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Tag: Vishaal Shah

  • Moe’s Art gets a reel deal as Shantanu Anam joins as creative director

    Moe’s Art gets a reel deal as Shantanu Anam joins as creative director

    MUMBAI: When storytelling meets strategy, the screen just got sharper. Moe’s Art, the creative-first communications consultancy, has appointed Shantanu Anam as its new creative director, signalling a bold push into video-led content across brand films, commercials, and original productions.

    With over a decade of experience spanning OTT content, digital media, theatre, and screenwriting, Anam rose to prominence with the viral web series Baked. He has since worn multiple hats writer, actor, director across platforms like All India Bakchod and Arre. Most recently, he served as content head at the Jio-backed media company NEWJ, where he wrote Hotstar Special’s Pariwar and produced Happy Hour. He also starred as Debu in the critically acclaimed dark comedy Dilli Dark, praised for its razor-sharp social satire.

    A Syracuse University alumnus, Anam is tasked with strengthening Moe’s Art’s video content vertical, while also expanding the consultancy’s footprint as a brand solutions partner. The focus will be on multi-format storytelling digital-first videos, on-ground activations, and original IPs such as Happily Never After and The Anti-Agency Show aimed at building deeper audience engagement and meaningful brand connections.

    Moe’s Art co-founder Vishaal Shah said, “In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to truly connect with their audiences. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer its clients. With his leadership, we aim to craft storytelling that resonates deeply and sets new benchmarks in branded content and audience engagement.”

    Adding his perspective, Shantanu Anam said, “Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to build on that belief by pushing creative boundaries to craft original, compelling content. My goal is to create work that builds a genuine connection between brands and their audiences’ stories that audiences embrace, and brands can be proud of.”

    With Anam on board, Moe’s Art is poised to turn up the volume on video-first storytelling, proving that when creativity and strategy collide, even brands get a standing ovation.

  • Moe’s Art: Expanding horizons, delivering value in 2024: Vishaal Shah

    Moe’s Art: Expanding horizons, delivering value in 2024: Vishaal Shah

    Mumbai: The communication industry entered a pivotal phase in 2023 with fresh challenges and invaluable lessons for the entire sector. New market dynamics like shifting consumer preferences, increased adoption of content creation tools, evolving demands of brands and other factors compelled the industry to lose their earlier tried and tested methods and think out of the box. At Moe’s Art, we took these challenges head-on by expanding our current portfolio of services. We noticed a gap where most of the communication channels were working in silos and creating impact with their limited scope. By integrating our services of PR, content, digital, social media, and other verticals Moe’s Art is now capable of providing more comprehensive communication solutions. Our newly launched company, “Not Your Idea,” functions along the same lines, focusing on performance led content and tech solutions for both Indian and international clients.

    To embrace a holistic communication approach and deliver maximum value, we are actively adopting digital tools and solutions to create performance-driven content. Integrating data analytics and real time metrics into our processes has allowed us to optimise and change our strategies according to the situation and audience. By leveraging data into our offerings, we aim to become a one-stop solution for all communication and marketing needs for our partners.

    Though the year was filled with growth opportunities, it was not devoid of challenges either. The sudden emergence of generative AI tools and their usage on an industry-wide scale was one such thing that posed both challenges and opportunities. While the technology streamlines the process and acts as a creative aid to professionals, its on-ground use requires careful oversight to maintain relevance and coherence. At Moe’s Art, we were able to explore new ideas and strategies for various clients by leveraging these technologies.

    Another critical area of focus for us as an organisation was enabling the workforce to absorb the pandemic hangover and come back to normalcy. With 2023 emphasising mental health and work-life balance, we prioritised employee well-being as well by introducing a series of employee well-being programs addressing issues such as burnout, workplace stress etc.

    As an organization, we’re expanding in size and scope, bolstered by a growing pool of talent and new offerings aimed at delivering more value to our clients. In the upcoming year, our top priority is achieving contextual virality through performance metrics aligned with business objectives. To accomplish this, Moe’s Art will focus on enhancing our communication branding service, online reputation management, and other digital verticals. We will integrate these offerings with cutting-edge tools and technologies to craft compelling communication strategies.