Tag: Virat Kohli

  • TRA ranks Amitabh Bachchan as India’s most desired personality 2020

    TRA ranks Amitabh Bachchan as India’s most desired personality 2020

    MUMBAI: TRA’s most desired personalities list has ranked Amitabh Bachchan as India’s most desired personality 2020. Salman Khan is ranked second followed by Akshay Kumar at third position among the top 25 desired personalities listed in the report. Indian National Cricket team captain, Virat Kohli, is ranked fourth in the list to become the most desired cricketer this year.  Aamir Khan is India’s fifth most desired personality in 2020 as per TRA’s report. TRA's most desired personalities 2020 is the sixth in its series, and the list is arrived at through a primary research-based on TRA’s proprietary 36-attribute based desire matrix through face-to-face interviews with 1454 viewer-influencers across 14 Indian cites.

    TRA Research CEO N. Chandramouli observed, “TRA’s Desire Matrix measures 36 attributes of Desire that get deeply embedded into the subconscious of the audiences over time.  It measures the aspirational, emotional, rational and communication aspects of desire that audiences most relate with. In this year’s list of the top 25, nineteen male and six female personalities are the audiences’ choices. Old proves to be gold when it comes to India’s most desired personalities.”

    The CEO of the brand insights and research company further added, “Desire is the most fundamental of human expressions and is generated due to subliminally embedded psycho-socio-cultural inputs that audiences receive overtime. This list of personalities is a precursor to the soon-to-be-released TRA’s most desired brands 2020 which lists India’s 1000 top brands measured on TRA’s proprietary desire matrix”.

    The research company also publishes TRA’s brand trust report currently in its tenth edition.

    South Indian superstars, Rajnikant ranked 15 all-India, Ram Charan ranked 19 all-India and Ravi Teja ranked 22 all-India are also listed among the top 25 Desired Personalities this year.

  • Virat Kohli becomes most valuable celebrity for third consecutive year

    Virat Kohli becomes most valuable celebrity for third consecutive year

    Mumbai: Indian cricket team skipper Virat Kohli has scored a hat-trick of being India’s most valuable celebrity. His brand value rose by 39 per cent to $237.5 million in 2019.

    Duff & Phelps released key findings from the fifth edition of its Celebrity Brand Valuation Study 2019: New is Gold.

    Bollywood actor Akshay Kumar has out thrown Deepika Padukone to claim the second spot in the list with a rise in brand value by 55 per cent to $104.5 million.

    Meanwhile, the dynamic power couple, Ranveer and Deepika, claimed the third spot with a brand value of $93.5 million each. Deepika retained her most-valuable female celebrity status for the second consecutive year, whereas Singh moved up a spot, to now occupy the same position as Padukone.

    The total value of the top 20 celebrity brands stands at $1.1 billion, with the top 10 contributing about 75 per cent of the total value, the report says.

    “This year we saw the new generation celebrities make it to the top 20. Apart from the celebrities who were featured in last year’s study, this year, we have Ayushmann Khurrana (rank 10), Tiger Shroff (rank 17) and Rohit Sharma (rank 20) with a cumulative brand value of $87.5 million,” said Duff & Phelps mnaging director Aviral Jain.

    The list being majorly dominated by Bollywood celebrities,  sportspersons such as Virat Kohli, Mahindra Singh Dhoni, Sachin Tendulkar, and Rohit Sharma have also been featured.

    Jain further added, “Even though brands changed their approach of sticking to established actors by roping in new faces, overall the industry managed to stay on course with the perfect blend of traditional and new.”

    Duff & Phelps managing director and Asia Pacific leader for valuation services Varun Gupta said: “This is the dawn of a new era for the media and entertainment sector. The industry has seen experimentation, be it celebrities moving from traditional mainstream endorsements towards investments in brands, the rise of digital format advertising campaigns, or the onset of over-the-top (OTT) stars who are breaking new ground in endorsements.”

    “Brands and celebrities have parallelly adopted the path of conscious advertising and filmmaking by choosing uplifting topics and making the narrative fewer windows dressed, an important facet for today’s Gen Y and Gen Z,” Gupta added.

  • Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

    Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

    Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood. ‘Myntra Insiders’, members of Myntra’s loyalty program, will have the unique opportunity of learning the latest trends and styles, first hand, from the very stylists who style leading celebrities such as Shah Rukh Khan, Virat Kohli, Alia Bhatt, Deepika Padukone, Kareena Kapoor, Karan Johar, Kartik Aaryan, Kriti Sanon, Arjun Kapoor, Siddhant Chaturvedi, Siddharth Malhotra, Varun Dhawan, Mahesh Babu, Saif Ali Khan and Akshay Kumar among others.

    Launched in September 2018, ‘Myntra Insiders’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for customers as they engage and spend more with Myntra. The core benefits of the program are Fashion advice, VIP access and Extra savings. The program offers its m embers, experiences such as sessions by stylists, opportunities to get featured on the Myntra platform and co-create designs and styles for Myntra. In addition to this, VIP access allows Insiders, early access to all Myntra sale events, exclusive access to limited edition launches and collections, while vouchers, coupons and a host of partner offers are some of the standard benefits.

    For the first phase of the Masterclasses, Myntra has partnered with 10 leading Bollywood stylists, including Tanya Ghavri, Nandita Mahtani, Esha Amin, Shaleena Nathani, Ami Patel, Sanjay Kumar, Mohit Rai, Nikita Jaisinghani, Aastha Sharma and Amandeep Kaur, to offer 20 minute sessions for Insiders. The topics will range from Wedding Time Fashion, Party Fashion, Street Fashion, Ethnic Fashion, Work Wear, Retro Wear, and Vacation Wear, among others. Myntra Insiders will be able to access these classes by redeeming points collected by them, through purchases or other activities.

    The digital Masterclasses will be offered through a web cast on the Myntra app, allowing viewers to interact with the stylists’ team for advice on fashion, in real time.  The Masterclasses will have built in shoppable features enabling customers to save the looks from the videos to their wishlist directly while viewing the content. The technology for the concept has been developed in-house by Myntra, with the videos shot in portrait mode, which is the first of its kind, optimized for viewing on mobiles.

    Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Fashion is all about discovery and expression, we want to engage our customers more and increase time spent on the platform by helping them with their fashion discovery journey. We want to do this by investing heavily in a video content-led approach, starting with our celebrity stylist led Masterclasses. This offers our loyal customers an unparalleled experience of hearing directly from the best in the industry and also interact with them by asking questions. The classes are in line with our philosophy of helping our customers ‘style up, move up’, by being their fashion expert and rewarding our loyal customers with a superior experience.”

    The platform will stream three Masterclasses every day and the first session is slated to go live on January 29, 2020, where Tanya Ghavri will be taking her audience through a session on ‘Wedding Time Fashion’. Bollywood actor Sonakshi Sinha is featured in the campaign promoting the launch of Myntra Insider Masterclass.

  • What Famous Cricketers Have to Say About Four-Day Tests

    What Famous Cricketers Have to Say About Four-Day Tests

    The International Cricket Council (ICC) proposes that the duration of Test matches be changed to four days instead of five. According to the ICC, this was to reduce the numerous pressure points in the global cricket calendar.

    If the changes were to take place, it would become mandatory to the World Test Championship starting 2023. The ICC committee is considering that the changes be considered in 2020 in which a lot of cricketers have opposed to.

    With four-day Tests, the fifth day will obviously be removed when in fact, it is the most exciting day of a Test match. Also, on cases wherein a day must be washed out due to unpredictable circumstances, the game could still push through within four days. However, if the Test matches are to be shortened in four days and something occurs, the remaining 3 days would not be enough to obtain a proper result.  

    The issue has filled the cricket world of different statements of opposition against the said matter.

    Here’s what some famous cricketers have to say:

    Francois ‘Faf’ du Plessis, captain of South African team:
    ‘I am a fan of Test cricket going five days. The great draws of the game always go to five days’. Du Plessis also said that the result of the game that they had just played would not be the same if in case it was played in just four days.

    This statement of du Plessis went against the stand of Cricket South Africa which firmly said that its ‘official policy to support four-day Test match cricket’. This was because of the fact that South Africa had played a four-day Test match against Zimbabwe way back December 2017.

    Virat Kohli, captain of India National Cricket team:
    Kohli says that he is not a fan of the proposal and that the five-day format and that the Test format should not be altered. The captain of the Men in Blue also slammed the ICC by saying that the intent is not right because sooner or later, they will be speaking of shortening the Test matches to three days and so on until Test matches completely disappear.

    Sachin Tendulkar, Indian cricket legend:
    Tendulkar, dubbed as the God of Cricket, also disagrees with the changing of Test format. Based on his statement, taking away the fifth day in a Test match for spin bowlers is like taking out the first day for fast bowlers.

    Rohit Sharma, player of India National Cricket team:
    Sharma backed up their captain’s statement by saying that if a game lasts for four days, then it is a first-class match and not a Test match.

    Ben Stokes, vice-captain of England Test team:
    Stokes says that he prefers keeping the longer format of the game. ‘It's the best format of the game and it makes cricket and games like these just unforgettable’, says Stokes, referring to the five-day cricket format.

    Joe Root, captain of the England Test team:
    After England’s win over South Africa, Root gives out his stand on the issue by saying ‘What a great win that was. A great five days of cricket. You wouldn't see it if it was a four-day game, would you? It's a great advert for five-day Test matches’.

    Glen McGrath, former Australia fast bowler:
    ‘I'm very much a traditionalist. I like the game the way it is. To me, five days is very special and I'd hate to see it get any shorter. The introduction of pink Tests, day-night Tests is a great way to continue keeping our game fresh and moving forward. In respects to changing how many days its played, I'm actually against it. I like the way it is’.

    Nathan Lyon, Australia fast offspinner:
    Lyon also thinks that the idea is ridiculous and that he seriously hopes that the ICC is not considering it to happen. He said that he believes that four-day Tests are most likely to have more draws because the fifth day in a Test is what makes the game crucial.

    Aside from the aforementioned statements, the long list of people who are not in favour of four-day Tests goes on. Despite many opposing statements, there are still a handful of players who agree to ICC’s proposal. For more details on this issue, tune in and be updated with the latest cricket news on Sportsadda.com.

  • Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

    Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

    Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.

    MPL had first teamed up with Kohli early in 2019, releasing video campaigns with the charismatic cricketer ahead of and during the Indian Premier League (IPL). Since then, MPL has garnered a registered user base of 32 million and over 5 billion gameplays have been clocked on the platform. Recently, MPL also released a digital video campaign that went viral, where Kohli met and interacted with the top users of the MPL platform for a day in Mumbai.

    With its focus on skill-based gaming and exhaustive cricket game collection across formats like Fantasy, Predictions, virtual games of skill, MPL is glad to continue to have Kohli on board as the Cricketer personifies skill, hard work, and youthful determination.

    “I am happy to announce that I have renewed my association with Mobile Premier League (MPL). In just over a year, I have seen this young Indian startup grow and reach fans across India. I look forward to supporting them in achieving their goal of being the number one gaming company in India," said Virat Kohli, Captain of the Indian Cricket team. Jogesh Lulla, COO, Cornerstone Sports, which manages Mr. Kohli added “MPL is a young company with exceptional leadership and are on track to become the largest e-sports platform. Our partnership thus far has been fantastic and we look forward to helping them grow from strength to strength along with Virat."

    “We are honored and privileged to have Virat continue his association with the MPL family. With his love and support, we have started to march towards our goal of democratising esports and skill monetisation across India. Virat, his persona, and his positivity resonates across our youth, and along with him, we are looking forward to doing our bit to empower the immensely large talent pool in our country,” said Sai Srinivas, Co-Founder and CEO, MPL.

  • First ten episodes of ‘Super V’ grab 150 mn viewership

    First ten episodes of ‘Super V’ grab 150 mn viewership

    MUMBAI: Super V has consistently featured in the top ten shows in the kids’ category – age group 2 to 14 years. Season one of Super V has amassed a whopping 150 million viewers for the first 10 episodes prior to the season finale. After 11 fun-filled episodes, season 1 of ‘Super V’ is primed for a thrilling finale. The teenage superhero prepares for a final face-off with the supervillain Naavar while also keeping India’s hopes of winning the junior World Cup alive. Can Super V save the day one last time?

    'Super V' is an animated series about a 15-year old aspiring cricketer inspired by Indian captain Virat Kohli's teenage years. A 15-year old Virat discovers he has superpowers and assumes the responsibility of fighting the looming threat of the supervillain Naavar, who wants to destroy the world. While overpowering villains, Virat must also deal with issues that an ordinary teenager faces.

    The 12-part series premiered on Virat Kohli's birthday and was broadcast in 70+ countries across 5 continents via the Star network and Hotstar.

    Virat's journey in Super V is inspired by real-life incidents from the cricketer's life. Virat Kohli himself makes an appearance in every episode to underline what he thinks the life-lesson in that episode is. His appearance as a 'sutradhaar' in Super V is aimed at connecting Virat with young viewers across the country and guiding them in their own personal journeys.

    Commissioned in 2017, Super V has been produced as a collaboration between Star India, Cornerstone Animation and Baweja Movies. The series finale will be aired on 26th January 2020, Republic Day at 9 am on Star Plus, Star Sports, Marvel HQ and the Disney Channel as well as being streamed on Hotstar.

  • RP-Sanjiv Goenka Group & Virat Kohli announce the date of the second edition of the Indian Sports Honours (ISH)

    RP-Sanjiv Goenka Group & Virat Kohli announce the date of the second edition of the Indian Sports Honours (ISH)

    MUMBAI: The second edition of the Indian Sports Honours, an initiative by Sanjiv Goenka, Chairman, RP-SG Group and Virat Kohli, will be held on 27th September 2019 at Dome, NSCI, SVP Stadium, Mumbai. The annual ceremony, which was supposed to be held in February, was postponed as a mark of respect to the Central Reserve Police Force (CRPF) jawans who were martyred in Pulwama in a terrorist attack.

    Indian Sports Honours aim to recognize and honour Indian athletes for their exceptional performances, sportsmanship and spirit of sport through a felicitation ceremony. This year, 17 Honours will be given to athletes who have high achievements in their respective sport for the period of January – December 2018.

    The winners of 11 categories (Jury Honours) were decided by ISH Jury members, which comprised of eminent leaders and sporting champions including the likes of Mr. Sanjiv Goenka, Pullela Gopichand, Abhinav Bindra, Sardar Singh, Mahesh Bhupathi, PT Usha and Anjali Bhagwat. Apart from the Jury Honours, there are six ‘Popular Choice Honours’ and winners were decided through an online voting process on Twitter. The nominations in all the categories were shortlisted by 200 journalists from Sports Journalists Federation of India (SJFI).

    The ceremony will be a black-tie red-carpet event, with members of India’s sporting fraternity, celebrities and guests in attendance.

    Mr. Sanjiv Goenka, Chairman, RP-Sanjiv Goenka Group, said, “We are thrilled to host the second edition of the Indian Sports Honours. Indian athletes showcase hard work and perseverance consistently to put India on the world map for their sport. It is very important for us to recognize and celebrate these athletes in order to motivate them to continue their excellent performances.”

    Mr. Bunty Sajdeh, CEO, Cornerstone Sport said, “In February Virat, Mr. Goenka and myself took a unanimous decision as a mark of respect to indefinitely postpone the Indian Sports Honours due to the horrific and tragic Pulwama attack that had just occurred. 7 months later we are proud to bring together again the second edition of the ISH to duly recognize our country’s top athletes on a global scale.”

    Virat Kohli said, “Indian Sports Honours is a platform for multi-disciplinary sportspersons where sporting talent and achievements are recognized, promoted and celebrated in an unprecedented manner. I always believe that sports is an integral part of every individual’s life starting from school and eventually translating to supporting their favourite athletes on TV and during sporting events. I am confident that these awards are a stepping stone which will further encourage talent to excel in their own category of sports.”

    Indian Sports Honours Categories

    Jury Honours

    Popular Choice Honours

    Emerging Sportswoman

    Team of the Year

    Breakthrough Performance of the Year – Female

    Emerging Sportsman

    Sportswoman of the Year (Team)

    Breakthrough Performance of the Year – Male

    Differently Abled Sportswoman

    Sportsman of the Year (Team)

    Comeback of the Year

    Differently Abled Sportsman

    Sportswoman of the Year (Individual)

    Spirit of Sport

    Lifetime Achievement

    Sportsman of the Year (Individual)

    Fan Club of the Year

    Coach of the Year

    Club of the Year

  • Virat Kohli forays into kids category with PUMA one8

    Virat Kohli forays into kids category with PUMA one8

    MUMBAI: India’s leading athlete Virat Kohli launches his first collection for kids with global sportswear brand PUMA. Catering to a new generation of fitness enthusiasts, PUMA one8 Kids introduces athleisure wear for boys between the age of 4 – 14 years.

    Encouraging children to lead an active lifestyle, the collection has been developed keeping in mind the needs of the younger generation. Designed by Virat himself, the collection includes a range of sneakers, tees, shorts, active pants and accessories like backpack and beanie. It demonstrates his bold and dynamic personality with colours and silhouettes reflective of his personal style.

    On the launch of the collection Virat Kohli said, “Sport holds a very important place in my life. It has helped me become who I am today. I urge every parent to encourage their children to play more and remain physically fit. It’s fun, relieves stress and helps them stay healthy. The launch of the kid’s collection is my way of calling out to our future generations because feeling fit and looking active is a simple step towards leading a more active lifestyle.”

    “Virat is a great inspiration and role model for children. Ever since we launched the PUMA one8 collection, we had many kids come to our stores eager to buy merchandise designed by him. We are thrilled to extend our range to all his young fans,” said PUMA India MD Abhishek Ganguly. “Kids is a key category for PUMA. With this launch, we look to further build this segment and enhance the collection for our younger consumers,” he added.

  • Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.

    In a series of ads across television, radio and digital platforms, some of  India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.

    Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

    To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.

    Links to the ads: film 1, film 2 and film 3,

        Creative agency: Lowe Lintas
        Agency team: Hari Krishnan, Anand Narayan
        Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
        Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
        Planning: Ravi Ramanujan
        DoP: Anil Mehta
        Production House: Ramesh Deo Production
        Director: Abhinay Deo

  • Ferozeshah Kotla to be renamed as Arun Jaitley Stadium

    Ferozeshah Kotla to be renamed as Arun Jaitley Stadium

    MUMBAI: In a fitting tribute to its former president Arun Jaitley, the Delhi and District Cricket Association (DDCA) has decided to name the Stadium after him. DDCA President Rajat Sharma said Stadium will be called Arun Jaitely Stadium. Ground will remain as Ferozeshah Kotla Ground. Mr Jaitley, who passed away on August 24, was president of the DDCA from 1999 to 2013.

    The renaming of Delhi’s famous cricket venue as Arun Jaitley Stadium will take place on September 12 at a function where a Stand of the Kotla ground will be named after India captain Virat Kohli as announced earlier.

    Speaking on this initiative, DDCA president Rajat Sharma said: "What can be better to have the stadium named after the man who got it rebuilt under his presidentship. It was Arun Jaitley’s support and encouragement that players like Virat Kohli, Virender Sehwag, Gautam Gambhir, Ashish Nehra, Rishabh Pant and many others could make India proud."

    Mr Jaitley, during his tenure at the Kotla, is credited with renovating this stadium into a modern infrastructure, increasing it capacity to help more fans get an opportunity to watch their favourite cricketers in action besides constructing world class dressing rooms and other cricketing facilities

    The function, to be held at the Weightlifting Auditorium, Jawaharlal Nehru Stadium, will be graced by the presence of Union Home Minister Amit Shah, the chief guest, and Minister of State for Youth Affairs and Sports Kiren Rijiju, the guest of honour.