ITV

Tag: virtual event

  • Netflix’s to showcase its global fan event Tudum on 24 September

    Netflix’s to showcase its global fan event Tudum on 24 September

    Mumbai: OTT platform Netflix has announced that its global virtual event Tudum is back. The event that it said garnered over 25 million views from Netflix fans in 184 countries around the world last year is returning on 24 September 2022 with five global events in 24 hours. At 11 a.m IST (10:30 p.m PT 23 September), fans will be treated to a fun look at what’s ahead from India.

    On 24 September, Tudum will span four continents with five events, taking fans on a trip around the world. The day will have exclusive news, never-before-seen footage, trailers, and first looks, as well as interviews with Netflix’s biggest stars and creators. The free virtual event is a celebration of Netflix fandom and is dedicated to sharing the scoop on over 100 fan favourite shows, films and specials from across the globe.

    At 11:00 a.m KST (7:00 p.m. PT September 23), Tudum kicks off with a show out of Korea. At 10 a.m PT, fans will get exclusive news from shows and movies coming out of the US and Europe, as well as an additional event which previews the great entertainment coming from Latin America.

    Finally at 1 p.m. JST 25 September (9 p.m. PT September 24), stars from Japan will close out Tudum with a celebration of  Japanese entertainment.

    Tudum is a Netflix Global Fan Event that will be available across Netflix YouTube channels in a number of different languages. 

  • Stage is set for ‘OTT Advertising and Connected TV Summit’

    Stage is set for ‘OTT Advertising and Connected TV Summit’

    New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means. The business is now no longer limited to traditional media channels but has expanded to the vast universe of OTT platforms.

    However, this evolution has come with its own challenges. Unlike the age-old relationship that advertisers share with traditional media, OTTs face the challenge of forging new publisher-agency-brand partnerships. So, what is the scope of OTT advertising? How is it growing? What strategies need to be adopted so that a greater share of the pie can move towards OTT?

    All these questions will take centre stage at the ‘OTT Advertising and Connected TV Summit 2021’ being organised by Indiantelevision.com on 7 & 8 October, 2.30 pm onwards. The two-day event is co-powered by Mediasmart, an Affle company, and summit partner – The Q, and will witness stakeholders from across the industry engaging in insightful discussions on the dynamics of OTT and CTV advertising.

    The event will explore concerns around data privacy, and the metrics that advertisers can use to select the OTT platforms. It will also look at the reach of connected TV in India and how fast it is growing. The panelists will also deliberate upon the advertisers’ perception of the medium. There will be presentations from advertisers and agencies as well on how successfully they used OTT and CTV solutions effectively.

    One of the biggest virtual events of digital publishers, it will be attended by representatives from Patanjali Ayurved, The Q, Mediasmart, Airtel, Samsung Ads, Pyxis One, The Q, UPSTOX, NXTDigital, ALTBalaji, MX Player, Omnicom Media Group, Madison, Affle, Adobe, Ernst and Young, Essence, Social Beat, Kurate Digital Consulting, Shemaroo Entertainment and many more noted persons from the industry.

    For more information: https://indiantelevision.com/events/oact-summit-2021/

    To watch LIVE: https://www.youtube.com/channel/UCHHZMAXmHG0hkUgjzof0qzQ

  • Webinar: Bridging video monetisation to optimise revenues

    Webinar: Bridging video monetisation to optimise revenues

    Mumbai: Websites in India lose revenue due to various factors including inventory control, under-utilisation of video advertising, traffic quality, and not taking advantage of the latest technologies available. Although Google is the largest sell-side platform in India, many publishers do not fully follow Google policies. Many publishers also do not even properly utilise their own AdX account to run video ads, resulting in consistent revenue leakage.

    Some of these issues, and their solutions will be discussed at the webinar – ‘Bridging video monetisation to optimise revenues’ – being organised by Indiantelevision.com in association with Aniview on Tuesday, 3 pm onwards.

    The virtual event will be attended by Jagran New Media, AVP and head-ad monetisation and strategic partnership, Dinesh Joshi, HDFC Bank, vice president and head- digital marketing, Jahid Ahmed, Aniview, business director – APAC Matthew Bray, HT Digital Streams, chief content officer, Prasad Sanyal, and Social Beat co-founder and director Vikas Chawla. The discussion will be moderated by Indiantelevision.com Group founder, CEO, and editor-in-chief Anil Wanvari.

    Apart from discussing the most common reasons for revenue loss for publishers in India, the webinar will throw light on the latest Google Policy in India, publisher Ad Ops, the latest video technologies, and how publishers can better utilise their own AdX. 

    The role of Aniview, which provides end-to-end video advertising and monetisation solutions will also be discussed. The virtual event will also highlight how a self-serve player platform like Aniview can address some of these challenges that publishers tend to face. Publishers can make better use of video players to self-manage traffic that is typically sold as out-stream inventory. By running a video player in these placements publishers can make better use of their own video content to engage their users and create more ad opportunities. When deployed correctly this can lead to significant revenue lifts.

    To join the discussion, register: https://indiantelevision.com/events/aniview/event-platform/registration.php

    The event will be live-streamed LIVE on YouTube and other social media handles of Indiantelevision.com.