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Tag: Virat Kohli

  • Virat gets himself a Duroflex mattress to champion quality sleep through World Cup

    Virat gets himself a Duroflex mattress to champion quality sleep through World Cup

    Mumbai: Virat Kohli is a globally celebrated cricket icon, known for his remarkable ability to adapt his batting strategy to any game situation. His consistent exceptional performances in both national and international cricket have earned him immense respect.

    The World Cup involves extensive travel and ever-changing landscapes and this causes disruption of quality sleep, hence Virat requested Duroflex to help standardize his sleep across all the different venues. While Virat is well known for his commitment to fitness and health, another essential practice that he adheres to for peak performance is 8 hours of quality sleep. As Virat prepares for the ongoing World Cup, ensuring he gets deep, restorative sleep is one of his top priorities.

    Duroflex, India’s leading sleep solutions provider, is supporting their brand ambassador, Virat Kohli by providing the Back Magic Mattress in every city where he stays, be it for a match or practice. Designed for high-performance lifestyles, its 5-zone full body support helps relax muscles and supports the back to guarantee a revitalizing sleep for him during the ongoing ICC World Cup. Back Magic (Firm Mattress) is one of the bestselling mattresses of the Duropedic range by Duroflex, as preferred by Virat.

    Speaking on the occasion, Duroflex CEO Mohanraj Jagannivasan said, “The World Cup always stirs up nationwide excitement as the entire country unites to cheer for the team, who are putting in their all to deliver their best. In response to Virat’s request, we are delighted to go the extra mile to ensure he has his trusted Duroflex mattress with him in every city during this high-octane tournament. Our commitment is to provide him with seamless, energizing sleep that will help him optimize his performance on the field. We are honored to be part of his World Cup preparation and extend our best wishes to the team for a successful tournament.”

    As the nation rallies behind Virat Kohli and Team India, Duroflex wishes them not only great success, but great healthy sleep too.

  • ICC Cricket World Cup 2023 – Who is Your Favourite?

    ICC Cricket World Cup 2023 – Who is Your Favourite?

    The ICC Cricket World Cup 2023 is the biggest event in the cricketing calendar, and it will be held in India from October 8 to November 19. Ten teams will compete for the coveted trophy, which was last won by England in 2019. India, the hosts, and the two-time champions are widely regarded as the favorites for the title, as they have a formidable batting lineup, a balanced bowling attack, and a home advantage.

    However, who will win? Is your pick (or picks!) the undisputed favorites, or are there other contenders who can challenge them? In this blog post, we will analyze how each team fares and who is your favorite to win the title.

    India: The Hosts and The Favourites

    India is undoubtedly one of the strongest favorites of the betting app providers to win the World Cup, as they have a formidable batting lineup, a balanced bowling attack, and home advantage. Led by Rohit Sharma, India boasts of players like Virat Kohli, Shubman Gill, KL Rahul, Shreyas Iyer, Hardik Pandya, Ravindra Jadeja, and Jasprit Bumrah, who can dominate any opposition on their day. India has also been consistent in ICC tournaments, reaching the semi-finals or finals in six of the last seven editions. India has won the World Cup twice, in 1983 and 2011, and will be aiming to repeat the feat on home soil.

    India’s experience and leadership are also key factors that make them a formidable team. They have players who have played in many international matches and tournaments. They also have players who have won the World Cup before, like Virat Kohli, Rohit Sharma, Ravichandran Ashwin, and Bhuvneshwar Kumar. They have a calm and composed captain Rohit Sharma, who leads by example and motivates his teammates.

    Australia: The Five-Time Champions

    Australia is another team that cannot be taken lightly, as they have a history of winning the World Cup five times, more than any other team. Australia has a powerful batting lineup, featuring players like David Warner, Steven Smith, Glenn Maxwell, Marnus Labuschagne, and Mitchell Marsh. Their bowling unit is also formidable, with players like Pat Cummins, Mitchell Starc, Adam Zampa, and Josh Hazlewood. Australia has also been in good form recently, winning the ODI series against India and South Africa earlier this year. Australia will be looking to bounce back from their semi-final exit in 2019 and reclaim their glory in 2023.

    Pakistan: The Unpredictable Team

    Pakistan is a team that can surprise anyone with its unpredictable performances. Pakistan has a talented squad, with players like Babar Azam, Fakhar Zaman, Mohammad Rizwan, Shaheen Afridi, Haris Rauf, and Hasan Ali. Pakistan also has a reputation for performing well in ICC tournaments, as they won the Champions Trophy in 2017 and reached the final of the World T20 in 2009 and 2007. Pakistan has also won the World Cup once, in 1992, under the inspirational leadership of Imran Khan. Pakistan will be hoping to emulate their success in 1992 and end their long wait for another World Cup title.

    Babar Azam and Fakhar Zaman are likely to open the innings, followed by Mohammad Rizwan at number three. Shoaib Malik and Mohammad Hafeez can bat at number four and five respectively, while Imad Wasim and Faheem Ashraf can provide the finishing touches at number six and seven. Sarfaraz Ahmed can also be included as a wicket-keeper batsman who can bat anywhere in the order.

    England: The Defending Champions

    England is the defending champion of the World Cup, having won their maiden title in 2019 in a thrilling final against New Zealand. England has a dynamic batting lineup, with players like Jonny Bairstow, Dawid Malan, Ben Stokes, Jos Buttler, Liam Livingstone, and Moeen Ali. Their bowling unit is also impressive, with players like Chris Woakes, Mark Wood, Adil Rashid, and Sam Curran. England has also been consistent in ODI cricket in recent years, winning a series against India, Australia, South Africa, and Sri Lanka. England will be aiming to become the first team to win back-to-back World Cups since Australia in 2003 and 2007.

    New Zealand: The Dark Horse

    New Zealand is a team that has always punched above its weight in ICC tournaments. New Zealand has a balanced squad, with players like Kane Williamson, Martin Guptill, Devon Conway, Ross Taylor, Jimmy Neesham, Mitchell Santner, Trent Boult, and Tim Southee. New Zealand has also been in excellent form recently, winning the inaugural World Test Championship against India and reaching the final of the T20 World Cup in 2021. New Zealand has also reached the final of the last two ODI World Cups but lost both times to Australia and England. New Zealand will be hoping to go one step further in 2023 and win their first-ever World Cup title.

    They have players who have played in many international matches and tournaments. They also have players who have reached the final of the last two ODI World Cups, like Kane Williamson, Ross Taylor, Trent Boult, and Tim Southee.

    Conclusion

    The ICC Cricket World Cup 2023 promises to be an exciting and competitive tournament, with each team having its chance of winning the title. While India and Australia are the obvious favorites, Pakistan and England are also strong contenders, and New Zealand is always a dark horse. Who is your favorite to win the World Cup?

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  • Explore cricket mavericks’ memoirs on Audible

    Explore cricket mavericks’ memoirs on Audible

    Mumbai: As India eagerly embraces the 13th edition of the 2023 ICC Men’s World Cup, it’s clear that cricket is more than just a sport; it’s a passionate devotion for millions! It’s the second religion of the nation, and fans from every corner are gearing up for an exciting season of matches. Now is the perfect moment to dive into the fascinating world of cricket and its iconic figures. Are you ready for some riveting audio entertainment that takes you deep into the lives of legends like M.S. Dhoni, Wasim Akram, Virat Kohli, and Chris Gayle? So tune into Audible to uncover intriguing anecdotes about these cricket legends, including lesser-known facts about their lives, friendships with fellow athletes, and their incredible journeys in the world of sports!

    The Dhoni Touch

    Written by: Bharat Sundaresan; Narrated by: Akshay Ghildiyal

    This World Cup, embrace the world of cricket with Mahi’s memoir ‘The Dhoni Touch’ delving into the captivating journey of the cricketer with insights on his incredible skills as a captain, and extensive career as a wicket-keeper and batsman. In this memoir, the author tracks down the cricketer’s closest friends in Ranchi and talks about various stages of his life from his childhood, adulthood, and his successful career as a cricketer. The audiobook delves into Mahi’s time in Ranchi, his military aspirations, and other lesser-known facts about the cricketer’s life. The Dhoni Touch is an engaging listen that takes listeners beyond the cricketing career of the maverick and highlights what makes him the renowned sportsman he is!

    Sultan: A Memoir

    Written by: Wasim Akram, Gideon Haigh; Narrated by: Ranjit Madgavkar

    Wasim Akram is hailed as the ‘Sultan of Swing’, and is one of the greatest fast bowlers in the history of cricket. The audiobook ‘Sultan’ recounts the story of how he was chosen from the streets of Lahore and groomed by Imran Khan to become the Man of the Match in the 1992 World Cup finals which Pakistan won. The memoir also sheds light on his scandalous rivalries with the legends of his time, from Viv Richards and Ian Botham to Sachin Tendulkar and Shane Warne as a result of ball tampering and match-fixing controversies.

    Virat Kohli

    Written by: DK; Narrated by: Shehzaad Shams

    In the summer of 2008, a young and charismatic cricketer, Virat Kohli, emerged like a comet striking across the Indian cricket horizon. With a heart full of ambition, he led the Indian Under-19 cricket team to a glorious victory in the World Cup, igniting a spark of hope in the hearts of millions. Be it knocking the highest number of double centuries in a consecutive test series or the fastest 1,000 runs in ODIs, King Kohli has transformed the game with his leadership and talent. But beyond the records and the statistics, there lies a man of extraordinary character. His journey is not just about cricket; it’s about passion, perseverance, and unyielding belief. This exclusive biography series of the Indian icon will give you a holistic overview of Virat Kohli’s journey, and the much-needed inspiration that we all need in life!

    Six Machine

    Written by: Chris Gayle; Narrated by: Leroy Osei-Bonsu

    Chronicled by Chris Gayle himself, the Six Machine on Audible tells us the story of the only man to have ever hit a six off the first ball of a test match. Chris Gayle truly lives by the statement he once made “If the ball’s there, hit it. Don’t worry about what might happen. Play for the glory. Play for the six”. Uncover the story of a shy, skinny kid from a cramped tin-roofed shack in the dusty back streets of Kingston making his way to the top of the cricket world. This outrageous, unfiltered, and engaging memoir will keep you hooked and awestruck. What makes the ‘Six Machine’ more enticing is the authentic narration by Leroy Osei-Bonsu with a Caribbean touch as well as the anecdotes about Chris Gayle’s life mentioned in the memoir.

    Stargazing

    Written by: Ravi Shastri, Ayaz Memon; Narrated by: Derek Denzil

    The incomparable ODI player and one of India’s most successful test cricket coaches shares his perspective on the game of cricket and various champions who influenced him in this audiobook. Stargazing also delves into the professional and personal relationships he has with fellow cricketers with anecdotes that have never been revealed before. Ravi Shastri reveals which Indian captain he feels did not do full justice to his talent, his bowler’s best friend, the lessons he learned from the legendary Clive Lloyd, and his personal bond with Virat Kohli. This audiobook co-written by Ayaz Memon offers a game-changing glance into the extraordinary talent he has encountered over the years.

  • PUMA launches AI campaign with Virat Kohli

    PUMA launches AI campaign with Virat Kohli

    Mumbai: Sports brand PUMA India has launched a unique AI-led campaign called PUMA DIVE  this season. Virat Kohli, ace cricketer and PUMA ambassador, took to his social media today to announce the PUMA Dive campaign along with an image of him diving and asking fans to rate it.

    Virat’s fans in the past have often compared his iconic dives on pitch to PUMA’s leaping cat logo, creating content that has gone viral several times. This season, PUMA has taken the fans’ love for spotting the cat and created a platform to reward them for every image of a dive that they upload on X (formerly Twitter).

    Under the two-month-long campaign, participants will be invited to upload images of the best dives in everyday life – be it swimming, sky diving, artistes at concerts, to even self-participation at PUMA’s offline events at malls and stores this season with hashtag PUMADive. With #PUMADive, the brand promises that once you see the dive, you can’t unsee it!

    What makes PUMA DIVE unique is the integration of generative AI, which will assess the accuracy of each dive in relation to the PUMA’s iconic leaping cat logo, in under a minute. The closer a participant’s image of a dive matches the PUMA logo, the greater the reward they receive.

    Top entries in the season have the unique chance to play a real life cricket match against PUMA brand ambassador Virat Kohli or win his special boots. Every participant is guaranteed a reward.

    “Fans are the heart and soul of the sporting culture of our country. As a brand, PUMA wants to give these fans a fun way to engage to celebrate iconic moments. Our #PUMADive campaign is a reflection of PUMA’s unique approach at capturing a collective emotion and creating innovative ways for people to own and express it. This campaign is an immersive mix of fun and AI-led technology with once-in-a-lifetime rewards such as playing a game with our star ambassador Virat Kohli, building an all-round fan experience,” said PUMA India MD Karthik Balagopalan.

    Conceptualised by Leo Burnett India exclusively for PUMA, the campaign is expected to see enthusiasts from around the world taking part in this unique engagement.

    “When it is about owning the sporting season, we at Leo Burnett spotted a simple observation. Be it a diving catch at mid-wicket, or a goal-keeper saving a top-corner penalty; all dives in sport and in life resemble the PUMA logo. We leaned on AI technology to open the PUMA Dive campaign for fans, offering them dive scores for each dive they capture and share, gamifying the two-screen experience entirely. Our big plan is to make “PUMA Dive” a universal phrase because ‘once you see it, you can’t unsee it’, “ said Leo Burnett India national creative director Sachin Kamble.

  • PUMA Dives into the sporting season and launches AI campaign with Virat Kohli

    PUMA Dives into the sporting season and launches AI campaign with Virat Kohli

    Mumbai: Sports brand PUMA India has launched a unique AI-led campaign called PUMA DIVE  this season. Virat Kohli, ace cricketer and PUMA ambassador took to his social media today to announce the PUMA Dive campaign along with an image of him diving and asking fans to rate it.

    Virat’s fans in the past have often compared his iconic dives on the pitch to PUMA’s leaping cat logo, creating content that has gone viral several times. This season, PUMA has taken the fans’ love for spotting the cat and created a platform to reward them for every image of a dive that they upload on X (formerly Twitter).

    Under the two-month-long campaign, participants will be invited to upload images of the best dives in everyday life – be it swimming, sky diving, artists at concerts, to even self-participation at PUMA’s offline events at malls and stores this season with hashtag PUMADive. With #PUMADive, the brand promises that once you see the dive, you can’t unsee it!

    What makes PUMA DIVE unique is the integration of generative AI, which will assess the accuracy of each dive in relation to the PUMA’s iconic leaping cat logo, in under a minute. The closer a participant’s image of a dive matches the PUMA logo, the greater the reward they receive.

    Top entries in the season have the unique chance to play a real-life cricket match against PUMA brand ambassador Virat Kohli or win his special boots. Every participant is guaranteed a reward.

    “Fans are the heart and soul of the sporting culture of our country. As a brand, PUMA wants to give these fans a fun way to engage to celebrate iconic moments. Our #PUMADive campaign is a reflection of PUMA’s unique approach to capturing a collective emotion and creating innovative ways for people to own and express it. This campaign is an immersive mix of fun and AI-led technology with once-in-a-lifetime rewards such as playing a game with our star ambassador Virat Kohli, building an all-round fan experience,” said PUMA India managing director Karthik Balagopalan.

    Conceptualised by Leo Burnett India exclusively for PUMA, the campaign is expected to see enthusiasts from around the world taking part in this unique engagement.

    “When it is about owning the sporting season, we at Leo Burnett spotted a simple observation. Be it a diving catch at mid-wicket, or a goalkeeper saving a top-corner penalty; all dives in sport and in life resemble the PUMA logo. We leaned on AI technology to open the PUMA Dive campaign for fans, offering them dive scores for each dive they capture and share, gamifying the two-screen experience entirely. Our big plan is to make “PUMA Dive” a universal phrase because ‘once you see it, you can’t unsee it’, “ said  Leo Burnett India national creative director Sachin Kamble.

  • adidas launches ‘3 Ka Dream’ campaign

    adidas launches ‘3 Ka Dream’ campaign

    Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

    With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

    A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

    Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

    Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.

    In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Too Yumm! launches #KarareBeatsChallenge with Virat Kohli

    Too Yumm! launches #KarareBeatsChallenge with Virat Kohli

    Mumbai: Too Yumm!, one of India’s leading food brands which offer the tastiest and healthier snacking options has put in place a new campaign, #KarareBeatsChallenge, with Virat Kohli. The campaign has been conceptualised by Kinnect.

    The brand wanted to create engagement by leveraging songs from the Saregama library, owned by RPSG Group.  To leverage Saregama’s extensive library and create engagement for the brand, Too Yumm! kick-started a dance challenge featuring the hitmaker himself, Virat Kohli!

    With the special Karare Beats Filter, the audience was given a choice between four peppy songs. They were asked to choose one song and create a video of themselves changing a mundane situation by simply biting into the masaledaar taste of Too Yumm! Karare. The four songs were remixed with Too Yumm!’s popular track “Karara Hogaya” to further show the transformation from boring to fun. To give this super-fun challenge the right push, many popular faces from the world of the internet were roped in, like Rithvik Dhanjani, Punit Pathak and many more. The challenge gained a lot of traction over platforms like Josh as well. People across the platforms sent in their entries to win signed bats by Virat Kohli.

    The campaign garnered more than 307 million + views with a 28 million plus reach and 22.6 million engagements across platforms.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Virat Kohli (@virat.kohli)

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    On the campaign, RPSG FMCG division vice president marketing Yogesh Tewari said, “We have always believed in reaching out to our consumers in the most unique and contemporary ways possible and what could have been a better time to leverage the ever-growing love of our target audiences for music and dance. We aim at establishing Too Yumm! Karare as a mood transformer owing to its masaaledar taste and refreshing crunch.”

    “The Too Yumm! Karare Beats challenge was kick-started by our brand ambassador Virat Kohli and has till date reached approximately 28 million audiences and has received an overwhelming response from across. Our intent with Too Yumm! is to always add masala to the everyday monotony,” he states.

    Speaking on the campaign launch, Kinnect executive creative director Mithun Mukherjee said, “They say old is gold. When we decided to put the Karare Beats challenge out, we wanted to add a bit of Karara flavour to this thought and bring it alive for our audiences. The result was Karare Beats – a fun dance challenge that fused the original classics from the yesteryears to our fun modern version of Karara Ho Gaya. Virat Kohli kicked off the challenge with a fun move and excited participants. We got a lot of people dancing to our beats and winning the coveted ‘signed bat’ from Virat Kohli. Consumers can expect a lot more fun engagements this year as well.”

  • Sony Pictures Networks bags India-Bangladesh tour rights 

    Sony Pictures Networks bags India-Bangladesh tour rights 

    Mumbai: Sony Pictures Networks (SPN) has secured exclusive television rights to broadcast the India-Bangladesh tour. Sports fans can watch the inning live on Sony Sports Ten 5, Sony Sports Ten 3, and Sony Sports Ten 4, which are exclusive to the Indian territory.

    The Indian cricket team will visit Bangladesh beginning 4 December led by Rohit Sharma and vice captain KL Rahul. Star players such as Virat Kohli, Shikhar Dhawan, Rishabh Pant, and Mohammed Shami will also be part of team India’s lineup.

    Fans will be hoping for an all-round performance from Ravindra Jadeja as he prepares to return to the field after a knee injury. This series will be India’s final before facing Sri Lanka in January 2023, consisting of three one-day internationals and two tests.

    The series will add to Sony Sports Network’s nonstop cricket coverage, and the broadcaster will be hoping for India to continue its international success.

    Sony Pictures Networks India chief revenue officer & distribution and head of sports business Rajesh Kaul said, “It gives us immense pleasure to present fans with Team India’s final series before ending a successful year of cricket. India’s overseas record under the leadership of Rohit Sharma has been remarkable, and we hope to witness the same success in Bangladesh. We hope to continue providing fans with nonstop cricket action with this series.”

    Bangladesh Cricket Board chief executive officer Nizam Uddin Chowdhury added, “We are happy to note that Sony Sports Network has acquired the broadcast rights for India’s tour of Bangladesh in 2022. Sony Sports Network is among the industry leaders, and I am sure the broadcast quality and standards will be befitting of a much-anticipated series like this one.”

  • Amitabh Bachchan is the most recognised celebrity in India, says report

    Amitabh Bachchan is the most recognised celebrity in India, says report

    Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all-India rank. He is ahead of favourites who are younger and probably more active in their fields, such as MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, and Salman Khan.

    The celebrities are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc., which make up their final BE Score. With the highest score in the all India rank BE score, Bacchchan was ranked third in the West and North Zones, ninth in the South Zone and eleventh in the East Zone.

    The Brand Endorser is a comprehensive report of intensive research conducted across 36 Indian cities. According to the research, Bachchan has the highest-ever recognition score of 92 per cent, making him the most well-known personality in the nation. He is seen as a global personality who is self-made, relatable, influential, energetic, fit, as well as sophisticated and reliable. He is a fascinating brand ambassador for a variety of products because of these features.

    Commenting on the significance of the report, Hansa Research chief executive officer Praveen Nijhara said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”

    As the “Shahenshah” of Bollywood, he has a strong presence and mark in Uttar Pradesh, Rajasthan, Punjab, Maharashtra, and Gujarat.

    At the age of 79, Amitabh Bachchan is one of the most ubiquitous personalities, endorsing various brands, providing voiceovers with his trademark baritone, acting in diverse Indian & Hollywood films, and hosting one of the longest-running game shows on Indian television.