MUMBAI: With a little over a week to go before the biggest sporting event of the year the Cricket World Cup Visa which is the regional official sponsor and the ‘Preferred Card’ for the event is looking to spread the cricket fever through its blog www.inspireindia.in,.
One can post comments, view interviews with the 1983 World Cup heroes – Mohinder Amarnath, Syed Kirmani and Kris Srikanth.
One can also read interviews with musicians Shankar, Ehsaan and Loy. They have composed the Visa Inspiring India song. Visitos can also participate in contests and win prizes for the tournament.
Visa says that it came out with the song to symbolise India’s support, passion , encouragement and inspiration for the game. The television commercial will have the earlier mentioned players of the 1983 event celebrating the sport.