ITV

Tag: Virat Kohli

  • Fire-Boltt ropes in Kiara Advani as brand ambassador

    Fire-Boltt ropes in Kiara Advani as brand ambassador

    Mumbai: Homegrown wearable and audio brand, Fire-Boltt, announced the appointment of Bollywood actor Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal. The actress will participate in different marketing, advertising, and endorsement campaigns for the homegrown brand.

    The collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options. The association with Kiara will help the brand to engage with the younger generation, and the company aims to tap into this pool.

    Talking about her association with the brand, Kiara Advani, said, “I’m delighted to be associated with Fire-Boltt which is at the helm of fitness, style, and aesthetic. Fitness for me is imperative and I religiously follow it. Even on dull days, it’s a mood lifter. Given the fact that the brand is ‘Made in India’ and has made its mark in the market in such a short period of time, it is remarkable.”

    Fire-Boltt founder & CEO Arnav Kishore asserted, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social and cheerful personality coupled with her fitness and style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in the wake of the new normal. Our association with Kiara, coupled with our existing associations with Virat Kohli and Vicky Kaushal, is a step towards that.”

    Fire-Boltt co-founder Aayushi Kishore added, “We are firm believers in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest and most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalise on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL & BTL activations, we aim to build bridges for an active communication channel with the consumers.”

    Fire-Boltt has recently launched over 30 smartwatches in the past six months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe.

  • Avas Living onboards Virat Kohli as a brand ambassador

    Avas Living onboards Virat Kohli as a brand ambassador

    Mumbai: Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer.

    Virat chose Avas Living as his preferred abode. He is working closely with the team at Avas to build his bespoke dream home, which will be a combination of technology, luxury and sustainability.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Virat Kohli (@virat.kohli)

     

    Avas Living encompasses a state-of-the-art wellness centre and spa and a community of villas situated in the untouched and tranquil hamlet of Awas in Alibaugh, Maharashtra. The quaint coastal town of Alibaugh has been a popular hotspot for second homes owing to its proximity to Mumbai, the financial capital of India.

    Commenting on his choice to build his dream home with Avas Living, Virat Kohli said, “The past few years have taught all of us the importance of community living while still maintaining anonymity. My vision for a second home is one where I am surrounded by a community of like-minded individuals with interests similar to mine. As much as I enjoy going to the gym, I would prefer to invest in a facility that cares for my mental, emotional, and physical well-being. Being part of a community while maintaining an individualistic life is the ideal balance that I have discovered with Avas Living. It is the perfect combination of luxury living and everything I have been looking for, with a wellness centre within walking distance of my home. Alibaugh: “Being in such close proximity to Mumbai and my work engagements, the location of the property was what sealed the deal for me.”

    Speaking about the property, Avas Founder Aditya Kilachnad stated, “I’ve spent a lot of my childhood in Alibaugh. I realised the one thing I missed there was a sense of community. When we conceptualised Avas Wellness Living, we decided that there would be no better place than Alibaugh to build India’s first wellness community. I wanted to build a community for like-minded people who believed in holistic wellness and health and were looking for a certain level of luxury while pursuing their wellness journey.”

    Avas Living has a diverse clientele of many high-net-worth individuals, including renowned actor Ram Kapoor and Axis Bank CEO & managing director Amitabh Chaudhry, and has investors like the Serum Institute CEO Adar Poonawalla.

  • Amitabh Bachchan is the most recognised celebrity in the country: Hansa Research’s Brand Endorser Report

    Amitabh Bachchan is the most recognised celebrity in the country: Hansa Research’s Brand Endorser Report

    Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all India rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan and other favourites who are younger than him and who are also perhaps more active in their respective fields.

    The Brand Endorser is a report of research conducted across 36 Indian cities. As per the syndicated study, Amitabh Bachchan is the most recognised celebrity in the country with the highest-ever recognition score of 92 per cent. He is perceived to be a global personality: self-made, relatable, influential, fit, energetic, sophisticated, and trustworthy. These factors make him a compelling brand ambassador for a range of products.

    Hansa Research CEO Praveen Nijhara said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”

    The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc., which make up their final BE score. While Bachchan has scored really high in the all India rank BE score, he ranks third in the west and north zone, ninth in the south zone, and eleventh in the east zone. The ‘Shahenshah of Bollywood,’ as he is fondly called, has a strong presence and mark in the states of Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Gujarat.

    At the age of 79, Bachchan is one of the most ubiquitous personalities, endorsing various brands, providing voiceovers with his trademark baritone, acting in Indian films and Hollywood, and hosting one of the longest running game shows on Indian television, Kaun Banega Crorepati.

    Hansa Research’s Brand Endorser Report covered more than 550 celebrities across domains in the country. For this study, the research was conducted amongst 5,100 respondents across 36 cities in the country. To measure the results, structured interviews were conducted across India through online and offline methodologies to understand the standings and performances of shortlisted celebrities.

  • Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

    Shyam Steel ropes in Virat Kohli & Anushka Sharma for its new TVC launch

    Mumbai: Producers and manufacturers of primary TMT Bars, Shyam Steel launched its new TVC campaign featuring former captain of India national cricket team Virat Kohli and actor Anushka Sharma. The new TVC is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign.  

    The campaign aims to send across the brand message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT Bars. The TVC has been created by Rediffusion Brand Solutions and the production house is Cornerstone. The TVC is directed by Abhishek Burman.

    The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel’s core brand philosophy. The TVC reflects on this thought process that when your dream home is built with Shyam Steel flexi-strong TMT Bars they represent a correct balance of strength and flexibility which keeps your home strong forever.

    The TVC Campaign showcases Virat Kohli and Anushka Sharma sitting near the dining table and their uncle joins them for dinner. While Virat and Anushka start eating with their spoon and fork their uncle starts eating with hand. Seeing his uncle, Anushka and Virat also start having their dinner with hands and they both look at each other smiling. When one has a correct balance of strength and flexibility, the relationship is built upon a strong foundation like steel, thus sustaining for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT Bars, such houses are more sustainable.

    Speaking on the TVC campaign launch, Shyam Steel director Lalit Beriwala said “Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connection with our target audience, especially in the regional markets.”

    Rediffusion Brand Solutions’ Sreeparna Gupta said, “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keeps the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel, TMT Bars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

    Shyam Steel will launch two more TVC films with Virat Kohli and Anushka Sharma in the month of August and September 2022, respectively. The TVC campaign will be promoted through a 360-degree approach. The TVC will be showcased in digital platforms along with news, sports, entertainment and GEC channels in TV and cinema halls. This will be followed by outdoor and print campaigns to sustain the communication until the current financial year.

    Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode braving the disruptions caused by Covid-19 pandemic. The company, an integral partner of building new India, is committed to meaningfully contribute to the realisation of the target of 300 million tonnes steel production by 2030-31. Shyam Steel have also signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India brand ambassadors, in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

  • Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being. Keeping this thought in mind, Philips India has launched a new campaign called #TenOnTenYou with brand ambassador Virat Kohli.

    The campaign video created by Philips takes you on a journey through the eyes of Kohli. It captures a day of his life starting from the stadium to his home. The focus of this video is to highlight how people around him are constantly judging him, shown through the analogy of holding up various scorecards.

    The film parallelly puts into focus Philips BT3000’s innovative product offering of Power Adapt Sensor which demonstrates how no matter what happens in life, the only score those matters is the one you give yourself. The vision for this video is to talk about self-importance and confidence that people need to have within themselves, as nothing beyond that matters.

    “In life, we often face the pressure of living up to certain expectations and always are under the radar of being judged by the people around us, leaving little room for self-confidence. Through the latest campaign #TenOnTenYou, we hope to create awareness around how individuals need not adapt to the standards set by society but have a certain level of self-confidence coming from how they perceive themselves,” said Philips Indian subcontinent head of personal health Vidyut Kaul. “This level of self-esteem can only come when they are vocal about their own needs and demands and look for a personalised experience. BT3000 series is Philips’ answer to all these desires of consumers to break free from the shackles of societal pressure. Have a journey for yourself, and an experience just like you wanted, which is exactly what our new product BT3000 offers which adapt to the hair density 125 times a second to give you the perfect trim and enables you to be the best version of yourself that works for you.”

    The campaign breaks with a long-format digital film and extends to OTT (IPL on Hotstar) TV, outdoor, YouTube as well as social media influencer engagement.

  • Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Virat Kohli dons new avatars in MuthootFinCorp’s latest TVC campaign

    Mumbai: MuthootFinCorp aka Muthoot Blue, a homegrown non-banking financial company and flagship entity of MuthootPappachan Group has launched its latest campaign called ‘Mera Gold Loan, Mera Interest’ featuring star cricketer Virat Kohli. The TVC campaign will be amplified with a 360-degree campaign across television, digital content, social media, and OOH integrations during the ongoing Tata IPL.

    The ad spot showcases Kohli in three different avatars, along with other players of the IPL team Royal Challengers Bangalore (RCB). MuthootFinCorp has been associated with RCB as the team’s title sponsor for the third successive year.

    The core message of the campaign appealed to the customers as they can exercise their freedom while choosing their interest rate. Kohli dons the roles of a teacher, umpire and doctor in a rib-tickling way in multi-lingual TVCs which showcased three different fun-filled scenarios with the former India captain explicitly appealing with the line ‘mera gold loan, mera interest. Abkhudchunoapni interest rate.’

    “MuthootFinCorp, has always been the pioneer in bringing out innovative campaign thoughts aimed at helping the common man to improve their financial well-being,” said MuthootFinCorp Ltd director Thomas George Muthoot. “As the pandemic has subsided to a relatively low level and businesses are inching back to normal, we are launching a special scheme ‘Mera Gold Loan, Mera Interest’. This would help them to plan their finances better and would help them improve their livelihood.”

     

  • Virat Kohli stays most valuable celebrity in 2021 with brand value of $185 mn: Report

    Virat Kohli stays most valuable celebrity in 2021 with brand value of $185 mn: Report

    Mumbai: Cricket and Bollywood celebs continue to rule the roost when it comes to brand endorsements in the country, as indicated by data & insights company Kroll’s latest report on Celebrity Brand Valuation – a study of India’s most powerful celebrity brands. Cricketer Virat Kohli retained the top position for the fifth consecutive year with a brand value of $185.7 million, while actor Ranveer Singh secured the second position this year coming up one place from the previous year’s third rank, with a brand value of $158.3 million.

    Bollywood superstar Akshay Kumar, who had taken the second spot in 2020, settled for the third position this year with a brand value of $139.6 million, according to the report.

    Duff & Phelps, A Kroll Business, announced the release of the seventh edition of its Celebrity Brand Valuation Study 2021 titled ‘Digital Acceleration 2.0.’ The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. Alia Bhatt became the most valued female celebrity in 2021, ranking at the fourth spot with a brand value of $68.1 million, with Deepika Padukone being the only other female celebrity to make it to the top ten at seventh rank.

    [[{“fid”:”1068269″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”link_text”:null,”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”attributes”:{“height”:907,”width”:700,”class”:”media-element file-default”,”data-delta”:”1″}}]]

    Cricketer MS Dhoni entered the top-five club this year with a brand value of $61.2 million, even as his fellow cricketers Sachin Tendulkar and Rohit Sharma came in at eleventh, and thirteenth positions.

    The overall brand value of the top 20 celebrities in 2021 is estimated at $1.2 billion, as per the study – an increase of about 12.9 per cent from last year.

    The study recognises the impact of the second year of the pandemic on the overall celebrity endorsement space and the evolving Indian media and entertainment industry.

    “While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes,” commented Duff & Phelps managing director Aviral Jain. “Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021.”

    “Businesses and brands have heavily leveraged social media and other online platforms for brand endorsements this year, too, with below par weightage to traditional platforms,” stated Duff & Phelps APAC head for valuation advisory services Varun Gupta.

    2021 also saw the emergence and growth of several startups in the fintech and direct-to-consumer (D2C) business segments that significantly contributed to the overall number of brand endorsements undertaken by the top 20 celebrities.

    “As traditional as well as upcoming industries adopted the digital route to continue engaging with their consumers, we observed greater traction in fintech, social media and OTT platforms, and D2C platforms from a celebrity endorsement standpoint,” Gupta added.

    The list of the top ten celebrities in the Celebrity Brand Valuation Report is as below:

     

    Celebrity – Top 10

    2021 Brand Rank

    Brand Value ($ Mn)

    2020 Brand Rank

    Virat Kohli

    1

    185.7

    1

    Ranveer Singh

    2

    158.3

    3

    Akshay Kumar

    3

    139.6

    2

    Alia Bhatt

    4

    68.1

    7

    MS Dhoni

    5

    61.2

    11

    Amitabh Bachchan

    6

    54.2

    9

    Deepika Padukone

    7

    51.6

    5

    Salman Khan

    8

    51.6

    8

    Ayushmann Khurrana

    9

    49.3

    6

    Hrithik Roshan

    10

    48.5

    10
  • Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled ‘Love the Way You Liv.’ 

    Conceptualised by Tilt Brand Solutions, the film depicts a day in the life of a couple, played by Anushka and Virat where the latter unsuccessfully struggles with the poorly designed and loosely fitted infrastructure in their home. The film without any dialogue manages to effectively depict the challenges of designing and the overall experience of home interiors in an average Indian home.

    “Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions – so both design and quality,” said Livspace CMO Kartikeya Bhandari. “We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand’s position among consumers.”

    Talking about her experience of working on TVC, actor Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”

    “The livspace experience was super fun! It’s a brand that’s been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.

    With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences. 

    “This campaign too we decided to reiterate Livspace’s passionate take on design – if it doesn’t make life better, it’s not good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand’s personality, tone and tenor. Adarsh Atal, our senior director – creative has yet again weaved his creative magic on the brand,” commented Tilt Brand Solutions founder chairman and CEO Joseph George.

  • Rage Coffee onboards Virat Kohli as brand ambassador & investor

    Rage Coffee onboards Virat Kohli as brand ambassador & investor

    Mumbai: Rage Coffee, a Delhi-based FMCG company that manufactures, markets, and distributes packaged coffee products has onboarded cricketer Virat Kohli as an investor and brand ambassador. With this association, the coffee brand said it seeks to entrench itself as a fan favourite in the market and create a pathway for customer acquisition.

    “I’ve been using Rage Coffee products for some time, and I am excited to be a part of its growth journey. The team at Rage Coffee has shown high levels of business execution and stupendous growth over the last couple of years,” commented Virat Kohli. “Rage Coffee has developed some trailblazing products that conform with my innovative approach and align with my lifestyle. I see tremendous potential for the brand to become one of the most iconic coffee companies of our time.”

    Previously, the digitally native coffee company had raised five million dollars of growth capital as part of its series-A funding round led by Sixth Sense Ventures in August 2021.  

    The brand is planning to expand its online presence and offline footprint pan-India and will utilise the fresh capital for marketing and distribution purposes, according to the statement. “Rage Coffee will use the funds to scale production, launch innovative new products and add senior management talent,” it added.

    “Virat Kohli has set some unrivalled records in the top echelon of world cricket and is rightly known as the best batsman in the world,” said Rage Coffee founder and CEO Bharat Sethi, about roping in Virat Kohli as a brand ambassador and investor. “Apart from being a world-class athlete, Virat is also a fitness enthusiast who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. Our association with him sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to strive for excellence!”  

  • Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe

    Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe

    Mumbai: Homegrown plant-based meat brand Blue Tribe has onboarded the celebrity couple Anushka Sharma and Virat Kohli as investors and brand ambassadors.

    The couple, in partnership with Blue Tribe, has come out with a video that talks about their intrigue in discovering that plant-based meat “tastes and feels 100 per cent similar to traditional meat products.”

    “Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle,” said Anushka Sharma. “The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

    “I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe if we can have a lower dependence on meat, without shortchanging our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s really tasty and good for the planet,” Virat Kohli added.

    Blue Tribe co-founder Sandeep Singh said the products are aimed at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. “Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat,” he added.

    According to the brand statement, the products are essentially made with pea, soybean, lentils, grains, and other vegetarian ingredients that mechanically extract proteins, vitamins, and other nutrients. The brand claims to be one of the first to initiate the conversation by asking people to make a conscious change in their lifestyle and switch to plant-based meats in order to save the planet, combat climate change and global warming. The celebrity couple‘s vision is in alignment with that of the brand, it said.

    “In India, over 60 per cent of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further,” Singh further said.