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Tag: Virat Kohli

  • After Alia, Gionee ropes in Virat Kohli

    After Alia, Gionee ropes in Virat Kohli

    MUMBAI: Gionee clocks 1.20 cr customers in India and announced ace cricketer and the captain of the Indian Cricket Team Virat Kohli as their new brand ambassador.

    Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and he is joining her in helping the brand touch new heights.

    The company grew twice as much as the last fiscal year and has ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India.

    The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

    On the partnership, Gionee India country CEO and MD Arvind.R Vohra said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

    On the association, Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

  • After Alia, Gionee ropes in Virat Kohli

    After Alia, Gionee ropes in Virat Kohli

    MUMBAI: Gionee clocks 1.20 cr customers in India and announced ace cricketer and the captain of the Indian Cricket Team Virat Kohli as their new brand ambassador.

    Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and he is joining her in helping the brand touch new heights.

    The company grew twice as much as the last fiscal year and has ambitious targets for this year as well. It undertook several strategic steps in recent times to further consolidate it’s position. It rolled out a global re-branding exercise with a new logo and tagline, “Make Smiles” along with signing on an MoU to put up it’s own manufacturing unit in India.

    The association with Virat Kohli will further enable the brand to carry forward it’s high decibel visibility and connect.

    On the partnership, Gionee India country CEO and MD Arvind.R Vohra said “ India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons Virat Kohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

    On the association, Kohli said “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have it’s heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

  • DAS III extension leads to payment tiff; MSO blacks out Star channels in WB

    DAS III extension leads to payment tiff; MSO blacks out Star channels in WB

    MUMBAI: The multi-system operator in West Bengal Manthan continues to black out Star TV channels over a payment dispute since last Friday. Over five and a half lakh reported Manthan subscribers in Kolkata did not have access to over 45 channels such as Star Plus, National Geographic, Star Jalsha, and Star Sports.

    The Phase III extension of cable network, earlier set for completion by 31 December 2015, postponed by 13 months. The current blackout is the fourth one on Manthan since June 2016.

    With a number of interesting sporting events scheduled this week, the deprivation could seriously hit subscribers who felt cheated. On 15 January, Virat Kohli’s team is scheduled to face England in ODI match. Reportedly, neither Manthan nor Star India on Monday took an initiative although talks were due, and subscribers continued to be deprived of the channels for more days.

    Manthan executive Sudip Ghosh told Times that though they would like to have the channels back soon, there were issues between them to be resolved. He said they already paid 13 months’ subscription for Phase III extension of cable network in advance. But, the government deferred the extension till 31January, which meant they paid in excess. If that money was adjusted against their dues, there would be no arrears on their part. Star India however claimed an immediate payment of subscription dues from the MSO.

    Also Read:

    TV industry gives mixed reaction to MIB’s DAS III & IV extension

    DAS 4 deadline extended to 31 Mar

    Extend DAS deadline to Dec ’17 for fiber expansion, Andhra CM writes to MIB

  • DAS III extension leads to payment tiff; MSO blacks out Star channels in WB

    DAS III extension leads to payment tiff; MSO blacks out Star channels in WB

    MUMBAI: The multi-system operator in West Bengal Manthan continues to black out Star TV channels over a payment dispute since last Friday. Over five and a half lakh reported Manthan subscribers in Kolkata did not have access to over 45 channels such as Star Plus, National Geographic, Star Jalsha, and Star Sports.

    The Phase III extension of cable network, earlier set for completion by 31 December 2015, postponed by 13 months. The current blackout is the fourth one on Manthan since June 2016.

    With a number of interesting sporting events scheduled this week, the deprivation could seriously hit subscribers who felt cheated. On 15 January, Virat Kohli’s team is scheduled to face England in ODI match. Reportedly, neither Manthan nor Star India on Monday took an initiative although talks were due, and subscribers continued to be deprived of the channels for more days.

    Manthan executive Sudip Ghosh told Times that though they would like to have the channels back soon, there were issues between them to be resolved. He said they already paid 13 months’ subscription for Phase III extension of cable network in advance. But, the government deferred the extension till 31January, which meant they paid in excess. If that money was adjusted against their dues, there would be no arrears on their part. Star India however claimed an immediate payment of subscription dues from the MSO.

    Also Read:

    TV industry gives mixed reaction to MIB’s DAS III & IV extension

    DAS 4 deadline extended to 31 Mar

    Extend DAS deadline to Dec ’17 for fiber expansion, Andhra CM writes to MIB

  • Ratings make India-England ‘Biggest Test Series of the Year’

    Ratings make India-England ‘Biggest Test Series of the Year’

    MUMBAI: In a season, which will see India play 13 Tests in 2016-17, the longer format of cricket has seen a revival in terms of following and viewership. Owing to intense finishes, audience numbers in the last three games at Mohali, Mumbai and Chennai in the India versus England series was good. Following India’s good performance, broadcast rights holder Star India and its digital sibling Hotstar too gained.

    While India defeated the England cricket team comprehensively 4-0 in the five-match Test series, it was clear that Captain Virat Kohli and his team’s exploits were getting back the mojo associated with Test cricket. Team India’s cricketing exploits reflected on the numbers too: a total of 572 million impressions in the first four Tests in the urban market and a total of 956 million impressions in the all-India market.

    The fourth Test saw Kohli hitting 235, his third triple century this year. According to Broadcast Audience Research Council (BARC) India ratings, the highest viewership, 246 million impressions, was garnered in the fourth Test, in which India defeated the visitors by an innings and 36 runs. This was also the highest rating for any Test featuring India in the last three years. Calculated on 4+ all-India pro-rata base, the data proves that it was indeed the ‘Biggest Test series of the Year’.

    With Dean Jones clearly suggesting that Asia, in general, and India, in particular, need to like the longer format of the game for its survival, the ratings prove that audiences are on the right track. With the next test series at home lined up against Australia, there’s surely no dearth of excitement for the fans of the longer version of the game. The four match Test series starts on 23 February 2017.

    Meanwhile, coming back to India vs. England series, the first Test got 244 million impressions in the all-India market and clocked 144 million impressions from the urban market. The second Test grew in numbers with 248 and 147 million impressions, respectively, in the all-India and urban market. The third Test saw a little lull, garnering 218 and 131 million impressions, respectively.

  • Ratings make India-England ‘Biggest Test Series of the Year’

    Ratings make India-England ‘Biggest Test Series of the Year’

    MUMBAI: In a season, which will see India play 13 Tests in 2016-17, the longer format of cricket has seen a revival in terms of following and viewership. Owing to intense finishes, audience numbers in the last three games at Mohali, Mumbai and Chennai in the India versus England series was good. Following India’s good performance, broadcast rights holder Star India and its digital sibling Hotstar too gained.

    While India defeated the England cricket team comprehensively 4-0 in the five-match Test series, it was clear that Captain Virat Kohli and his team’s exploits were getting back the mojo associated with Test cricket. Team India’s cricketing exploits reflected on the numbers too: a total of 572 million impressions in the first four Tests in the urban market and a total of 956 million impressions in the all-India market.

    The fourth Test saw Kohli hitting 235, his third triple century this year. According to Broadcast Audience Research Council (BARC) India ratings, the highest viewership, 246 million impressions, was garnered in the fourth Test, in which India defeated the visitors by an innings and 36 runs. This was also the highest rating for any Test featuring India in the last three years. Calculated on 4+ all-India pro-rata base, the data proves that it was indeed the ‘Biggest Test series of the Year’.

    With Dean Jones clearly suggesting that Asia, in general, and India, in particular, need to like the longer format of the game for its survival, the ratings prove that audiences are on the right track. With the next test series at home lined up against Australia, there’s surely no dearth of excitement for the fans of the longer version of the game. The four match Test series starts on 23 February 2017.

    Meanwhile, coming back to India vs. England series, the first Test got 244 million impressions in the all-India market and clocked 144 million impressions from the urban market. The second Test grew in numbers with 248 and 147 million impressions, respectively, in the all-India and urban market. The third Test saw a little lull, garnering 218 and 131 million impressions, respectively.

  • Virat Kohli drives Star Sports 3 to no. 1 spot, fourth test rules ratings

    Virat Kohli drives Star Sports 3 to no. 1 spot, fourth test rules ratings

    MUMBAI: When the Indian superstar Virat Kohli was hitting his third double-century for India, he was setting a weekly record off the pitch too. The Test captain helped Star Network in television viewership, replacing Ten 1 as the most viewed channel in Week 49.

    For Week 50 of 2016 (10 December to 16 December), Star Sports 3 became the most watched channel in all-India BARC data which takes both the rural and urban market into consideration.

    Star Sports 3 got 188045 impressions, about 60,000 more than the second place Star Sports 1, which broadcast the India-England Test series with English commentary and got 124335 impressions. Last week’s pace-setter Ten 1 has fallen to the third spot, garnering just 64287 impressions. Star Sports 2 and Ten 2 finish the list with 26133 and 12322 impressions, respectively.

    In the programmes’ bracket, the fourth test swept off the sports’ ratings chart. Star Sports 3 took the first three spots, with a total of 11251 Impressions. The last two spots have been taken by Star Sports 1, which got a total of 5333 Impressions. This comes as a little wake-up call for Sony Network’s Ten, which ruled the roost last week with Ten 1 being the No. 1 channel and WWE TLC leading the programme’s list.

  • Virat Kohli drives Star Sports 3 to no. 1 spot, fourth test rules ratings

    Virat Kohli drives Star Sports 3 to no. 1 spot, fourth test rules ratings

    MUMBAI: When the Indian superstar Virat Kohli was hitting his third double-century for India, he was setting a weekly record off the pitch too. The Test captain helped Star Network in television viewership, replacing Ten 1 as the most viewed channel in Week 49.

    For Week 50 of 2016 (10 December to 16 December), Star Sports 3 became the most watched channel in all-India BARC data which takes both the rural and urban market into consideration.

    Star Sports 3 got 188045 impressions, about 60,000 more than the second place Star Sports 1, which broadcast the India-England Test series with English commentary and got 124335 impressions. Last week’s pace-setter Ten 1 has fallen to the third spot, garnering just 64287 impressions. Star Sports 2 and Ten 2 finish the list with 26133 and 12322 impressions, respectively.

    In the programmes’ bracket, the fourth test swept off the sports’ ratings chart. Star Sports 3 took the first three spots, with a total of 11251 Impressions. The last two spots have been taken by Star Sports 1, which got a total of 5333 Impressions. This comes as a little wake-up call for Sony Network’s Ten, which ruled the roost last week with Ten 1 being the No. 1 channel and WWE TLC leading the programme’s list.

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.