MUMBAI: When archery meets star power, the bullseye is bound to shine brighter. The Archery Association of India (AAI) has roped in actor and global icon Ram Charan as the brand ambassador for the first-ever Archery Premier League (APL), which will debut from 2–12 October 2025 at the Yamuna Sports Complex, New Delhi.
The APL is a franchise-based spectacle set to feature six teams, bringing together 36 of India’s finest archers alongside 12 international sharpshooters including athletes from the world’s top 10 rankings. In a global first, recurve and compound archers will compete together under floodlights, promising a gripping format designed to dazzle fans and elevate the sport’s international profile.
For Ram Charan, the association is more than symbolic: “Archery stands for discipline, focus, and resilience values I resonate with. The APL provides Indian archers a world-class platform while drawing global attention to the sport. I’m proud to support this pioneering initiative.”
AAI President Arjun Munda called the league the realisation of a long-cherished dream: “The APL will create opportunities for young talent across India’s villages and take the sport to the next level. With Ram Charan on board, we believe archery will inspire countless new fans.”
AAI Secretary General Virendra Sachdeva underlined the league’s transformative vision: “Much like leagues in cricket or kabaddi, the APL brings professional standards, visibility, and global competitiveness to Indian archery. It’s not just a league, it’s a stepping stone towards India’s Olympic dream.”
Backed by World Archery, World Archery Asia, and India’s Sports Ministry, the league promises to be a landmark moment for Indian sport. With archers locked, stars aligned, and the countdown ticking, Delhi is set for ten days of precision, passion, and plenty of bullseyes.