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Tag: Vishal Ahluwalia

  • Sambit Mohanty to head McCann Bangalore as EVP in expanded creative-business role

    Sambit Mohanty to head McCann Bangalore as EVP in expanded creative-business role

    MUMBAI: McCann Worldgroup India has handed Sambit Mohanty the reins of its Bangalore operations in a dual capacity as EVP & creative head, effective June. The appointment reflects the agency’s continued focus on nurturing internal talent and doubling down on integrated leadership in high-growth regional hubs.

    Mohanty, a seasoned adman with over 20 years of experience, will now oversee both creative output and business operations for the southern office. He succeeds Vishal Ahluwalia, who is set to exit McCann India by the end of June.

    This elevation also signals McCann’s intent to rewire its talent pipeline and break conventional silos, as confirmed by the group’s national creative chief Prasoon Joshi. “I am excited to see talent grow from within, and in ways that break the conventional mould. We continue to leverage the expertise and creativity of our people at MWG India to deliver exceptional value to our clients”, Joshi stated.

    Based out of Bangalore, Mohanty will report to McCann India’s national leadership team. His remit includes growing business impact, strengthening client partnerships, and building a sharper creative proposition across sectors.

    “It’s tremendously exciting to be stepping into this expanded leadership role”, Mohanty said. “I look forward to pairing my creative lens with a sharper business focus and driving impactful ideas, fostering innovation and creating meaningful value for both our clients and our people”.

    Mohanty is widely respected across the Indian advertising industry for his narrative sensibility and brand-building craft. His promotion also marks a strategic moment for McCann Bangalore as the agency looks to amplify its south India presence and service agility.

    McCann India has extended its best wishes to outgoing executive Vishal Ahluwalia, acknowledging his contribution to the firm’s southern growth journey.

  • Dell launches new campaign ahead of festive season

    Dell launches new campaign ahead of festive season

    MUMBAI: Dell India has launched its latest campaign, just as the festive season kicks off.
    The campaign extends across television, print and digital with prime associations and a high impact creative approach. Key to the launch, is Dell India’s television commercial that introduces ‘Dell Cinema’ – the 2018 innovation announced at CES earlier this year and which is available across a range of XPS and Inspiron PCs.
    Addressing the young and upcoming digital affluent individuals, the TVC will air across leading 42 English and Hindi entertainment, movie and music and sport channels and in regional media across Tamil Nadu, Karnataka and Andhra Pradesh.
    Dell’s association with the upcoming ‘Thugs of Hindostan’ across YouTube and Facebook as primary digital channels and a presence during the Asia Cup Cricket Tournament, is aimed to engage with consumers throughout the festive period. The estimated reach of the campaign is 71 million.

    Festivals in India exude a common sentiment across all corners of the country – be it the joy of colourful scenes everywhere, striking visuals and the drama of colours or celebratory songs sung in unison.
    The television commercial brings to life Dell’s commitment of redefining experiences that matter most to consumers. Be it films and their grandeur or memorable patriotism felt while watching a favourite sport together, Indians come together to celebrate, experiences. The film inspires consumers to enjoy a truly immersive cinematic experience, while transporting them to a completely new world, of extraordinary colour and sound.
    Conceptualised and executed by Grey group, the film depicts features of Dell Cinema that collectively offer an immersive cinematic experience to the user who can enter a world of life-like colour, resonant sound and uninterrupted streaming. The film begins with the viewer visually entering a vibrant festive dance that comes alive on XPS 13’s screen, followed by losing oneself in watching a graphics intensive film with feature rich audio, the effect of which is evident on a glass of water kept next to the laptop. The film concludes with fans in a cricket stadium cheering for India, with every little detail coming to life without interruption, thanks to the unmatched streaming experience.
    Dell director of marketing India and ANZ for consumer and small business Ritu Gupta says, “Dell Cinema is an incredible innovation by Dell. It is the promise of entertainment being delivered in a way that it was designed to be by content creators – on your PC. We’re taking Dell Cinema closer to our consumers who look for immersive cinematic experiences, anytime and anywhere. The Indian festive season is as immersive as it can get and we are so excited to be a part of it with Dell Cinema.”
    Grey Bangalore senior VP and branch head Vishal Ahluwalia adds, “Dell and Grey as a team have been fortunate to have unique and insightful winning executions across all festivals in the past. While Dell as a brand is immersed in the Indian culture, this year we decided to project the grandeur of India celebrating through myriad of passion best experienced on Dell Cinema. The TVC captures a plethora of passion, which we are unable to experience live due to our busy everyday life.”
    The film went live on Dell’s social media channels on 12 September with the TV campaign going live from September 16 till November 7, 2018.

  • Dell Aarambh TVC encourages creative capabilities

    MUMBAI: Dell, India, has launched its new TVC conceptualized to encourage PC usage in learning, for students in their academic years. The TVC will be airing across leading kid’s entertainment and movie channels, as well as Hindi and regional news and general entertainment channels.

    With the theme Ek Behtar Kal Ka Aarambh, Dell is building upon its pan India PC for Education initiative Dell Aarambh launched in 2016 to spearhead the use of the personal computer in education. Dell will also be launching mobile video outreach to complement the reach of this campaign to its audience.

    Conceptualized and executed by GREY group, the TVC follows the journey of a bright young girl who sets out to solve a real life problem – that of having to travel a long distance all the way around a lake to go to school, each day. As the story progresses, we see the young girl partnering her personal computer to support her understanding of the Archimedes Principle to arrive at a practical solution to take her across the lake, saving both time and effort.

    Dell, India director marketing – consumer & small business Ritu Gupta said, “Our objective has been to equip young minds with technological capability such that they are prepared to build their future in a world that is becoming increasingly digital.”

    GREY Bangalore VP and business head Vishal Ahluwalia said, “The TVC has been shot in a real environment with a real life predicament bereft of any gloss. It tells the story simply and yet effectively. We are positive that this would appeal to parents and children alike and bring about the required change in acceptance of a PC being essential for education.”

    Dell Aarambh has been engaging with three key audiences – students, teachers and parents – in a series of activities meant to build their confidence and familiarity with using the PC.

    Dell Aarambh has been running on-ground and online programs since its inception in June 2016, and has covered a base of 3,305 schools and 59,349 teachers who have received PC training.

    In 2017, the program is reaching out to mothers with Dell DigiMoms, a PC awareness and training program which has been kick-started with a pilot in 8 towns in Karnataka and Maharashtra. The program aims to reach out to 16,000 households, and will be implemented by the 32 on-ground Dell digital correspondents to engage with mothers, showing them how to understand and best utilize the PC in aiding the holistic growth of their children.

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

  • Grey does ‘shararat’ with Britannia Cake’s new campaign

    Grey does ‘shararat’ with Britannia Cake’s new campaign

    MUMBAI: Who doesn’t love cakes? And when that cake is yummier than the usual fare, there seems to be a lot of competition around who gets to eat it. The starting point of this communication was to emphasize on the fact that Britannia Cakes are so tasty, one would go to any length to get their hands on it.

    Conceptualised and executed by Grey group, Bangalore, this TVC from Britannia sees a father-son duo caught in the most important question of the hour: Who gets to eat the cake? Who deserves it more? We see the father narrate a fantastical tale where he is recounting an incident when the child was much younger. He claims that when the boy’s Britannia Cake pack was stolen by a monkey, he undertook great risks to bring it back to the child. That, according to the father, is a jolly good reason why the cake pack should be all his.

    Just when we think that the child is convinced and the father has gotten away with his fibbing, we realise that the child is not as gullible as we had presumed him to be. After all, he is also his father’s son! With a sign off that reads, “Yummy waali shararat”, this spot nicely captures the mischievous relationship that we see between parents and children these days.

    GREY group vice president Vishal Ahluwalia said, “The challenge for GREY was to capture the magic between parents & kids through the lens of a delicious Britannia Cake and tell the story in a disruptive form. All credit must go to team Britannia who were bold enough to accept a new story telling format and believe in a film which was conceptualized on a wide fantastical canvas”.

    “Britannia has positioned bar cakes as the perfect treat for kids, both in terms of health and delight. However, with this campaign we have refreshed the positioning to bring out the more universal appeal of cakes. With “Yummy Wali Shararat” we want to talk about how this category brings out the child in each of us. What better way to bring this to life than good humoured leg pulling between a father and a son”, said Britannia Industries vice president – strategy & business development Manjunath Desai said.

    The TVC has been released across 10 languages, nationally.

    YouTube Link of the TVC – https://youtu.be/uf1pfrrGs6E

  • Grey India appoints Vishal Ahluwalia as Bangalore head

    Grey India appoints Vishal Ahluwalia as Bangalore head

    MUMBAI: Grey Group India has appointed Vishal Ahluwalia as vice president and office head of its Bangalore ops. He will be reporting to Grey Group India chairman and managing director Sunil Lulla.

     

    Ahluwalia joins Grey with two decades of marketing communications experience, across various geographies and disciplines. In his various avatars, he has headed businesses and has been an entrepreneur. Until recently, he worked as a member of the Board of IRIS Worldwide, in which he spearheaded the digital and retail verticals. Prior to that he was TBWA South India head; JWT -Taipei head for Unilever business and has also had stints with Contract and JWT.

     

    “Vishal brings a great blend of advertising savviness and digital smarts to Grey. His experience across geographies and diverse categories, will strengthen the leadership team at Grey. He will take further our integrated offerings to various clients and enable their brands to be famous and effective,” said Lulla.

     

    Ahluwalia added, “I am very excited about the prospect to bring my skills across various stream to Grey Group’s rich and diverse client roster. I do believe the future requires us to be able to deliver services in a wholesome and integrated fashion. I am delighted to return to Bangalore which has always been a springboard for my learning and my success.”