting to see that how Colors and Balaji encash their new offerings.

  • The Naagin concept is back again with a vengeance, this time as Vishkanya on Zee TV

    The Naagin concept is back again with a vengeance, this time as Vishkanya on Zee TV

    MUMBAI: After the huge success of Naagin, it seems there is market for more stories based on the supernatural across channels.

    However, the ‘Naagin’ or ‘Ichhadhari Naagin’ trend is not new in India and has been seen in several films like the Sridevi starrers Naagin, Nagina, Sheshnaag and also Mallika Sherawat’s Hiss.

    In fact, Zee TV had in 2007 launched a show on the same concept titled Naagin – Waadon Ki Agnipariksha produced by AK Films. The series ran for three years and completed 219 episodes.

    Once again experimenting with this concept, Zee TV is all set to launch its upcoming show Vishkanyafrom 21 March, to be aired from Monday to Friday at the 10.30 pm slot.

    Produced by Peninsula Pictures, Vishkanya is an extraordinary love story of star crossed lovers from the mysterious heartland of Kolkata. It is a story about  the female protagonist who would be drawn into a revenge tale in the midst of a blossoming love story.

    Though the promo of the show looks appealing and promising because of its graphics and visual effects, it will be interesting to see how the show penetrates the minds of the viewers in weeks to come.

  • The Naagin concept is back again with a vengeance, this time as Vishkanya on Zee TV

    The Naagin concept is back again with a vengeance, this time as Vishkanya on Zee TV

    MUMBAI: After the huge success of Naagin, it seems there is market for more stories based on the supernatural across channels.

    However, the ‘Naagin’ or ‘Ichhadhari Naagin’ trend is not new in India and has been seen in several films like the Sridevi starrers Naagin, Nagina, Sheshnaag and also Mallika Sherawat’s Hiss.

    In fact, Zee TV had in 2007 launched a show on the same concept titled Naagin – Waadon Ki Agnipariksha produced by AK Films. The series ran for three years and completed 219 episodes.

    Once again experimenting with this concept, Zee TV is all set to launch its upcoming show Vishkanyafrom 21 March, to be aired from Monday to Friday at the 10.30 pm slot.

    Produced by Peninsula Pictures, Vishkanya is an extraordinary love story of star crossed lovers from the mysterious heartland of Kolkata. It is a story about  the female protagonist who would be drawn into a revenge tale in the midst of a blossoming love story.

    Though the promo of the show looks appealing and promising because of its graphics and visual effects, it will be interesting to see how the show penetrates the minds of the viewers in weeks to come.