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Tag: Vishal Chaturvedi

  • The Body Shop India set to expand its footprint to 100 more brand touchpoints by 2025

    The Body Shop India set to expand its footprint to 100 more brand touchpoints by 2025

    Mumbai: The Body Shop, a British-born international ethical beauty brand, has an ambitious yet purposeful vision for growth in India. The brand plans to expand to 100 more brand touchpoints by focusing on a major expansion in the Travel Retail, Beauty Specialty and Quick commerce segments. The Body Shop India currently has 200 stores nationwide and caters to 1500 cities through its Brand.com online reach as well as strong marketplace partnerships with all leading players.

    The Body Shop vice president of retail & operations Vishal Chaturvedi said, “India is one of the top markets for The Body Shop globally. Our consistent growth reflects the popularity of The Body Shop and the immense opportunities we are tapping into in the country. We will continue to scale up and focus on omni-channel expansion while leveraging newer opportunities in high convenience formats to build stronger brand affinity in India.”

    In line with The Body Shop’s mission to positively impact both people and the planet, the brand has been actively launching Activist workshop stores since 2022. The unique format stores empower customers to easily navigate and support the Recycling Programme launched by The Body Shop way back in 2019. Through this initiative; customers can recycle their favourite product packaging thereby fostering a more sustainable approach and supporting the environment through plastic recycling.

    Recently, The Body Shop India has been in the forefront with path-breaking campaigns highlighting women and their community trade partners in India. Earlier this year The Body Shop India launched an empowering brand campaign featuring renowned actress Diana Penty, emphasizing The Body Shop’s fearless & feminist brand ethos. 

  • The Body Shop India joins ONDC Network

    The Body Shop India joins ONDC Network

    Mumbai: The Body Shop, a British-born international ethical beauty brand on a quest for social and environmental justice, has officially joined the Open Network for Digital Commerce (ONDC) Network through Shopalyst’s plugin. This is a significant move between ONDC and The Body Shop to add 100% VEGAN product formulations and ethically sourced Skincare, Bodycare, Haircare and Make-up to join the expansive ‘Open Network’.

    The Body Shop India, one of the largest beauty retailers since 2006 has a strong retail presence with 200 stores and reaching 15000+ pincodes via the ecommerce channels and new digital experiences.  The new ground-breaking development enables The Body Shop to showcase its catalogue across a rapidly expanding network, allowing consumers to explore and transact easily. Also, this gives an opportunity to the buyers choose from an entire selection of ethical products available through any app on the network – all within a single, unified app or website.

    The Body Shop Asia South VP – retail & operations Vishal Chaturvedi said, “We are thrilled to be one of the first international beauty and skincare brands in India to join the ONDC Network. As a brand that is always looking to innovate and disrupt the market, joining the ONDC Network is a great move for us. With ONDC Network, we can widen our reach, be easily accessible to consumers across the country, and provide them with a simply great experience at affordable prices.”

    This move is strategically aligned with The Body Shop’s vision to expand its presence across the country and make ethical, sustainable and vegan beauty products accessible to a wider audience. Furthermore, by adopting the ONDC Protocol, The Body Shop intends to create multiple consumer touchpoints, providing an enhanced and simplified shopping experience for all consumers alike.

    ONDC MD & CEO T Koshy said, “As the ONDC Network charts its course towards creating a transparent e-commerce ecosystem that champions equal opportunities for all, we are elated to have The Body Shop join the Network. This not only signifies a significant stride for The Body Shop but also sets a pioneering precedent for the beauty industry at large.”