Tag: Virgio

  • Virgio earns PETA certification for ethical fashion

    Virgio earns PETA certification for ethical fashion

    Mumbai – Virgio, the pioneering sustainable fashion brand, is proud to announce that it has officially received the PETA Approved Vegan certification. This significant milestone underscores Virgio’s unwavering commitment to ethical practices, animal welfare, and pro-planet fashion.

    People for the Ethical Treatment of Animals (PETA) India is the best known animal rights organisation in the country with over 2 million members and supporters. Global PETA entities combined have more than 9 million members and supporters. Every year, billions of animals suffer and die for clothing and accessories. The fashion industry has long been criticised for its exploitation of animals, involving practices that are often hidden from the public eye. From the use of fur, leather, wool, and silk to testing products on animals, the industry has a substantial impact on animal welfare. Animals are subjected to cruelty and inhumane conditions to meet the demands of fashion consumers.

    Virgio has been at the forefront of transforming the fashion industry by embracing sustainable & ethical fashion.  Achieving PETA approval is a testament to Virgio’s mission. Virgio uses cruelty-free vegan materials such as natural fabrics, recycled fabrics, and other alternatives to traditional animal-derived products. This ensures that no animals are harmed in the creation of the collections.

    “We are thrilled to be recognized by PETA for our commitment to cruelty-free and ethical fashion,” said Amar Nagaram, Co-founder and CEO of Virgio stated. “This certification aligns with our core values of ethics, transparency, innovation, and responsibility towards our planet and all its inhabitants. It is a significant step forward in our mission to create fashion that respects the environment and its inhabitants.”

    Virgio’s PETA Approved Vegan status assures consumers that no animal-derived materials are used in the creation of its products. The certification process involved rigorous scrutiny of Virgio’s supply chain, materials, and manufacturing processes to ensure compliance with PETA’s stringent standards.

    “PETA India is thrilled to have Virgio proudly declare its compassion for animals and respect for the environment by obtaining ‘PETA-Approved Vegan’ certification,” says PETA India Senior Corporate Affairs Assistant Priyanka Bhoj. “Consumers are increasingly rejecting fashion that involves animal suffering and death, and the harmful environmental impact of leather, wool, and other animal-derived materials is well-documented. By choosing vegan, Virgio is setting the standard in the industry and leading the way in ethical and sustainable fashion.”

    “We believe in fashion that lasts longer, looks better, and does no harm,” Amar Nagaram added. “Our partnership with PETA strengthens our resolve to lead the industry towards a more humane and sustainable future.”

  • Virgio’s new e-tail destination Ajiogram welcomes the brand

    Virgio’s new e-tail destination Ajiogram welcomes the brand

    Mumbai: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

    Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

    With a vision to minimise textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibres, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.  

    “We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Virgio co-founder Amar Nagaraman. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

    As a direct-to-consumer (D2C) fashion brand, Virgio aims to deliver elegant and pro-planet styles to fashion-conscious consumers. By combining Virgio’s signature style with AJIOGRAM’s seamless shopping experience, customers can now discover and purchase their favourite Virgio pieces with just a few clicks. 

  • Virgio now available on Nykaa and Myntra

    Virgio now available on Nykaa and Myntra

    Mumbai: Virgio, a trend-focused, sustainable fashion brand is proud to announce its debut on two of India’s leading marketplaces, Nykaa and Myntra. This strategic move is to make the brand’s eco-conscious collections more accessible to the environmentally-conscious consumers across the nation.

    Virgio stands out in the fashion industry as The Only Good Fashion Company for its unwavering commitment to circularity without compromising on style and quality. As the demand for pro-planet fashion continues to rise, Virgio remains at the forefront of innovation, constantly exploring eco-friendly materials, carbon footprint mapping, smart QR code labels and ethical manufacturing processes. By embracing circularity as a core principle, the brand strives to inspire positive change within the fashion industry and beyond.

    “We are thrilled to partner with Nykaa and Myntra, two esteemed platforms known for their commitment to quality and innovation,” says Amar Nagaram, CEO and Co-founder, Virgio. “This collaboration not only expands our reach but also amplifies our message of circularity in fashion. We believe that style should not come at the cost of the planet, and our presence on Nykaa and Myntra reinforces our dedication to this ethos.”

    Customers browsing Nykaa and Myntra can now explore Virgio’s diverse range of eco-conscious clothing, including chic apparel crafted from earth-friendly, natural fabrics, recycled fabrics, and sustainable alternatives. From everyday essentials to statement pieces, each garment reflects the brand’s values of environmental responsibility and social consciousness.

     

  • Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Mumbai: In a dynamic era of economic evolution, diverse brands are at the forefront of driving change, fostering empowerment, and shaping a sustainable future.

    As the Union Budget 2024 sets the stage for a transformative journey, these brands stand at the forefront, not merely as entities but as catalysts driving change across industries. From championing sustainability to fostering inclusivity, each brand becomes a brushstroke painting a portrait of a progressive and dynamic India.

    Here are the diverse outlooks shared by prominent chiefs of various brands

    Adani Wilmar  MD &  CEO Angshu Mallick

    We commend the vision and intent expressed by the government through the interim budget proposals to create a pathway for inclusive and sustainable growth for India. This will lead to India emerging as a developed economy by 2047. As an FMCG player, we support the vision that will empower different segments of society, making them partners in the growth journey. The government’s focus on development is evident encompassing various social groups and people at all levels.

    The widespread adoption of Nano-DAP across all farming regions is a commendable innovation, empowering farmers and aligning our practices with environmental harmony, reflecting a conscientious approach within the FMCG sector. Moreover, the launch of the ‘Atmanirbhar Oilseeds Abhiyaan’ marks a pivotal step towards achieving self-sufficiency in oilseed production, showcasing our commitment to advancing self-reliance and sustainable practices within the FMCG landscape. We have been investing in oilseed crushing facilities over the years. At present, Adani Wilmar possesses a crushing capacity of 1.20 million metric tons in Soya whereas in mustard seeds crushing, with existing and forthcoming facilities it’ll amount to 0.70 million metric tons.

    Overall, the Union Budget 2024 lays the foundation of inclusive growth that will lead to ‘Sabka Vishwas’. The next five years hold the promise of unprecedented development towards realizing the dream of a developed India @ 2047. The trinity of demography, democracy and diversity supported by ‘Sabka Prayas’ has the potential to fulfil the aspirations of every Indian.

    Cycle Pure Agarbathi managing director Arjun Ranga

    “We are elated to witness the government’s dedication to women’s empowerment. Our workforce, predominantly comprising women, stands as a testament to the impactful contributions they make to our success. This budget not only recognizes but reinforces the crucial role women play in the workforce.”

    Furthermore, Ranga expresses contentment with the government’s focus on MSMEs, noting their crucial role in the global market. He applauds the prioritization of training programs for MSMEs, enabling them to compete on a global scale. Optimistic about the future, he remarks, “The government’s commitment to enhancing the competitiveness of MSMEs through strategic training initiative sets the stage for a promising future. We foresee a brimming future for both women empowerment and the MSME sector.”

    He further commented, “We appreciate the government’s commitment to solar power generation, aligning with our organization’s sustainability focus. Additionally, the government’s initiative to expand existing airports and develop new ones this year will benefit businesses, facilitating smoother operations and exports.”

    Peps Industries managing director K. Madhavan

    It is admirable that the government is dedicated to helping Micro, Small, and Medium-Sized Enterprises (MSMEs). The competitiveness of the industry would be improved by providing MSMEs with training, pertinent technologies, and timely funding.

    It’s a necessity that the government is focusing on Digital Public Infrastructure that represents a significant stride forward, with the potential to revolutionize the economy. By formalizing the economy and investing in the e-vehicle ecosystem, we anticipate a more efficient transportation network, leading to a quicker turnover of goods. This strategic approach not only promises cost-effective transportation but also sets the stage for increased productivity and competitiveness within the industry. These steps strengthen our capacity to provide premium goods and services at reasonable costs.

    Godrej Tyson Foods Ltd (that owns Godrej Yummiez – a ready-to-cook frozen foods brand and Real Good Chicken) CEO Abhay Parnerkar

    The union budget emphasized an increased commitment to bolstering the food processing sector, in line with the overarching objective of bolstering support for farmers and post-harvest activities. This will entail enhancing infrastructure for contemporary storage, supply chains, and distribution, with infrastructure development being a primary focus. The budget places significant emphasis on improving transportation and logistics. The enhanced connectivity will empower food and frozen food companies to efficiently deliver products to the marketplace and pass on cost benefits to consumers.

    Virgio founder and CEO Amar Nagaram

    FM Sitharaman, in the interim budget announcement, encapsulated the remarkable growth witnessed by the nation in the last six years. Noteworthy initiatives such as green India initiatives, technological advancements, and startup-friendly budgets, including PM Mudra Yojana, which approved 43 crore loans totalling Rs 22.5 lakh crore for the entrepreneurial aspirations of the youth, have played a pivotal role in the country’s economic progress. Additionally, schemes like Fund of Funds, Startup India, and Start-Up Credit Guarantee have significantly contributed to the advancement of our youth.

    FM Sitharaman emphasised a golden era for tech-savvy youth, introducing a corpus of Rs 1 lakh crore with a fifty-year interest-free loan. This corpus aims to provide long-term financing or refinancing with extended tenors and low or negligible interest rates, fostering research and innovation in sunrise domains within the private sector. This move is particularly beneficial for D2C startups in India.

    The circular aspect of Virgio aligns with the broader vision outlined in the budget, striving to create an ecosystem where sustainability and innovation coexist. We eagerly anticipate contributing to this transformative journey by utilising technology and research to shape a fashion industry that not only upholds the highest standards of quality but also champions environmental responsibility. The proposed measures will undoubtedly inspire and empower fashion brands to further integrate circular practices and innovative technologies into their business models.

    Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal

    The Interim Budget 2024-25 presented by FM Nirmala Sitharaman has brought positive news for the FMCG and retail sectors in India. The threshold for presumptive taxation in retail businesses has been increased, the corporate tax rate dropped and new manufacturing companies enjoy a reduced rate. These measures create a favourable environment for the retail sector, supporting business growth and economic stability”.

    BN Group managing director and CEO Anubhav Agarwal

    “FM Sitharaman’s Interim Budget holds promise for the edible oil industry. The continued focus on ‘Atmanirbhar Oil Seeds Abhiyan’ with its emphasis on research, technology adoption, and market linkages is a welcome step towards self-sufficiency. This, coupled with the increased capital investment outlay, paints a promising picture for rural development and increased consumption, both of which directly impact our industry’s growth. However, the success hinges on the swift implementation of these initiatives. Streamlining access to high-yielding seeds, ensuring timely procurement at remunerative prices, and facilitating value addition, crop insurance are crucial for farmers to truly benefit. Additionally, sustaining the reduced import duties on key edible oils while strengthening domestic production can create a win-win situation for consumers and industry players.

    Overall, the budget lays a strong foundation towards self-reliance, but industry collaboration and swift execution will be key to translating vision into reality. We, in the edible oil industry, are optimistic and committed to contributing to a truly ‘Atmanirbhar’ edible oil ecosystem for India.”

    Eliea Wellness director & co-founder Sanjeev Ingti

    In the wake of our budget allocation, we strive for fiscal responsibility and strategic investment. This budget reflects our commitment to fostering growth, innovation, and societal well-being. By prioritizing key sectors, we aim to create a resilient economy that serves all citizens. Every Rupee spent is a step towards a brighter future, addressing pressing needs while laying the foundation for sustainable progress. We understand the responsibility entrusted upon us, and we pledge transparency and accountability in executing this budget. Together, we embark on a journey to build a stronger, more inclusive society, where the dividends of wise financial management benefit everyone. This budget is not just a financial plan; it’s a roadmap to prosperity, unity, and a better quality of life for our community. Let us move forward with optimism and determination, confident that our financial decisions today shape the destiny of tomorrow.

  • Virgio: The new revolutionary app is now live!

    Virgio: The new revolutionary app is now live!

    Mumbai: Virgio, a circular fashion-tech startup is thrilled to announce the official launch of Virgio app, a pioneering mobile application dedicated to promoting and revolutionising the world of circular fashion. Virgio prides itself as The Only Good Fashion Company that works meticulously to build high-quality products that bring together earth-friendly fabrics, flattering fits, and impeccable finish. This innovative app is designed to redefine the way we shop, understand, and embrace fashion, aligning with the ethos of pro planet and conscious consumerism.

    Key Features of Virgio:

    Educational Resources: Gain access to informative content on the environmental footprint, earth friendly methods to care for your clothes, the garment also comes with a Smart QR Code Label that gives customers more information about the fabric, styling tips, wash care and more digitally empowering the users to make informed and conscious choices.

    Complete Transparency: The application gives detailed information about the material used in each garment, partners that focus on fair wages and carbon trail of each garment.

    User-Friendly Interface: Seamlessly navigate and interact with the app’s intuitive design for an enhanced user experience.

    Circular Fashion Brand: Access a curated marketplace where users can buy  or exchange pre-loved and sustainable fashion items which aligns with Virgio’s circularity pillars: Product, Process, Planet.

    Virgio is committed to reshape the fashion industry by promoting the principles of a circular economy. By embracing fabrics that are long lasting and less harmful to nature along with pre-owned fashion and encouraging conscious consumption, Virgio empowers individuals to contribute to a more pro-planet future.

    The app is now available for download on both iOS and Android platforms. Join the movement towards circular fashion and be part of the change today!

  • Virgio transforms into a circular fashion brand, pioneering a new era

    Virgio transforms into a circular fashion brand, pioneering a new era

    Mumbai: Virgio, a fashion-tech start-up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion-forward with enhanced customer experiences, and a renewed commitment to circularity and innovation. As one of the fastest-growing fashion start-ups, Virgio’s customer base grew over a lakh within the first year of its launch. This year marks a renewed commitment from Virgio to build fashion better.

    With  Myntra the former CEO Amar Nagaraman, at the helm, Virgio has consistently captured the essence of contemporary fashion trends while maintaining its distinctive identity. The upcoming revamp is a reflection of Amar Nagaraman’s dedication to evolving with the ever-changing needs and desires of its discerning clientele. His vision to make circular fashion the way of life is pro-planet and will usher in a new era in the fashion industry in India. The brand’s design team has been hard at work, meticulously crafting new collections that embody both sophistication and modernity, all made in natural fabrics to ensure they last longer, are good for the community and can be recycled after their usage.

    Commenting on the evolution, co-founder Amar Nagaraman stated, “While fast fashion is agile, trendy and caters to the growing needs of the young blood in India, it also promotes overproduction, overconsumption. Fast fashion companies use harmful fabrics and exploit labour to cut corners on pricing and quality fuelling the market with what will be sent to landfills. It’s a global crisis and we all are witnessing it. That’s why we’ve made a conscious choice to move our entire efforts to build a circular fashion brand.”