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Tag: Vishal Maheshwari

  • Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    MUMBAI: Bollywood director, producer and auteur Vikram Bhatt is all set to launch two new premium shows on Viu, the OTT video on demand entertainment service of Vuclip. The shows commissioned by the platform will be co-produced by Bhatt and digital media company Culture Machine. The two new shows are slated to be released exclusively on Viu in the first quarter of 2017.

    “With an auteur par excellence like Vikram Bhatt presenting the soon to be launched shows, subscribers of Viu should be in for a visual treat come 2017,” said Vuclip India country head Vishal Maheshwari.

    The first of the untitled shows falls under the urban thriller genre with supernatural elements, while the other show is based on the life of a reigning Bollywood star who overcomes odds to achieve superstardom, offering viewers an inside view of the world of glamour, elusive love and scandalous controversies that are associated with it.

    A veteran of four movies shot in 3D, Bhatt will be using a new filming technology for one of these shows.

    “Always exciting to work on projects for a digital audience. The creative challenge is to hold on to their attention and make them want for more”, said Bhatt. “The allure of the paranormal that plays on in your minds and the vicarious thrill of knowing what it is like to lead the life of a Bollywood star are sure to glue the audience to their laptop or mobile screens.”

    He further added, “The star cast will be announced in the next ten days. What you can expect is very strong characterizations of the female protagonists”.

    Cricketer Virender Sehwag’s micro series Viru ke Funde and cricket humorist Vikram Sathaye’s chat show What the Duck are originals which have had a successful run on Viu.

  • Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    MUMBAI: Bollywood director, producer and auteur Vikram Bhatt is all set to launch two new premium shows on Viu, the OTT video on demand entertainment service of Vuclip. The shows commissioned by the platform will be co-produced by Bhatt and digital media company Culture Machine. The two new shows are slated to be released exclusively on Viu in the first quarter of 2017.

    “With an auteur par excellence like Vikram Bhatt presenting the soon to be launched shows, subscribers of Viu should be in for a visual treat come 2017,” said Vuclip India country head Vishal Maheshwari.

    The first of the untitled shows falls under the urban thriller genre with supernatural elements, while the other show is based on the life of a reigning Bollywood star who overcomes odds to achieve superstardom, offering viewers an inside view of the world of glamour, elusive love and scandalous controversies that are associated with it.

    A veteran of four movies shot in 3D, Bhatt will be using a new filming technology for one of these shows.

    “Always exciting to work on projects for a digital audience. The creative challenge is to hold on to their attention and make them want for more”, said Bhatt. “The allure of the paranormal that plays on in your minds and the vicarious thrill of knowing what it is like to lead the life of a Bollywood star are sure to glue the audience to their laptop or mobile screens.”

    He further added, “The star cast will be announced in the next ten days. What you can expect is very strong characterizations of the female protagonists”.

    Cricketer Virender Sehwag’s micro series Viru ke Funde and cricket humorist Vikram Sathaye’s chat show What the Duck are originals which have had a successful run on Viu.

  • Viu forays into micro originals with ‘Viru Ke Funde’

    Viu forays into micro originals with ‘Viru Ke Funde’

    MUMBAI: Vuclip, a PCCW Media Company and the leading premium video on demand (VOD) service for emerging markets, has today announced the launch of ‘Viru ke Funde’, a fifteen episode web series that will be streamed on Vuclip’s OTT Video on Demand Service – Viu.

    Virender Sehwag will play the central character in the show and will be seen doling out advice to his group of friends on issues such as weight loss, managing stress, dodging telemarketers and the taxman as well as ways to win an argument with your better half and learning to cope with your mother-in-law’s taunts among others.

    The show was conceptualized based on Vuclip’s research insight that 60% of India’s digital audiences show the propensity to consume cricket focused comedy genre content which ties well with Sehwag’s raw, earthy and ‘in your face’ humor which has made him a Twitter sensation with over 7.5 million followers.

    The first five episodes of the show have been released today on Viu, with one new episode scheduled to be released every day for the next ten days until 2 December 2016.

    With a run time of about two minutes per episode, the show marks the advent of ‘Micro Originals’ – short form snackable video content aimed at entertaining the mobile audience ‘on the go.’ This effort also underscores Viu’s differentiated short form content strategy.

    Vuclip India country head Vishal Maheshwari said, “Viu is a celebration of fandom and a video destination that knows its viewers’ entertainment quotient. Much like our first original show ‘What the Duck,’ this series too will enable fans of Virender Sehwag to see him in his off-field personality which they have grown to like. ‘Viru Ke Funde’ is an exciting addition to our catalog of originals for our viewers.”

    Sehwag said, “Life is all about keeping things simple. See the Ball, Hit the Ball! Viru ke Funde is about sharing what I have learned in life and cricket with my real friends, making the experience all the more ‘FUN.’ I am delighted to partner with Viu which has given me a platform to engage with my fans through the digital medium. I hope the show will give you as much thrill as my batting did.”

    Links to the first five episodes of ‘Viru Ke Funde’

    Promo – https://www.viu.com/en/media/1139615025?containerId=playlist-24122189

    Funda #1: How to Win an Argument with your Wife

    https://www.viu.com/en/media/1139341106?containerId=playlist-24122189

    Funda #2: How to behave in a 5 Star Hotel

    https://www.viu.com/en/media/1139341134?containerId=playlist-24122189

    Funda #3: How To Increase Facebook Likes 

    https://www.viu.com/en/media/1139341139?containerId=playlist-24122189

    Funda #4: How To Manage Stress

    https://www.viu.com/en/media/1139341149?containerId=playlist-24122189

    Funda #5: How To Lose Weight

    https://www.viu.com/en/media/1139341137?containerId=playlist-24122189

  • Viu forays into micro originals with ‘Viru Ke Funde’

    Viu forays into micro originals with ‘Viru Ke Funde’

    MUMBAI: Vuclip, a PCCW Media Company and the leading premium video on demand (VOD) service for emerging markets, has today announced the launch of ‘Viru ke Funde’, a fifteen episode web series that will be streamed on Vuclip’s OTT Video on Demand Service – Viu.

    Virender Sehwag will play the central character in the show and will be seen doling out advice to his group of friends on issues such as weight loss, managing stress, dodging telemarketers and the taxman as well as ways to win an argument with your better half and learning to cope with your mother-in-law’s taunts among others.

    The show was conceptualized based on Vuclip’s research insight that 60% of India’s digital audiences show the propensity to consume cricket focused comedy genre content which ties well with Sehwag’s raw, earthy and ‘in your face’ humor which has made him a Twitter sensation with over 7.5 million followers.

    The first five episodes of the show have been released today on Viu, with one new episode scheduled to be released every day for the next ten days until 2 December 2016.

    With a run time of about two minutes per episode, the show marks the advent of ‘Micro Originals’ – short form snackable video content aimed at entertaining the mobile audience ‘on the go.’ This effort also underscores Viu’s differentiated short form content strategy.

    Vuclip India country head Vishal Maheshwari said, “Viu is a celebration of fandom and a video destination that knows its viewers’ entertainment quotient. Much like our first original show ‘What the Duck,’ this series too will enable fans of Virender Sehwag to see him in his off-field personality which they have grown to like. ‘Viru Ke Funde’ is an exciting addition to our catalog of originals for our viewers.”

    Sehwag said, “Life is all about keeping things simple. See the Ball, Hit the Ball! Viru ke Funde is about sharing what I have learned in life and cricket with my real friends, making the experience all the more ‘FUN.’ I am delighted to partner with Viu which has given me a platform to engage with my fans through the digital medium. I hope the show will give you as much thrill as my batting did.”

    Links to the first five episodes of ‘Viru Ke Funde’

    Promo – https://www.viu.com/en/media/1139615025?containerId=playlist-24122189

    Funda #1: How to Win an Argument with your Wife

    https://www.viu.com/en/media/1139341106?containerId=playlist-24122189

    Funda #2: How to behave in a 5 Star Hotel

    https://www.viu.com/en/media/1139341134?containerId=playlist-24122189

    Funda #3: How To Increase Facebook Likes 

    https://www.viu.com/en/media/1139341139?containerId=playlist-24122189

    Funda #4: How To Manage Stress

    https://www.viu.com/en/media/1139341149?containerId=playlist-24122189

    Funda #5: How To Lose Weight

    https://www.viu.com/en/media/1139341137?containerId=playlist-24122189

  • Vuclip hires Vishal Maheshwari as country manager – India

    Vuclip hires Vishal Maheshwari as country manager – India

    MUMBAI: As it gears up to launch its Over-The-Top (OTT) video streaming service in the country, Vuclip has roped in former Yahoo! India director Vishal Maheshwari as country manager in India.

     

    Maheshwari’s core responsibilities will include driving consumer adoption, engagement and monetisation for the video on demand (VOD) service in India through strategic partnerships, service innovation and consumer insights. 

     

    The appointment also reflects the company’s strategic intent to expand market share in a hyper competitive VOD market like India post the entry of international players like Netflix and HOOQ.

     

    What’s more, Vuclip is also looking at transitioning from a B2B to a consumer facing company.

     

    Maheshwari joins Vuclip with over 15 years of experience in the telecom and mobile internet space with organisations such as Yahoo! India and BPL Mobile, and 10 years of product and brand management experience at Parle, Warner Lambert and SBI Cards.

     

    Vuclip COO Arun Prakash said, “We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on-board to lead our OTT service in India. With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds and devices. Vishal’s leadership, consumer centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.”

     

    “The ever evolving video space in India offers the thrill of a challenge. It is my endeavor to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen,” added Maheshwari.

     

    Vuclip has a free user base of 20 million and a paying subscriber base in excess of five million people in India. The company’s OTT service in India will see tough competition from existing players like Netflix, Hotstar, HOOQ, Sony Liv, Ditto TV and ErosNow amongst others.

  • Vuclip hires Vishal Maheshwari as country manager – India

    Vuclip hires Vishal Maheshwari as country manager – India

    MUMBAI: As it gears up to launch its Over-The-Top (OTT) video streaming service in the country, Vuclip has roped in former Yahoo! India director Vishal Maheshwari as country manager in India.

     

    Maheshwari’s core responsibilities will include driving consumer adoption, engagement and monetisation for the video on demand (VOD) service in India through strategic partnerships, service innovation and consumer insights. 

     

    The appointment also reflects the company’s strategic intent to expand market share in a hyper competitive VOD market like India post the entry of international players like Netflix and HOOQ.

     

    What’s more, Vuclip is also looking at transitioning from a B2B to a consumer facing company.

     

    Maheshwari joins Vuclip with over 15 years of experience in the telecom and mobile internet space with organisations such as Yahoo! India and BPL Mobile, and 10 years of product and brand management experience at Parle, Warner Lambert and SBI Cards.

     

    Vuclip COO Arun Prakash said, “We are excited for Indian consumers in 2016 to experience a whole new way of entertainment on the go and pleased to have Vishal come on-board to lead our OTT service in India. With India in digital overdrive, creative thinking, fleet-footedness and focused execution are required to win over consumers’ hearts, minds and devices. Vishal’s leadership, consumer centric thought process, passion for product and brand, and value creation for partners will lead Vuclip and this entire industry in India.”

     

    “The ever evolving video space in India offers the thrill of a challenge. It is my endeavor to make 2016 a year of delight for the Indian audience in the entertainment and OTT space. I believe Vuclip is best positioned to make that happen,” added Maheshwari.

     

    Vuclip has a free user base of 20 million and a paying subscriber base in excess of five million people in India. The company’s OTT service in India will see tough competition from existing players like Netflix, Hotstar, HOOQ, Sony Liv, Ditto TV and ErosNow amongst others.