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Tag: Virat Tandon

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    Mullen Lintas wins creative mandate of Viacom 18’s VOOT

    MUMBAI  As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the Mullen Lowe Lintas Group as its creative partner.

    The agency’s mandate would be to provide strategic recommendations pertaining to marketing and promotion of the brand and also provide ideas that go beyond conventional advertising.

    Commenting on the appointment, Viacom18 Digital Ventures COO Gaurav Gandhi said, “As we set out to launch a new brand in this space, we needed a creative partner who could not only help in building a distinct positioning for VOOT, but also bring-to-life key facets of our product and content proposition in the campaigns. Our choice for Mullen Lintas is not only because of the fantastic credentials of the agency, but also the very deep consumer insights and creative edge that the team brings with it.”

    Expressing his views on the immense scope that the brand presents,  Mullen Lintas chairman and CCO Amer Jaleel said, “We are delighted to partner Viacom 18 for their high-decibel launch of VOOT. Time and place are no longer the deciding factors for accessing entertainment. This is the future of entertainment and we have no doubt that VOOT will play a big role in shaping this category. We are committed towards creating magic for the brand VOOT.”
    On winning the new mandate,  Mullen Lintas  CEO Virat Tandon said, “Technology is changing the way people are consuming content. Video on demand is the next big leap after the remote control. It’s a super exciting space and an opportunity to create the next big entertainment brand in this new tech world. Also exciting is the opportunity to work with some remarkable bunch of people at Viacom 18.”

    VOOT is a digital video entertainment platform launching with over 17,000 hours of content (across languages and genres) including the biggest TV shows, Kids content and films. This will be supplemented by fresh and original web series, Digital films and other original content created only for VOOT.

    Content on VOOT will be classified based on genres such as reality, comedy, drama, kids and other segments and has been formatted based on a year’s research on what people watch on digital video platforms.

  • Lowe Singapore hires Vinay Vinayak as global business director on Lifebuoy

    Lowe Singapore hires Vinay Vinayak as global business director on Lifebuoy

    MUMBAI: Lowe Singapore, part of the Mullen Lowe Group, has appointed Vinay Vinayak as global business director for Unilever’s health and hygiene skin cleansing brand, Lifebuoy.

     

    Vinayak will assume the responsibilities of Lowe Singapore’s previous Lifebuoy lead, Virat Tandon, who was recently appointed CEO of the advertising network’s new agency Mullen Lintas, in India.

     

    Vinayak comes to Singapore after five years with Lowe’s Lifebuoy team in Mumbai. At Singapore headquarters, he will lead and develop the brand across markets in South East Asia, South Asia, Middle East, Africa and Latin America.

     

    He has over ten years across both agency and client-side in the advertising industry, directing brands such as HSBC, Cadbury (now Mondelez), Samsonite and BBC World. With Lowe in Mumbai, he was part of the core Lifebuoy team that among various brand initiatives also conceptualised and implemented the multi-award winning social mission programme – Help A Child Reach 5.

     

    Lowe Asia Pacific regional president Rupen Desai said, “Lifebuoy is an amazing brand where the purpose and profit both work in perfect sync. We’re delighted that Vinay agreed to take up this challenge leading the team here in Singapore. He has a great track record with the brand, and working with the client and agency teams globally. Lifebuoy is one of our most lauded partner brands, so it was crucial that we had exactly the right fit for this senior position.”

     

    Vinayak added, “The Lifebuoy brand is on an interesting trajectory, and is deeply committed to improving the hygiene habits of families and especially children, everywhere. Coming to Singapore means that I can not only be a strong part of the brand’s journey, but help shape it as well. Singapore also means being at the vortex of some of the newest opportunities for content – as it is a key centre for Asia, and also because it offers the ability to lead integrated work for the brand, alongside specialists like Lowe Open and Lowe Profero.”

  • Virat Tandon roped in as Mullen Lintas CEO

    Virat Tandon roped in as Mullen Lintas CEO

    MUMBAI: Creative agency Mullen Lintas, which will officially launch on 1 August, 2015 has appointed Virat Tandon as its CEO. 

     

    Tandon will return to India after a three year stint with Mullen Lowe Group in Singapore where he was global business director for the Unilever brands Lifebuoy and Fair & Lovely.

     

    A part of the network for over a decade, Tandon first joined Lowe Lintas at its New Delhi office in 2004 and has undertaken numerous senior and leadership roles in the agency. A Unilever veteran of over 10 brands and 60+ countries, he has worked in India on clients including Maruti Suzuki, Nestle, Dominos, Sony Audio and Dabur among others. 

     

    Prior to joining Lowe Lintas, he worked with WPP agencies Rediffusion, Grey and Contract.

     

    Tandon said, “Mullen Lintas is born ahead of the curve and intends to remain a mash-up of the enduring and the emerging. Our founding team has the pedigree and the class of massive brand-successes under their belt. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Our advantage is that Mullen Lintas has no such baggage and that allows us to leap-frog this need to change and adapt. We understand that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. We will equip ourselves to play a pivotal role for our brands.”

     

    Also joining the Mullen Lintas leadership team is Shriram Iyer, who takes on the role of national creative director. 

     

    Iyer said, “A great ambition for the agency and a wonderful team to work with, I am excited about what we can create. Our approach to enriching our capabilities is what we call ‘core plus one’. While we continue to practice our core skill sets, we will commit ourselves to adding people who bring with them a +1 skill or area of expertise. We believe this is critical and makes us ‘present ready’.”

     

    Currently ECD and creative head for the Delhi offices of Lowe Lintas, Iyer moves to Mumbai in this new role. He has been with the group since 1998 and has played various roles in the creative team at Lowe Lintas’ Mumbai and Delhi offices.

     

    Headquartered in Mumbai, the new agency will have offices in New Delhi (NCR) and Bengaluru.

     

    Mullen Lowe Lintas Group group CEO Joseph George said, “India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our “big agency” ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT.”

     

    Mullen Lintas chairman and CCO Amer Jaleel concluded, “Virat has been a great business partner to me in managing the global mandate on Lifebuoy, and Shriram has been a driving force behind what Lowe Lintas Delhi has achieved in the past few years. I thoroughly enjoy working with both of them and couldn’t have asked for better friends to the start the Mullen Lintas journey with.”