Tag: Virat Kohli

“Cricket beats all other impact properties on TV during Diwali week (Week 40-44)”

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

This ODI series delivered 7,397 (‘000)* average impressions on Star Sports network making India-South Africa 2015 ODI series the second highest with 6, 153 (‘000)* average impressions.To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fanbase.

India’s ‘Home Season of cricket’ which kick started with the high impact campaign ‘Har Session Mein Action’ truly delivered what it promised – India’s coronation as the Number #1 Test team, Virat Kohli’s dynamic captaincy and the high quality of Test & ODI cricket being played. This has helped cricket retain its existing audience, bring in new viewers and attract advertisers from different categories. Star Sports networks’ highly engaging cricket coverage of the recently concluded New Zealand Tour of India once again proves that when it comes to Sports, India’s leading broadcaster continues to set new global benchmarks in viewer experience, viewership numbers and an ideal platform for advertisers to reach out to their audience across India.

Star Sports CEO Nitin Kukreja said, “Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricketin this country. With a packed Home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport.”

No sooner has the New Zealand series concluded that a riveting contest is underway versus England and thereafter with Australia as well. Virat & Co. has an excellent opportunity to prove that India is deservedly #1 in the test ranking and to create legacies in the ODI format of the game. Can Root and Smith play some spell-binding knocks in Indian conditions to take the gloss off Kohli& Co. at home? Catch all the Action LIVE on Star Sports Network. (Source: BARC, 4+ Urban*. *Latest ranking from International Cricket Council*)

December 7, 2016
“Cricket beats all other impact properties on TV during Diwali week (Week 40-44)”

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

This ODI series delivered 7,397 (‘000)* average impressions on Star Sports network making India-South Africa 2015 ODI series the second highest with 6, 153 (‘000)* average impressions.To complement its scale, the broadcast was bolstered by new look graphics and the best of experts on the commentary panel, cutting across demographic boundaries and capturing the imagination of a diverse fanbase.

India’s ‘Home Season of cricket’ which kick started with the high impact campaign ‘Har Session Mein Action’ truly delivered what it promised – India’s coronation as the Number #1 Test team, Virat Kohli’s dynamic captaincy and the high quality of Test & ODI cricket being played. This has helped cricket retain its existing audience, bring in new viewers and attract advertisers from different categories. Star Sports networks’ highly engaging cricket coverage of the recently concluded New Zealand Tour of India once again proves that when it comes to Sports, India’s leading broadcaster continues to set new global benchmarks in viewer experience, viewership numbers and an ideal platform for advertisers to reach out to their audience across India.

Star Sports CEO Nitin Kukreja said, “Cricket outshines all formats of programming consumed by television audiences and Star Sports has consistently taken the sport to newer heights. The India-NZ ODI series setting a new record benchmark as the highest rated bilateral ODI series in the last 3 years further affirms that nothing is adored like quality cricketin this country. With a packed Home season of cricket coming up with world class opponents like England and Australia visiting India, Star Sports network is committed to delight cricket fans across India with the most comprehensive coverage of this sport.”

No sooner has the New Zealand series concluded that a riveting contest is underway versus England and thereafter with Australia as well. Virat & Co. has an excellent opportunity to prove that India is deservedly #1 in the test ranking and to create legacies in the ODI format of the game. Can Root and Smith play some spell-binding knocks in Indian conditions to take the gloss off Kohli& Co. at home? Catch all the Action LIVE on Star Sports Network. (Source: BARC, 4+ Urban*. *Latest ranking from International Cricket Council*)

December 7, 2016
2016’s top hashtag trends

MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

1. #Rio2016

All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

2. #IndvsPak

The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

3. #WT20

The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

4. #IndvsAus

India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

5. #MakeInIndia

The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

6. #IndvsWI

India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

7. #IndvsBan

Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

8. #PVSindhu

India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

9. #surgicalstrike

Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

10. #JNU

Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

December 6, 2016
2016’s top hashtag trends

MUMBAI: From Brexit, to GST, to US elections and now demonetisation, 2016 has been an eventful year so far, and continues to throw googlys at us in the last few remaining days (Tamil Nadu CM’s death). No wonder the netizens were exceptionally chatty on Twitter this year.

The country’s trending moments became worldwide conversations on Twitter, be it PM Modi’s revolutionary demonetisation reform (Most Influential Moment of the Year), Delhi’s rising pollution problem, the debut of Global Citizen Festival in India, and the Bollywood glam at the Filmfare Awards.

PV Sindhu, Sakshi Malik, and Dipa Karmakar, India’s women athletes that won a million hearts on Twitter during the Olympics made #Rio2016 the Top Hashtag Trend of the Year on Twitter. Their medal victories and near-misses inspired women everywhere, and showcased a spirit of unwavering determination and grit.

Virat Kohli’s Tweet in support of Anushka Sharma was the Golden Tweet or the most Retweeted Tweet of 2016.

According to Twitter India, Twitter reflected and influenced Indian society that was united together in celebration, victory, protests, revolutionary reforms, crises, and significant cultural moments.

To commemorate that, the micro blogging site has released a list of highlights from Twitter’s 2016.

Hashtags are the anchors of any solid conversation; they enable users to discover and participate in what others are talking about for an issue they care about. With 7 of the top 10 hashtags this year related to the #Rio2016 Olympics and #WT20 cricket, sports dominated the trending Twitter conversations for the nation. The government’s flagship programme, #MakeInIndia is also one of the most popular Hashtag Trends of the year with its global appeal.

1. #Rio2016

All conversations surrounding this exciting sporting global moment converged on Twitter, as Indians Tweeted using the #Rio2016 hashtag. The hashtag united the country in this moment of national prominence and the Tweets reflected the pride, thrill and joy of Indians everywhere as Indian athletes won medals at the Olympics and received well-deserved cheers on the platform.

2. #IndvsPak

The two national teams enthralled fans with a cut-throat match in the group stage of the ICC WT20 tournament. The cricket mania took Twitter by storm as aficionados from either side of the border Tweeted fervently with #IndvsPak to join the conversation on the platform onMarch 19th.

3. #WT20

The apex international championship of Twenty20 cricket was religiously Tweeted about by the nation’s ardent cricket lovers. Fans rejoiced at every six and coped together with every wicket by using the #WT20 hashtag from March 15 – April 3.

4. #IndvsAus

India battled it out against the Aussies in the group stage of the WT20 tournament. Enthusiastic Indians Tweeted their support for the national team with the #IndvsAus hashtag and celebrated the national win when India beat Australia on March 27th.

5. #MakeInIndia

The Government of India uses Twitter to promote their flagship #MakeInIndia programme that encourages companies to manufacture their products in India. The Government shared updates on new deals, joint ventures and tech transfers using this hashtag around the world. Large corporations as well as SMBs across various verticals also Tweeted regarding developments related to this global #MakeInIndia initiative.

6. #IndvsWI

India vs West Indies was the penultimate knockout semi-final game in the WT20 tournament. #IndvsWI trended all day on March 31st and Tweets regarding the much anticipated match took over the Twitter timeline. West Indies won the match and millions of broken-hearted Indians still stood strong with Team India, in a display of true passion.

7. #IndvsBan

Indians around the world were united with #IndvsBan as fans Tweeted to fellow cricket lovers and joined the conversation on March 23rd. India clinched the thrilling WT20 match by defeating Bangladesh by 1 run and Twitter reflected the sentiments of this joyous moment.

8. #PVSindhu

India’s 1.2 billion people stood behind PV Sindhu (@Pvsindhu1) as she set out to compete against world #1 Carolina Mari in the Olympic Badminton Women’s Final. She became the first Indian woman to win a silver medal at the Olympics and Indians took to Twitter to congratulate her. #PVSindhu became an inspiring story for women empowerment as young women, mothers, and well-known women icons in India came together on Twitter to celebrate her victory.

9. #surgicalstrike

Debates and discussions ensued on Twitter after the Indian Army carried out a surgical strike against Pakistan on September 29th, following the Uri Attack. The nation stood divided in favour of or against this choice of action that led to a significant number of casualties of Indian soldiers.

10. #JNU

Jawaharlal Nehru University Students’ Union (JNUSU) president Kanhaiya Kumar was slapped with sedition charges and arrested on February 13th for a speech he gave at an event held on campus to mark the third anniversary of terror convict Afzal Guru’s hanging. The#JNU hashtag took Twitter by storm as people debated over serious issues such as condemning freedom of speech that this arrest reflected.

December 6, 2016
Virat Kohli dons Manyavar in ‘Aadha Aadha’

MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.

November 9, 2016
Virat Kohli dons Manyavar in ‘Aadha Aadha’

MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.

Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.

Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.

November 9, 2016
Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

MUMBAI: Moms are what make each one of us who we are. That’s something we all acknowledge in private, and sometimes in public. The Twenty First Century Corop subsidiary Star India has roped in India’s cricket superstars MS Dhoni, Virat Kohli and Ajinkya Rahane for a TV campaign for Star Plus in which the trio has dropped their surnames or their own names from their jerseys, replacing it with their respective mom’s names.

The campaign (part of the Nayi Soch initiative) – sure to warm the cockles of many an Indian heart and possibly bring a lump to our throats – rolled out on TV screens just as the one day series between India and the Kiwis commenced.

The intent: Star India says is to push forward the agenda for Indian women, something which it has been doing through its entertainment TV shows and promos. A press release issued by Star India says that the three promos are supported by the Board of Control for Cricket in India (BCCI) and that it (as the Indian cricket team’s sponsor) along with the cricket board is seeking to break the stereotypical societal notions around lineage and identity and the role of women in all our lives.

In the promos, Dhoni, Virat and Ajinkya proudly acknowledge that they derive their identity as much from their mothers as their fathers.

“We at Star India are very happy to partner with the BCCI for an iconic brand initiative of Nayi Soch. Star Plus has been a lighthouse brand for women,” says Star India managing director Sanjay Gupta. “We have always put women first, told their stories and are now set to take it to the next level by challenging orthodoxy and stereotypes that come in the way of progress for women.”

In the MS Dhoni short film, a journalist questions him about the fact that he has put the name of Devki on his jersey. Dhoni responds with the usual calmness and smile on his face:
“Main itne saal se, apne pita aka naam pahen raha tha, tab to aap ne kabhi nahin poocha, ki koi khaas vajaah.”
(“For so many years, I wore my father’s name on my jersey, you never asked me if there is a special occasion.”)

Ajinkya Rahane, in his film, says
“Log kahante hain, baap ka naam roshan karo, lekin mere liye ma (Sujata) ka naam roshan karna itna hi important hain.”
(People say make your father proud and renowned, but for me making my mother proud and well known is as important)

The Virat Kohli film has him saying:
“Aaj mein jo bhi hoon, Mummy ke vajaah se bhi hoon. To zaher si baat hain meri pehachaan bhi, sirf papa ke naam se kyon? Mein jitna Kohli hoon, utna Saroj bhi hoon.”
(Whatever I am today is because of my Mummy. Then the question is why I am known only by my father. I am as much a Saroj as I am a Kohli)

October 16, 2016
Star Plus salutes Moms through Dhoni, Kohli and Ajinkya in promos

MUMBAI: Moms are what make each one of us who we are. That’s something we all acknowledge in private, and sometimes in public. The Twenty First Century Corop subsidiary Star India has roped in India’s cricket superstars MS Dhoni, Virat Kohli and Ajinkya Rahane for a TV campaign for Star Plus in which the trio has dropped their surnames or their own names from their jerseys, replacing it with their respective mom’s names.

The campaign (part of the Nayi Soch initiative) – sure to warm the cockles of many an Indian heart and possibly bring a lump to our throats – rolled out on TV screens just as the one day series between India and the Kiwis commenced.

The intent: Star India says is to push forward the agenda for Indian women, something which it has been doing through its entertainment TV shows and promos. A press release issued by Star India says that the three promos are supported by the Board of Control for Cricket in India (BCCI) and that it (as the Indian cricket team’s sponsor) along with the cricket board is seeking to break the stereotypical societal notions around lineage and identity and the role of women in all our lives.

In the promos, Dhoni, Virat and Ajinkya proudly acknowledge that they derive their identity as much from their mothers as their fathers.

“We at Star India are very happy to partner with the BCCI for an iconic brand initiative of Nayi Soch. Star Plus has been a lighthouse brand for women,” says Star India managing director Sanjay Gupta. “We have always put women first, told their stories and are now set to take it to the next level by challenging orthodoxy and stereotypes that come in the way of progress for women.”

In the MS Dhoni short film, a journalist questions him about the fact that he has put the name of Devki on his jersey. Dhoni responds with the usual calmness and smile on his face:
“Main itne saal se, apne pita aka naam pahen raha tha, tab to aap ne kabhi nahin poocha, ki koi khaas vajaah.”
(“For so many years, I wore my father’s name on my jersey, you never asked me if there is a special occasion.”)

Ajinkya Rahane, in his film, says
“Log kahante hain, baap ka naam roshan karo, lekin mere liye ma (Sujata) ka naam roshan karna itna hi important hain.”
(People say make your father proud and renowned, but for me making my mother proud and well known is as important)

The Virat Kohli film has him saying:
“Aaj mein jo bhi hoon, Mummy ke vajaah se bhi hoon. To zaher si baat hain meri pehachaan bhi, sirf papa ke naam se kyon? Mein jitna Kohli hoon, utna Saroj bhi hoon.”
(Whatever I am today is because of my Mummy. Then the question is why I am known only by my father. I am as much a Saroj as I am a Kohli)

October 16, 2016
Virat Kohli joins campaign to encourage Indian athletes through video

NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.

“Jis desh ki ragon mein khoon se zyada cricket daudta hai
Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
Ansune anjaane par kisi se kum nahin”
Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA

These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.

They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.

Link to download the video: https://fil.email/iAAGt

Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”

August 10, 2016
Virat Kohli joins campaign to encourage Indian athletes through video

NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.

“Jis desh ki ragon mein khoon se zyada cricket daudta hai
Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
Ansune anjaane par kisi se kum nahin”
Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA

These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.

They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.

Link to download the video: https://fil.email/iAAGt

Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”

August 10, 2016