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Tag: Viral Oza

  • Mahindra Lifespaces appoints Viral Oza as chief marketing officer

    Mahindra Lifespaces appoints Viral Oza as chief marketing officer

    MUMBAI: Mahindra Lifespace Developers Ltd, the real estate and infrastructure development arm of Mahindra Group, today announced that it has appointed Viral Oza as chief marketing officer (CMO).  In his new role, Oza will play a pivotal role in the journey of all the Company’s brands, building deep market understanding and strengthening customer insight capabilities. Viral will steer this transformation, crafting, and leading marketing and growth programs across the Company’s residential and industrial businesses.

    Mahindra Lifespaces  MD and CEO Designate Arvind Subramanian said, “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

    Oza added, “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

    Viral joins the company with over 28 years of experience across FMCG, telecom, media and real estate, spanning several countries in Asia, Africa and the Middle East. Through his global career journey, he has developed strong business, management and leadership skills through building and growing diverse teams in companies including Unilever, Nokia and Microsoft.  Prior to joining Mahindra Lifespaces, Viral was the chief marketing officer at Lodha Group, where he was responsible for driving marketing excellence, building customer eccentricity, and shaping organizational culture and talent.

  • Social Kinnect creates unique campaign for Lodha Palava

    Social Kinnect creates unique campaign for Lodha Palava

    MUMBAI: Social Kinnect has devised an innovative campaign for Lodha Group’s Palava City, one of the latter’s most ambitious projects in terms of scale, with the key objective of driving brand awareness in a clutter-breaking fashion. 

    In a press release, Social Kinnect shared that using building blocks to bring alive the scale and ambition of the project, it has replicated the ‘happening’ neighbourhood of Palava, with the focus on India’s Largest mall and the international-standard amenities that it provides like a shopping arcade, a boating zone, an adventure zone, a ferris wheel, multiplexes, open-air dining spaces, cafes, restaurants, an aquarium, and a children’s museum.

    This awe-inspiring structure has been installed at the Xperia Mall in Palava between 28 February and 3 March, free for all to come and view. Social Kinnect also produced a video of the entire campaign, with the objective of driving views and traffic to the Palava website.

    Speaking about this campaign, The Lodha Group chief marketing officer Viral Oza said, “This is a first-of-its-kind campaign in the real-estate space. The magnitude of this project could only be captured in the creative and innovative manner of this campaign. The wide range of amenities and the lifestyle they provide for residents of Palava City is something we are all very proud of, and we’re excited about adding this mall to that range.”

  • Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

    Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group

    MUMBAI: Social Kinnect has conceptualised and designed an interactive campaign called #AWonderfulWorld for real estate company Lodha Group to help the latter in creating a connection with its customers. The campaign allows people to virtually experience ‘a wonderful world’ through a 4-part interactive micro-series showcasing luxurious offerings at Lodha Group’s property, Upper Thane.

    Claimed to be the very first interactive digital campaign in the real estate space, #AWonderfulWorld lets users engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous, and happy family life.

    Commenting on the campaign, Social Kinnect COO Chandni Shah said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”

    Lodha Group CMO Viral Oza said, "At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer."

  • Microsoft launches Nokia XL in India

    Microsoft launches Nokia XL in India

    MUMBAI: Last week after launching Nokia 630 in the affordable category, Microsoft Devices today announced that Nokia XL. Nokia XL is considered to be the flagship large screen offering under the Nokia X family of affordable smartphones that run Android apps, will begin selling in India soon. The device is priced at Rs 11,489.

     

    Commenting on the launch of the product, Nokia India Sales (subsidiary of Microsoft Mobile Oy) Director Marketing Viral Oza said, “With the Nokia X Family we look to offer a variety of choices to our consumers at different price points.  After receiving a great response with the Nokia X, which introduced the category to this market, we are now bringing the much awaited Nokia XL and X+ to our consumers. Nokia XL, our flagship offering within the Nokia X family, comes packed with a large screen experience with a superlative front camera and a wide array of apps, offering a great Smartphone experience at an affordable price point. This will be further amplified through the X+ which will be simultaneously launched with the XL completing the Nokia X family serving as the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.”

     

    To allow consumers to enjoy apps on Nokia XL, Microsoft Devices has tied up with Airtel to give users free unlimited download of Android Apps for six months. The plan allows upto 500MB of free usage through which consumers can download the apps via the Nokia Store and the 1Mobile store.

     

    The Nokia XL device is the next offering in the Nokia X family which includes Nokia X, launched earlier this year in India, and the Nokia X+  launched simultaneously  comes armed with an enhanced RAM (768MB) for even faster multitasking and is  priced at Rs. 8,399. The new Nokia X family is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services. 

     

    Consumers can access and download a wide array of Android apps, which can be side loaded as well as downloaded through Nokia’s own store and several popular third-party apps. Leading global apps will be available at launch for the Nokia X family of devices, including Facebook, LINE Free Voice and Messages, LINE Camera, LINE Bubble, Picsart, Plants vs. Zombies 2, Real Football 2014, Skype, Spotify, Swift key, Twitter, Viber, Vine and WeChat, among others. Additionally, as a first for Nokia customers around the world, BBM, a premier mobile messaging platform, will also be available on the Nokia X family of devices.

  • Now update Nokia Asha 501 with WhatsApp

    Now update Nokia Asha 501 with WhatsApp

    MUMBAI: It has become the most popular instant messaging (IM) service but Nokia Asha 501 users were not privileged to the WhatsApp service that currently has over 350 million monthly active users. Announced last month, the IM app will officially be available on the Nokia Asha 501 platform from today.

    The current users of the handset can download the IM app following the over-the-air software update. The new software also comes with a smarter camera experience through ‘swipe’ and one-touch social sharing, and a more intuitive and social Fastlane home screen.

    “Asha 501 will be the first device on the Asha Platform to support WhatsApp. The updated software will offer Asha consumers with a more social experience, building on the previous Fastlane experience. The new interface comes with a single swipe camera, single touch share to Facebook and ability to track Facebook comments and likes right from your Fastlane screen,” said Nokia India director marketing Viral Oza.


    Also, now the new Nokia Asha 501 handsets that will hit the stores on 5 December will have the IM app pre-installed.

     

  • Sun TV Network app now on Nokia Asha touch and Windows phones

    Sun TV Network app now on Nokia Asha touch and Windows phones

    CHENNAI: Nokia has partnered with Sun Group recently on the availability of Sun TV Network app on its Nokia Asha touch and Nokia Windows Phonesrange. The app provides schedule of the programs for various TV channels and Video of the TV serials available in these channels. Additionally, the app caters to all the four south Indian languages including Tamil, Kannada, Telugu and Malayalam.

    The Sun TV app can be accessed by Nokia’s Windows Phone users as well as Nokia’s Asha range users and the videos can be accessed from the devices using 3G or WiFi connections.The application will continue to have newer features including live TV as and when the service is made available by Sun TV.

    Commenting on the launch of Sun TV network app on Nokia Asha and Windows phones rangeMr. Viral Oza – Marketing Director, Nokia India said “Today mobile devices are beyond voice for consumers as they are increasingly using their handset as an entertainment hub. We are very excited to partner with Sun TV Network that is India’s largest media conglomerate and we look forward to provide improved user experience to our consumers with the availability of this app”

    From Windows 8 phones perspective, Sun TV app can be accessed by Nokia Lumia 520, Nokia Lumia 620, Nokia Lumia 720, Nokia Lumia 820, Nokia Lumia 920, Nokia Lumia 925, Lumia 625and the more recently launched Lumia 1020. Even consumers using Windows 7.5 phones such as Nokia Lumia 800, Nokia 710, Nokia 610, Nokia Lumia510 and Nokia Lumia 900 can access the app. The Sun TV apps also supports all Asha full touch devices including, Nokia Asha 305, Nokia Asha 306, Nokia Asha 308, Nokia Asha 309, Nokia Asha 311.

    Reiterating the new offering, Mr. Kannan, Chief Technology Officer, Sun TV said “The Sun TV Network app is an important milestone for the company. With more and more consumers looking at their mobile devices for entertainment, we are happy to offer services that will help them stay connected to their favourite show on their favourite channel on-the-go. We are confident that through our partnership with Nokia, we will also be able to strengthen our bond with their large consumer-base.”

  • Nokia ropes in Vuclip for Trendify brand campaign

    MUMBAI: Vuclip, the world‘s largest independent mobile video company, has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip‘s mobile video portal and social networks.

    As many as 65 per cent of Vuclip‘s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate “TRENDIFY” and allow users to experience what “TRENDIFY” means in the language of Nokia Lumia 510.

    As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share‘ button has been changed on a video portal to reflect the brand campaign. The ‘Share‘ button for each video has temporarily been replaced with ‘TRENDIFY‘, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites.

    Nokia India Marketing Director Viral Oza said, “Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. By leveraging Vuclip, world‘s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”

    Maxus India Digital Head (South Asia) Unny Radhakrishnan said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly.”

    Each month, Vuclip claims to deliver over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip says it has over 14 million monthly active users out of the total 45 million users globally.

  • Nokia partners Indiatimes for online store

    Nokia partners Indiatimes for online store

    MUMBAI: Nokia India has joined hands with Indiatimes Shopping for the launch of Nokia‘s online store- NokiaShop. The new online shopping portal will deliver mobile devices directly from the manufacturer to the users.

    NokiaShop will offer the entire portfolio of Nokia devices as well as accessories across price points to the consumers along with the convenience of online shopping. Users can buy handsets directly from the manufacturer without needing any dealer or reseller in between.

    Nokia India director- marketing Viral Oza said, “Today, as online shopping gains momentum, we are the first mobile handset company to set up a branded online store. Through our association with Indiatimes Shopping, we are confident that we will be able to offer a superior online shopping experience to our consumer by giving them an opportunity to buy their favourite mobile device directly from Nokia.”

    Times Internet CEO Rishi Khiani said, “This partnership is a step further in our aim to bring more offline brands to the online space. With our brand strength, resources, knowledge and credibility in the e-commerce space, we are confident of providing Nokia the right platform to connect with its users.”

    TIL director technology and ecommerce head Gautam Sinha added, “We are pleased to partner with a top brand like Nokia and help them reach their online customers. We hope to witness strong synergistic growth capturing majority of online mobile handset market in the next few months. We have made significant investments in warehousing and last mile delivery to ensure a world class shopping experience for our customers.”

    Nokia Shop has been launched on Indiatimes sub-domain, to sell the entire range of Nokia devices – including smartphones, dual SIM phones, touch and type, qwerty, touch phones and value phones. The initiative will be driven by a core team with dedicated people from both Nokia and Indiatimes.