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Tag: Vishal Gupta

  • Youmaa announces Genelia Deshmukh as brand ambassador

    Youmaa announces Genelia Deshmukh as brand ambassador

    Mumbai: Youmaa, a children’s clothing brand committed to revolutionising the industry, proudly unveils its collaboration with renowned actress and multilingual cinema icon, Genelia Deshmukh, as its brand ambassador. This partnership marks a significant milestone in the world of kids’ fashion, with both entities sharing a vision of celebrating the innocence and wonder of childhood.

    Genelia Deshmukh, known for her versatility as an actress, producer, philanthropist, and entrepreneur, brings a unique perspective to the world of children’s fashion. As a devoted mother of two, she understands the importance of quality, comfort, and style in kids’ clothing. Her endorsement reflects her trust in Youmaa’s dedication to crafting extraordinary garments that embody the magic of childhood.

    “At its core, Youmaa is about celebrating the joy, wonder, and innocence of childhood,” said Genelia Deshmukh. “It’s a brand that resonates with the love and care every parent pours into their child’s world.”

    At Youmaa, the mission is simple yet profound – to infuse every garment with the enchantment of childhood. Founded by a group of passionate parents, Youmaa is more than just a clothing brand; it’s a celebration of imagination, creativity, and wonder.

    Speaking on this sentiment, Youmaa co-founder Vishal Gupta shared, “Our journey with Youmaa began with a simple idea – to make clothes that capture the essence of childhood. As parents, we know how important it is for kids to feel comfortable and happy in what they wear. That’s why every Youmaa outfit is designed with love and care, so kids can feel like their true selves.”

    Youmaa stands out for its commitment to quality and comfort, offering a range of colorful kids’ wear for boys and girls aged two to ten years old, including a selection of unisex outfits. Their clothes are crafted with Cloud Touch Microfiber technology for the softest touch and Adventure-Ready Durability, ensuring ultimate comfort and quality for children. Parent-approved and 100 per cent skin-friendly, Youmaa offers modular styles designed to meet the diverse needs of children.

    The dedication to creating cherished memories resonates in every stitch of Youmaa’s garments, reflecting both the founders’ vision and Genelia’s commitment to nurturing the joys of parenthood.

    Youmaa is currently available on their website www.youmaa.com and will soon be available on FirstCry.com and Ajio. Offline, Youmaa is available at over 100 MBOs in India and aims to expand to over 200 MBOs by the end of the year.

  • Pravis unveils two innovative services to leverage YouTube marketing

    Pravis unveils two innovative services to leverage YouTube marketing

    Mumbai: Pravis, a comprehensive growth marketing agency conceived by Momspresso.com co-founders Vishal Gupta and Prashant Sinha, has announced the launch of two ground-breaking services focused on YouTube, the world’s second-largest search engine. The services are aimed at driving organic growth, designed specifically to address crucial gaps in the market.

    Pravis plays a pivotal role in enhancing brands’ presence on YouTube through its specialized YouTube practice. The innovative tool is dedicated to measuring, increasing, and tracking a brand’s Share of Voice on YouTube. The practice identifies a brand’s share of voice and determines content strategies that resonate effectively with the target audience. This organic strategy promotes meaningful brand conversations, enhancing middle-of-funnel salience and seamlessly translating into improved engagement and customer conversions.

    The second new offering from Pravis is the Content Factory that leverages its proprietary content science framework for enabling well researched video content creation at scale. The practice employees globally benchmarked tools and in-house analysis to identify fresh content creation that resonates with the brand’s target audience and drives performance.

    The YouTube practice at Pravis is led by a dynamic team consisting of Gaurav Gupta, a 2X entrepreneur and IIM-A alumnus, who spearheads the role of driving YouTube as a solution for partner brands.  Anirban Naskar, an IIT-Delhi alumnus and ed-tech entrepreneur, who leads the growth marketing solution at Pravis. Yashika Mittal, with a background in Fork Media and Network 18, heads the Content Factory division, bringing her extensive experience in video production. This collective leadership, along with their diverse industry backgrounds have joined as partners and are instrumental in realizing Pravis’s vision of organic and impactful digital marketing, aligning with the founding principles of reducing brand’s dependence on paid marketing.

    Pravis co-founder Vishal Gupta said, “As brands seek to leverage regional language audiences and videos. We believe that YouTube is arguably the most important platform for brands to focus on. And our YouTube Practice enables brands to harness this platform more effectively.”

    Pravis co-founder Prashant Sinha said, “With our Share of Voice on YouTube service, we aim to cultivate meaningful brand dialogues that resonate with the audience, translating into tangible and impactful growth. Furthermore, our unique Content Science framework is poised to be a game-changer for creating data driven video content at scale to drive effectiveness and efficiencies.  At Pravis, we’re not just offering services, we’re providing a new playbook for driving organic growth.”

    Pravis is already providing its YouTube solutions to leading brands, such as Philips, Johnson & Johnson, Jovees, and Care Health Insurance. 

  • Momspresso.com founders launch growth agency ‘Pravis

    Momspresso.com founders launch growth agency ‘Pravis

    Mumbai: After the successful exit to Honasa (Mamaearth), the founders of Momspresso.com, India’s largest content and influencer platform for women, Vishal Gupta and Prashant Sinha, have announced the launch of their next venture – Pravis. Having created the platform that gave a voice to thousands of women and hundreds of brands, the founders are now offering their demonstrated expertise through a comprehensive growth marketing agency.

    Pravis has been conceptualized with the knowledge that organic growth is the only sustainable path for brands considering the rising costs of the paid media route. With over 11 years of running a tech platform in building brands through proven growth digital marketing techniques, Vishal and Prashant are joined by 6 Partners who are domain experts, with a background in entrepreneurship and digital-first brands who can collectively help brands unlock success through organic growth.

    Pravis uses a set of market-tested best practices and playbooks, empowering brands through content, community, and commerce – the very mantra that drove the immense digital success of key brands associated with Momspresso.com.

    Pravis co-founder Vishal Gupta said, “In an era where paid media costs are skyrocketing, we believe that organic growth is the most sustainable path for brands. With Pravis, we’re excited to bring together a team of experts and proven strategies to empower brands through the convergence of content, community, and commerce. Our journey with Momspresso.com has shown us the incredible power of this approach, and we are committed to helping brands unlock their true potential through organic growth.”

    Pravis co-founder Prashant Sinha said, “After building Momspresso.com from scratch and leveraging the experience of working with 300 brands, we are ready to take the next step – helping brands grow using our widely tested and remarkably successful playbook. We have already got clients like Canara HSBC, PNB Metlife, Philips, Voltas Beko, Urban Company, Jovees and Fitelo which is a strong validation of the differentiated proposition that we offer for brands.”

    Pravis offers a comprehensive spectrum of growth marketing services, including content creation, influencer marketing, digital films, SEM and SMM. Their unique expertise is YouTube Marketing, content creation harnessing their proprietary content science and AI-based optimisation of product listings on e-commerce platforms.

  • PUMA offers green holiday shopping, introducing advanced store Air Quality solutions

    PUMA offers green holiday shopping, introducing advanced store Air Quality solutions

    Mumbai: In a pioneering move for the Indian retail industry, sports brand PUMA India has ushered in a new era of sustainable shopping experience for its customers this festive season. The brand has deployed an Internet of Things (IoT) solution across its stores to maintain improved indoor air quality (IAQ). Shoppers can now step into a PUMA India store anytime to breathe healthier, safer, more efficient indoor air.

    PUMA’s pilot phase saw five stores receive Air Quality (AQ) certifications from the accredited Indian testing lab NABL (Accreditation Board for Testing and Calibration Laboratories), endorsing the program’s effectiveness. The selection criteria of these stores were solely based on AQ statistics, to ensure that the initiative’s benefits extend to diverse regions. An additional 80 stores are in the pipeline to receive IAQ certification, representing PUMA’s commitment to providing a great in-store experience for shoppers.

    The innovative IoT solution of hardware and software connects the store’s electro-mechanical equipment to a central database, enabling real-time energy consumption and IAQ monitoring. The solution operates by continuously collecting and analysing data, controlling equipment operations and providing actionable insights that empower store managers to take actions to optimise energy usage and maintain improved air quality within their retail space. The transformative technology is not just about improving store operations; it’s also about the brand’s commitment to climate action.

    “Our continued investment in technology is a reflection of our commitment to being at the forefront of operating smart and sustainable PUMA retail outlets in the country,” said PUMA India executive director retail Vishal Gupta. “As a brand, PUMA is constantly looking for opportunities to create new experiences for its customers. We are working with the best solutions available to deliver a state-of-the-art shopping experience and improved indoor air quality in the stores for customers this festive season,” he added.

    PUMA is also the first brand in India to deploy this advanced technology across its stores, marking a significant milestone in the country’s retail landscape. As the retail industry grapples with its environmental footprint, PUMA has provided a roadmap towards a greener, cleaner and more responsible shopping environment for customers through this initiative.

    The brand collaborated with EcoEnergy Insights to implement the IoT-enabled solution across the company’s flagship stores in India. EcoEnergy Insights, part of Carrier Global Corporation, is a leading provider of Artificial Intelligence (AI) and IoT-enabled solutions and services. Currently, EcoEnergy Insights provides services to over 55,000 sites globally and in India, supporting its customers in managing energy consumption in their areas in over 600 cities.

    “We are proud to provide IoT technology to PUMA to enhance the in-store experience while helping reduce the stores’ carbon footprint. This is a pioneering programme in sportswear retail in India and we are fully committed to enabling PUMA with the best IoT technology to drive additional value levers like efficient store design and reduced lifecycle asset costs,” said, EcoEnergy Insights general manager, sales, HAPS Dhillon. 

  • Nykaa ropes in Unilever’s Vishal Gupta to lead its consumer beauty brands

    Nykaa ropes in Unilever’s Vishal Gupta to lead its consumer beauty brands

    Mumbai: FSN E-Commerce Ventures, NYKAA has announced the appointment of Vishal Gupta as executive vice president for its consumer beauty brands. With nearly three decades of experience in the FMCG space, Gupta joins Nykaa after his tenure at Unilever Global, where he led large-scale, award-winning campaigns and teams.

    In his latest role at Unilever Russia, Gupta helmed the beauty and personal care business, comprising a large portfolio of international and local brands including Lux, Surf Excel, Wheel, and Sunlight, to name a few.

    An IIT Delhi and IIM Bengaluru alumni, Gupta’s Unilever stint of over 25 years included successfully turning around many businesses and brands in India, Indonesia, Southeast Asia, and Russia. In addition to being a seasoned leader and brand maverick, Gupta specialises in implementing agility in organisational operations. The company said in a statement that with Gupta’s philosophy of customer centricity that resonates with Nykaa, Gupta will steward Nykaa’s transformative growth across its portfolio of owned consumer brands.

    Nykaa founder and CEO Falguni Nayar said, “Nykaa’s own beauty brands have been built on the principles of quality, authenticity, and inclusivity. This approach to brand building is what has led us to become much loved by the Indian consumer. Vishal now has the responsibility of carrying on its rich legacy and taking brand Nykaa to even greater heights and into more consumers’ hearts. With his wealth of industry experience and passion for the beauty space, we are excited to see what Vishal will deliver.”

    Vishal Gupta said, “I am excited to join Nykaa to help build its dynamic portfolio of consumer beauty brands that have become iconic in the Indian beauty ecosystem. Inspired by Falguni’s vision, I look forward to scaling the existing brands and creating new memorable ones that will further help serve the unmet beauty needs of the consumer.”

  • PhonePe supercharges financial services portfolio

    PhonePe supercharges financial services portfolio

    NEW DELHI: PhonePe announced that it has supercharged its financial services portfolio. The company has added six new products in the insurance and wealth management space in the last four months. PhonePe credits its cutting edge technology platform that encourages continuous innovation, the passion of its people and strong and aligned partners as the key pillars that have helped launch multiple products at a rapid pace despite the lockdown. 

    Insurance and financial services have been deeply under penetrated categories in India due to  problems of distribution, customer education and awareness. PhonePe with its over 230 million user base, is uniquely positioned to solve these problems and get the right product at the right price point to customers across India. What differentiates PhonePe’s offerings is that the products are simple to understand, come with an instant enrollment and are distributed digitally at very affordable prices. What also sets the offerings apart is the partnerships PhonePe has built with industry leaders in both the insurance & mutual funds space. These partners come with deep experience in this space, and have worked very closely with PhonePe to launch tailor-made offerings for its rapidly increasing customer base. 

    PhonePe financial services & payments vice president Hemant Gala said, “PhonePe is building India’s most comprehensive Financial Services platform. Our philosophy has always been to launch customer centric products backed by a deep understanding of customer needs, with simplified payment flows. The customer response to our recent launches has been phenomenal, and we have already become the fastest growing insure-tech distributor in India and have also seen mutual fund investments from over 15,000 pin codes across tier 1,2 & 3 cities and towns.  We will be launching multiple tailor-made products in the financial services space  addressing key use cases and solving critical customer problems by the end of the year.”

    PhonePe head of product management Vishal Gupta added, “We believe that buying insurance and investing in Mutual Fund products should be a simple, frictionless and secure process. All our Financial Service products have been built keeping the above principles in mind. What is also noteworthy is that despite the lockdown, our pace of product development did not slow down and we were able to bring new offerings to the market with the same cadence that we had set for ourselves in the beginning of the year. The deep collaboration, efficient communication and flawless execution across business and products teams made this possible. We will continue to innovate and deliver use case led products while we build out India’s largest Financial Services platform.”

    Here’s a quick timeline view of PhonePe’s new launches:

    The Personal Accident: Launched in July. Offers the customer or its nominee a fixed, lumpsum amount in the unfortunate event of death or total permanent disability of the insured due to an accident. Premium for the same starts from Rs 24 to Rs 480 with sum insured ranging from Rs 1 lakh to Rs 20 lakh.

    The Dengue & Malaria cover: Launched in July. Offers policyholders a fixed cash payout amount on diagnosis and more than 48 hours of hospitalisation due to 6 vector borne diseases including dengue, malaria, japanese encephalitis, kala-azar, chikungunya and filariasis. 

    Hospital Daily Cash: Launched in July. Offers a per day cash payout for upto 15 days on hospitalisation with a minimum 48 hours of hospitalisation payable from second  day onwards. Premiums start from Rs 130 and Sum insured available amount goes upto Rs 75,000

    CoronaVirus Insurance Policy: Launched in April. Offers a cashless and reimbursement payout for diagnosis and hospitalisation due to Covid-19 – upto Rs1 lakh – with prices starting from Rs 396

    Domestic Travel Insurance: Launched in June. Offers an affordable annual insurance cover of up to Rs 5 lakhs for a number of travel-related untoward incidents for Rs 499

    Super Funds: Launched in May. A comprehensive investment solution managed by professional Fund Managers that invests across multiple top equity, gold and debt funds of different mutual fund companies to help investors create long-term wealth in a safer way. Investors can begin investing with as little as Rs 500 per month.

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  • Videocon ad shows ‘Bhabiji Ghar Par’s character in liquid luminous effect

    Videocon ad shows ‘Bhabiji Ghar Par’s character in liquid luminous effect

    NEW DELHI: A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology has been launched with short humorous videos.

    This festive season, Videocon aims at making everyone’s Diwali colourful.

    Featuring the sensational and witty Asif Shaikh, commonly known as Vibhuti Narayan Mishra of Bhabiji Ghar Par Hain fame, the short comedy videos depict the everyday conversations and lifestyle. In all of the videos, Videocon is a common aspect, entertaining the viewers.

    Mesmerised with the colour reproduction of Videocon Liquid Luminous, Asif can be seen revealing a tad too much when he switches the TV set on. What he leaves behind is an irritated wife, a surprised son, an annoyed boss and curious business associates.

    Videocon digital marketing head Shikher Gupta said, “Since Diwali is the time to cheer, we came up with short videos with a light, humorous touch. The campaign is built on Videocon’s Liquid Luminous range and effectively communicates the different hues and shades that one can experience with the new range. Asif Sheikh was an obvious choice as his personality matched perfectly with the theme. His vivid persona truly reflects the product USP. The videos will go live on our social media pages including Facebook, Twitter, Instagram, and YouTube.”

    The videos have been conceptualised by Rediffusion- Y&R, produced by Saffron Studio and Media, and directed by Vishal Gupta.

    The campaign #AbDikhengeAsliRang will run across Facebook, Twitter and YouTube to engage with customers. Videocon is putting up a new video everyday where one can witness a new hilarious twist and different shades of life.

  • Gartner digital rights report lists Seclore as ‘rep vendor’

    MUMBAI: Seclore, a leading provider of Enterprise Digital Rights Management (EDRM) solutions, was mentioned in the Gartner Market Guide for Information-Centric Endpoint and Mobile Protection1. Gartner identified Seclore as a representative vendor for Cloud and EDRM information protection methods profiled in this research.

    Gartner stated: “Information theft pays big benefits to thieves, and plagues businesses with long-term damage. It is the hack that keeps on giving, since the extent of breaches is not always known, and business information can have long-term exploit value, extending into years and lifetimes in the case of some medical and financial knowledge. Once thieves have obtained your business information, they can unplug from your systems and they will be difficult to trace.”

    The report goes on to conclude that – “disk encryption remains the oldest and best defense against extraction from a lost, stolen or mishandled endpoint device. EDRM promises to be the most flexible and pervasive future technique to protect files regardless of where they travel. In between these extremes, choices should be made that match current information security concerns.”

    A recent survey from ESG, Securing Information in the Age of External Collaboration, concludes that more than 1 in 4 companies believes it’s very likely that sensitive data has been stolen by third party vendors. 98 per cent of respondents cited the loss of sensitive data as a top or significant concern. Commonly stated reasons for data loss include emails sent to the wrong person (67 per cent), unauthorized access (64 per cent) and lost portable storage devices (61 per cent).

    Seclore is expanding its GCC presence and operations in response to increasing demand for its award-winning solutions, with a new regional office in Dubai and the appointment of a new distributor in Saudi Arabia.

    “Ensuring the effectiveness of one’s security and risk management strategy is a critical component to the organization’s success,” said Seclore CEO Vishal Gupta, speaking at the Dubai office opening.

    “Despite today’s sluggish global economy, data losses are at all-time high and information centric security is gaining momentum. Our recent tie-ups with SAP and SolidWorks have further enriched our product offerings, for vertical markets worldwide,” Gupta said.

    “Most EDRM solutions on the market today have fatal security flaws that cause data leakage regardless of airtight network and server cybersecurity solutions,” stated Seclore CTO Abhijit Tannu.

    Seclore recently won prestigious awards like ‘The Security Industry’s Coveted Global Excellence Awards’.

  • Seclore wins at Global Excellence Awards

    MUMBAI: Seclore has announced that Info Security Products Guide, the industry’s leading information security research and advisory guide, has named Seclore’s Enterprise Digital Rights Management (EDRM) solution, a Grand, Gold, Silver and Bronze winner of the 2017 Global Excellence Awards® in:

    Grand Trophy Winner

    Security Products and Solutions for Insurance – Gold

    Security Products and Solutions for Manufacturing – Silver

    Security Products and Solutions for Enterprise (Large) – Bronze

    Security Products and Solutions for Enterprise (Medium) – Bronze

    Security Products and Solutions for Finance and Banking – Bronze

    The security industry celebrated its 13th Annual 2017 Global Excellence Awards in San Francisco by honoring excellence in every facet of the industry including products, people behind the successes and best companies.

    More than 40 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2017 Global Excellence Awards Finalists and Winners. Winners were announced during the awards dinner and presentation in San Francisco attended by the finalists, judges and industry peers.

    Seclore’s EDRM solution enables organizations to control the usage of files wherever they go, both within and outside of organizations’ boundaries. Featuring dozens of pre-built connectors for leading enterprise applications (EFSS, DLP, ECM, ERP, and email), Seclore automates the protection of documents as they are downloaded, discovered, and shared to accelerate adoption.

    “It’s truly an honor for Seclore to have been selected as a winner in six categories for the 13th Annual Info Security PG’s Global Excellence Awards,” said Seclore CEO Vishal Gupta. “Being recognized as one of the best data-centric solutions on the market is a true testament to what our team does day in and day out. We are tremendously thrilled to be seen as a leading cybersecurity company.”

  • Qualcomm to host ‘Brew 2006’ India

    Qualcomm to host ‘Brew 2006’ India

    MUMBAI: Qualcomm Incorporated a developer and innovator of advanced wireless technologies and mobile data solutions, has announced that it will host the second annual Brew Developers Conference – India.

    The conference will be held in Mumbai at The ITC Grand Maratha Sheraton on 29 November.

    The theme for this year’s conference ‘Brew Your Way’, is about discovering the limitless possibilities of the Brew solution. Targeted toward the wireless community in India, Brew 2006 – India will focus on bringing together distinguished members of the industry, both from within the country and around the world, asserts an official release.

    Qualcomm India and SAARC president Kanwalinder Singh said, “Last year, Brew 2005 – India was a huge success and was attended by more than 250 industry professionals, including leading operators and developers. Encouraged by the tremendous response to last year’s event, Qualcomm is excited to once again host the conference for India’s growing wireless community.”

    “Following a year of notable milestones, deployments and successes for the worldwide Brew community, this conference promises to reflect India’s distinct perspective on the progress of data services, as well as potential new trends within the industry,” Qualcomm India senior director sales and business development Vishal Gupta added.

    Brew subscribers would benefit from several offerings, which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOnefor differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOnefor a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services.

    Qualcomm offers this comprehensive set of Brew offerings to meet the needs of companies delivering mobile products and services around the world, adds the release.